Six Figure Flower Farming

Pricing can feel like a constant thorn in your side, especially when you love flowers more than spreadsheets. In this episode, Jenny sits down with Flower Math expert Alison Ellis to talk about the pricing mistakes that quietly eat away at profit, from overstuffing bouquets to undercharging for labor, design time, and the real cost of running a flower business. This conversation is a grounded look at flower farming profitability, with practical insight for farmer florists, market growers, and anyone trying to build a more sustainable farm business.

Find Alison Online:
Check out her Website: www.realflowerbusiness.com
Follow her on Instagram: @realflowerbusiness

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Most flower farmers didn't start growing flowers because they love spreadsheets or financial reports. But avoiding your numbers makes running a profitable flower farm much harder than it needs to be. In this episode, Jenny breaks down the simplest way to understand your farm finances without becoming an accountant. At its core, farm accounting is just three things: revenue, expenses, and profit. When you clearly track money coming in and money going out, you gain the clarity needed to make smarter decisions and build a sustainable flower farming business.

The goal isn't perfection, it's awareness. Because when you understand what your farm is actually earning and spending, you can confidently move toward sustainable farm growth, better profitability, and smarter decisions for your flower farming business.



Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Feeling overwhelmed on your flower farm doesn’t mean you’re doing something wrong. Most flower farmers are simply trying to fix too many things at once. In this episode, Jenny introduces the powerful Theory of Constraints and explains how sustainable flower farm growth comes from identifying the single bottleneck holding your business back. When you focus on the one skill or system that truly limits your progress, everything else becomes easier and momentum finally starts to build.

Whether your farm struggles with demand, production, or profitability, learning to identify and solve your current constraint can transform how you prioritize your time, reduce overwhelm, and help you grow a more profitable and sustainable flower farming business.



Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Marketing is a whole different game when you are trying to reach the people who live five minutes down the road, not five states away. In this episode, Jenny sits down with local marketing coach Leslie Presnall to talk about how to market a local cut flower farm without getting trapped in the social media popularity contest.

You will hear practical, doable strategies to become the go to flower person in your city, from weaving your location into everything you post, to using old school local marketing like community boards, flyers, business cards, collaborations, and pitching local media. If you want sustainable farm business growth, clearer messaging, and a marketing plan you will actually stick to, this episode is a must listen.

Follow Leslie Online
Find Leslie on Instagram: @lesliepresnall
Check out Leslie's website: www.lesliepresnall.com

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What if marketing your flower farm didn’t mean more posts, more ads, or more complicated funnels… but simply showing up in the right place at the right time? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks shares real-world flower farm marketing stories that worked. Think: selling out Valentine’s bouquets at a packed local bar, quietly flower bombing a city park and landing on the news, partnering with wineries to capture ready-to-buy customers, becoming “the flower person” in a small rural town, and creating a photo-worthy flower wall that turned customers into marketers. These are hyper-local, human, simple strategies that led to real sales and sustainable farm business growth.

If you’ve ever felt overwhelmed by marketing your flower farm, this episode will shift how you think about it. Understanding your ideal flower customer, your community, and designing moments people want to talk about. You’ll walk away with tangible ideas to test in your own market, plus a fresh perspective on building a profitable flower farm without relying on constant social media posting.



Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note ​