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The Leading Voices in Food
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  • E277: Food Fight - from plunder and profit to people and planet
    Today we're talking with health and nutrition expert Dr. Stuart Gillespie, author of a new book entitled Food Fight: from Plunder and Profit to People and Planet. Using decades of research and insight gathered from around the world, Dr. Gillespie wants to reimagine our global food system and plot a way forward to a sustainable, equitable, and healthy food future - one where our food system isn't making us sick. Certainly not the case now. Over the course of his career, Dr. Gillespie has worked with the UN Standing Committee on Nutrition in Geneva with UNICEF in India and with the International Food Policy Research Institute, known as IFPRI, where he's led initiatives tackling the double burden of malnutrition and agriculture and health research. He holds a PhD in human nutrition from the London School of Hygiene and Tropical Medicine. Interview Summary So, you've really had a global view of the agriculture system, and this is captured in your book. And to give some context to our listeners, in your book, you describe the history of the global food system, how it's evolved into this system, sort of warped, if you will, into a mechanism that creates harm and it destroys more than it produces. That's a pretty bold statement. That it destroys more than it produces, given how much the agriculture around the world does produce. Tell us a bit more if you would. Yes, that statement actually emerged from recent work by the Food Systems Economic Commission. And they costed out the damage or the downstream harms generated by the global food system at around $15 trillion per year, which is 12% of GDP. And that manifests in various ways. Health harms or chronic disease. It also manifests in terms of climate crisis and risks and environmental harms, but also. Poverty of food system workers at the front line, if you like. And it's largely because we have a system that's anachronistic. It's a system that was built in a different time, in a different century for a different purpose. It was really started to come together after the second World War. To mass produce cheap calories to prevent famine, but also through the Green Revolution, as that was picking up with the overproduction of staples to use that strategically through food aid to buffer the West to certain extent from the spread of communism. And over time and over the last 50 years of neoliberal policies we've got a situation where food is less and less viewed as a human right, or a basic need. It's seen as a commodity and the system has become increasingly financialized. And there's a lot of evidence captured by a handful of transnationals, different ones at different points in the system from production to consumption. But in each case, they wield huge amounts of power. And that manifests in various ways. We have, I think a system that's anachronistic The point about it, and the problem we have, is that it's a system revolves around maximizing profit and the most profitable foods and products of those, which are actually the least healthy for us as individuals. And it's not a system that's designed to nourish us. It's a system designed to maximize profit. And we don't have a system that really aims to produce whole foods for people. We have a system that produces raw ingredients for industrial formulations to end up as ultra processed foods. We have a system that produces cattle feed and, and biofuels, and some whole foods. But it, you know, that it's so skewed now, and we see the evidence all around us that it manifests in all sorts of different ways. One in three people on the planet in some way malnourished. We have around 12 million adult deaths a year due to diet related chronic disease. And I followed that from colonial times that, that evolution and the way it operates and the way it moves across the world. And what is especially frightening, I think, is the speed at which this so-called nutrition transition or dietary transition is happening in lower income or middle income countries. We saw this happening over in the US and we saw it happening in the UK where I am. And then in Latin America, and then more Southeast Asia, then South Asia. Now, very much so in Sub-Saharan Africa where there is no regulation really, apart from perhaps South Africa. So that's long answer to your intro question. Let's dive into a couple of things that you brought up. First, the Green Revolution. So that's a term that many of our listeners will know and they'll understand what the Green Revolution is, but not everybody. Would you explain what that was and how it's had these effects throughout the food systems around the world? Yes, I mean around the, let's see, about 1950s, Norman Borlag, who was a crop breeder and his colleagues in Mexico discovered through crop breeding trials, a high yielding dwarf variety. But over time and working with different partners, including well in India as well, with the Swaminathan Foundation. And Swaminathan, for example, managed to perfect these new strains. High yielding varieties that doubled yields for a given acreage of land in terms of staples. And over time, this started to work with rice, with wheat, maize and corn. Very dependent on fertilizers, very dependent on pesticides, herbicides, which we now realize had significant downstream effects in terms of environmental harms. But also, diminishing returns in as much as, you know, that went through its trajectory in terms of maximizing productivity. So, all the Malthusian predictions of population growth out running our ability to feed the planet were shown to not to be true. But it also generated inequity that the richest farmers got very rich, very quickly, the poorer farmers got slightly richer, but that there was this large gap. So, inequity was never really properly dealt with through the Green Revolution in its early days. And that overproduction and the various institutions that were set in place, the manner in which governments backed off any form of regulation for overproduction. They continued to subsidize over production with these very large subsidies upstream, meant that we are in the situation we are now with regard to different products are being used to deal with that excess over production. So, that idea of using petroleum-based inputs to create the foods in the first place. And the large production of single crops has a lot to do with that Green Revolution that goes way back to the 1950s. It's interesting to see what it's become today. It's sort of that original vision multiplied by a billion. And boy, it really does continue to have impacts. You know, it probably was the forerunner to genetically modified foods as well, which I'd like to ask you about in a little bit. But before I do that, you said that much of the world's food supply is governed by a pretty small number of players. So who are these players? If you look at the downstream retail side, you have Nestle, PepsiCo, Coca-Cola, General Mills, Unilever. Collectively around 70% of retail is governed by those companies. If you look upstream in terms of agricultural and agribusiness, you have Cargill, ADM, Louis Dreyfus, and Bunge. These change to a certain extent. What doesn't change very much are the numbers involved that are very, very small and that the size of these corporations is so large that they have immense power. And, so those are the companies that we could talk about what that power looks like and why it's problematic. But the other side of it's here where I am in the UK, we have a similar thing playing out with regard to store bought. Food or products, supermarkets that control 80% as Tesco in the UK, Asta, Sainsbury's, and Morrisons just control. You have Walmart, you have others, and that gives them immense power to drive down the costs that they will pay to producers and also potentially increase the cost that they charge as prices of the products that are sold in these supermarkets. So that profit markup, profit margins are in increased in their favor. They can also move around their tax liabilities around the world because they're transnational. And that's just the economic market and financial side on top of that. And as you know, there's a whole raft of political ways in which they use this power to infiltrate policy, influence policy through what I've called in Chapter 13, the Dark Arts of Policy Interference. Your previous speaker, Murray Carpenter, talked about that with regard to Coca-Cola and that was a very, yeah, great example. But there are many others. In many ways these companies have been brilliant at adapting to the regulatory landscape, to the financial incentives, to the way the agriculture system has become warped. I mean, in some ways they've done the warping, but in a lot of ways, they're adapting to the conditions that allow warping to occur. And because they've invested so heavily, like in manufacturing plants to make high fructose corn syrup or to make biofuels or things like that. It'd be pretty hard for them to undo things, and that's why they lobby so strongly in favor of keeping the status quo. Let me ask you about the issue of power because you write about this in a very compelling way. And you talk about power imbalances in the food system. What does that look like in your mind, and why is it such a big part of the problem? Well, yes. And power manifests in different ways. It operates sometimes covertly, sometimes overtly. It manifests at different levels from, you know, grassroots level, right up to national and international in terms of international trade. But what I've described is the way markets are captured or hyper concentrated. That power that comes with these companies operating almost like a cartel, can be used to affect political or to dampen down, block governments from regulating them through what I call a five deadly Ds: dispute or dispute or doubt, distort, distract, disguise, and dodge. And you've written very well Kelly, with I think Kenneth Warner about the links between big food and big tobacco and the playbook and the realization on the part of Big Tobacco back in the '50s, I think, that they couldn't compete with the emerging evidence of the harms of smoking. They had to secure the science. And that involved effectively buying research or paying for researchers to generate a raft of study shown that smoking wasn't a big deal or problem. And also, public relations committees, et cetera, et cetera. And we see the same happening with big food. Conflicts of interest is a big deal. It needs to be avoided. It can't be managed. And I think a lot of people think it is just a question of disclosure. Disclosure is never enough of conflict of interest, almost never enough. We have, in the UK, we have nine regulatory bodies. Every one of them has been significantly infiltrated by big food, including the most recent one, which has just been designated to help develop a national food stretch in the UK. We've had a new government here and we thought things were changing, beginning to wonder now because big food is on that board or on that committee. And it shouldn't be, you know. It shouldn't be anywhere near the policy table anyway. That's so it's one side is conflict of interest. Distraction: I talk about corporate social responsibility initiatives and the way that they're designed to distract. On the one hand, if you think of a person on a left hand is doing these wonderful small-scale projects, which are high visibility and they're doing good. In and off themselves they're doing good. But they're small scale. Whereas the right hand is a core business, which is generating harm at a much larger scale. And the left hand is designed to distract you from the right hand. So that distraction, those sort of corporate CSR initiatives are a big part of the problem. And then 'Disguise' is, as you know, with the various trade associations and front groups, which acted almost like Trojan horses, in many ways. Because the big food companies are paying up as members of these committees, but they don't get on the program of these international conferences. But the front groups do and the front groups act on in their interests. So that's former disguise