Six Figure Flower Farming

If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making.

Michelle shares how her farm uses clear weekly rhythms, crew training, time standards, staff meetings, and tiny movement-level improvements to make harvesting, bouquet making, and farm operations more efficient.

Find Michelle Online
Check out Michelle's Website: www.rootscutflowerfarm.com
Follow Michelle on Instagram: @rootsflowerfarm
Learn more about the Association of Specialty Cut Flower Growers at ascfg.org

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Find free flower business resources: www.trademarkfarmer.com/note

A cut flower CSA or subscription can bring steady cash flow, predictable harvest planning, and stronger customer retention, but only if it’s structured in a way that ACTUALLY works for your farm. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through how her flower farm built a profitable flower subscription program around peak production months, clear pickup dates, simple bouquet systems, and premium crops like ranunculus, peonies, and dahlias.

Simplifying your cut flower CSA can make it easier to sell, harvest, and manage without adding unnecessary stress or labor. Jenny explains how straight bunches can be more profitable than complicated mixed bouquets, how pickup locations affect efficiency, and why customer clarity, weekly communication, and thoughtful pricing are key to building a flower farming business that feels more sustainable season after season.

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Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Is harvesting your cut flowers taking up your entire day? In this episode of the Six Figure Flower Farming podcast, Jenny Marks walks through the small but powerful systems that helped her flower farm cut harvest time in half, from reducing wasted steps in the field to bunching as you harvest, counting rubber bands ahead of time, and building a simple harvest plan.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Most flower farmers don’t realize how much money they’re losing through small, everyday decisions that quietly chip away at profit margins. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down five of the biggest profit leaks on small flower farms, including growing too many varieties, underpricing flowers, overproduction, overspending without a plan, and managing too many sales channels at once. If your flower farming business feels busy but not truly profitable, this episode will help you identify what’s holding your farm back.

From smarter flower farm crop planning to sustainable flower farm growth strategies, Jenny shares practical ways to simplify your systems, improve flower farm profitability, and make more intentional business decisions. You’ll learn how to use sales data, pricing strategies, and streamlined sales channels to build a more profitable flower farming business without adding more work to your plate.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

A lot of flower farmers waste their first few thousand dollars on things that feel productive… but don’t actually make them money. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down exactly how she would spend her first $5k to $10k if she was starting over from scratch on a flower farm today. From used coolers and Caterpillar tunnels to crop selection, marketing, and learning where to invest your time instead of cash, this episode is packed with practical flower farming business advice that can save you thousands.

If you’ve been overwhelmed by all the tools, infrastructure, and “must haves” in flower farming, this conversation will help you slow down and think strategically about profitability, return on investment, and building a sustainable flower farm business step by step. Jenny also shares the biggest spending mistakes she sees flower farmers make, why proof should come before infrastructure, and how education and mentorship can dramatically speed up your growth.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note