Design Discord

• PR for Designers: The Cost, the ROI, and Why Most of You Are Waiting Too Long – Rebecca Goldberg

  Should you hire a PR firm… or are you just paying someone to spam editors?Rebecca Goldberg — co-founder of Dada Goldberg, the most dialed-in design PR agency in New York — finally pulls back the curtain.We ask every question designers are dying to ask about PR:- What does real PR actually cost these days?- When is the right moment to pull the trigger?- Does PR actually move the needle on sales and collabs or is it just ego?- Can you get overexposed and ruin your brand?- Big agency vs boutique: which one is best?- Do legacy magazines (AD, Elle Decor, Vogue) still matter or is it all Instagram now?- Why dinners, press releases?Plus: what is the one thing every emerging designer needs before they even think about hiring PR? (hint: it’s not a finished website).If you’ve ever googled “design PR firms” at 2 a.m., this episode will save you six figures and a lot of heartbreak.Hosted by Alyssa Gerasimoff & Fernando MastrangeloGuest: Rebecca Goldberg (Dada Goldberg)https://dadagoldberg.com/https://www.instagram.com/dadagoldberg/Timestamps & full takeaway list in the show notes.01:20 How much does design PR really cost in 2025?06:45 When should you actually hire PR (the exact moment)12:10 Does press = sales? The honest ROI breakdown18:30 Can you get overexposed and kill your brand?23:15 Legacy media vs Instagram: what actually moves the needle29:40 Big agency vs boutique: pros, cons, and horror stories35:20 Why dinners are the new press release41:50 The personal toll no one talks about48:30 How PR unlocks collaborations and bigger opportunities54:10 The future of design PR in a cooked economy1:01:00 Rebecca’s one piece of advice for every emerging designerThis episode is pure fire for anyone trying to figure out how to go from “talented” to “known.”

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• Collectors Are DONE With Avant-Garde (Here’s What They Actually Want Now)

  By popular demand, our favorite overseas correspondent Julia Haney-Montanez is BACK and fresh off the fair floors!She was on the ground at PAD London and Design Miami Paris spilling the tea straight from the dealers’ mouths: collectors are officially over uncomfortable concept pieces and torture chairs. They want livable luxury, pieces you can actually sit on, live with, and love.Comfort is the new currencyDealers are quietly prioritizing the “hits” to survive this soft marketThe real reason galleries are struggling (and what it means for designers)The insider conversation everyone in design is having behind closed doors… but we’re saying it out loud. Hit play and find out what collectors are buying right now and what designers can do to weather this soft sales cycle. Drop a if you’re ready for cozy to make a comeback.#DesignDiscord #PADLondon #DesignMiamiParis #LivableLuxury #InteriorDesign #CollectibleDesign

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• The Business of Weird Design: Chen & Kai in Conversation

  In this episode of Design Discord, Fernando sits down with Chen Chen and Kai Williams of the Brooklyn-based namesake studio. If you’re not already familiar with their work, get ready. We talk about how their partnership formed, what it’s been like building a practice in New York, and how their experimental approach has evolved into a studio that balances artistic risk with business.The conversation touches on everything from navigating international production and building meaningful relationships in the gallery world to the trade-offs between accessibility and collectibility. Chen and Kai share insights into working with The Future Perfect, what it really takes to get a product to market, and the value of staying rooted in curiosity and materials exploration — even as the industry changes around them.This one’s a must-listen for anyone thinking about how to make your weird ideas actually work.https://cckw.us/https://www.thefutureperfect.com/exhibitions/

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• Where to Show: Trade Fairs, Galleries, Ads? – A conversation with Julia Montañez

  In this episode of Design Discord, we dive deep with Julia Haney-Montañez, founder of The Design Release, to unpack the tough choices designers face today: where to show their work in a post-COVID world. From her time curating the Architectural Digest Design Show to building her own platform, Julia shares sharp insights on how trade fairs have lost their pre-COVID spark and why designers are turning to social media, digital ads, and personal networks to get seen.We explore how these shifts have scattered the design community, leaving it out of sync and searching for connection. Julia reveals how her work is fostering a more collaborative, community-driven design culture to bridge the gap. Whether you’re navigating fairs, betting on digital marketing, or wondering how to stand out—this episode is for you.Follow Julia and the Design Release:https://thedesignrelease.com/https://www.instagram.com/thedesignrelease/

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• Cara Woodhouse: Real Talk with Interior Design Powerhouse

  In this episode of Design Discord, we sit down with interior designer Cara Woodhouse to talk about what it really takes to build a lasting, fulfilling career in design. With a formal background in interiors, years spent at top design firms, and multiple businesses under her belt before launching her namesake studio, Cara brings deep experience and hard-won perspective to the conversation. From her early fine art influences to the intuitive way she approaches interiors today, she shares the real behind-the-scenes—and how she’s learned to navigate it all.We also dig into the mechanics of how interior designers source from emerging artists and makers, and uncover what makes a designer say yes—or no. Cara shares why supporting young talent has always been important to her, how she thinks about client relationships, and where she sees the future of design heading—from sensory spaces to the evolving role of social media and branding in the field.Whether you're a designer, a collector, or just love peeking behind the curtain of creative businesses, this one’s for you.--About Cara Woodhouse: Cara Woodhouse is a trailblazing interior designer, creative force, and the founder of Cara Woodhouse Interiors, a high-end design studio known for sculptural statement pieces, bold palettes, and unexpected moments that redefine modern luxury. With a signature aesthetic that fuses elegance with edge, Cara’s work has captivated global audiences, drawing in celebrity clients, top developers, and leading brands alike.Her visionary approach spans residential, commercial, and hospitality design, product collaborations, and real estate development. Cara’s latest project, It’s a Mood, is more than a coffee table book, it’s a manifesto of style, emotion, and function, filled with expert insights and a curated resource guide. She's also the star of an upcoming design TV series and the creative behind shoppable, rentable homes that blend high design with lifestyle branding.Whether she’s designing a show-stopping project or creating cinematic content for her 900K+ Instagram followers, Cara brings a fresh, fearless perspective to every space and continues to shape the future of design, one mood at a time.https://www.instagram.com/carawoodhouseinteriors/https://www.carawoodhouse.com/

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