or camouflage. The World Business Council on Sustainable Development is in the last few years, has been very active in the space. And they have Philip Morris on there as members, McDonald's and Nestle, Coke, everybody, you know. And they deliberately actually say It's all fine. That we have an open door, which I, I just can't. I don't buy it. And there are others. So, you know, I think these can be really problematic. The other thing I should mention about power and as what we've learned more about, if you go even upstream from the big food companies, and you look at the hedge funds and the asset management firms like Vanguard, state Capital, BlackRock, and the way they've been buying up shares of big food companies and blocking any moves in annual general meetings to increase or improve the healthiness of portfolios. Because they're so powerful in terms of the number of shares they hold to maximize profit for pension funds. So, we started to see the pressure that is being put on big food upstream by the nature of the system, that being financialized, even beyond the companies themselves, you know? You were mentioning that these companies, either directly themselves or through their front organizations or the trade association block important things that might be done in agriculture. Can you think of an example of that? Yes, well actually I did, with some colleagues here in the UK, the Food Foundation, an investigation into corporate lobbying during the previous conservative government. And basically, in the five years after the pandemic, we logged around 1,400 meetings between government ministers and big food. Then we looked at the public interest NGOs and the number of meetings they had over that same period, and it was 35, so it was a 40-fold difference. Oh goodness. Which I was actually surprised because I thought they didn't have to do much because the Tory government was never going to really regulate them anyway. And you look in the register, there is meant to be transparency. There are rules about disclosure of what these lobbying meetings were meant to be for, with whom, for what purpose, what outcome. That's just simply not followed. You get these crazy things being written into the those logs like, 'oh, we had a meeting to discuss business, and that's it.' And we know that at least what happened in the UK, which I'm more familiar with. We had a situation where constantly any small piecemeal attempt to regulate, for example, having a watershed at 9:00 PM so that kids could not see junk food advertised on their screens before 9:00 PM. That simple regulation was delayed, delayed. So, delay is actually another D you know. It is part of it. And that's an example of that. That's a really good example. And you've reminded me of an example where Marian Nestle and I wrote an op-ed piece in the New York Times, many years ago, on an effort by the WHO, the World Health Organization to establish a quite reasonable guideline for how much added sugar people should have in their diet. And the sugar industry stepped in in the biggest way possible. And there was a congressional caucus on sugar or something like that in our US Congress and the sugar industry and the other players in the food industry started interacting with them. They put big pressure on the highest levels of the US government to pressure the WHO away from this really quite moderate reasonable sugar standard. And the US ultimately threatened the World Health Organization with taking away its funding just on one thing - sugar. Now, thankfully the WHO didn't back down and ultimately came out with some pretty good guidelines on sugar that have been even stronger over the years. But it was pretty disgraceful. That's in the book that, that story is in the book. I think it was 2004 with the strategy on diet, physical activity. And Tommy Thompson was a health secretary and there were all sorts of shenanigans and stories around that. Yes, that is a very powerful example. It was a crazy power play and disgraceful how our government acted and how the companies acted and all the sort of deceitful ways they did things. And of course, that's happened a million times. And you gave the example of all the discussions in the UK between the food industry and the government people. So, let's get on to something more positive. What can be done? You can see these massive corporate influences, revolving doors in government, a lot of things that would argue for keeping the status quo. So how in the world do you turn things around? Yeah, good question. I really believe, I've talked about a lot of people. I've looked a lot of the evidence. I really believe that we need a systemic sort of structural change and understanding that's not going to happen overnight. But ultimately, I think there's a role for a government, citizens civil society, media, academics, food industry, obviously. And again, it's different between the UK and US and elsewhere in terms of the ability and the potential for change. But governments have to step in and govern. They have to set the guardrails and the parameters. And I talk in the book about four key INs. So, the first one is institutions in which, for example, there's a power to procure healthy food for schools, for hospitals, clinics that is being underutilized. And there's some great stories of individuals. One woman from Kenya who did this on her own and managed to get the government to back it and to scale it up, which is an incredible story. That's institutions. The second IN is incentives, and that's whereby sugar taxes, or even potentially junk food taxes as they have in Columbia now. And reforming the upstream subsidies on production is basically downregulating the harmful side, if you like, of the food system, but also using the potential tax dividend from that side to upregulate benefits via subsidies for low-income families. Rebalancing the system. That's the incentive side. The other side is information, and that involves labeling, maybe following the examples from Latin America with regard to black octagons in Chile and Mexico and Brazil. And dietary guidelines not being conflicted, in terms of conflicts of interest. And actually, that's the fourth IN: interests. So ridding government advisory bodies, guideline committees, of conflicts of interests. Cleaning up lobbying. Great examples in a way that can be done are from Canada and Ireland that we found. That's government. Citizens, and civil society, they can be involved in various ways exposing, opposing malpractice if you like, or harmful action on the part of industry or whoever else, or the non-action on the part of the government. Informing, advocating, building social movements. Lots I think can be learned through activist group in other domains or in other disciplines like HIV, climate. I think we need to make those connections much more. Media. I mean, the other thought is that the media have great, I mean in this country at least, you know, politicians tend to follow the media, or they're frightened of the media. And if the media turned and started doing deep dive stories of corporate shenanigans and you know, stuff that is under the radar, that would make a difference, I think. And then ultimately, I think then our industry starts to respond to different signals or should do or would do. So that in innovation is not just purely technological aimed at maximizing profit. It may be actually social. We need social innovation as well. There's a handful of things. But ultimately, I actually don't think the food system is broken because it is doing the wrong thing for the wrong reason. I think we need to change the system, and I'll say that will take time. It needs a real transformation. One, one last thing to say about that word transformation. Where in meetings I've been in over the last 10 years, so many people invoke food system transformation when they're not really talking about it. They're just talking about tweaking the margins or small, piecemeal ad hoc changes or interventions when we need to kind of press all the buttons or pull all the levers to get the kind of change that we need. And again, as I say, it was going to take some time, but we have to start moving that direction. Do you think there's reason to be hopeful and are there success stories you can point to, to make us feel a little bit better? Yeah, and I like that word, hope. I've just been reading a lot of essays from, actually, Rebecca Solnit has been writing a lot about hope as a warrior emotion. Radical hope, which it's different to optimism. Optimism went, oh, you know, things probably will be okay, but hope you make it. It's like a springboard for action. So I, yes, I'm hopeful and I think there are plenty of examples. Actually, a lot of examples from Latin America of things changing, and I think that's because they've been hit so fast, so hard. And I write in the book about what's happened in the US and UK it's happened over a period of, I don't know, 50, 60 years. But what's happened and is happening in Latin America has happened in just like 15 years. You know, it's so rapid that they've had to respond fast or get their act together quickly. And that's an interesting breed of activist scholars. You know, I think there's an interesting group, and again, if we connect across national boundaries across the world, we can learn a lot from that. There are great success stories coming out Chile from the past that we've seen what's happening in Mexico. Mexico was in a terrible situation after Vicente Fox came in, in the early 2000s when he brought all his Coca-Cola pals in, you know, the classic revolving door. And Mexico's obesity and diabetes went off to scale very quickly. But they're the first country with the sugar tax in 2014. And you see the pressure that was used to build the momentum behind that. Chile, Guido Girardi and the Black Octagon labels with other interventions. Rarely is it just one thing. It has to be a comprehensive across the board as far as possible. So, in Brazil, I think we will see things happening more in, in Thailand and Southeast Asia. We see things beginning to happen in India, South Africa. The obesity in Ghana, for example, changed so rapidly. There are some good people working in Ghana. So, you know, I think a good part of this is actually documenting those kind of stories as, and when they happen and publicizing them, you know. The way you portrayed the concept of hope, I think is a really good one. And when I asked you for some examples of success, what I was expecting you, you might say, well, there was this program and this part of a one country in Africa where they did something. But you're talking about entire countries making changes like Chile and Brazil and Mexico. That makes me very hopeful about the future when you get governments casting aside the influence of industry. At least long enough to enact some of these things that are definitely not in the best interest of industry, these traditional food companies. And that's all, I think, a very positive sign about big scale change. And hopefully what happens in these countries will become contagious in other countries will adopt them and then, you know, eventually they'll find their way to countries like yours and mine. Yes, I agree. That's how I see it. I used to do a lot of work on single, small interventions and do their work do they not work in this small environment. The problem we have is large scale, so we have to be large scale as well. BIO Dr. Stuart Gillespie has been fighting to transform our broken food system for the past 40 years. Stuart is a Non-Resident Senior Fellow in Nutrition, Diets and Health at theInternational Food Policy Research Institute (IFPRI). He has been at the helm of the IFPRI’s Regional Network on AIDs, Livelihoods and Food Security, has led the flagship Agriculture for Nutrition and Health research program, was director of the Transform Nutrition program, and founded the Stories of Change initiative, amongst a host of other interventions into public food policy. His work – the ‘food fight’ he has been waging – has driven change across all frontiers, from the grassroots (mothers in markets, village revolutionaries) to the political (corporate behemoths, governance). He holds a PhD in Human Nutrition from the London School of Hygiene and Tropical Medicine. 
