From Basement to Nine Figures: Aaron Spivak's Hush Story
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In this episode of The Exit: Aaron Spivak, founder of The Founders Club, shares his entrepreneurial journey from launching a juice shop in his mother's basement at 18 to building Hush, a premium weighted blanket company that achieved nine-figure success.
Aaron discusses how Hush innovated in response to market challenges, developing the world's first cooling weighted blanket when faced with 70,000 competitors.
Instead of racing to the bottom on price, they elevated their product to $349, achieving $50 million in annual sales with double-digit margins.
The exit to a publicly traded sleep company came through intentional positioning and relationship building, though Aaron describes the year-long process at age 25 as incredibly lonely.
This experience inspired him to create The Founders Club, a community supporting entrepreneurs through resources and connections he wished he had during his exit.
His key advice to his past self: stay delusional and trust that it will work out.
For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.
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Aaron is a 29-year-old Canadian serial entrepreneur who co-founded Revitasize at 18 years old—an organic cold-pressed juice kitchen serving high-quality juices, smoothies, acai bowls, and a variety of vegan options. Prior to this, Aaron co-founded a sleep improvement company called Hush, selling a product now considered to be the world's most popular (and reviewed) weighted blanket—designed to help those with sleep issues, anxiety, insomnia, ADHD, and more. Within its first 24 months, Hush grew into an eight-figure brand. In 2021, Aaron sold Hush to Canadian sleep giant Sleep Country in a landmark acquisition, marking a significant milestone in Canadian e-commerce history. Aaron recently launched The Founders Club, a community for high-growth founders seeking virtual, in-person, and local connections with like-minded CEOs, founders, and executives in the CPG, e-commerce, and retail sectors.
Website: https://www.foundersclubofficial.com/
LinkedIn: https://www.linkedin.com/in/aaron-spivak1/
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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
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