Pure Digital Passion with Moses Kemibaro

I had a fantastic time joining Joan Anyango for the very first episode of her "Tech It From Me" podcast. We took a deep dive into what drives me from those early dial-up Internet days in 1997 to building Dotsavvy right out of my bedroom back in 2002, and now navigating the AI era that's changing everything as know it.Personal BrandingWhen Joan asked what sets me apart in this crowded industry, I pointed straight to personal branding through consistent content creation. I've been blogging for over 15 years, sharing insights on technology in Kenya and Africa. It's not about being the smartest—it's about showing up obsessively and authentically. People connect with the unvarnished truth. Think about those behind-the-scenes clips from podcasts—they often get more views than the final edit because folks crave that real connection. I tell everyone: everything is content. Even what feels trivial can open doors if it's genuine.AI's Role in Digital Marketing – Empowerment & DisruptionWe got into how AI is transforming digital marketing, and it's not just hype—it's an "and" situation. For mama mbogas or jua kali guys, tools like ChatGPT let you create a full month's content calendar in minutes. No more expensive agencies needed. Bigger brands? They're optimizing costs, skipping costly photoshoots and model releases using AI creative. But here's the flip side: it's disrupting traditional jobs in photography, video production, and design. Folks in those fields need to upskill fast, taking their 10,000 hours of expertise and applying it to AI prompts. Otherwise, the tools will pass them by. Brands make a mistake rushing into ads without a solid story or reputation—digital amplifies every complaint. Fix your product, build your identity with a great website and value-driven social content, then sell.Smart Platform Choices in a TikTokified WorldJoan asked about social media recommendations, and I always say start with your audience and what you're selling. For my B2B world—banks, insurance, real estate—LinkedIn is king (think Facebook with a suit and tie), followed by Facebook for older decision-makers. For younger crowds, Gen Z and millennials? Instagram and TikTok all the way, where authenticity shines. The big shift? TikTokification. Followers don't matter anymore—algorithms push content based on quality and engagement, not your count. A creator with 40 followers can go viral with millions of views if it resonates. Focus on what converts, not vanity metrics.Advice for Digital Marketing BeginnersFor newcomers, embrace the AI era head-on. Play with tools like ChatGPT, Canva, Otter.ai, and Nano Banana for images. Don't copy others—find your unique fingerprint. I'm a writer at heart, so I lean there, but maybe you're killer at short videos or threads. Prompt engineering is emerging as a high-value skill, and reasoning models in AI can handle consultant-level work.Proud Career Moments and Favorite ToolsI'm proudest of pioneering the Kenya National Examinations Council's first online results portal around 2005—students checking KCPE and KCSE results online for the first time, and the servers didn't crash! Another highlight: videos showcasing how internet access empowers students with disabilities, blending storytelling with real impact.Africa's Bright Digital FutureWe wrapped on a high note: Africa's underrated in the digital game. Our young, tech-savvy, digital-native population is our superpower. If we invest in them, we'll lead the world in AI and innovation, not chase it.Timestamps:0:00 - Introduction & My Background (Father, Founder, Podcaster)4:30 - Personal Branding Secrets11:00 - AI in Marketing: Hustle Booster & Job Shaker19:00 - Common Brand Mistakes & Storytelling26:00 - Best Platforms Explained33:00 - Tips for Digital Newbies40:00 - Career Highlights (KNEC Portal, Impact Videos)47:00 - Tools I Can't Live Without54:00 - Africa's Digital Future

In this episode of the Pure Digital Passion podcast, I sat down with Alice Ndung’u, Head of Apple Marketing at Redington Kenya, and Jacob Kyalo, Apple Certified Trainer, to unpack everything you need to know about the Redington sticker — the black label found on Apple iPhone boxes across Kenya.
We dove deep into what the sticker actually represents for consumers: a mark of authenticity, a 24-month warranty, 6-month accidental damage cover for the iPhone, and a verification system that’s fast and reliable. Whether you’re buying an iPhone, a MacBook, or an iPad, the Redington sticker makes a real difference in terms of long-term value and peace of mind.
Expect insights on:
✅ How to verify a Redington-authorized device
✅ Coverage for cracked screens and liquid spills
✅ Transferability of warranties when gifting or reselling
✅ Consumer trust and after-sales support in Kenya

00:00 – Intro and Apple loyalty journey
01:28 – Introduction of guests from Redington
03:12 – What the Redington sticker means
05:40 – Warranty and damage cover explained
08:25 – Why device-based warranty matters
10:10 – Verifying your device with the sticker
13:32 – iPhones, iPads, and Macs: all covered1
6:05 – Audience questions answered
18:20 – Final thoughts and summary

Whether you're an Apple enthusiast or a business investing in tech, this episode is a must-watch or listen to better understand why the Redington sticker is fast becoming a game-changer in Kenya’s Apple ecosystem.

