Six Figure Flower Farming

If you feel stuck trying to sell flowers everywhere and to everyone, this episode brings clarity fast. Jenny Marks breaks down why most flower farmers do not have a marketing problem... they have a niche problem! She walks through how to define your niche as a practical business model, not a vibe, by aligning what you grow, how you sell, and who you serve with real market demand, profitability, and the lifestyle you actually want as a farmer.

This conversation covers using a simple SWOT analysis to uncover opportunities in your local flower market, choosing customers you enjoy and who are willing to pay, and designing a farm business that protects your energy and boundaries. You will learn how to test a niche without locking yourself into it forever, simplify operations, and build a more sustainable, profitable flower farm that gets easier to market and easier to run as you grow.

Get the Find Your Niche worksheet: www.trademarkfarmer.com/niche

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note ​

Most flower farmers don’t actually have a growing problem... they have a numbers problem, and in this episode Jenny breaks down why that distinction matters if you want to operate like a professional. She shares how tracking just a handful of core metrics can cut through decision fatigue, reduce anxiety, and replace emotional “vibes-based” choices with clear, grounded strategy. If numbers feel intimidating or tangled up with shame, this episode will help you reframe them for what they are: neutral data that gives you clarity and control.

You’ll hear the exact foundational numbers Jenny considers non-negotiable (revenue, expenses, and true profit), plus what to track next as your farm matures: like profitability by sales outlet, by product, and crop yields for smarter planning. By the end, you’ll have a quick 20-minute action step to look back at last season, find your baseline, and start using your numbers to make growth more predictable and less stressful.

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Follow Jenny on Instagram: @trademarkfarmer
Get free flower business resources: www.trademarkfarmer.com/note

If your marketing only kicks in once flowers are blooming, it’s no wonder spring feels rushed and unpredictable! In this episode, Jenny Marks walks through how winter can become your most powerful demand-building season. By planning ahead, creating consistent touchpoints, and building anticipation before the first stem is cut, you can shorten buying decisions and head into the growing season with confidence instead of panic.

This episode is a practical roadmap for flower farmers who want sustainable farm business growth, stronger customer trust, and predictable income without scrambling mid season. Winter is where profitable flower farming really starts!

We're currently hiring for our farm team!
Apply at www.trademarksflowers.com/careers



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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Nikki Bartley didn't wait for perfect land access, a perfect setup, or perfect timing. She started selling mason jar arrangements out of her front yard and built Cross Street Flower Farm into a thriving New England cut flower business by leasing seven acres on town owned farmland, then designing a business model that keeps customers coming back all season long. In this episode, we dig into how Nikki built a retail barn shop that runs like a boutique flower destination, why her CSA evolved as her grab and go sales grew, and how she uses events like tulip and dahlia cut your own to turn the farm into a place families plan their weekends around.

If you're trying to grow a sustainable flower farm business without owning land, you'll love Nikki’s practical takeaways on diversifying sales channels, building community based marketing that actually works, and setting up inventory in a way that reduces waste and increases profit.

Find Nikki Online
Website: www.crossstreetflowerfarm.com
Instagram: @crossstreetflowerfarm

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Most flower farmers head into a new year full of hope but without a clear plan... and that’s how burnout and unpredictable income sneak right back in!

In this episode of the Six Figure Flower Farming Podcast, Jenny Marks shares five strategic shifts to help you build a more profitable, efficient, and sustainable flower farm in 2026 - without more land, more flowers, or more chaos. This conversation is about stepping out of busywork and into clarity so your farm supports your life, not the other way around.

You’ll hear how to plan your flower farm around outcomes instead of endless tasks, choose one high-impact sales outlet to focus on, forecast crops based on real profit data, build simple systems that protect your time and margins, and create a consistent marketing and sales engine before the season starts. If you want steadier revenue, better boundaries, and a farm business that feels intentional and manageable, this episode will help you set the foundation for long-term flower farming success.


Listen to Episode 42: Pareto's Law

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​