75: Live Q&A: Pricing Stems, CSA Growth, and Simple Marketing
Join the Six Figure Flower Farming Course: trademarkfarmer.com/enrollEver wish you could sit down with an experienced flower farmer and ask all your business questions? In this week’s episode of the Six Figure Flower Farming Podcast, Jenny hosts a live Q&A session packed with honest, practical advice for new and seasoned growers alike. From knowing where to reinvest your profits to finding your niche, pricing for profit, and deciding when to scale up, Jenny shares hard-earned lessons from over a decade of experience running a six-figure flower farm.You’ll learn why understanding your costs is the foundation of every profitable flower business, how to pinpoint your most profitable sales outlets, and how simple marketing shifts—like tracking where your customers come from—can transform your income. Whether you’re wondering how to market in a small town, how to plan crops based on sales goals, or how to finally build efficient systems without burnout, this episode is filled with the practical, no-fluff advice Jenny is known for.
Join the Six Figure Flower Farming Course: trademarkfarmer.com/enroll
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
--------
1:01:03
--------
1:01:03
74: Increasing sales by nearly 30% with Karen Kohuth
This week I am chatting with Karen Kohuth of Greenhouse on Greendell in New Jersey about how she and her husband shifted from microgreens to cut flowers and grew revenue by 27 percent in one season. Karen walks through what changed on the business side of her flower farm business: niching down to one product line, using crop planning to match bouquet recipes and market demand, keeping weekly sales records, and installing simple SOPs that make harvest, bouquet making, and market prep run smoother. We also talk time blocking, training seasonal staff, and small automations like irrigation that give you back hours during peak bloom. If you are a new or growing flower farmer selling at farmers markets or through a CSA, you will love how practical and doable her steps are.
Karen credits consistent record keeping and a clearer plan from the Six Figure Flower Farming program for helping her make data driven choices that increased sales and created space for real life things like a summer vacation. Listen in to hear the exact mindset shifts she made, the tools she uses to track profitability by crop, and how she decides what stays and what goes so each bed pays its way. If you are ready to build a profitable and sustainable flower farm with a concrete plan...Enrollment for Six Figure Flower Farming is open November 4 to November 13, 2025!Join the program: www.trademarkfarmer.com/enrollFollow Karen on Instagram: @greenhouseongreendellCheckout Greenhouse on Greendell online: www.greenhouseongreendell.com
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
--------
50:15
--------
50:15
73: Revealed: Six Figure Flower Farming like you've never seen before
Pull back the curtain with me on the refreshed Six Figure Flower Farming program opening November 4. I walk through the five pillars that scale a flower farm without burnout: your profit plan, crop costing to pinpoint top moneymakers, efficient farm operations that run without you, marketing that builds demand, and sales that convert CSA and retail customers with ease. You will hear how we use ready-to-go spreadsheets, pricing and break even calculators, templates, and swipe files, plus weekly live Q and A and community support. This is also the final cohort with lifetime access, which makes it the best time to join for long-term success and systems that actually pay you.Join the waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlistGet our free training: www.trademarkfarmer.com/profit
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
--------
26:42
--------
26:42
72: How these farmers cut 20+ work hours a week AND increased their profits - Daybreak Farm
At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and bunching right in the field, to dialing in their crop planning and cutting back on unprofitable outlets, they’ve built a streamlined farm that gives them more time for life outside the field.
We talk about everything from building strong florist relationships through standing orders, to saving thousands by starting their own transplants instead of relying on plugs, to discovering niche crops like garlic scapes and specialty iris that set them apart in a competitive market. If you’ve ever felt buried in chaos or wondered how to balance efficiency with profitability, this conversation will leave you inspired with practical strategies you can take back to your own farm.Bill + Krissa are past students of our Six Figure Flower Farming CourseDoors open Nov 4th! Take the course: www.trademarkfarmer.com/sfffCheck out Daybreak FarmFind them Online: www.daybreakflowers.comFind them on Instagram: @daybreakflowers
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
--------
56:02
--------
56:02
71: The $100k Blueprint: What to audit, fix, and focus on now.
Scaling your flower farm doesn’t always mean adding more work to your already full plate. In this episode of the Six Figure Flower Farming Podcast, host Jenny Marks walks you through a simple three-step framework to uncover hidden profit leaks, streamline your systems, and focus on what actually moves the needle. From raising prices with confidence to cutting hours of wasted labor in the field, this is the $100k blueprint every flower farmer needs.
If you’ve ever felt like success just requires working harder or planting more, you’ll love the perspective shift here. Jenny shares real stories from her own farm (like how one small equipment investment saved 40+ hours of labor) and how focusing on fewer, more profitable outlets has created compounding results. By the end, you’ll have clear questions to guide your own audit and practical fixes you can apply this season to scale with more ease and less stress.Sign up for our free training: www.trademarkfarmer.com/profit
Join the Waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlist
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
New Zealand