I was recently a guest on the Casually Human podcast with Martin Kigondu for an in-depth and candid conversation covering my 25+ year journey in technology, digital marketing, entrepreneurship, personal branding, and the rise of Artificial Intelligence in Kenya and Africa.
Hosted in the intimate upstairs space at Sugar Bowl — the creative home built by Betty Musyoki, who worked at Dotsavvy nearly two decades ago — this conversation felt both nostalgic and transformational. It brought together personal history, professional evolution, and the larger digital story of Kenya.
We explored everything from my early years in Mombasa, coding on a Sinclair ZX Spectrum, to navigating the early Internet boom in Nairobi, founding Dotsavvy, reinventing the business through multiple digital shifts, and now embracing the age of AI.
This conversation also includes a serendipitous post-recording moment with Kevin “Wyre” Waire, who joined the podcast right after me — revealing his surprising world as a technology entrepreneur before delivering an intimate unplugged performance at Sugar Bowl.
Special thanks to David “DJ Delite” Muriithi, who amplified the session online, and Wanja Gikonyo, who came specifically to support the recording.
If you’re passionate about Kenya’s digital history, entrepreneurship, creativity, personal branding, or the future of AI, this is an episode worth watching and/or listening.
00:00 — Introduction
01:12 — Setting the stage at Sugar Bowl & the Betty Musyoki connection
02:20 — Growing up in Mombasa: curiosity, family values & early influences
04:35 — The Sinclair ZX Spectrum: learning to code at age 11
06:58 — Moving to Nairobi & entering the early Internet industry
09:40 — Africa Online, KenyaWeb & the digital awakening of Kenya
12:05 — Joining 3Mice Interactive & early digital agency life
14:22 — Founding Dotsavvy: moonlighting, opportunity & risk
16:10 — The realities of entrepreneurship: thin margins, resilience & reinvention
18:50 — Working with Opera, InMobi & Naspers/Dealfish: expanding perspective
21:00 — Kenya’s digital transformation: fibre, social media & mobile-first life
24:30 — COVID-19 & the acceleration of digital adoption
26:45 — Dotsavvy’s evolution: from websites to digital strategy & transformation
29:30 — Personal branding: blogging, podcasting & the power of storytelling
32:20 — LinkedIn, X (Twitter) & shaping digital narratives
34:45 — AI & the future of digital work: storytelling + AI as new core skills
37:50 — Why the next generation must master both creativity & technology
40:10 — A surprise encounter with Wyre & his world as a tech entrepreneur
42:00 — Creativity, platforms & the future of digital expression in Africa

In this episode of the Pure Digital Passion podcast, I was joined by Fethi Amara, Senior Executive at Planet Group International (PGI), for a deep and inspiring conversation on the invisible but powerful engine behind Africa’s digital transformation: Enterprise Content Management (ECM) and Business Process Management (BPM), now enhanced with AI.Fethi shared over 30 years of experience, from Arabizing foundational computing systems in the 90s to leading cutting-edge AI integrations at PGI across telecoms, banking, energy, and government in Africa and beyond. Together, we unpacked the challenges of managing enterprise data, building user-centric digital solutions, and the maturity gaps many organizations must bridge.From design thinking to agentic AI, legacy-free leapfrogging to digital chaos, this episode is an essential listen for any digital transformation leader operating in or focused on Africa:00:00 – Intro: Digital chaos & ECM’s role in Africa02:00 – Fethi Amara’s career journey & Arabizing tech in the 90s07:00 – Design thinking and localization in enterprise tech11:50 – The strategic advantage of being based in North Africa16:00 – What intelligent content management really means22:30 – How AI automates and classifies enterprise documents25:00 – ECM vs. BPM: turning documents into automated workflows29:40 – Telecoms & managing Africa’s data explosion33:30 – AI, compliance & digital maturity assessments37:25 – Mission-critical content management in energy and engineering40:20 – How modern ECM platforms embed AI natively45:35 – Global partnerships and PGI’s integrator model51:45 – Africa is NOT behind: success stories in Nigeria and Rwanda58:20 – Cloud-native advantage and leapfrogging legacy01:01:30 – Advice to African CEOs: Start with maturity. Start with users.👉 Watch and listen now to understand how Africa can go further, faster—with the right digital foundations. 🔗 Learn more: https://www.planetgroupint.com#DigitalTransformation #ContentManagement #ECM #AI #Africa #PlanetGroupInt

In this episode of the Pure Digital Passion Podcast, I sit down with Steve Kahugu, the Chief Technology Officer at CarDuka, to unpack how one of Kenya’s fastest-growing digital car marketplaces is solving the country’s long-standing trust deficit in car buying and selling.CarDuka has grown from an online valuation platform in 2017 to a 2.5 million–user marketplace built around verification, safety, data-driven decision making, instant financing, and AI-powered insights. Steve gives a candid, deeply technical look into how the platform works, why trust remains the industry’s biggest pain point, and how CarDuka plans to scale toward 4 million users by December.We explore CarDuka’s dealer microsites, private seller tools, the new trading feature, powerful NCBA financing integrations, and their long-term vision of becoming the most trusted marketplace for cars across Africa.If you’ve ever bought or sold a car in Kenya, this conversation offers clarity, context, and a glimpse into the industry’s future:00:00 – Introduction & Why Trust Defines Kenya’s Car Market01:33 – CarDuka Origins: From Valuation Tool to Auctions to Marketplace03:22 – The Trust Deficit: Kenya’s #1 Pain Point in Car Transactions04:23 – Why Even Car Dealers Face Trust Challenges06:19 – How CarDuka’s Verification System Works (Buyers & Sellers)08:51 – Mileage Manipulation & New Authenticity Safeguards10:25 – Deep Integration with NCBA & Instant Financing13:35 – CarDuka Growth: From 1M to 2.5M Users14:00 – AI-Powered Car Reviews & Chatbots16:55 – Scaling to 4 Million Users: What’s Driving Adoption21:13 – Private Sellers: Self-Listing vs. Sell-It-For-Me23:06 – New Trading Feature Explained24:58 – Dealer Microsites & Digital Showrooms28:11 – Why Dealers Must Learn to Self-List31:51 – Dealer Benefits: Verified Leads, NCBA Financing & More32:13 – The 2030 Roadmap & CarDuka Club35:26 – Misconceptions About Buying Cars Online37:38 – Message to Hesitant Buyers38:14 – Message to Dealers Yet to Join CarDuka39:06 – Where to Learn More & Download the App39:31 – Closing Thoughts