Novel Marketing

You will die. 
It could be today, it could be 15 years from now, but no one lives forever. Your books, however, can outlive you. In fact, seventy years after you're gone, they’ll live in the public domain.
That means your grandchildren's grandchildren could end up responsible for your intellectual property. Most authors have done zero planning for what happens to their books, passwords, and royalties when they're no longer around to manage them.
In this week’s episode, attorney Kelley Way (one of the rare lawyers who practices both estate planning and copyright law) joins us to map out exactly what every author needs to know before it's too late.
You'll learn:
The one document your heirs are powerless to undo, even if they hate the deal you made with your publisher.
Why giving your book away for free after you die might be the single best thing you can do for it.
The unglamorous, ten-dollar-a-month tool that prevents more estate disasters than any will or trust ever could.
Listen in or read the blog version to make sure your books don't end up in a paper prison, where your hard work can no longer make an impact.
Blog link: https://www.authormedia.com/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die/
AuthorMediaSocial link: https://authormedia.social/c/novel-marketing/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die
YT Link: https://youtu.be/eJjYPCqKPbw
Support the show

What do you do if your Amazon account gets suspended but you didn’t do anything wrong? 
Unfortunately, Amazon doesn't care if you're innocent.
That's not pessimism. It's strategy.
Once you understand what Amazon cares about (hint: it's not you, the law, or fairness), you can start speaking a language they respond to.
In this week’s episode, I spoke with Lesley Hensell, co-founder of one of the largest Amazon consulting firms in the world. She has helped thousands of authors claw their accounts back from suspension, and she knows Amazon's enforcement machine like the back of her hand.
In this episode, you'll learn:
The one thing you must include in the first two sentences of any email to Amazon (skip it and they won't even look up your account)
Whether you should admit to something you didn't do to get your account reinstated
The subject line trick that makes Amazon's executive team read it, and why most authors do wrong
If your account has never been suspended, this episode is still for you. Prevention is easier than recovery. Listen in or read the blog version to find out what you’re doing right now that could get you flagged.
Blog link: https://www.authormedia.com/why-amazon-is-terminating-innocent-authors/
Author Media social link: https://authormedia.social/c/novel-marketing/why-amazon-is-terminating-innocent-authors
Support the show

Is hiring a publicist a waste of money or not?
A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you'd need to sell 5,000 copies just to break even. Most PR campaigns don't come close to selling 5,000 copies.
But the publicist gets paid either way, while the author takes all the risk.
Here's what most authors don't know: the access publicists used to sell is now free.
There are tens of thousands of podcasts looking for guests, and you don't need a gatekeeper to get in. You just need to know how to pitch a podcast.
In this week's episode, Podcast Hall of Famer Dave Jackson shares exactly how to do that. You’ll learn
What makes a host delete your pitch after reading one sentence
How to identify podcasts that will yield the best results for sales and growing your readership.
How to nail the interview and get invited back (hint: you’ll need the right microphone and the right content)
Which tools can save you time and headache
If you want to spread the word about your book but don’t want to spend the money hiring a public relations professional, listen in or read the blog version to discover how you can.
Blog Link: https://www.authormedia.com/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist/

Guest: Dave Jackson (School of Podcasting, Podcast Hall of Fame) Topic: Earned media for authors, with podcast guesting as the core strategy

YT Link: https://youtu.be/r14ixF0WLJU
Support the show

Do you feel like an imposter as a writer?
You probably are. Most authors who experience imposter syndrome are imposters, but they don't have to be!
As the saying goes, “There are no good writers; just bad writers who didn’t quit.”
Every author starts off as a bad writer. To make a living at writing you must improve through hard work, determination, and training. 
In this week’s episode, you’ll hear from Chris Fox, author of over 80 books and three million copies sold. 
You'll learn:
Why not knowing your reader's emotional motivation is costing you sales
How word order affects your readers experience
How Grammarly is making your writing worse
How authors accidentally protect their characters and ruin their books.
If something isn’t clicking with your writing, listen in or read the blog version to find out what you should be looking for and how you can fix it.
Blog Link: https://www.authormedia.com/how-to-level-up-your-writing-with-chris-fox/
Authormedia.social:  https://authormedia.social/c/novel-marketing/how-to-level-up-your-writing-with-chris-fox
YT Link: https://youtu.be/DanstjzQs6A
Support the show

Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you're spending money on ads without seeing results.
This week on Novel Marketing, Amazon ad specialist Bryan Canter explains how "promo stacking" can revive a struggling book and put it in front of new readers.
You'll learn:
What promo stacking is and why it works
Which promotions deliver the best ROI for your genre
The ideal order and timing for each promotion
How promo stacking can generate more reader reviews
Whether your book launched last month or five years ago, you’ll learn how promo stacking can rescue a dead book and reach new readers when you listen in or read the blog version.
Blog Link: https://www.authormedia.com/how-to-revive-a-dead-book-with-a-promo-stacking/
AuthorMedia Social Link: https://authormedia.social/c/novel-marketing/how-to-revive-a-dead-book-with-promo-stacking
YouTube Link: https://youtu.be/v2KN46pdbRw
Support the show