Welcome to "If U Seek," the podcast where curiosity meets the world of user experience. Our title isn't just catchy; it's a gateway to a diverse exploration of ...
In this episode, we will have a lovely conversation with Sotiris Sotiropoulos, a lead UX researcher with extensive experience across various industries. Sotiris brings a wealth of knowledge in B2B, B2C, finance, retail, and telecommunications, along with a passion for team education and mentorship. He is currently serving as a lead user researcher at Meta. In this episode, we explore strategies for leveraging research to enhance profitability while prioritizing user needs.
Listeners will learn from Sotiris:
Examples of common usability metrics used to measure product effectiveness and user satisfaction, provide insights into how to assess and optimize user experiences.
Strategies for educating teams on the importance of research and its impact on ROI, including practical approaches for fostering a research-driven culture within organizations.
Recommendations for books and resources to continue education on research methodologies and their application in driving business success that you don't want to miss.
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43:59
Educating Clients in UXR
In this new episode of "If U Seek," we welcome Joy Mentzing to explore the challenges of educating clients in UXR. Joy shares insights into influencing stakeholders to appreciate the value of UXR, not just in financial terms but also as a crucial aspect of business operations. She provides practical strategies for overcoming resistance, aligning UXR with broader organizational goals, and cultivating strong client relationships.
Whether you're a freelancer or part of a larger organization, this episode offers invaluable advice on integrating UXR effectively into your projects.
What you will learn and start practicing in this episode:
1. Common objections stakeholders have against investing in UXR and effective strategies to overcome them.
2. Creative ways to adjust project scopes or allocate resources to include UXR within a client's budget.
3. Successful examples of integrating UXR and Conversion Rate Optimization (CRO) to drive measurable improvements in business outcomes.
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44:55
Decoding Conversion Insights
In this episode, we take a look at the intricate balance between user-centric design and the numerical metrics that often dominate decision-making in the conversion optimization industry.
Joining us is David Standen, a product design leader with a background that spans Shopify, eBay, Nokia, startup founding, and advising early-stage ventures. Throughout our conversation, David shares practical strategies for aligning design efforts with stakeholder objectives, fostering a common language that drives conversion and business success.
What you will learn from this interview
The Value of Diverse Backgrounds, Sergei's journey from developer to designer highlights the importance of having a diverse skill set in the UX field.
We discuss addressing common misconceptions and offering practical strategies for measuring the return on investment (ROI) of UX efforts.
Internalizing communication is key, we talk about the role of storytelling in effectively communicating the rationale behind UX choices, enabling designers to better align with business objectives.
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37:46
Navigating Cognitive Design
In this entertaining but insightful episode, we welcome Roberta Capellini, a service design & user research lead at Unicredit, renowned for her expertise in applying behavioral science to digital experiences. Roberta shares insights into leveraging behavioral science principles to optimize digital experiences, exploring topics such as conducting research, cognitive psychology's role, generative research methodologies, and addressing cultural differences in design.
What you will learn in this episode:
How to apply behavioral science to enhance user engagement and retention in digital products.
Understand the significance of cognitive psychology in informing digital design decisions.
Communicate the value of generative research to stakeholders by showcasing its role in uncovering user needs, preferences, and insights, ultimately driving innovation and enhancing products and digital experiences.
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42:50
Exploring AI’s Impact on Research
In this episode, we explore the impact of AI on research practices with Andrew Gordon, a Senior Research Consultant at Prolific, renowned for his expertise in cognitive neuroscience and misinformation reliance.
Through our conversation with Andrew, we uncover the nuances of utilizing AI in research, from enhancing data collection efficiency to addressing biases inherent in online methodologies.
What you can learn from Andrew on this episode?
The role of AI in gathering and analyzing large volumes of online data for research purposes.
The challenges and opportunities presented by AI in cross-referencing and verifying information from various online sources.
The implications of AI integration on traditional online research methodologies, and how it can affect research outcomes and results.
Welcome to "If U Seek," the podcast where curiosity meets the world of user experience. Our title isn't just catchy; it's a gateway to a diverse exploration of UX. Each episode begins with a promise to set the stage for a journey into an interesting UX topic or trend. Whether it's design, research, development, or beyond, we promise to bring bright guests to share new insights and fresh perspectives. Designed to pique your interest and expand your knowledge, "If U Seek" invites listeners to explore the growing field of UX with us. Tune in to find out what each unique episode seeks to reveal.
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