Fashion Business Mindset

Joshua Nunan is the Director of Platform Media & Services at THE ICONIC, where he leads the company’s retail media, partner marketing and fulfilment services.
Since joining THE ICONIC in 2018, Josh has progressed through several roles, from Senior Buyer to General Manager of Sports, Beauty and Home, before stepping into his current position.
In this episode, Josh takes us inside the evolution of THE ICONIC and the rapidly changing relationship between brands, retailers and platforms. He explains how THE ICONIC is helping its brand partners reach customers, create more seamless experiences and fuel mutual growth through media, marketplace and fulfilment solutions.
We discuss:
Josh’s dynamic career journey and the experiences that shaped his approach to retail

THE ICONIC’s evolution from start-up to scale-up and its continued focus on profitable growth

Why customer obsession must be lived throughout an organisation—not simply written on the wall

How THE ICONIC works with brands to create memorable physical and digital campaigns

The growing importance of data, real-time insights and measurable marketing

The differences between wholesale, marketplace, dropship and fulfilment models

How brands can combine marketplace reach with greater control over pricing and assortment

Why faster, consolidated delivery can strengthen trust and improve the customer experience

How retail media can support customers from discovery and consideration through to conversion

The changing customer journey and why the phone remains some of the world’s most valuable retail real estate

Why AI is foundational—not optional—and how it is accelerating content, personalisation and decision-making

What THE ICONIC’s B Corp certification represents for the business and its brand partners

The role of trusted leaders, mentorship and curiosity in Josh’s career progression

Josh’s approach to wellbeing and the routines that help him perform as a leader and working parent

What excites him about the next evolution of THE ICONIC and the future of retail

Energetic, insightful and generous, Josh shares a fascinating perspective on the future of retail and the opportunities ahead for brands willing to embrace change.
CONNECT WITH JOSH
Joshua Nunan Linkedin
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About Fashion Business Mindset
Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.
WORK WITH US
Work with Fashion Equipped
Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.
Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction.
This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last.
Interested in Strategic Advisory?
The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business.
Explore here:
The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting
Connect with us:
Instagram: @‌fashionequipped
Podcast Insta: @‌fashionbusinessmindset
Facebook: Fashion Equipped | Melbourne VIC
Website: Fashion Business Consulting and Mentoring | Fashion Equipped
Interested in Sponsorship?
We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.
To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset
Let’s build your next phase of growth — with clarity and confidence.
See omnystudio.com/listener for privacy information.

What does it really take to build two fashion brands while protecting their creative identities, commercial foundations and long-term value?
In this episode of Fashion Business Mindset, Elizabeth Formosa speaks with Laura Liles, founder and creative director of Australian fashion labels Kinga Csilla and Ciao Ciao Vacation.
After spending a decade working across the Australian fashion industry, Laura launched Kinga Csilla in 2017 with a small collection, a $5,000 investment and a desire to create a more considered fashion business and workplace.
Laura shares the realities of building the brand through years of reinvestment, family sacrifice and what she describes as blind faith. She reflects on the early production challenge that forced her to strengthen the business, the importance of learning through difficult moments and the confidence that comes from experience.
The conversation explores Laura’s creative process and how she balances design instinct with customer feedback and commercial performance. She also takes us behind the scenes of her production network across India, Indonesia and China, sharing how she has built long-term relationships while maintaining quality, transparency and artisanal craftsmanship.
Laura discusses the inspiration and strategy behind launching Ciao Ciao Vacation, how she maintains a distinct identity for each label and the different roles wholesale and ecommerce play across the two businesses.
Elizabeth and Laura also explore selecting the right retail partners, supporting independent boutiques, protecting brand value, founder-led marketing and what is connecting with customers in the current fashion landscape.
They also discuss how Laura and her team are using AI across data analysis, reporting, technical processes and supplier communication, while protecting the human creativity at the heart of the brands.
The episode explores:
Laura’s decade of industry experience before starting her own brand

