Fashion Business Mindset

I’m thrilled to welcome  Alexandra Bell, the founder and creative director of ALEXANDRA Australia and most recently, the beautiful content creation space, Beau Bell Studio. With a passion for fashion, she launched her namesake label in Melbourne in 2016. Today, the brand’s headquarters, thriving eCommerce business, first bricks-and-mortar store, and creative studio are all based on the Gold Coast. The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel, Balancing the demands of content creation with rising costs, Lexi launched Beau Bell Studio as a versatile photography space for the brand and the broader creative community. Lexi supports local startups by providing affordable access, recognising the challenges new businesses face in managing costs while striving to make their mark. Lexi has been a client of mine for the past 18 months, and I’m always thrilled to showcase the incredible, talented entrepreneurs I have the privilege of working with every day. During our chat, Lexi and I dive into: The key learnings of a growing business The power of brand elevation Building a strong connection with customers The balance of performance marketing and brand marketing The excitement of opening your first store Leading a growing team Launching Beau Bell, her own creative studio on the Gold Coast And so much more! Lexi has also extended a generous offer for Beau Belle Studio bookings exclusively for our Fashion Business Mindset audience. Beau Bell Studio already offers 50% off bookings for startups trading for less than two years. But this summer until the end of February 2025, Fashion Business Mindset listeners can enjoy an exclusive 30% discount on bookings for established businesses. Just mention our podcast to the team at Beau Bell to claim the offer! Link to studio below. _____ You can connect with Lexi on Instagram at @‌alexandrabell_alx Visit Alexandra at A L E X Λ N D R A Australia - effortless cool and signature comfort **Or on Instagram **@‌alexandraaus Check out Beau Bell Studio at  Studio for Photography | Gold Coast Photography Studio | Photoshoot Studio and be sure to mention our pod for a discount if you want to make a booking. ___________ Work with us in 2025! If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.Instagram: @‌fashionequipped  @‌startyourfashionbusiness_auPodcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite:Fashion Business Consulting and Mentoring | Fashion Equipped Let's do this together, let's make The Fashion Business, YOUR Business! #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness#podcastersofinstagram  #melbournebusiness #sydneybusiness #brisbanebusiness  #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips #goodbusiness #businesspodcast  #eCommerce #BrandStrategy #eCommerce #Alexandra #AustralianFashionSee omnystudio.com/listener for privacy information.

Today, I'm thrilled to have Jordy Heis joining us. Jordy is Shopify’s Senior Retail Product Consultant for ANZ, where he drives growth and retention for retail merchants across the region. Known for his expertise, Jordy has become a trusted advisor to some of the most dynamic, category-leading fashion brands, including Incu, Patagonia, LSKD, FRANKIE4, and Henne. With a background as a graphic designer turned data enthusiast, Jordy brings a unique blend of artistry and analytical skill to help brands succeed. He’s passionate about helping businesses leverage both design and data to grow strategically in the competitive eCommerce space. In today’s conversation, Jordy shares: Invaluable insights into scaling eCommerce brands Building a compelling brand identity The evolving role of technology in retail, exciting developments from the frontline at Shopify and much more. You can connect with Jordy at: LinkedIn - https://www.linkedin.com/in/jordyheis/ ------ NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest** here.**If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.Instagram: @‌fashionequipped  @‌startyourfashionbusiness_auPodcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite:Fashion Business Consulting and Mentoring | Fashion EquippedLet's do this together, let's make The Fashion Business, YOUR Business!#FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness#podcastersofinstagram  #melbournebusiness #sydneybusiness #brisbanebusiness  #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips #goodbusiness #businesspodcast #Shopify #ShopifyExpert #eCommerce #BrandStrategy #eCommerce See omnystudio.com/listener for privacy information.

In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans. With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey. Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership. A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers. In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity. We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market. You can connect with Joanne at: LinkedIn - https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au Check out THE ICONIC Got You Looking 👀 ------ NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest** here.** If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au Podcast Insta: @‌fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website:Fashion Business Consulting and Mentoring | Fashion Equipped Let's do this together, let's make The Fashion Business, YOUR Business! #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness #podcastersofinstagram  #melbournebusiness #sydneybusiness #brisbanebusiness  #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips #goodbusiness #businesspodcast #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTechSee omnystudio.com/listener for privacy information.

Graham is an entrepreneur and environmentalist with a world-leading focus on textile sustainability and innovation.    Graham is co-founder of BlockTexx, an Australian clean technology company that has developed pioneering technology that is the solution for hard-to-recycle clothing blends.  BlockTexx® is on an urgent mission to divert textile and clothing waste from landfill by re-manufacturing textile waste back into the world's new products.   BlockTexx has collaborated with some leading Australian Fashion Brands, creating an opportunity for them to take their Circular Economy initiatives to the next level. The work that Graham, his co-founder Adrian and their dynamic team are doing is cutting-edge and leading globally. You can connect with Graham at: Block Texx  https://www.blocktexx.com/ LinkedIn - https://www.linkedin.com/in/grahamross2/?originalSubdomain=au  ------ Our Waitlist is NOW OPEN for INDIA in February 2025.  Express your Interest here.  If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.    Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!     #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness  #podcastersofinstagram  #melbournebusiness #sydneybusiness #brisbanebusiness  #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips #goodbusiness #businesspodcast #BlockTexx   See omnystudio.com/listener for privacy information.