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  • E276: Climate Change - A little less beef is part of the solution
    Interest and grave concern have been mounting over the impact of agriculture and the food choices we all make on the environment, particularly on climate change. With natural weather disasters occurring much more frequently and serious threats from warming of the atmosphere in general, it's natural to look for places to make change. One person who has thought a lot about this is our guest today, Dr. William Dietz of George Washington University. He's been a prominent voice in this space. Bill, you're one of the people in the field I respect most because our relationship goes back many years. Bill is professor and director of research and policy at the Global Food Institute at George Washington University. But especially pertinent to our discussion today is that Dr. Dietz was co-chair of the Lancet Commission on the global syndemic of obesity, under nutrition and climate change. Today, we'll focus on part of that discussion on beef in particular. Interview Summary Bill, let's start out with a basic question. What in the heck is a syndemic? A syndemic is a word that reflects the interaction of these three pandemics that we're facing. And those are obesity, under nutrition, and we've also called climate change a syndemic insofar as it affects human health. These three pandemics interact at both the biologic and social levels and have a synergistic adverse impact on each other. And they're driven by large scale social forces, which foster clustering and have a disparate impact on marginalized populations. Both in the developed and equally important, in the developing world. Here are a couple of examples of syndemics. So, increased greenhouse gases from high income countries reduce crop yields in the micronutrient content of crops, which in turn contribute to food insecurity and undernutrition in low and middle income countries. And eventually the reduction in crop yields and the micronutrient content of crops is going to affect high income countries. Beef production is a really important driver of the climate change, and we're a major contributor in terms of the US' contribution. And beef production drives both methane and nitrous oxide emissions, and in turn, the consumption of red and processed meat causes obesity, diabetes, colon cancer, and cardiovascular disease. And finally, obesity, stunting and nutrition insecurity occur in the same children and in the same population in low- and middle-income countries. Okay, so we'll come back to beef in a moment, but first, help us understand the importance of agriculture overall and our food choices in changing climate. Well, so I think we have to go back to where this, the increase in mean global surface temperatures began, in about 1950. Those temperatures have climbed in a linear fashion since then. And we're now approaching a key level of increase of 1.5 degrees centigrade. The increase in mean surface temperature is driven by increased greenhouse gases, and the US is particularly culpable in this respect. We're it's second only to China in terms of our greenhouse gas emissions. And on a per capita basis, we're in the top four with China, India, and Brazil and now the US. And in the US, agriculture contributes about 10% of greenhouse gas emissions, and about 30% of fossil fuels are responsible for greenhouse gas emissions. But when you look at the actual contribution of car use among the fossil fuel use, it's pretty close to the contribution of greenhouse gases from agriculture. The important point here is each one degree increase centigrade in air temperatures associated with a 7% increase in water vapor. And this is responsible for the major adverse weather events that we're seeing today in terms of increased frequency and severity of hurricanes, the droughts. And I learned a new term from the New York Times a couple of days ago from the science section, which is atmospheric thirst. I had trouble understanding how climate change would contribute to drought, but that same effect in terms of absorbing moisture that occurs and drives the adverse weather events also dries out the land. So increasingly there's increased need for water use, which is driven by atmospheric thirst. But that increase in air temperature and the increase in water vapor, is what really drives these storms. Because in the Pacific and in the Atlantic and the Gulf of Mexico, this increase in air temperature is associated with an increase in water temperature, which further drives the increase in the severity of these storms. Thanks for that background. Now let's get to beef. You and I were not long ago at the Healthy Eating Research conference. And you gave what I thought was a very compelling talk on beef. We'll talk in a minute about how much beef figures into this overall picture, but first, tell us how beef production affects both climate and health. And you mentioned nitrous oxide and methane, but how does this all work? Cattle production is a big driver of the release of methane. And methane comes from cow burps. The important thing to understand about methane is that it's 80 times more powerful than CO2 in terms of its greenhouse gas emission. And that's because it has a very long half-life when it gets up into the atmosphere? Well, actually it's interesting because the half-life of methane is shorter than the half-life of nitrous oxide. So, it's an appropriate target for reduction. And the reduction has to occur by virtue of reduced beef consumption, which would reduce beef production. The other piece of this is that nitrous oxide is derived from fertilizer that's not absorbed by plants. And the application of fertilizer is a very wasteful process and a huge percent of fertilizer that's applied to crops is not absorbed by those plants. And it washes into the Mississippi River and down to the Gulf of Mexico. But also, increases the genesis of nitrous oxide. And nitrous oxide is an even more powerful greenhouse gas than methane. About 260 times more powerful than CO2 with a very, very long half-life. So, as a target, we really ought to be focused on methane, and if we're going to focus on methane, we need to focus on beef. You could imagine people who are opposed to these views on climate change making fun of cows burping. I mean, are there enough cows, burping enough where the methane that's coming out is a problem? Yes. Maybe a better term that we can use is enteric fermentation, which is in effect cow burps. But enteric fermentation is the major source of methane. And nitrous oxide, the same thing. The agricultural system which supports cattle production, like the feedlot fattening from corn and wheat. The genesis of nitrous oxide is a product of fertilizer use and fertilizer use is a real important source of nitrous oxide because of the amount of fertilizer which is not absorbed by plants. But which washes into the Mississippi River and causes the dead zone in the Gulf, but also generates an enormous amount of nitrous oxide. So, between those two, the enteric fermentation and the origin of nitrous oxide from fertilizer use, are a lethal combination in terms of increasing greenhouse gas emissions. And it's important to know that those greenhouse gas emissions are associated with important declines in crop yields. Crop yields have declined by about 5% for maize for wheat, for soybeans, and somewhat less for rice. These crop yields have yet to affect the US but are clearly a problem in the Global South. In your talk, you cited a paper by Scarborough and colleagues that was published in the Journal Nature Food that modeled the environmental impact of various diets. Could you please explain what they found? This was a really nice study of four diets in the United Kingdom. Actually it was five diets. They looked at vegans, vegetarians, low meat eaters, medium meat eaters and high meat eaters. And looked at the contribution of these diets to the genesis of methane, nitrous oxide, and also importantly, land use and water use. And the most expensive, and the most detrimental environmental impact of these diets, were the among the high meat eaters. These were substantially greater than than the genesis of for example, methane by vegans. For example, high meat eaters generated about 65 kilograms per day of methane compared to vegans, which generated only four kilograms per day of methane. And when you reduce beef, and there were two lower categories, these measures come much more into line with what we'd like to have. The low meat eaters generate about half of methane that the high meat eaters generate. This is also true for their genesis of nitrous oxide. And importantly, the land use among vegans and vegetarians is about a third of the land use required for the production of beef. And water use by meat production is about twice that generated by the water use by the production of plant-based diets. I think these are important data because they, they really reflect the importance of a lower meat consumption and higher plant-based diet. Not just in terms of greenhouse gases, but also in terms of land use and water use. Not to mention health. Not to mention health. Yes. I think it's important to continue to remind ourselves that beef consumption is associated with a variety of chronic diseases like obesity, like diabetes, like colon cancer and like cardiovascular disease. So, there's this double whammy from beef consumption, not only on the climate but also on human health. In your talk that I heard it was interesting to see how you interpreted this information because you weren't arguing for no beef consumption. Because you were saying there could be tremendous benefit from people going from the high beef consumption category to a lower category. If you could take all the people who are consuming beef and drop them down a category, it sounds like there would be tremendous benefits. People could still have their beef but just not have it as often. Right. I think that's an important observation that we're not talking about the elimination of beef. We're talking about the reduction in beef. And the Eat Lancet Commission pointed out that protein consumption in the US was six times what it should be in terms of human needs. And a lot of that protein comes from beef. And there's this