Before The Bestseller

• BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies

  We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no platform, no agent, and no special advantage, yet their book has grown into a quiet hit across business readers and fans of the show. Today, they have an audiobook, hundreds of reviews, and a loyal audience built on character, creativity, and the belief that leadership begins in everyday moments.In this episode, Nick and Marnie break down how they made it all happen. We talk through their co-authoring process, how they built their leadership framework around memorable Ted Lasso quotes, and the legal steps involved in writing a book tied to someone else’s IP. They share how they found their audience inside fan communities, how they approached nearly one hundred podcast interviews, what actually worked during their launch, where they wasted money, and how genuine engagement became their most powerful marketing tool.Stick around for this episode and let their story remind you that good things tend to happen when you show up, stay curious, and keep caring about people.Check out Marnie and Nick’s books here: Lead it Like Lasso: https://a.co/d/5bNbsPQThe Business of You: https://a.co/d/1xYmWYhCheck out their website here: www.leaditlikelasso.comFollow Nick and Marnie on LinkedIn for more leadership insights.Nick Coniglio: https://www.linkedin.com/in/nick-coniglio-5b62153/Marnie Stockman: https://www.linkedin.com/in/marniestockman/— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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• BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso

  Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in authenticity, trust, and what they call “raving fans.” Their book, inspired by the optimism and leadership lessons of Ted Lasso, has already reached over 40,000 readers and continues to connect with anyone looking to lead with more character and clarity.In this episode, Nick and Marnie sit down to share the story behind their unconventional success. They talk about the moment a core value clash pushed them to start fresh, the frameworks that guided their company’s culture, and how they scaled entirely through word of mouth and genuine partnerships. They unpack how a “communication guide” reshaped the way their team worked together, what it really means to lead like Ted Lasso, and why they believe success begins with self-awareness and character, not hustle.Their journey is proof that leadership isn’t about titles or exits. It’s about the quiet discipline of doing what’s right, even when no one’s watching, and the kind of consistency that turns good intentions into lasting impact.Check out their book here: Lead it Like Lasso: https://a.co/d/5bNbsPQThe Business of You: https://a.co/d/1xYmWYhCheck out their website here: www.leaditlikelasso.comFollow Nick and Marnie on LinkedIn for more leadership insights.Nick Coniglio: https://www.linkedin.com/in/nick-coniglio-5b62153/Marnie Stockman: https://www.linkedin.com/in/marniestockman/— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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• BTB161: Over a Million Copies Sold and a Foreword by Neil Armstrong with Longitude Author Dava Sobel

  We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitude, Galileo’s Daughter, and The Glass Universe. Her work has illuminated the human stories behind some of history’s greatest scientific discoveries, earning her international acclaim and a devoted readership that spans generations.In this episode, Dava shares the fascinating story behind how Longitude became a global success, from cultivating genuine one-on-one relationships with readers to collaborating with a small publisher that believed in the power of beautiful design. She recalls the early days of marketing before social media, when a thoughtfully crafted book cover, a creative insert, or a well-placed newspaper review could change everything. And in perhaps the most remarkable twist of all, she tells how Neil Armstrong — yes, the first man to walk on the moon — wrote the foreword for the 10th-anniversary edition of Longitude, connecting one historic journey of exploration to another.Her reflections in this episode are a reminder that while the tools may change, the heart of book marketing never does. It’s still about stories that move people and about authors who care deeply enough to reach back when readers write to them. For anyone who loves books, writing, even science and history, or the power of connection, you’ll be glad you didn’t miss this episode.Learn more about Dava and her work at www.davasobel.comLearn more about Longitude here: https://a.co/d/bl0s20DCheck out all of Dava Sobel’s books here: https://www.amazon.com/stores/author/B000AQ3J7K/allbooks?ingress=0&visitId=d2f2da10-8d6e-4959-a0ec-c8fc32937a2e&ref_=ap_rdr— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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• BTB160: Longitude | Dava Sobel on the Magic of Science Writing and Lifelong Discovery

  Today we have a very special guest: Dava Sobel, Pulitzer Prize finalist and bestselling author of Longitude, Galileo’s Daughter, The Glass Universe, and The Planets. Her books have been translated into more than 30 languages and continue to inspire readers around the world to see science through a more human lens. Known for blending meticulous research with emotional storytelling, Dava has built a lifelong career showing how curiosity and wonder can turn complex discoveries into timeless narratives.In this episode, Dava shares her journey from an uncertain college student with five majors to a celebrated science writer. She talks about how stumbling into journalism taught her to write with clarity, speed, and heart, and how that foundation led to Longitude, the book that changed everything. From its humble beginnings as a magazine article to becoming a global bestseller, Dava reveals the behind-the-scenes details of its success, including her collaboration with small publishers, the role of independent booksellers, and the personal touch of writing the story for her mother.Tune in for a conversation about the craft of science writing, the realities of life as an author, and the enduring magic of following your curiosity wherever it leads.Learn more about Longitude here: https://a.co/d/bl0s20DLearn more about Dava and her work at www.davasobel.com— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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• BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager

  Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president of the Colorado Independent Publishers Association and founder of Journey Bound Publishing, Veronica has spent her career guiding writers through the process of turning their ideas into beautifully published books that actually reach readers.In this episode, Veronica shares how book launches have evolved in 2025 and what’s working for authors who want real, lasting impact. She doesn’t just talk theory; she gives clear, actionable tips any author can start using right away. From building early momentum to keeping readers engaged months after launch, she explains what truly drives long-term results in today’s publishing landscape. We also dive into how authors can adapt to virtual launches, build stronger reader connections, and use tools like Publisher Rocket and Goodreads Giveaways to gain momentum. Along the way, we touch on pricing strategy, free versus paid campaigns, and the small, consistent actions that separate books that fade after launch from those that keep selling month after month.If you want to know more about growing your audience and giving your book the best possible start, this episode is packed with insights that can reshape the way you approach your next book launch. Press play and see how top authors are adapting in 2025.-----Check out the Journey Bound Publishing website here: https://www.journeyboundpublishing.com/Connect with Veronica here: https://www.journeyboundpublishing.com/veronicayager-mediaLI: https://www.linkedin.com/in/veronicayagerIG: https://www.instagram.com/journeyboundpublishing/FB: https://www.facebook.com/JourneyBoundPublishing/— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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