Six Figure Flower Farming

What if growing fewer flowers could actually help you build a better flower farm business? In this episode, I sit down with past Six-Figure Flower Farming student Amanda Keene of Flowers on Phoenix to talk about how she has simplified her farm, become more intentional about profitability, and built a business that fits around her family and the life she actually wants to live.

Amanda shares why she stopped trying to grow every beautiful flower she could, how looking at her numbers helped her prioritize certain crops, and the surprising marketing strategy that generated a $1,000 order shortly after she started using it.

We also talk about the efficiency changes that have saved her time, why she’s willing to buy flowers from other growers instead of doing everything herself, and what she wishes she had done differently when she first started flower farming.

If you’ve ever felt like your flower farm is taking over your life - or wondered whether doing less could actually make your business stronger - Amanda’s story is one you’ll want to hear.



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Join Jenny for a FREE live time+ profit training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If I could sit down with myself as a beginner flower farmer, there are a few things I’d say a whole lot sooner: learn your numbers, stop trying to be affordable to everyone, and remember that your time is not free. A sustainable flower farm business isn’t built by working harder and harder. It’s built by understanding what’s profitable, pricing intentionally, using your time wisely, and investing in the business skills that help you make better decisions.

In this episode of the Six Figure Flower Farming Podcast, I’m sharing my brutally honest advice for building a profitable flower farm, from why revenue isn’t the real score to why overwhelm doesn’t mean you’re doing it right. Most importantly, you don’t have to build the flower farm everyone else has. You’re allowed to create a profitable, sustainable business that actually supports the life you want to live.


Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profitable.

We’ll walk through five of the biggest flower farm profit levers: sales, pricing, product and crop mix, expenses, and efficiency. You’ll learn how to identify where the greatest opportunity exists in your farm, use your numbers to make smarter decisions, and build a more profitable, sustainable flower farming business without automatically adding more markets, more flowers, and more hours to your workload.



Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family about scaling a flower farm sustainably, staying financially lean, planning years ahead, and letting customer demand pull the business forward instead of forcing growth.

We also dig into the less glamorous skills that make a growing farm actually work: delegating, hiring and retaining employees, adapting your management style, building strong business relationships, and learning from expensive mistakes without letting them derail you. If you want a profitable flower farm that can support your family, your team, and maybe even the next generation, this episode is packed with practical perspective on building a business that lasts.

Follow Karl on Instagram: @green_park_nurseries_inc



Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell. Whether you’re trying to book more weddings, sell flower subscriptions, move more farmers market bouquets, attract wholesale florists, or fill workshops, your marketing needs to make your offer crystal clear within seconds.

In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down three questions every flower farmer should ask: What do I sell? How do customers buy it? Why should they choose me?

You’ll learn how to audit your flower farm website and social media, remove friction from the buying process, use photos and testimonials as social proof, and focus your marketing on the products you actually want to sell. Because clear marketing beats clever marketing every single time.


Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note\