Mastering_ The Art and Science Demystified[050525]
Very few music creators really understand what audio mastering is, what it does, and when you need it… or not!
There are plenty of people who think that mastering is some sort of “magical fairy dust” that, when sprinkled on a song or track, makes it much, much better. As if mastering can make a mediocre song become a hit.
It can’t, and it won’t. It can only make it a better-sounding mediocre song!
Join me for this week’s episode of TAXI TV, and by the end of the show, you’ll understand why mastering was invented, the physics behind how it works, what it does sonically to your music, and when you should use it, or not.
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1:35:28
Making Stems and Alt Mixes with Greg Carrozza![042825]
More and more music libraries and music supervisors are asking for stems and alt mixes because it makes your music much more “usable.” If you’re somewhat new to the music licensing world, you might need a little help in understanding how to deliver what the industry pros need, so we’re going to show you on this week’s episode!
TAXI Member, Greg Carrozza, is going to join us this week, and if the tech gods are with us, we’ll be showing you what stems and alts are, how to make them, and why they can dramatically improve your chances of landing more placements.
With any (tech) luck, we’ll be watching Greg’s computer screen in real-time as he walks us through the process, explaining what he’s doing and why he’s doing it! If you found our recent episode about edit points, button/stinger endings, and developmental arcs useful, we think you’ll learn a lot from Greg in this episode!
We plan to do the show and tell, and follow it up with lots of Q&A, so don’t miss this week’s show!
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1:21:22
Would You Forward This Music or Not_ A&R Ear Training![042125]
Our viewers love it when we do the “A&R Hot Seat” episodes, and here’s why…
“Michael, I’ve learned so much from the A&R Hot Seat episodes on TAXI TV! Can you please do them more often? My music has improved quite a bit because it’s much easier to be objective when deciding what works and what doesn’t about somebody else’s music rather than my own." —Timothy Reardon
We’ve been hearing the same thing from other viewers for years!
With that in mind, on this week’s TAXI TV, we’ll be making A&R decisions to test your A&R skills and see if TAXI's A&R team is as good as I think they are ;-) Here's what we'll be judging together.
TAXI # S250412AG - AUTHENTIC-SOUNDING REGGAE/CARIBBEAN INSTRUMENTALS
TAXI # S250320WY - TOP 40-Style COUNTRY SONGS
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1:39:55
TAXI’s CEO Flies to Idaho for More Tough Questions![041425]
Highly successful TAXI member Matt Vander Boegh interviewed me a month or so ago, and the TAXI TV audience was blown away by the quality of the questions asked.
Here’s the dirty little secret: Many of those questions came from Matt’s group of musicians he mentors at monthly meetings at his house. Matt’s a Pay-It-Forward kind of guy!
I was so impressed with the questions from Matt’s Mentees that I’m flying to Nampa, Idaho, to do a live episode of TAXI TV from Matt’s house during his group’s meeting!
All questions are fair game, and as I said, it will be LIVE and in real time! If you want to hear unscripted, unedited, possibly embarrassing things about me, TAXI, and the music licensing part of the industry, this is your chance!
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1:37:01
Edit Points, Buttoned_Stinger Endings, And Developmental Arcs Explained![040725]
If you’ve ever wondered what an Edit Point, Buttoned Ending, Stinger Ending, or a Developmental Arc are, you’re going to love this week’s episode of TAXI TV!
We’re going to play examples from a Production Music Library and show you waveforms that should make things crystal clear. You’ll also get the chance to hear some tracks from a successful Music Library.
If you’re new to creating music for TV and Film, this could be an extremely enlightening episode. In other words, miss this at your own peril! We’re going to shave months off your learning curve.
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