Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s...
Attract Warm Leads on Autopilot With This Underrated Strategy
If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick.
In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm leads on autopilot.
Forget spending endless hours creating content and doing cold outreach. This strategy has been one of the biggest growth levers in my business, and in many of my clients’. One of whom used this strategy to attract 40 signups to her online workshop. And in this episode, you’ll discover how to get similar results.
If you’re looking to scale your business faster, this episode will change the way you think about lead gen.
Covered in this episode:
How to attract your ideal clients on autopilot using The Partnership Playbook.
How to form relationships with influential people.
The three types of partnerships you can start building today.
Practical examples of how my clients and I have scaled lead flow using this strategy.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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14:04
The Proven Formula To Landing Celebrity Clients Like Will Smith & Red Bull
Will Smith, Jay Shetty, Red Bull and Vice are just some of the names that Tim Fare-Matthews has landed for his video production agency. In this episode, Tim shares a peak behind the scenes of exactly how he has achieved this.
If you’re struggling to win over corporates, raise your rates and run your business while producing exceptional results for clients, this episode is for you.
Whether you run a video production agency, animation studio or graphic design studio, these are the key foundational principles for running your business and landing better clients.
Covered in this episode:
Secrets to landing higher-paying clients and getting consistent referrals.
Essentials for surviving as a creative you may not have thought of.
Tips for winning agency clients and how to keep them happy.
What big brands are really looking for in a creative professional.
How will AI affect the creative industry and how to prepare for it.
Balancing delivering an exceptional service and running a sustainable business.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Financially Free Filmmaker - https://www.financiallyfreefilmmaker.com/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Timothy Fare-Matthews on LinkedIn - https://www.linkedin.com/in/timfmatthews/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts -
https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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41:02
STOP Making New Years Resolutions - Do THIS Instead…
Did you achieve your New Year’s resolutions last year? If you’re like most people, probably not, as stats show that 80% of people fail their resolutions by February.
New Year’s resolutions often set us up for failure, but if you’re looking for transformation in your life and business in 2025, there’s a better way.
In this episode, I share a strategy that you can use to give you a far better chance of reaching your goals. You’ll discover the 3-step process I use to avoid repeating past mistakes and set meaningful, achievable goals for the year ahead.
Covered in this episode:
Why New Year's resolutions don’t work.
What to do instead to get better results.
Uncovering what worked and what didn’t in 2024.
How to build on the successes and avoid repeating past mistakes.
How to achieve more in 2025 without burning out.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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19:48
The Secret To Making Better Decisions in 2025
If you’ve been running your business for a while, deep down, you probably know what you need to do to grow faster and make more money.
Over the past decade, I’ve coached some of the world’s leading creatives, and often they’re coming to me for permission, rather than answers. They know they shouldn’t have taken on that client or hired that team member.
So what stops them from trusting their intuition?
Fear.
Their intuition is trying to steer them in the right direction, but fear and other external factors are holding them back.
In this episode, I’m diving deep into the power of intuition, why it’s crucial for creative business owners, and how to start trusting yourself so you can make better decisions.
If you ever struggle to take the steps you know are right for your business, this episode is for you.
In this episode, we cover:
What intuition is and why it’s so vital for decision-making in your business.
The reasons people ignore their intuition.
Why it’s so difficult to say no to opportunities that aren’t right for us.
How to find the courage to trust yourself.
The emotional patterns keeping you stuck and how to break free from them.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
Don’t Trust Your Gut book - https://www.amazon.co.uk/Dont-Trust-Your-Gut-Really/dp/0062880918
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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22:07
Lessons From The Agency Owner I Paid £10K A Month To Be Coached By
Does your business feel like more of a prison than a passion?
That somewhere along the line, it’s drifted off course from the business you envisioned?
In this episode, I’m joined by Dan Bolton, a business coach I paid £10k a month to learn from. It's the most I've ever invested in coaching and I wanted to gift you the experience of hearing some of Dan's lessons as he evolved from youth pastor to multiple 7-figure agency owner.
This conversation isn't really about number though (I just mentioned them to sound impressive). It's really a practical guide for anyone that feels stuck or out of sync with their business.
Dan shares a ton of insight on how to identify the hidden problems in your business, make bold but necessary changes, and redefine success in a way that aligns with you.
In this episode, we cover:
How to know when your business is out of alignment.
What to do if you’re running a business you don’t love anymore.
When to scale and when to pull back
What you need to fix before you can fix your business.
The blockers that keep creatives from earning more money.
Why it’s essential to turn down some seemingly good opportunities.
And so much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Dan Bolton on Instagram - https://www.instagram.com/bolton/
Dan Bolton on YouTube - https://www.youtube.com/channel/UCtscWUoZcVzlOT-76DxMqyA
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential?
In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners.
From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the psychology of courage and its key part in our success as business owners, leaders and creatives.
Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.
If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform.
Join us as we redefine what it means to thrive as a creative business owner.
New Zealand