From Packaging That Sells to Cocktails That Disrupt: Elevating the Creative Business with Tiffany Jones of Avenue 8
In today’s episode of The Art Coaching Club Podcast, we’re starting with a solo chat about one of the most overlooked (but powerful) elements of running an art business: intentional packaging. I’ll share how great packaging can boost your brand, increase perceived value, and get people talking about your work—plus simple, budget-friendly ideas you can implement right away.
Then we shift gears to an inspiring interview with Tiffany Jones, Dallas-based designer and founder of Avenue 8, a super-premium canned cocktail brand shaking up the spirits industry. Tiffany shares how her background in design helped her craft a product that’s both beautiful and bold, the moment that sparked the idea, what she uncovered in her deep dive into the RTD market, and what it means to build a women-led company in a male-dominated space.
🎯 What we cover:
Packaging that creates connection (and repeat buyers)
The power of first impressions and brand touchpoints
How a college parents' weekend sparked a business idea
What Tiffany learned about the male-dominated RTD industry
Her advice for creative entrepreneurs ready to launch something new
Whether you're an artist, a product-based founder, or a brand-builder, this episode is packed with practical tips and creative inspiration.
🔗 Learn more about Avenue 8: https://drinkavenue8.com
Make sure to use code VIPSHIPFREE!
📲 Follow for more:
Instagram & TikTok: @hayleypricewhitePodcast: The Art Coaching Club
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Artist Caroline Stroud and Your Summer Checklist For A Financially Successful Fall
In this episode of The Art Coaching Club Podcast, I sit down with Caroline Stroud—an artist known for her bold, expressive style—to talk about how she built a thriving art business from scratch.
Caroline opens up about finding her artistic voice, navigating commissions, and growing her audience with confidence and intention. Whether you're an emerging artist or deep into your creative career, this episode is packed with honest insights and actionable advice to help you turn your passion into profit.
🎨 Topics we cover:
How Caroline developed her signature style
Tips for selling original work and managing commissions
Her approach to pricing and mindset
What she’s most excited about in her current practice
👉 Learn more about Caroline: carolinestroudart.com
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The Power of Organic Marketing, Email Strategy, and AI with Emma Tessler of Ninety-Five Media
In this episode of The Art Coaching Club Podcast, I sit down with Emma Tessler, founder of Ninety Five Media, a digital marketing agency helping brands grow through organic content, email marketing, and smart strategy.
We dive into:
Why organic marketing builds stronger connections than paid ads
How to create authentic content that converts (even when life feels messy)
Why short-form video like Reels and TikTok is essential for growth
The role email marketing plays in building long-term customer relationships
How to use AI tools like ChatGPT without losing your voice or vision
Emma shares honest, actionable insights that are perfect for artists, creatives, and business owners looking to grow with intention. If you’ve been overwhelmed by content planning or unsure how to stand out online, this episode will give you clarity and confidence.
Follow along with Ninety-Five Media:
https://www.instagram.com/ninety.five.media/
https://ninetyfivemedia.co/
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TikTok Hacks for Artists & Finding Your Style with Susie Stokes Gibson
In this episode of The Art Coaching Club Podcast, Texas-based artist Susie Stokes Gibson shares her journey of discovering her artistic voice and growing a thriving art business. From her bold, feminine-meets-masculine style to her intentional branding and marketing strategies, Susie gives us a behind-the-scenes look at how she’s built a cohesive creative career. We discuss her use of platforms like TikTok, her pricing mindset, and her upcoming collection inspired by iconic figures of the 60s and 70s.
Whether you’re an emerging artist or a creative entrepreneur, you’ll walk away with inspiration and practical advice to grow your own art practice.
🎨 Learn more about Susie: Website: https://susiestokesgibson.com/
✨ Follow me for more creative business tips: TikTok: @hayleypricewhite Instagram: @theartcoachingclub Podcast: The Art Coaching Club
Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .
New Zealand