Launching Kinga Csilla with a $5,000 investment and no formal business plan

Building a self-funded fashion business through reinvestment and resilience

Learning from production challenges and strengthening quality-control processes

Balancing creative instinct with customer insight and commercial performance

Building production partnerships across India, Indonesia and China

Preserving artisanal craftsmanship as the business grows

The inspiration and strategy behind launching Ciao Ciao Vacation

Managing two brands with distinct identities, customers and price points

Balancing wholesale and direct-to-consumer growth

Choosing retail partners and protecting long-term brand value

Founder visibility, storytelling and what is working in fashion marketing

Using AI to support fashion operations, data and production

The mindset and support systems behind Laura’s journey

What excites Laura about the future of her brands and the fashion industry

CONNECT WITH LAURA AND HER BRANDS
Laura Liles on Instagram: @‌laura_liles_
Kinga Csilla: kingacsilla.com
Kinga Csilla on Instagram: @‌kinga_csilla
Ciao Ciao Vacation: ciaociaovacation.com
Ciao Ciao Vacation on Instagram: @‌ciao.ciao.vacation
WORK WITH US
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Upcoming Online Masterclass — Register Now
Join our upcoming AI for Fashion Masterclass
AI for Fashion E-commerce | Practical AI Systems to Create, Convert and Grow — Fashion Equipped: Fashion Business Consulting
About Fashion Business Mindset
Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.
Work with Fashion Equipped
Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.
Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction.
This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last.
Interested in Strategic Advisory?
The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business.
Book a Clarity Call with Elizabeth here.
The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting
Connect with us:
Instagram: @‌fashionequipped
Podcast Insta: @‌fashionbusinessmindset
Facebook: Fashion Equipped | Melbourne VIC
Website: Fashion Business Consulting and Mentoring | Fashion Equipped
Interested in Sponsorship?
We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.
To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset
Let’s build your next phase of growth — with clarity and confidence.
See omnystudio.com/listener for privacy information.

There are plenty of external pressures impacting fashion businesses right now. Rising costs, cautious consumers, increasing competition and the growing cost of customer acquisition are all very real.
But what if some of the biggest threats to profitability are actually coming from inside the business?
In this episode of Fashion Business Mindset, Elizabeth Formosa looks at the decisions and behaviours that can quietly erode profit in founder-led fashion businesses.
From overbuying, poor merchandise planning and unplanned markdowns to margin erosion, marketing inefficiency, warehousing costs, data hygiene and operational cost creep, Elizabeth explores some of the profit leaks she sees most consistently across the industry.
She also looks at the responsibility of the founder as the business grows. You don't need to know everything, but when you find yourself acting as the buyer, merchandise planner, marketer or commercial leader without the necessary knowledge or training, how are you building that capability and getting the right support around you?
The episode explores:
Merchandise planning, inventory and open-to-buy

Protecting intake margin and reducing margin erosion

The true commercial impact of markdown and promotional activity

Sourcing, supplier terms and cash flow

Marketing efficiency, customer acquisition and lifetime value

Warehousing, technology and operational cost creep

Data hygiene and the numbers you should understand

AI, technology and productivity as part of the profitability equation

Training, upskilling and knowing when to seek external support

Founder accountability and stronger commercial decision-making

With the final months of the year still ahead, Elizabeth challenges fashion business owners to identify the biggest profit leaks in their business now, rather than waiting until year-end to ask where the profit went.
Because profit isn't just what happens at the end of the year.
It's the outcome of the decisions you make all year.
WORK WITH US
__________
Upcoming Online Masterclass — Register Now
Join our upcoming AI for Fashion Masterclass
https://fashionequipped.com.au/ai-for-fashion-e-commerce-register-now
About Fashion Business Mindset
Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.
Work with Fashion Equipped
Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.
Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction.
This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last.
Interested in Strategic Advisory?
The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business.
Book a Clarity Call with Elizabeth here.
The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting
Connect with us:
Instagram: @‌fashionequipped
Podcast Insta: @‌fashionbusinessmindset
Facebook: Fashion Equipped | Melbourne VIC
Website: Fashion Business Consulting and Mentoring | Fashion Equipped
Interested in Sponsorship?
We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.
To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset
Let’s build your next phase of growth — with clarity and confidence.
See omnystudio.com/listener for privacy information.

