67: 6 lessons I learned growing a multiple 6-figure flower farm
Building a profitable flower farm doesn’t happen overnight. It comes with plenty of mistakes, pivots, and surprising realizations along the way. In this episode, Jenny Marks is sharing six lessons that shaped her journey to growing a multiple six-figure farm, from why you can’t do it all alone to the mindset shifts that made scaling possible.
You’ll hear how she moved past perfectionism, why relationships matter more than fancy branding, and the reason profit is far more important than flashy revenue numbers. Whether you’re just starting your flower farming journey or working to refine your sales outlets, these lessons will help you avoid some of the hardest mistakes she made and grow a business that truly supports your life.
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
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66: Create a better, money-making website with these 3 tips
Running a flower farm means you’re already wearing a dozen hats... but is your website pulling its weight too? In this episode of the Six Figure Flower Farming Podcast, Jenny walks through five simple tweaks that will turn your website from a digital business card into a money-making machine. From adding clear “buy now” buttons on every page to optimizing for mobile and collecting emails, these strategies are designed to help customers say “yes” without hesitation.
You don’t need a huge budget or fancy redesign to make your site work smarter for you. These easy updates can boost sales, grow your customer list, and build trust with every visitor. Tune in and discover how your website can generate income for your flower farm, even while you’re out harvesting in the field!
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
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65: Flower farming tools + equipment that save you time and money
Running a flower farm takes grit, creativity, and the right tools to make the work sustainable. In this episode, Jenny Marks dives into the equipment that has saved her countless hours and spared her body from burnout. From affordable used tractors to must-have implements, irrigation systems, and simple game changers like hose reels and rolling racks, she breaks down which investments actually deliver the biggest return in time and money.
Whether you’re growing on a quarter acre or managing a larger farm, these tools can transform the way you work. Helping you prepare beds faster, move heavy loads with ease, and keep your farm running smoothly season after season. Tune in to hear Jenny’s real-world experience with more than a dozen tools and pieces of equipment she wouldn’t farm without, plus tips on how to evaluate ROI before making your next big purchase.
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
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64: Raising the bar for cut flower quality with Diane Szukovathy
On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global market. With over 200 years of combined grower experience distilled into one book, this guide covers harvest stages, bunch sizes, vase life, packing, shipping, and more.
Jenny and Diane dig into why professional standards matter for small-scale growers, how collaboration can elevate the cut flower industry, and ways farmers can use this book to train teams, refine their crop mix, and extend their seasons. This conversation offers a wealth of insights for flower farmers looking to grow smarter, sell better, and keep your customers coming back.Find Diane & Floral Standards online:Check Diane's Farm: Jellomoldfarm.comPurchase Diane's book, Floral Standards: swgm.coop/book
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
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63: What stage of flower farming are you at? (and how to get unstuck)
In this episode of the Six Figure Flower Farming Podcast, Jenny walks through the three core stages of a flower farming business: the Hustler Stage, the Entrepreneur Stage, and the CEO Stage. From harvesting in the dark with a headlamp to hiring your first team member, each stage comes with its own challenges, bottlenecks, and growth opportunities. You’ll learn how to recognize where you are, what’s keeping you stuck, and the next steps you can take to build a more profitable, sustainable business.
Jenny breaks it all down with real stories, practical strategies, and the kind of tough love every flower farmer needs. If you're overwhelmed, underpaid, or unsure how to grow without burning out, this episode will give you the clarity and momentum to move forward, with less guesswork and more confidence.Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlistDid you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
New Zealand