belief, widespread, popular belief that beef is the most important source of protein. But comparisons of plant-based diets and plant-based proteins have an equivalent impact and equivalent absorption pattern like beef and are equally nourishing. That's a really important thing to make prominent because people are thinking more and more about protein and it's nice to know there are various healthier ways to get protein than from a traditional meat diet. Well, one of the, one of the important reports from the dietary guidelines advisory committee was to reclassify lentils, beans and peas as proteins rather than vegetables. And I think that's a, something which has not been widely appreciated, but it gives us a real important area to point to as an alternative protein to beef. Bill, on this calculus, how important is the way the cattle are raised? So, you know, you have big cattle farms that might have a hundred thousand cattle in a single place being raised in very close quarters. And it's industrial agriculture, the kind of the epitome of industrial agriculture. But more and more people are beginning to study or experiment with or actually implement regenerative agriculture methods. How much would that help the environment? That's kind of a complicated question. If we just start with beef production, we know that grass fed beef has a healthier fatty acid profile than feedlot fat and beef. But the total generation of greenhouse gases among grass fed beef is greater because they're fostered on land for a longer period of time than those cattle which are committed to feedlots. My understanding is that most of the cattle that go to feedlots are first raised on grass and then moved to feedlots where they're fed these commodity products of corn and wheat and, and maybe not soy. But that feedlot fattening is a critical step in beef production and is associated with overcrowding, antibiotic use, the generation of toxic dust really. An enormous amount of fecal material that needs to be adequately disposed of. It's the feedlot fattening of beef is what adds the adverse fatty acid content, and also contributes to the local environment and the damage to the local environment as a consequence of the cattle that are being raised. Appreciate you weighing in on that. Let's talk about what might be done. So how do we go about increasing awareness, and the action, for that matter, in response to the contributions of beef production to climate change? It begins with understanding about the contribution of beef production to climate change. This is not a well understood problem. For example, there was a study of 10 major news sources a couple of years ago which asked what the major contributions were of climate change. And they surveyed a hundred articles in each of 10 sources of information, which were popular press like New York Times, Washington Post, etc. And, at the top of that list, they characterize climate change as a consequence of fossil fuels. Whereas a recognition of the contribution of the agricultural system was at the bottom of that list and poorly covered. It's no surprise that people don't understand this and that's where we have to start. We have to improve people's perception of the contribution of beef. The other thing is that I don't think we can expect any kind of progress at the federal level. But in order to build the critical mass, a critical focus, we need to look at what we can personally change. First in our own behavior and then engaging family, peers and organizational networks to build the political will to begin to generate federal response. Now, this brings up a really critical point that I'm not sure we have the time to do this. I don't think we are facing the whole issue of climate change with the kind of emphasis and concern that it deserves. I mentioned at the outset that the mean surface temperature is increasing rapidly. And the expectation was, and the goal was to achieve no greater than a 1.5 degrees centigrade increase by 2050. Well, in 2024, there was already a report that the mean surface temperature had already increased in some places by 1.5 degrees centigrade. So there has to be an urgency to this that I don't think people, are aware of. Youth understand this and youth feel betrayed and hopeless. And I think one of the important characteristics of what we can personally change, in engaging our family and peers, is a way of beginning to generate hope that change can occur. Because we can see it if it's our family and if it's our peers. Another important and critical strategy at the institution and state level is procurement policies. These, I think, are the most powerful tool that we have to change production at the municipal or local level, or at the state level. And we were part of an effort to get the HHS to change their procurement policy for their agencies. And although at the very last minute in the Biden administration, they agreed to do this, that's been superseded now by the changes that Trump has instituted. Nonetheless, this can be a local issue and that's where local change has to occur if we're going to build political will from the ground up. Bill, tell me a little bit more about procurement because a lot of people don't even think about that term. But it turns out that the federal government and local and state governments buy lots of food. How is it that they buy lots of food and how they could have sway over the food environment just by their purchasing decisions? So, let's take schools. Schools are a logical place. They have large contracts with vendors and if they set standards for what those vendors were supplying, like insisted on alternative proteins in at least some of their meal services that would have a big impact on reducing greenhouse gas emissions from school meals. And would have a positive impact on the health of students in those schools. This is known as value-based purchasing. Purchasing of products related to values that have to do with not only greenhouse gases, but also animal husbandry and fair workers' rights, and strategies like that. These are possible. They should be beginning in our universities. And this is an effort that we have underway here at George Washington University. But there are even better examples where universities have used plants as a default option in their cafeterias, which has, shown that when you do that and when you make the plant-based option the only visible choice, people choose it. And, in three universities, Lehigh, Rensselaer at Polytech, and Tulane, when they made plant-based options the only visible option, although you could ask for the alternative, the choices went up to 50 to almost 60 to 80% when the plant-based option was offered. And these were things like a lentil olive and mushroom spaghetti, which has a very low greenhouse gas emission. In fact, the net effect of these choices was a 24% reduction in greenhouse gases on days when the default was offered. These are practical types of initiatives. We need to increase the demand for these options as an alternative to beef. Bill, I like how you're approaching this from kind of the big top level down, but also from the ground up. Because you talk about things that the federal government could do, for example, but also how important individual choices are. And how people can work with their families and friends and have an inspirational effect by changing their own behavior. Those sorts of things make me hopeful. But let me ask, how hopeful are you? Because I'm hearing from you this sort of dire picture that we might be too late, and that the climate change is happening so rapidly and that the social change needed to overcome that is painfully slow. But on the other hand, you're speaking some optimistic things. So how do you feel overall about where this is going? I'm moderately hopeful. And moderately hopeful because I think young people are engaged. And we need to address the hopelessness that many of them feel. They feel betrayed by us. They feel like the adults in this country have let them down and have not focused enough. That's understandable. Particularly now given the distractions of the new administration. And I think we're in a real crisis and things all of a sudden are very fluid in terms of national initiatives. They've been dominated by the Trump administration, but I think that's changing. And I think that the kind of despotism that led to the station of troops in California, in Los Angeles, is a case in point of overreach of the government. The kind of ICE activities really deserve resistance. And all of that, I think, plays into this notion that we're in a fluid time. This is not a time that people are necessarily going to focus on beef consumption. But the fact that all of these climate changes, clearly a major issue at least for those who admit it, means that we need to begin and continue to build the political will for changes in beef consumption as well as changes in transportation policy. I think that actually beef consumption is an easier target then changes in transportation policy, which is driven by the way our communities are constructed. And in many cases, the only way to get from one place to another is by car, which means that we're going to have a continued dependence on fossil fuels. I don't think we can say the same thing about beef consumption because if we institute reductions in beef consumption, I think we can have a very immediate and longer-term impact on greenhouse gas emissions and therefore on climate change. Bio William (Bill) Dietz is the Director of Research and Policy for the Global Food Institute and a Professor in the Department of Exercise and Nutritional Sciences. Dietz is a member of the National Academy of Medicine (formerly the Institute of Medicine) and serves as a consultant to the Roundtable on Obesity Solutions. He also is the Director of the STOP Obesity Alliance at The George Washington University. He served as Director of the The Sumner M. Redstone Global Center for Prevention & Wellness until June 30, 2024. He is Co-Chair of the Washington, DC Department of Health’s Diabesity Committee, a Commissioner on the Washington, DC Office of the State Superintendent of Education’s Healthy Youth & Schools Commission, and Chair of its Subcommittee on Physical Activity. Dietz is also Co-Chair of The Lancet Commission on Obesity.
