The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world wi...
Have you ever set up a book table and stacked your books neatly, only to walk away with disappointing sales? You're not alone.But there is a better way to sell books from your book table at in-person events.In this week's episode of Novel Marketing, I sit down with Sarah Hickner, an expert in book table sales, to uncover:Common mistakes authors make at book tables (and how to avoid them)Simple tricks to draw readers in without feeling pushyHow to use giveaways, bundles, and book covers to boost salesWhy in-person events aren't just about selling booksWhether you're an introvert or a seasoned seller, listen in or read the blog version to learn how to set up an eye-catching table, use giveaways effectively, craft the perfect pitch, and avoid common mistakes that cost authors sales.Support the show
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45:21
Listen to This Before Your Next Podcast Guest Interview
Congrats on getting booked for a podcast interview! Whether you’re promoting your book or lead magnet, your audio quality on the podcast can make or break your credibility.In our latest episode, we share pro tips on:How to prepare for your interview (beyond just showing up)Microphone techniques that make you sound like a proThe gear you need (that doesn’t break the bank)What to do after the interview is doneI’ve been podcasting since 2007, I’ve tested a lot of gear, and I’ve made some classic podcast blunders. This episode will help you avoid those mistakes, sound professional, and have fun.Whether you’re planning a podcast tour for your book launch or wanting to purchase your first microphone, listen in or read the blog to learn how to make the most of your podcast guest opportunities.Support the show
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16:42
A Storytelling Revolution: Inside the World of Serialized Fiction
Serialized fiction has been captivating readers for centuries, from nightly bedtime stories to Charles Dickens' Great Expectations to modern writers on platforms like Royal Road and Wattpad.In this episode, I interview bestselling author Seth Ring, who shares how serialized fiction helped him write 25+ books, build a dedicated fanbase, hone his craft, and achieve financial success.Discover:The benefits of writing serialized storiesThe key differences between Wattpad, Royal Road, and other serial writing platformsWhat serialized fiction means for the future of publishingWhether you’re curious about trying serialized fiction or wonder if your genre is a good fit, this conversation will give you insight and direction.Blog & Audio VersionListen in or check out the blog version to discover the methods and advantages of writing in installments for your readers.Support the show
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55:53
Is Traditional Publishing Dying? Surprising Trends Authors Can’t Ignore in 2025
Where is publishing headed in 2025? Are we witnessing the end of traditional publishing or the birth of something new?In this week's episode of Novel Marketing, we’re unpacking:The surprising trends reshaping the industry.Why successful indie authors are rejecting six-figure advances.How romantasy, premium books, and shifting political preferences are transforming bestseller lists.And of course, we can’t ignore AI. We'll even see what AI has to say about the future of publishing and whether it can be taken seriously or not.Listen in or check out the blog version to discover what’s next for authors in 2025 and how you can adapt.Support the show
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32:16
Networking for Authors: How to Build Relationships Without Being Awkward
Many authors feel stuck. They're toiling away in obscurity, and none of their promotion efforts seem to go anywhere.Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.We still live in a world that's run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset.Networking is about relationships.So, how do you network with other authors, influencers, industry professionals, and customers at the bookstore? And how do you network in a way that makes you and the person you're connecting with feel amazing?I asked Steve Garrity. He's spent more than 20 years in sales and leadership. He coaches and develops others to thrive, and he is the author of the upcoming book Greatfruit: How Cancer Led to Living a More Fruitful Life. His book is currently live on Kickstarter and has raised over $10,000 in preorders.In this week's episode, you'll discover· How to change your mindset about networking· How to stop worrying about what to say when meeting people· Tools and tips for building and maintaining relationships in your networkListen in or read the blog version of this episode to gain the courage and tools to connect with people and bless them.Support the show
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
New Zealand