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Creative Courage

Podcast Creative Courage
Matt Essam
Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s...

Available Episodes

5 of 54
  • The Hidden Costs Of A Full Calendar (And How To Get Your Time Back)
    How much white space do you have in your diary? If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout. I’ve worked with many creative studio owners in this position and have helped them to take back a day a week in their calendars without breaking their business. In this episode, I share the exact strategy you can use so that you can get the time back to work on your business instead of in it, and grow a business that serves you. Covered in this episode: Why creative business owners should avoid a full calendar. How to get back one day a week without breaking your business. The exact formula to work out how many calls and projects you need to grow your business sustainably. The key to building a business that serves you. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam
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  • Stop Trading Time for Money and 10x Your Prices with Robin Waite
    Are you tired of working endless hours with little reward to show for it? In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business Robin shares his journey from running a successful agency to experiencing burnout and ultimately transforming his approach to business. Now, he coaches creatives to break free from outdated models and challenge limiting beliefs so they can charge what they’re worth, and build businesses they truly love. This episode is packed with actionable insights to help you stop trading your time for money and take your agency to the next level. Covered in this episode: How to avoid burnout as an agency owner. Why productising your services is essential to scaling sustainably. The massive opportunities agency owners are missing by not productising their offering. The 3 principles of productisation and how to apply it to your business. The questions you need to ask all your clients if you want to raise your prices. How to stay creative while building a profitable business. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.   LEARN MORE  Get Robin’s book for free - www.fearless.biz/tys  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Robin Waite on LinkedIn - https://www.linkedin.com/in/robinmwaite  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam
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  • Scaling a Multiple 6-Figure Agency And Landing Your Ideal Clients with Josh Gudgeon
    What does it take to build a thriving, scalable business whilst only working with your dream clients? After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast. In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gives you the lifestyle you want and allows you to be yourself. Josh is able to work on projects he’s passionate about, has scaled his business while staying true to his values, and has mastered the art of attracting high-value clients who are willing to pay premium prices. And if you want to do the same with your business, this episode is for you. Covered in this episode:  How to get the attention of your ideal clients. Finding a niche you’re obsessed with and why it matters. Freelancers vs. employees for an agency. Why price is no longer an objection to Josh. How to become incomparable to your competitors. When should you fire a client and how to get the courage to do so. How to deliver value to your prospects before even speaking to them. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap. LEARN MORE  Josh Gudgeon on YouTube - https://www.youtube.com/c/JoshGudgeon/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Josh Gudgeon on LinkedIn - https://www.linkedin.com/in/josh-gudgeon/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam
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  • Attract Warm Leads on Autopilot With This Underrated Strategy
    If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick. In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm leads on autopilot. Forget spending endless hours creating content and doing cold outreach. This strategy has been one of the biggest growth levers in my business, and in many of my clients’. One of whom used this strategy to attract 40 signups to her online workshop. And in this episode, you’ll discover how to get similar results. If you’re looking to scale your business faster, this episode will change the way you think about lead gen. Covered in this episode: How to attract your ideal clients on autopilot using The Partnership Playbook. How to form relationships with influential people. The three types of partnerships you can start building today. Practical examples of how my clients and I have scaled lead flow using this strategy. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam
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  • The Proven Formula To Landing Celebrity Clients Like Will Smith & Red Bull
    Will Smith, Jay Shetty, Red Bull and Vice are just some of the names that Tim Fare-Matthews has landed for his video production agency. In this episode, Tim shares a peak behind the scenes of exactly how he has achieved this. If you’re struggling to win over corporates, raise your rates and run your business while producing exceptional results for clients, this episode is for you. Whether you run a video production agency, animation studio or graphic design studio, these are the key foundational principles for running your business and landing better clients. Covered in this episode: Secrets to landing higher-paying clients and getting consistent referrals. Essentials for surviving as a creative you may not have thought of. Tips for winning agency clients and how to keep them happy. What big brands are really looking for in a creative professional. How will AI affect the creative industry and how to prepare for it. Balancing delivering an exceptional service and running a sustainable business. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap. LEARN MORE  Financially Free Filmmaker - https://www.financiallyfreefilmmaker.com/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Timothy Fare-Matthews on LinkedIn - https://www.linkedin.com/in/timfmatthews/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam
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About Creative Courage

Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential? In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the psychology of courage and its key part in our success as business owners, leaders and creatives. Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges. If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform. Join us as we redefine what it means to thrive as a creative business owner.
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