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  • E275: Against the Grain - A Plea for Regenerative Ag
    I was at a professional meeting recently and I heard an inspiring and insightful and forward-looking talk by journalist and author Roger Thurow. Roger was a reporter for the Wall Street Journal for 30 years, 20 of them as a foreign correspondent based in Europe and Africa. Roger has written a number of books including one on world hunger and another what I thought was a particularly important book entitled The First 1000 Days, A Crucial Time for Mothers and Children and the World. Now comes a new book on farmers around the world and how they are coping with the unprecedented changes they face. It was hearing about his book that inspired me to invite Mr. Thurow to this podcast and thankfully he accepted. His new book is entitled Against the Grain: How Farmers Around the Globe are transforming Agriculture to Nourish the World and Heal the Planet. Interview Summary I really admire your work and have loved the new book and what I've read before. So, let's talk about something that you speak about: the wisdom of farmers. And you talk about their wisdom in the context of modern agriculture. What do you mean by that? Farmers of the world, particularly the small holder farmers, indigenous farmers, family farmers as we know them in this country, they're really bold and pioneering in what they're doing. And these farmers, kind of around the world as we go on this journey around the world in the book, they've seen their efforts to earn a living and feed nourish their families and communities turn against. So, while conforming to the orthodoxies of modern industrial agriculture practices: the monocropping, the increased use of fertilizers and pesticides and insecticide chemicals, the land expansion, at the expense of savannas, forest wetlands, biodiverse environments. In the face of this, they've really witnessed their lands degrading. Their soils depleting. Their waters dwindling. Their pollinators fleeing. Their biodiversity shrinking and becoming less diverse. Their rains becoming ever more mercurial., Their temperatures ever hotter. And their children and families and their communities becoming ever more hungry and malnourished. So, they've really seen the future of their own impacts on the environment, and then the impacts of changing climates, of more extreme weather conditions. They've really seen this future. They've experienced, lived it, and it's ugly what they see and what they've experienced on their farms. So, that's their wisdom, and they'll really tell us that it doesn't have to be that way if we listen. That such a future isn't inevitable. Because out of their desperation, you know, these farmers have begun farming against the grain. So, there's the title of the book Against the Grain of this modern agriculture orthodoxy to reconcile their roles as both food producers and nourishers of us all, and stewards in the land. They're pushing forward with practices like agroforestry, agroecology, regenerative agriculture, kind of whatever one calls it. Farming with nature instead of bending nature to their will, which is what we too often done and with kind of the larger modern industrial agriculture techniques. So, farming with nature as opposed to against it as they strive to both nourish us all and heal our planet. Give us a sense, if you will, about how important these small farmers are to the world's food supply? So how important are these? They're really important. Extremely vital for the global food chain, certainly for their own families and communities, and their countries. In a lot of places, say in Africa, in many of the countries, on the continent, it's the small holder farmers that are producing the majority of the food. In their communities and in their countries and across the continent. Still not enough. Africa then must become a substantial importer of food. But these small holder farmers are so key and the more success that they have in feeding their communities and families, the more success we all have then in this great goal of ending hunger and malnutrition. Equally important, these farmers are the stewards of the land. And they're on the front lines of these environmental challenges. The threats from the changing climate and more extreme weather conditions. They're the first impacted by it, but they also increasingly see, and that's what stories in the book are about, how they see that their own actions are then impacting their environment and their climates. And this is why they're so important for all of us is that they find themselves at the center of what I think is this great collision of humanities two supreme imperatives. One, nourish the world, so nourish us all. That's the one imperative. And then the other imperative, kind of colliding with that, is to preserve, protect, and heal our planet from the very actions of nourishing us. So, these are these two colliding forces. You know as I think we already know agriculture and land use activities are responsible for about a third of the greenhouse gases impacting our climate and weather patterns. And the greatest impact of this then is felt by the farmers themselves. And they see what's happening to their soils and the depletion of their soils. Their lands being so terribly degraded by their very actions of nourishing their families and then contributing to nourishing us all. I think that's why they're so important for us. I mean, there's certainly kind of the canaries in the coal mine of climate change. Of these environmental challenges that we're all facing. And how they're then able to adjust their farming, as we kind of see in the book and that's this wisdom again. How can we learn from them and what are they seeing in their own situations. They're then having to adjust because they have no other options. They either have to adjust or their farms will continue to degrade and their children and their families increasingly malnourished and hungry. Roger let's talk through this issue of colliding imperatives just a bit. The fact that protecting the planet and nourishing people are colliding in your view, suggests that these two priorities are competing with one another. How is that the case? Some of the techniques of the monocropping, which is basically planting one crop on the same plot of land year after year, after year, season after season, right? And by doing that, these crops that are pulling nutrients out of the soil, many of the crops don't put nutrients back in. Some of them do. They'll restore nitrogen they'll put other nutrients in. But with the mono cropping, it's kind of the same depletion that goes on. And, has been particularly practiced in this country, and the bigger farmers and more commercial farmers, because it's more efficient. You are planting one crop, you have the same technique of kind of the planting and tending for that. And the harvesting, kind of the same equipment for that. You don't need to adjust practices, your equipment for various other crops that you're growing on that land. And so, there's an efficiency for that. You have then the price stability if there is any price stability in farming from that crop. That can be a weakness if the price collapses and you're so dependent on that. And so, the farmers are seeing, yeah, that's where the degrading and the weakening their of their soils comes from. So, what's their response to that when their land's degrading? When their soils become weak, it's like, oh, we need additional land then to farm. So they'll go into the forest, they'll cut down trees. And now there's virgin soil. They do the same practices there. And then after a number of years, well that land starts depleting. They keep looking for more. As you do these things, then with the soils depleting, the land degrading, becoming really hard, well, when the rain comes, it's not soaking in. And it just kind of runs away as the soil becomes almost like concrete. Farmers aren't able to plant much there anymore or get much out of the ground. And then so what happens then if the water isn't soaking into the soil, the underground aquifers and the underground springs they become depleted. All of a sudden, the lakes and the ponds that were fed by those, they disappear. The wildlife, the pollinators that come because of that, they go. The bushes, the plants, the weeds that are also so important for the environment, they start disappearing. And so you see that in their efforts to nourish their families and to nourish all of us, it's having this impact on the environment. And then that drives more impacts, right? As they cut down trees, trees drive the precipitation cycle. Tthen the rains become ever more mercurial and unpredictable. Without the trees and the shade and the cooling and the breezes, temperatures get hotter. And also, as the rains disappear and become more unpredictable. It has all this effect. And so, the farmers in the book, they're seeing all this and they recognize it. That by their very actions of cutting down trees to expand their land or to go to a different crop. Because again, that's what the commercial agriculture is demanding, so maybe its sugar cane is coming to the area. Well, sugar cane doesn't get along with trees. And so, the farmers in this one part of Uganda that I write about, they're cutting down all their trees to plant sugarcane. And then it's like, wow, now that the trees are gone, now we see all these environmental and ecosystem results because of that. And so that's where this collision comes from then of being much more aware, and sensitive in their practices and responding to it. That they are both nourishing their families and then also being even better stewards of their land. And they're not doing any of this intentionally, right? It's not like they're going 'we have to do all this to the land, and you know, what do we care? We're just here for a certain amount of time.' But no, they know that this is their land, it's their wealth, it's their family property. It's for their children and future generations. And they need to both nourish and preserve and protect and heal at the same time. Well, you paint such a rich picture of how a single decision like mono cropping has this cascade of effects through the entire ecosystem of an area. Really interesting to hear about that. Tell me how these farmers are experiencing climate change. You think of climate change as something theoretical. You know, scientists are measuring these mysterious things up there and they talk about temperature changes. But what are these farmers actually experiencing in their day-to-day lives? So along with the monocropping, this whole notion that then has expanded and become kind of an article of faith through industrial and modern agriculture orthodoxies, is to get big or get out, and then to plant from fence post to fence post. And so, the weeds and the flowers and plants that would grow along the edges of fields, they've been taken down to put in more rows of crops. The wetland areas that have either been filled in. So, it was a policy here, the USDA would then fund farmers to