How Kirsten Williams Built a Full-Time Art Career: Finding Your Style, Marketing Smarter & Launching With Confidence
In this episode of The Art Coaching Club Podcast, we sit down with contemporary painter Kirsten Williams to explore her journey from marketing professional to full-time artist. Kirsten shares how she rediscovered her creativity after a 15-year corporate career and built a thriving art business rooted in discipline, personal connection, and perseverance.
Topics We Cover:
How growing up in a military family shaped Kirsten’s creative path
Her transition from pottery and drawing to painting—and how motherhood inspired her signature silhouette style
Why a structured painting practice helps maintain momentum and improve consistency
Email marketing, collection launch strategies, and the value of pre-sale exclusives
Lessons learned from sold-out shows, failed launches, and embracing the trial-and-error process
Honest insights on rejection, resilience, and the mindset required for long-term success
If you're an artist navigating the ups and downs of building your business, or looking for inspiration to refine your style, market your work, and connect with your collectors more intentionally—this conversation is for you.
Subscribe for weekly episodes filled with real artist stories, practical business tips, and creative motivation.
Learn more about Kirsten: https://kirstenwilliamsart.com/pages/about
Get 50% off Magic Mind here with our link and code: https://magicmind.com/artcoachingEDU & code ARTCOACHING50
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41:17
Ginny P. Worsley on Finding Your Voice and Building a Meaningful Art Business
In this heartwarming and insightful episode, artist Ginny P. Worsley shares her inspiring journey from a creatively rich upbringing to rediscovering her passion for painting after a 20-year hiatus. Now known for her whimsical, nostalgic, and illustrative art style, Ginny opens up about overcoming imposter syndrome, transitioning to a full-time art career, and the importance of staying consistent in your creative practice.
Inside this episode, we discuss:
How growing up in an artistic household shaped her love for creativity
Breaking through creative blocks and rediscovering art in 2015
The evolution from her first business, The Gingham Studio, to becoming a full-time painter
Embracing her unique voice—whimsical, winsome, and story-driven
Navigating self-doubt and learning to confidently share her work
The power of in-person events and building personal connections with collectors
Tips on offering prints, managing time, and staying focused in a creative business
Advice for artists: why consistency, vulnerability, and showing up truly matter
If you've ever struggled with finding your artistic style, questioned your ability to turn your passion into a career, or needed a reminder that it’s never too late to start again—this episode is for you.
🌟 Connect with Ginny P. Worsley and explore her charming, heartfelt artwork.
https://ginnypworsley.com/
https://www.instagram.com/ginnypworsley/
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48:55
How Kim Hassold Built a Bold Art Brand: Style, Strategy & Success as a Full-Time Artist
In this inspiring episode, we chat with Kim Hassold, a bold and vibrant mixed media artist known for her colorful compositions, expressive characters, and unapologetically playful style. Kim shares how she transitioned from oil painting to acrylics and mixed media—and how embracing her “messy and impatient” nature led to a signature style that truly reflects her personality.
We dive into:
Kim’s Artistic Process: From early oil painting days to her fearless experimentation with color and media
Marketing and Business Growth: How she grew a loyal audience on Instagram and built a thriving art business while working full-time
Email Strategy: The power of early access drops and engaging newsletter content
Selling Art: Her journey through local shows, online galleries, and how she’s learned to say no to the wrong opportunities
Artist Advice: Why building community, knowing your audience, and staying true to your style matter most
Kim also offers real-talk advice on pricing, building consistency, and diversifying income through prints and collaborations—without sacrificing your creative joy.
Whether you’re just starting your art journey or looking to level up your business, this episode is packed with practical wisdom and colorful inspiration.
https://www.kimhassold.com/
https://www.instagram.com/kimhassold/
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48:31
Merging Embroidery and Abstract Art: Emily Keating Snyder on Building a Sustainable Art Business
What does it take to build a thriving art business while staying true to your creative vision? In this episode, I sit down with Emily Keating Snyder, an artist known for her minimalist abstract paintings with embroidered elements. Emily shares how she developed her distinctive style, blending embroidery and abstract painting, and how she built a successful, multi-stream art business through social media, prints, and strategic partnerships.
We dive into:
Emily’s artistic journey—from studying art history to finding her unique voice in abstract embroidery
Marketing strategies that work for artists—leveraging Instagram, Pinterest, art fairs, galleries, and consultants
The power of prints—how selling reproductions has helped her reach a wider audience and create sustainable income
Art mentorship and business coaching—how Emily helps emerging artists navigate marketing, mindset, and business strategy
Lessons from the creative journey—embracing uncertainty, staying motivated, and finding joy in the process
If you’re looking for insight into growing your art career, diversifying revenue streams, or refining your creative style, this episode is packed with inspiration and actionable advice. Listen now to learn how Emily built a thriving art business while supporting other artists along the way.
https://www.emilykeatingsnyder.com/
https://www.instagram.com/emksnyder/
Art Print Mini Course: https://www.emilykeatingsnyder.com/mentorship-packages-products/art-print-empire-mini-course
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51:25
Artist Management, Marketing, and Industry Trends with Catherine Dolaher
In this episode of The Art Coaching Club Podcast, Hayley White sits down with Catherine Dolaher, founder of CD Arts Management, to discuss the evolving role of artist management and how artists can build sustainable, thriving careers. Drawing from her experience as an artist manager and studio assistant, Catherine shares expert insights on navigating the business side of art, growing an audience, and leveraging industry relationships for success.
Key Topics Covered:
Catherine’s journey from studying art history to launching CD Arts Management
How artist management services help with business strategy, inventory, and brand partnerships
The biggest trends in the art world, including trade partnerships, intimate art fairs, and marketing strategies
Why artists should invest in professional photography, accounting, and branding
The power of community, collaboration, and working with interior designers
Whether you're an emerging or established artist, this episode offers practical strategies for professionalizing your art career, improving visibility, and selling your work.
🎧 Tune in now and take your art business to the next level.
https://www.cdartsmanagement.com/
https://www.instagram.com/catherinedolaher/
EmailTooltester's Guide to Email Marketing for Artists: https://www.emailtooltester.com/en/blog/email-marketing-for-artists/?utm_campaign=art-coach-podcast&utm_medium=Podcast-Podbean&utm_source=art-coach-podcast
EmailToolTester's free Ebook for Beginners: https://www.emailtooltester.com/en/free-email-marketing-ebook/?utm_campaign=art-coach-podcast&utm_medium=Podcast-Podbean&utm_source=art-coach-podcast
Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .
New Zealand