Enjoy this Impact Edit with Jack Rivera, Creative Director of Commonry.
Jack has over 15 years of experience in the fashion industry, across a range of roles and brands that have shaped her leadership and management style.
Her expertise spans across strategic leadership, team development, and driving forward-thinking initiatives that prioritise diversity and sustainable growth.
Jack's commitment to creating meaningful change is at the heart of everything she does, making her a dynamic force in the industry.
Tune in for your dose of business optimisation!
If you enjoy this impact edit, you can listen to the full episode with Jack here.
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Over the past four years, I've had the privilege of chatting with some of the most inspiring thought leaders and change makers in the fashion industry.
From highly successful entrepreneurs and founders to those on their exciting start-up journey, my guests have shared their stories, insights, and strategies for making an impact while shaping the future of fashion.
Thanks to you, our audience is growing rapidly, with new listeners joining us every week. To help you gain the most out of our conversations, we're excited to introduce our Impact Edit, which showcases the most powerful insights from our previous longer-form episodes.
These are the golden nuggets – the ideas, strategies, and perspectives that can help you learn something new, spark a new idea, or solve a challenge you're facing in real-time in your business. And best of all, we've purposefully kept these episodes short – minimum time for maximum impact!
So whether you're a seasoned business owner or just starting out on your journey, our aim is that you end each Impact Edit, with new information that will help you make a lasting impact in your business, with your team and your community.
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WORK WITH US
__________
Upcoming Online Masterclass
Join our upcoming AI for Fashion Masterclass
https://fashionequipped.com.au/ai-for-fashion-e-commerce-register-now
About Fashion Business Mindset
Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.
Work with Fashion Equipped
Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.
Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction.
This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last.
Interested in Strategic Advisory?
The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business.
Book a Clarity Call with Elizabeth here.
The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting
Connect with us:
Instagram: @‌fashionequipped
Podcast Insta: @‌fashionbusinessmindset
Facebook: Fashion Equipped | Melbourne VIC
Website: Fashion Business Consulting and Mentoring | Fashion Equipped
Interested in Sponsorship?
We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.
To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset
Let’s build your next phase of growth — with clarity and confidence.
See omnystudio.com/listener for privacy information.

In this episode of Fashion Business Mindset, Elizabeth Formosa sits down with Bridget Veals, General Manager of Womenswear, Footwear and Accessories at David Jones.
With more than 25 years of experience across some of the world’s leading fashion brands, Bridget has built an extraordinary career at the forefront of fashion buying, retail leadership and commercial strategy.
Together, Elizabeth and Bridget explore how the buying function has evolved, what it takes to lead high-performing teams through change, and the trends shaping the future of Australian fashion retail. Bridget also shares her leadership philosophy, the importance of balancing creativity with commercial performance, and why curiosity and continuous learning remain essential throughout every stage of a career.
In this episode, we discuss:
Bridget’s 25-year career journey in the fashion industry.

The evolution of fashion buying and the changing role of the modern buyer.

Leading high-performing teams through growth, transformation and change.

Balancing commercial outcomes with creativity in today’s retail environment.

How customer expectations continue to reshape fashion retail.

The future of Australian fashion retail and the opportunities ahead.

Leadership lessons from one of Australia’s most respected retail executives.

Why curiosity, adaptability and lifelong learning are essential for long-term success.

Whether you’re a fashion founder, buyer, retailer, merchandising professional or emerging leader, this conversation offers valuable insights into the realities of leading at the highest levels of the fashion industry.
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WORK WITH US
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Upcoming Online Masterclass - Register now
Join our upcoming AI for Fashion Masterclass
https://fashionequipped.com.au/ai-for-fashion-e-commerce-register-now
👉 Register Here
CLAUDE FOR FASHION A Two-Hour Practical Masterclass for Fashion Business Professionals - Register Now — Fashion Equipped: Fashion Business Consulting
About Fashion Business Mindset
Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.
Work with Fashion Equipped
Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.
Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction.
This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last.
Interested in Strategic Advisory?
The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business.
Book a Clarity Call with Elizabeth here.
The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting
Connect with us:
Instagram: @‌fashionequipped
Podcast Insta: @‌fashionbusinessmindset
Facebook: Fashion Equipped | Melbourne VIC
Website: Fashion Business Consulting and Mentoring | Fashion Equipped
Interested in Sponsorship?
We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.
To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset
Let’s build your next phase of growth — with clarity and confidence.
See omnystudio.com/listener for privacy information.