fill in their wetlands. And now it's like, oh, that's been counterproductive. Now there's policies to assist farmers to reestablish their wetland. But kind of what we're seeing with climate change, it's almost every month as we go through the year, and then from year after year. Every month is getting hotter than the previous months. And each year then is getting subsequently hotter. As things get hotter, it really impacts the ability of some crops in the climates where they're growing. So, take for instance, coffee. And coffee that's growing, say on Mount Kenya in Africa. The farmers will have to keep going further and further up the mountains, to have the cooler conditions to grow that type of coffee that they grow. The potato farmers in Peru, where potatoes come from. And potatoes are so important to the global food chain because they really are a bulwark against famine. Against hunger crises in a number of countries and ecologies in the world. So many people rely on potatoes. These farmers, they call themselves the guardians of the indigenous of the native potato varieties. Hundreds of various varieties of potatoes. All shapes, sizes, colors. As it gets warmer, they have to keep moving further and further up the Andes. Now they're really farming these potatoes on the roof of Earth. As they move up, they're now starting to then farm in soils that haven't been farmed before. So, what happens? You start digging in those soils and now you're releasing the carbon that's been stored for centuries, for millennia. That carbon is then released from the soils, and that then adds to more greenhouse gases and more impact on the climate and climate change. It kind of all feeds each other. They're seeing that on so many fronts. And then the farmers in India that we write about in the book, they know from history and particularly the older farmers, and just the stories that are told about the rhythm of the monsoon season. And I think it was the summer of the monsoon season of 2022 when I was doing the reporting there for that particular part of the book. The rains came at the beginning, a little bit. They planted and then they disappear. Usually, the monsoons will come, and they'll get some rain for this long, long stretch of time, sometimes particularly heavy. They planted and then the rains went away. And as the crops germinated and came up, well, they needed the water. And where was the water and the precipitation? They knew their yields weren't going to be as big because they could see without the rains, their crops, their millet, their wheat crops were failing. And then all of a sudden, the rains returned. And in such a downpour, it was like, I think 72 hours or three days kind of rains of a biblical proportion. And that was then so much rain in that short of time than added further havoc to their crops and their harvest. And it was just that mercurial nature and failing nature of the monsoons. And they're seeing that kind of glitches and kinks in the monsoon happening more frequently. The reliability, the predictability of the rains of the seasons, that's what they're all finding as kind of the impacts of climate change. You're discussing a very interesting part of the world. Let's talk about something that I found fascinating in your book. You talked about the case of pigweed in Uganda. Tell us about that if you will. Amaranth. So here, we call it pigweed. That's a weed. Yeah, destroy that. Again, fence post to fence post. Nah, so this pig weed that's growing on the side or any kind of weeds. The milkweed, so I'm from northern Illinois, and the milkweed that would kind of grow on the edges of the corn fields and other fields, that's really favored by monarch butterflies, right? And so now it's like, 'Hey, what happened to all the monarch butterflies that we had when we were growing up?' Right? Well, if you take out the milkweed plants, why are the monarch butterfly going to come? So those pollinators disappear. And they come and they're great to look at, and, you know, 'gee, the monarchs are back.' But they also perform a great service to us all and to our environment and to agriculture through their pollinating. And so, the pigweed in Africa - Amaranth, it's like a wonder crop. And one of these 'super crops,' really nutritious. And these farmers in this area of Uganda that I'm writing about, they're harvesting and they're cultivating Amaranth. And they're mixing that in their homemade porridge with a couple of other crops. Corn, some millet, little bit of sugar that they'll put in there. And that then becomes the porridge that they're serving to the moms, particularly during their pregnancies to help with their nutritional status. And then to the babies and the small children, once they started eating complimentary food. Because the malnutrition was so bad and the stunting so high in that area that they figured they needed to do something about that. And the very farmers that this program from Iowa State University that's been working with them for 20 years now, first to improve their farming, but then wow, the malnutrition is so bad in these farming families. What can we do about that? Then it was, oh, here's these more nutritional crops native to the area. Let's incorporate them into farming. This crop is Amaranth. Basically, neglected in other parts of the world. Destroyed in other parts of the world. That is something that's actually cultivated and harvested, and really cared for and prized in those areas. It's a really interesting story. Let's turn our attention to the United States, which you also profile in your book. And there was a particular farmer in Kansas named Brandon that you talk about. And he said he was getting divorced from wheat. Tell us about that. Yes, thank you. That's a really interesting story because he's standing there kind of on the edge of his farm, looking at the wheat crops across the road that his neighbor was planting and he had some himself. And he's saying, yeah, I need to get a divorce from wheat. Because of the impact that that was having on the environment. Again, the planting of the wheat, you know, year after year. It's the wheat belt of our Great Plains, which then is legendarily known as the breadbasket, not only of America, but the breadbasket of the world. This wheat is particularly good and appropriate for the label of Breadbasket because it's really good for breads, baking materials. But he's looking at here's the impact it had on his soil. The organic matter on the soil has been dwindling. In the season that the wheat is underground, and the topsoil is uncovered, then you have the problems with erosion. He's seen the impact over time of the year after year after year of growing the wheat. What's interesting, he says, you know, I need to get a divorce from wheat. Well, it's his relatives, because he's a fifth descendant, of the Mennonite farmers from what is now Ukraine - one of the world's original grain belts, who brought their hard red winter wheat seeds with them when they came to the Great Plains in the 1870s. They're the ones that wed Kansas, the Great Plains, the United States to wheat. So now this farmer, Brandon-I-need-to-get-a-divorce-from-wheat, well, it's your ancestors and your descendants that wed us to that. There's kind of historic irony that's taking place. But along with the wheat seeds that came, then also came the plowing up the prairie lands for the first time. And wheat is an annual crop. It's planted year after year one harvest. With each planting, the soil is disturbed, releasing carbon that had been stored, that had been stored in the soil for millennium when they first started plowing. Carbon along with methane released by agricultural activities is, again, one of the most potent greenhouse gases. And in addition, you know, this annual plowing exposes the soil to erosion. You know, relentless erosion with the wind and the rain in the plains. That's what eventually led to the Dust Bowl in the 1930s. Some environmental and conservation agricultural practices come along because of that, but now that continues. And Brandon himself is seeing the impact as he measures the organic matter in the soil. These are the microorganisms in the soils that naturally work with the soils to grow the crops to feed us all. The nutrients in the soil are weakened and depleted, which then results in the need for more and more chemical enhancements and fertilizers, particularly nitrogen and all the rest. And then you see the runoff of the nitrogen into the water system. And so, yeah, he's seen the impact of all of this, and he's like I need to do something else. And so, he's taken a rather radical step than of planting and growing perennial crops, which you plant one season and then they'll grow for three or four years, maybe more and longer. He has some cattle, so he is able to graze that on those perennial crops. One in particular called kernza, which is an ancient intermediate wheat grass. Has some of the properties of wheat. And so the Land Institute in Kansas then is also working on perennial crops and how can they then be cultivated and harvested also as crops that we all eat. And so Kernza is very high in protein. There's all sorts of breads and pasta, pastries, that you can make with it. Cereals. It's a good ingredient for brewing. There's Kernza beer. And there's promise with that. And then so these perennial crops, then it's like, okay, so we don't have to plow every year. We plant, they grow, they provide a cover crop, but they also provide food for all of us. So perennials, good for our nutrition, good for the soils, good for the environment. You know, we've recorded a series of podcasts with farmers who've been doing regenerative agriculture. And the kind of story that you talk about Brandon, quite similar to what you hear from some of the other farmers. Farming was in their family for many generations. They were accustomed to a particular type of industrial agriculture. They saw it harming the land, thought it bad for the planet, and decided to really retool and do things entirely different. And they're making a go of it, which is really exciting. Roger, I wanted to ask you about Native Americans. As you write about their agriculture, spirituality, kinship, and how all these things come together. Tell us about that. Exactly. Thank you. And so, if you go travel a little bit further in our great plains from Kansas up to South Dakota, and the Sicangu Lakota communities in the southern part of South Dakota close to the Nebraska border. They're trying to reestablish their food sovereignty and the agriculture practices of the Native Americans destroyed, as we tried to destroy them and their communities. By taking of their land, forced relocations, the Trail of Tears, the Trail of Death, in various parts of the country, from various of the Native American communities. And they realize that, as you and the researchers at Duke, know really well, the health impacts that has had on the Native American communities and the high rates of diabetes and obesity, the shortened life expectancies in those communities. And one of the main factors then is their food