73: Revealed: Six Figure Flower Farming like you've never seen before
Pull back the curtain with me on the refreshed Six Figure Flower Farming program opening November 4. I walk through the five pillars that scale a flower farm without burnout: your profit plan, crop costing to pinpoint top moneymakers, efficient farm operations that run without you, marketing that builds demand, and sales that convert CSA and retail customers with ease. You will hear how we use ready-to-go spreadsheets, pricing and break even calculators, templates, and swipe files, plus weekly live Q and A and community support. This is also the final cohort with lifetime access, which makes it the best time to join for long-term success and systems that actually pay you.Join the waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlistGet our free training: www.trademarkfarmer.com/profit
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
--------
26:42
--------
26:42
72: How these farmers cut 20+ work hours a week AND increased their profits - Daybreak Farm
At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and bunching right in the field, to dialing in their crop planning and cutting back on unprofitable outlets, they’ve built a streamlined farm that gives them more time for life outside the field.
We talk about everything from building strong florist relationships through standing orders, to saving thousands by starting their own transplants instead of relying on plugs, to discovering niche crops like garlic scapes and specialty iris that set them apart in a competitive market. If you’ve ever felt buried in chaos or wondered how to balance efficiency with profitability, this conversation will leave you inspired with practical strategies you can take back to your own farm.Bill + Krissa are past students of our Six Figure Flower Farming CourseDoors open Nov 4th! Take the course: www.trademarkfarmer.com/sfffCheck out Daybreak FarmFind them Online: www.daybreakflowers.comFind them on Instagram: @daybreakflowers
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
--------
56:02
--------
56:02
71: The $100k Blueprint: What to audit, fix, and focus on now.
Scaling your flower farm doesn’t always mean adding more work to your already full plate. In this episode of the Six Figure Flower Farming Podcast, host Jenny Marks walks you through a simple three-step framework to uncover hidden profit leaks, streamline your systems, and focus on what actually moves the needle. From raising prices with confidence to cutting hours of wasted labor in the field, this is the $100k blueprint every flower farmer needs.
If you’ve ever felt like success just requires working harder or planting more, you’ll love the perspective shift here. Jenny shares real stories from her own farm (like how one small equipment investment saved 40+ hours of labor) and how focusing on fewer, more profitable outlets has created compounding results. By the end, you’ll have clear questions to guide your own audit and practical fixes you can apply this season to scale with more ease and less stress.Sign up for our free training: www.trademarkfarmer.com/profit
Join the Waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlist
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
--------
23:05
--------
23:05
70: This farmer found success with the numbers - Whiffle & Hum Flower Farm
What happens when a simple New Year’s resolution turns into a thriving flower farm? In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Lee Anne of Whiffle & Hum Flower Farm to talk about her journey from wanting fresh flowers on her kitchen table to managing multiple acres of production. Lee Anne shares the gritty reality of transforming an old hay field into flower beds, balancing the grower and CEO roles, and how hiring the right help transformed her business.
One of the biggest breakthroughs for Lee Anne came from learning her true costs through the Six Figure Flower Farming course. That shift gave her the confidence to make smarter business decisions... whether selling at farmers markets, booking weddings, hosting workshops, or setting up her farm stand. Together, Jenny and Lee Anne dig into why knowing your numbers, building simple systems, and narrowing your crop list to what actually sells can make the difference between burnout and a profitable flower farm.
If you’ve ever wondered how to juggle the growing side of farming with the business side (or if you need encouragement to track your expenses and sales!) you won’t want to miss this conversation.Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlistDoors open November 4th, 2025!Learn more about Le Anne and Whiffle & Hum Flower Farm:Check out their website: whiffleandhumfarm.comFollow them on Instagram: @whiffleandhum
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
Starting a flower farm is no small feat, and the truth is, most of us walk into it with more questions than answers. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks opens up about the real reasons her flower farm didn’t fail—lessons learned through years of scrappy problem-solving, tough setbacks, and a whole lot of resilience. From running lean with used equipment and prioritizing cashflow, to hiring the right help, tracking numbers, and staying curious about marketing, she shares the practices that built a business designed to last.
If you’re a flower farmer (or dreaming of becoming one!) you’ll hear why perseverance, listening to customers, and building a strong mindset are just as important as planting and harvesting. What you do need is grit, smart decisions, and the willingness to learn from every season. Tune in to discover the strategies that can keep your farm thriving for years to come.
Join the Waitlist for the Six Figure Flower Farming Course!Doors open in November: https://www.trademarkfarmer.com/waitlistDid you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
New Zealand