Six Figure Flower Farming

Dahlia tuber sales can look like easy off-season income until you are staring at piles of tubers, shipping chaos, and spreadsheets everywhere. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down why tuber sales only become profitable when you treat them like a real product with clear margins, systems, and boundaries. She walks through how to decide if dahlia tuber sales even make sense for your farm, how to price with labor and shipping fully accounted for, and why cash flow is only helpful if it is not quietly draining your time and energy.

From inventory tracking to batching shipments and setting up an efficient packing flow, this episode focuses on making dahlia tuber sales sustainable, efficient, and supportive of long term flower farm profitability rather than something that runs you into the ground.

Join me at the Profitable Dahlia Summit March 3rd & 4th, 2026: Register HERE

Find high quality dahlia tubers starting Tuesday March 24th, 2026: www.trademarksflowers.com

Mentioned Episodes:

Episode 15: How efficiencies on the farm can earn you more money

Episode 39: How to implement systems (to get your time back and make more money)

Episode 17: Simple ways to find and attract your ideal customer



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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Most flower farmers know how to grow beautiful bouquets but where things fall apart is pricing them in a way that actually supports a profitable, sustainable farm business. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through why “fair” pricing and competitor comparison often lead to undercharging, and why confidence in pricing comes from data, not gut feelings. She breaks down the real costs bouquet pricing must cover, including production, labor, overhead, and profit, and explains why separating emotion from math is essential if you want long term financial security on your flower farm.

This episode is all about giving flower farmers a clear framework and a simple starting action step to price bouquets for profit without burning out or racing to the bottom.

Mentioned Episodes:
Ep 34 - Navigating Cut Flower Pricing
Ep 35 - Navigating Cut Flower Pricing (pt 2)
EP 75 - Live Q&A: Pricing Stems, CSA Growth, and Simple Marketing
Ep 11 - Three Pricing Strategies to Boost Your Summer Revenue Now



Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

In this episode of the Six Figure Flower Farming podcast, Jenny Marks chats with Christine Covino of Wild Iris Flower Farm about what it really looks like to build a profitable, sustainable flower farming business on a small scale. Christine shares how she refined her sales channels over time, pulled back from the parts of the business that were draining, and focused on the outlets that feel both efficient and joyful, especially farmers markets, CSAs, and hands-on workshops. You'll hear practical insight on simplifying crop choices, tightening bouquet recipes, and using systems to save real hours every week.

If you are balancing family life, limited work hours, and the desire to grow without burning out, this episode will help you think clearly about what is worth keeping, what is worth changing, and how small process upgrades can have a big impact.

Follow Christine Online:
Check out her website: www.wildirisflowerfarm.com
Follow her on Instagram: @wildirisflowertruck

Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Get free flower business resources: www.trademarkfarmer.com/note

If you feel stuck trying to sell flowers everywhere and to everyone, this episode brings clarity fast. Jenny Marks breaks down why most flower farmers do not have a marketing problem... they have a niche problem! She walks through how to define your niche as a practical business model, not a vibe, by aligning what you grow, how you sell, and who you serve with real market demand, profitability, and the lifestyle you actually want as a farmer.

This conversation covers using a simple SWOT analysis to uncover opportunities in your local flower market, choosing customers you enjoy and who are willing to pay, and designing a farm business that protects your energy and boundaries. You will learn how to test a niche without locking yourself into it forever, simplify operations, and build a more sustainable, profitable flower farm that gets easier to market and easier to run as you grow.

Get the Find Your Niche worksheet: www.trademarkfarmer.com/niche

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note ​

Most flower farmers don’t actually have a growing problem... they have a numbers problem, and in this episode Jenny breaks down why that distinction matters if you want to operate like a professional. She shares how tracking just a handful of core metrics can cut through decision fatigue, reduce anxiety, and replace emotional “vibes-based” choices with clear, grounded strategy. If numbers feel intimidating or tangled up with shame, this episode will help you reframe them for what they are: neutral data that gives you clarity and control.

You’ll hear the exact foundational numbers Jenny considers non-negotiable (revenue, expenses, and true profit), plus what to track next as your farm matures: like profitability by sales outlet, by product, and crop yields for smarter planning. By the end, you’ll have a quick 20-minute action step to look back at last season, find your baseline, and start using your numbers to make growth more predictable and less stressful.

Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Get free flower business resources: www.trademarkfarmer.com/note