TAXI TV

• The Hidden Habits Shared by Successful Media Composers![122425]

  During my 33 years as the CEO of TAXI, the Holy Grail I’ve been relentlessly searching for has been that “thing” that makes some composers, producers, songwriters, and artists successful, while others never achieve their goals. What is the “secret sauce?” Why some and not others? I recently ran into long-time TAXI member, Chuck Schlacter, in the hotel lobby during our annual conference—the TAXI Road Rally. We started to discuss the mindset and habits of people who are successful in the music licensing world versus those who aren’t. What he had to say made perfect sense, so I’ve invited him to join me on TAXI TV.

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• TAXI's Road Rally Round Up![111725]

  My two favorite things I hear from members at our annual conference are: 1) “I went to school at Berklee, but I’ve learned more in a single weekend at the Road Rally than I learned in four years of college,” and 2) “I was certain that I was going to be let down after all your hype about the Rally, but it’s actually way better than you said it would be.” I hear those same things every single year. It makes me scratch my head and wonder why every single TAXI member doesn’t come. Those of you who were there know exactly what I mean. The vibe, the camaraderie, the access to industry people you just won’t find anywhere else, the networking, and the real-world education are apparently somewhat indescribable. How do I know? Because I can’t seem to find the words to convince all of our members to come. Yet, we have members who came from Finland, Germany, France, New Zealand, Australia, the U.K., Argentina, Israel, Japan, and other faraway destinations that are a full day’s worth of travel away, and at least $1,500 for the plane ticket, and they were thrilled they made the effort. On the other hand, we have members who live in Los Angeles and could drive to the Rally in 30 minutes or less, and they didn’t come. I just don’t get it! Today’s TAXI TV episode is going to be dedicated to the people who came and loved the Rally. We’re going to see photos, we’re going to watch some videos, and we’re going to hear from the members who were there.

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• Creating Music that's Perfect for Advertising![110325]

  I got really excited when I recently listened to a TAXI compilation with emotionally upbeat songs for advertising on it. Why? I heard a great example of a particular style of music that gets used all the time in TV commercials. I liked it so much that I planned on playing that particular song in the grand ballroom at our annual conference, the Road Rally, later this week. After listening to more songs by the artist who created the track that I loved, I decided to do a TAXI TV episode during which I’ll play several songs created by this talented TAXI member. Everything I’m going to play will have you saying, “Oh, now I get it!” I want to surprise you with who the TAXI member is, so you’ll have to watch to find out. You’ll also get to ask her questions about how she learned to write and produce this advertising-friendly style. That was a hint! Yes, the member is a talented young lady, and she’ll be at the Road Rally so you can meet her there. And, when you go to that page, you can grab your Road Rally Program Book for your mobile device, as well as a version you can print on your home printer. This is going to be a very powerful episode, so don’t miss it if you’d like to make great pitches for TV commercials.

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• Robin Frederick's Top 10 Songwriting Hacks![102725]

  Monday’s episode of TAXI TV should be amazing! Robin Frederick is going to join us, and she’s going to tell us what her Top 10 Songwriting Hacks are. Robin’s book, Shortcuts to Hit Songwriting, is a best-seller, and we’ve never heard anything but raves, so even I’m excited to hear what her “hacks” are. If you’re new to our email list or TAXI TV, you really don’t miss this episode. You’ll find out why the ballroom at our conference—the Road Rally, starting November 6th—is always standing room only when Robin does one of her deep dives on songwriting each year. I’m going to give away a copy of Robin’s amazing book during the episode on Monday, but you’ve got to watch the live broadcast on YouTube at 4 pm Pacific time to have a shot at getting a complimentary copy of this seminal book on songwriting! Robin Frederick's Book: Shortcuts to Hit Songwriting: https://amzn.to/48G91bA

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• Production and Mixing for Sync with Ronan Chris Murphy![101325]

  We always love having Ronan on TAXI TV, so we’re excited to have him join us on today’s show (4 pm Pacific time) to teach us some tricks of the trade about production and mixing variables that can make your tracks more “synch-able.” We’ll discuss how to approach reverbs, panning, EQ, arrangement, mastering, etc., to make sure your track fits the style/genre, era, and overall sound the music supervisor or music library is asking for. Ronan is a TAXI member favorite because of his practical, no B.S. approach to all things audio. While he’s a highly experienced engineer/mixer/producer, his approach to teaching is to explain things in a way that people can easily understand, no matter what their level of expertise is! Win a One-Hour consult with Ronan! One of our lucky (live show) viewers will be randomly chosen to meet privately, in a One-on-One session with Ronan at our upcoming Road Rally music conference in Los Angeles, November 6th – 9th. You can play him some music, get feedback, or ask him questions about anything audio and production-related.

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