PodcastsArtsNovel Marketing

Novel Marketing

Thomas Umstattd Jr.
Novel Marketing
Latest episode

501 episodes

  • Novel Marketing

    How to Level Up Your Writing With Chris Fox

    17/06/2026 | 55 mins.
    Do you feel like an imposter as a writer?
    You probably are. Most authors who experience imposter syndrome are imposters, but they don't have to be!
    As the saying goes, “There are no good writers; just bad writers who didn’t quit.”
    Every author starts off as a bad writer. To make a living at writing you must improve through hard work, determination, and training. 
    In this week’s episode, you’ll hear from Chris Fox, author of over 80 books and three million copies sold. 
    You'll learn:
    Why not knowing your reader's emotional motivation is costing you sales
    How word order affects your readers experience
    How Grammarly is making your writing worse
    How authors accidentally protect their characters and ruin their books.
    If something isn’t clicking with your writing, listen in or read the blog version to find out what you should be looking for and how you can fix it.
    Blog Link: https://www.authormedia.com/how-to-level-up-your-writing-with-chris-fox/
    Authormedia.social:  https://authormedia.social/c/novel-marketing/how-to-level-up-your-writing-with-chris-fox
    YT Link: https://youtu.be/DanstjzQs6A
    NovelMarketing.com/patron 
    Support the show
  • Novel Marketing

    How to Revive a Dead Book With a Promo Stack

    11/06/2026 | 46 mins.
    Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you're spending money on ads without seeing results.
    This week on Novel Marketing, Amazon ad specialist Bryan Canter explains how "promo stacking" can revive a struggling book and put it in front of new readers.
    You'll learn:
    What promo stacking is and why it works
    Which promotions deliver the best ROI for your genre
    The ideal order and timing for each promotion
    How promo stacking can generate more reader reviews
    Whether your book launched last month or five years ago, you’ll learn how promo stacking can rescue a dead book and reach new readers when you listen in or read the blog version.
    Blog Link: https://www.authormedia.com/how-to-revive-a-dead-book-with-a-promo-stacking/
    AuthorMedia Social Link: https://authormedia.social/c/novel-marketing/how-to-revive-a-dead-book-with-promo-stacking
    YouTube Link: https://youtu.be/v2KN46pdbRw
    NovelMarketing.com/patron 
    Support the show
  • Novel Marketing

    Why I'm Giving Away a $249 Course This Month

    03/06/2026 | 8 mins.
    Instead of a guest interview or a marketing deep-dive, in this week’s episode I'm inviting you to something I've spent years building for authors who want to be taken seriously.
    You’ll discover:
    How you can get lifetime access to my $249 course this month for $0
    How you can get your questions answered by me live on a monthly basis
    How you can get my digital doppelgänger (ie. AI Thomas) to answer your questions faster and (sometimes better) than I can.
    Listen to this short episode or read the blog version to take advantage of these benefits before the end of the month.
    Blog link: https://www.authormedia.com/why-im-giving-away-a-249-course-this-month/
    Support the show
  • Novel Marketing

    Announcing the 2027 Novel Marketing Conference

    27/05/2026 | 25 mins.
    A writers conference with no pitch appointments, no breakout tracks, and no recordings? What’s left? A conference that sold out last year! The Novel Marketing Conference is different, and every single attendee that responded to our survey said they were glad they came in 2026.
     
    In this week's episode, I break down exactly why I removed those traditional writers conference elements and what we added instead. Here are three things you'll learn:
     
    Which feature past attendees consistently name as the most valuable part of the entire weekend.
    Which parts of the Novel Marketing method you can only learn in person at the conference.
    What we’re adding to Thursday night’s ice-cream social in 2027!
     
    The 2027 conference is already filling up. Super tickets are gone, but standard and gallery tickets are still available. Don’t wait to secure your spot. There's a live count of available tickets at NovelMarketingConference.com. When they're gone, they're gone.
     
    Listen to the full episode, read the blog version, or watch on YouTube to get the complete schedule and see why this might be the best investment you make in your writing career this year.
     
    Blog link: https://www.authormedia.com/announcing-the-2027-novel-marketing-conference/
    NovelMarketing.com/patron 
    Support the show
  • Novel Marketing

    The Four Loves That Drive Book Sales

    14/05/2026 | 1h 17 mins.
    Have you ever finished a book you loved, handed it to a friend, and heard back, "It was fine"?
    That disconnect has nothing to do with the quality of the writing. It has everything to do with a principle C.S. Lewis understood well enough to write classics that have endured for decades.
    In this week's episode, I sat down with bestselling novelist Angela Hunt to break down the four ancient loves that drive all fiction, and how mastering them can help you produce a bestseller and a classic.
    You’ll learn
    The type of love almost every genre needs more of, and why the most violent stories need it most.
    How the loneliness epidemic is creating a massive hunger in readers, and which type of love lonely readers are yearning for.
    The type of love that makes for a classic but is hardest to write and easiest to botch. Get it wrong and your climax feels cheesy. Get it right and readers won't shut up about your book.
    We also explore the dark side of each love and how to use that tension to propel your plot forward.
    If the stakes in your story aren’t working or you’re sick of cheap, salacious storylines, listen in or read the blog version to learn how to incorporate these four types of love into your story. This one might change how you outline your next book or build your characters.
    Blog link: https://www.authormedia.com/the-four-loves-that-drive-fiction/
    NovelMarketing.com/patron 
    Support the show
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About Novel Marketing
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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