pathways, and their nutrition being disturbed through all this. So how can they reestablish their food sovereignty? The emphasis on the crops that they used to grow, particularly the three sisters’ crops, the maize, the beans, the squash. And then that they would have crops and taste and nutrients that were so vital to their systems traditionally. To recapture that in various growing projects that they have. And then also, with the Sicangu Lakota, they are trying to reestablish the buffalo herd, which was basically decimated from upwards of 30 million or more size of the herd basically down to several hundred with the intentional slaughter of the buffalo in order to really oppress and impact the Native American community. So vital not only to their food sources and nutrition, but basically everything. Clothing, tools - so using every inch of the buffalo. And then spiritually. And as they explain their approach to regenerative agriculture, they would put a picture of a buffalo as the very definition of regenerative agriculture. Just by the way that the buffalo grazes and then moves around. It doesn't graze to the soil it leaves something behind. Then the grasses grow quicker because there's something that's left behind. They leave things behind for other animals. The way that they migrate, and then kind of knead the soil as they go along. That also helps with the soil. So, all these regenerative agriculture, regenerative soil, healthy soil healing practices of it. And then they also say, look the spiritual nature of things that the buffalo represents their kinship. Their kinship of the people to the buffalo, to their land, to the environment. And to them, regenerative agriculture isn't just about food, about soils, about the cultivation and the planting, but also about this kinship. It is a kinship and a spirituality of kind of all of us together. We're all combined on this global food chain. And so that whole kinship element to regenerative agriculture, I think is also really important for us to all understand. Getting back to your original question about the wisdom. This is the wisdom of these farmers, these indigenous farmers, small holder farmers, family farmers. Like Brandon, the small holder farmers of African, India and Latin America are learning so much about their crops that we have so much to learn from.vIt's inspiring to think that some of the remedies that people are coming up with now in the face of all these challenges actually have historic roots that go back thousands of years is pretty inspiring. And it's nice to know that the resurrection of some of these techniques might really make a difference in the modern world. Roger, there are so many questions I'd love to ask you. And I'd urge people to read your book Against the Grain to further explore some of these issues. But I wanted to end with something. Are you hopeful that things will change in a positive direction? I am. I'm also concerned that we need to recognize the need to both nourish and heal. Recognize that this collision is looming, but it's already happening. And I think my hope, and cautious optimism I guess, then comes from the farmers themselves. They're very resilient, and they have to be, right? If you'd asked them the question about where their hope comes from or their optimism or their motivation and inspiration to keep going, it's they don't have any other option. I mean, this is their land. This is what they do. They're farmers, they're nourishing their families. If their families are to be nourished and to end the effects of poor nutrition as we see in this country, which is then common around the world, they need to adjust. So Abebe, a farmer Ethiopia this is kind of where my hope and inspiration comes from. And he begins the book. He's at the outset of the book and in the prologue. His land in Ethiopia was utterly degraded and you couldn't plant there anymore. They had already cut down trees, moved into areas that had been forested. The humble forest in the area had basically disappeared, in kind of the greater area of where Abebe lives. The bigger kind of ecosystem, environmental changes that then come from that, or the disappearance of a forest. And he had been following then the practices and the orthodoxies of modern agriculture. He realized that that was then behind the degradation of his land and the soil. He couldn't plant anymore. And the World Food Program, the Ethiopian government, other kind of NGOs, were then seeing, look these farm communities, these families, we're going to have to be assisting with food assistance forever because their lands are so degraded. They're not able to nourish their families from them unless we do something to restore and heal the land and bring the land back. And so, Abebe and his family and many others in his community, the kind of wider neighborhood and in this area, the humble forest, a lot of them, they stop farming on their land and they're given assistance saved by the World Food Program, kind of food for work. And they set about rehabbing their land. Kind of terracing their land so it'll hold the water. Digging shallow water pans to collect the rain so it then soaks into the soil, into the ground, and then regenerates the underground springs and sources of water. Planting grasses, bushes, letting kind of the land heal and regenerate itself. After a number of years, they see that happening. They move back to the land, and now he has this wide diversity as opposed to planting say corn every year or other mono cropping. Now he has this wide, wild, riotous array of different crops and vegetables and fruit trees. Some of the staple crops that he's grown also in rotation. Working with trees that have then grown up. Springs, a little pond has reformed that he didn't even know was there had come up because of the conservation the water. And he says, you know, my land, which once was dead, he's living again. Right? A profound statement and a realization from this farmer of this is how we can bring it back. So again, as I say, they've seen the future and it's ugly, right? He's seen his land degraded. He couldn't nourish his family anymore. He then does these practices, takes heed of this. I need to heal my land at the same time as farming it. And now his land is living again. So that to me is kind of a wonderful parable. So again, the wisdom of the farmers. It's through the stories and the wisdom of Abebe, that kind of the hope comes forward. Bio Roger Thurow is a journalist and author who writes about the persistence of hunger and malnutrition in our world as well as global agriculture and food policy. He was a reporter at The Wall Street Journal for thirty years, including twenty years as a foreign correspondent based in Europe and Africa. In 2003, he and Journal colleague Scott Kilman wrote a series of stories on famine in Africa that was a finalist for the Pulitzer Prize in International Reporting. Thurow is the author of four books: Enough: Why the World’s Poorest Starve in an Age of Plenty (with Scott Kilman); The Last Hunger Season: A Year in an African Farm Community on the Brink of Change; The First 1,000 Days: A Crucial Time for Mothers and Children – And the World; and, Against the Grain – How Farmers Around the Globe Are Transforming Agriculture to Nourish the World and Heal the Planet. He has also been a senior fellow for Global Agriculture and Food Policy at the Chicago Council on Global Affairs, as well as a Scholar-in-Residence at Auburn University’s Hunger Solutions Institute.
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  • E274: Sweet and Deadly - Coca-Cola in the spotlight
    Recently I was asked to review a forthcoming book for American Scientist magazine. The book was entitled, Sweet and Deadly: How Coca-Cola Spreads Disinformation and Makes us Sick. I did the review, and now that the book has been published, I'm delighted that its author, Murray Carpenter, has agreed to join us. Mr. Carpenter is a journalist and author whose work has appeared in publications such as the New York Times, and the Washington Post, and has been featured in places like NPR's All Things Considered and Morning Edition. Interview Summary So, let's start with your career overall. Your journalism has covered a wide range of topics. But a major focus has been on what people consume. First, with your book Caffeinated and now with Sweet and Deadly. What brought you to this interest? My interest in caffeine is longstanding. Like many of us, I consume caffeine daily in the form of coffee. And I just felt like with caffeine, many of us don't really discuss the fact that it is a drug, and it is at least a mildly addictive drug. And so, I became fascinated with that enough to write a book. And that really led me directly in an organic fashion to this project. Because when I would discuss caffeine with people, mostly they just kind of wanted the cliff notes. Is my habit healthy? You know, how much caffeine should I take? And, and in short, I would tell them, you know, if you don't suffer from anxiety or insomnia and you're consuming your caffeine in a healthy beverage, well, that's fine. But, what I realized, of course, is that by volume, the caffeinated beverage people consume most of is sodas. And so that led me to thinking more about sodas because I got a lot of questions about the caffeine in sodas. And that led me to realize just the degree to which they are unhealthful. We've all known sodas not to be a health food, but I think that the degree to which they are not healthy surprised me. And that's what led me to this book. Yes, there's some very interesting themes aren't there with addiction and manipulation of ingredients in order to get people hooked on things. So let's talk about Coca-Cola a bit. Your book focuses on Coca-Cola. It's right there in the title. And certainly, they're giants in the beverage field. But are there other reasons that led you to focus on them? Other than that, the fact that they're the biggest? They're the biggest and really almost synonymous with sodas worldwide. I mean, many people don't say ‘I want a pop, I want a soda.’ They say, ‘I want a Coke.’ I quote a source as saying that. You know, what that means is you want a sugar sweetened beverage. And it's not just that they're the most successful at this game, and the biggest. But as I started doing this research, I realized that they have also been the most aggressive and the most successful at this sort of disinformation that's the focus of the book. At generating these health campaigns, these science disinformation campaigns, we should say. This is not to say Pepsi and Dr. Pepper have not been at this game as well, and often through the American Beverage Association. But it is to say that I think Coca-Cola has been the most sophisticated. The most invested in these campaigns. And I would argue the most successful. And so, I really think it's a league apart and that's why I wanted to focus on Coca-Cola. That makes good sense. So, in reading your book, I was struck by the sheer number of ways Coca-Cola protected their business interest at the expense of public health and also the degree to which it was coordinated and calculated. Let's take several examples of such activities and discuss exactly what the company has done. And I'd love your opinion on this. One thing you noted that Coke acted partly through other organizations, one of which you just mentioned, the American Beverage Association. There were others where there was sort of a false sense of scientific credibility. Can you explain more about what Coke did in this area? Yes, and one of the organizations that I think is perhaps the exemplar of this behavior is the International Life Sciences Institute. It's a very successful, very well-funded group that purports to you know, improve the health of people, worldwide. It was founded by a Coca-Cola staffer and has, you know, essentially carried water for Coke for years through a variety of direct and indirect ways. But so front groups, the successful use of front groups: and this is to say groups that don't immediately appear to be associated, say with Coca-Cola. If you hear the International Life Sciences Institute, no one immediately thinks Coca-Cola, except for people who study this a lot. The International Food Information Council, another very closely related front group. This is one of the ways that Coke has done its work is through the use of front groups. And some of them are sort of these more temporary front groups that they'll establish for specific campaigns. For example, to fight soda taxes in specific areas. And they often have very anodyne names, and names again that don't directly link them to Coca-Cola or a beverage, the beverage industry. And the reason that this is so important and the reason this is so effective is journalists know if they were saying, Coca-Cola says soda isn't bad for you, of course that raises red flags. If they say, the International Life Sciences Institute says it's not bad for you, if they say the International Food Information Council says it's not bad for you. The use of front groups has been one of the very effective and persistent, strategies. It almost sounds like the word deception could be written the charter of these organizations, couldn't it? Because it was really meant to disguise Coca-Cola's role in these things from the very get go. That's right. Yes. And the deception runs very deep. One of the things that I happened onto in the course of reporting this book, Sweet and Deadly, is Coca-Cola two different times, organized three-day seminars on obesity in Colorado. These two attendees appeared to be sponsored by a press organization and the University of Colorado. They were funded and structured entirely at the behest of Coca-Cola. And it wasn't until after people had attended these seminars and reported stories based on the findings that they'd learned there. Much, much later did people find out that yes, actually these were Coca-Cola initiatives. So yes, deception, runs deep and it's a huge part of their public relations strategy. It's like reputation laundering, almost. Well, it is, and, you know, I make frequent analogies to the tobacco industry in the book. And I think one of the things that's important to remember when we're looking at tobacco and when we're looking at Coca-Cola, at the soda industry writ large, is that these are industries that are producing products that science now shows unequivocally are unhelpful. Even at moderate levels of consumption. So, in order for the industry to continue selling this product, to continue leading, they really have to fight back. It's imperative. It's a risk to their business model if they don't do something to fight the emerging health science. And so, yes, it's very important to them. You know, it's easy, I guess, to ascribe this kind of behavior to ill meaning people within these organizations. But it's almost written into the DNA of these organizations. I mean, you said they have to do this. So, it’s pretty much be expected, isn't. It is. I think young people when they hear something like this, they often shrug and say capitalism. And, yes, there's something to that. But capitalism thrives also in a regulated environment. I think that's maybe a little bit too simplistic. But the aspect of it that does apply here is that Coca-Cola is in the business of selling sugar water. That's what they're there to do. Granted, they've diversified into other products, but they are in the business of selling sugar water. Anything that threatens that business model is a threat to their bottom line. And so, they are going to fight it tooth and nail. So how did Coca-Cola influence big health organizations like the World Health Organization and any equivalent bodies in the US? Well, so a few different ways. One of the ways that Coca-Cola has really extended its influence is again, through the use of the front groups to carry messages such as, you know, a calorie is a calorie. Calories and calories out. That's, that's one of the strategies. Another is by having allies in high places politically. And sometimes these are political appointees that happen to be associated with Coca-Cola. Other times these are politicians who are getting funding from Coca-Cola. But, yes, they have worked hard. I mean, the WHO is an interesting one because the WHO really has been out a little bit ahead of the more national bodies in terms of wanting soda taxes, et cetera. But there's a subtler way too, I think, that it influences any of these political entities and these science groups, is that Coca-Cola it's such an all-American beverage. I don't think we can overstate this. It's almost more American than apple pie. And I think we still have not sort of made that shift to then seeing it as something that's unhealthful. And I do think that that has, sort of, put the brakes slightly on regulatory actions here in the US. Let's talk about the Global Energy Balance Network, because this was an especially pernicious part of the overall Coca-Cola strategy. Would you tell us about that and how particular scientists, people of note in our field, by the way, were being paid large sums of money and then delivering things that supported industries positions. Yes. This was a Coca-Cola initiative. And we have to be clear on this. This was designed and created at the behest of Coca-Cola staffers. This was an initiative that was really an effort to shift the balance to the calories outside of the equation. So energy balance is one of these, sort of, themes that Coca-Cola and other people have, sort of, made great hay with. And this idea would be just calories and calories out. That's all that matters. If you're just balanced there, everything else is to be okay. We can talk about that later. I think most of your listeners probably understand that, you know, a calorie of Coca-Cola is not nutritionally equivalent to a calorie of kale. But that's what the Global Energy Balance Network was really trying to focus on. And yes, luminaries in the field of obesity science, you know, Stephen Blair at the University of South Carolina, Jim Hill, then at the University of Colorado's Anschutz Center, the Global Energy Balance Network funded their labs with more than a million dollars to specifically focus on this issue of energy balance. Now, what was deceptive here, and I think it's really worth noting, is that Coca-Cola developed this project. But once it developed the project and gave the funding, it did not want to be associated with it. It wasn't the Global Energy Balance Network 'brought to you by Coca-Cola.' It appeared to be a freestanding nonprofit. And it looked like it was going to be a very effective strategy for Coca-Cola, but it didn't turn out that way. So, we'll talk about that in a minute. How much impact did this have? Did it matter that Coke gave money to these several scientists you mentioned? Well, I think yes. I think in the broader scheme of things that every increment of scientific funding towards this side matters. You know, people talk about the science of industrial distraction or industrial selection. And, you know, partly this is this idea that even if you're funding legitimate science, right, but it's focused on this ‘calories outside of the equation,’ it's sucking up some of the oxygen in the room. Some of the public conversation is going to be shifted from the harmful effects of a product, say Coca-Cola, to the benefits of exercise. And so, yes, I think all of this kind of funding can make a difference. And it influences public opinion. So how close were the relationships between the Coca-Cola executives and the scientist? I mean, did they just write them a check and say, go do your science and we will let you come up with whatever you will, or were they colluding more than that? And they were colluding much more than that. And I've got a shout out here to the Industry Documents Library at the University of California at San Francisco, which is meticulously archived. A lot of the emails that show all of the interrelationships here. Yes, they were not just chatting cordially - scientists to Coca-Cola Corporation. They were mutually developing strategies. They were often ready at a moment's notice to appear at a press conference on Coca-Cola's behalf. So, yes, it was a very direct, very close relationship that certainly now that we see the conversations, it's unseemly at best. How did this all come to light? Because you said these documents are in this archive at UCSF. How did they come to light in the first place and how did shining light on this, you know, sort of pseudo-organization take place? Well, here we have to credit, New York Times reporter, now at the Washington Post, Anahad O'Connor, who did yeoman's work to investigate the Global Energy Balance Network. And it was his original FOIA (Freedom of Information Act) requests that got a lot of these emails that are now in the industry document library. He requested these documents and then he built his story in large part off of these documents. And it was a front-page New York Times expose and, Coke had a lot of egg on its face. It's then CEO, even apologized, you know, in an op-ed in the Wall Street Journal. And you know, the sort of a secondary aspect of this is after this funding was exposed, Coca-Cola was pressured to reveal other health funding that it had been spending money on. And that was, I think over a few years like $133 million. They spread their money around to a lot of different organizations and in some cases the organizations, it was just good will. In other cases, you had organizations that changed their position on key policy initiatives after receiving the funding. But it was a lot of money. So, the Global Energy Balance Network, it is sort of opened a chink in their armor and gave people a view inside the machine. And there's something else that I'd love to mention that I think is really important about the Global Energy Balance Network and about that initiative. As Coca-Cola seems, and this became clear in the reporting of the book over and over again, they seem always to be three moves ahead on the chess board. They're not just putting out a brush fires. They're looking way down the road. How do we head off the challenge that we're facing in public opinion? How do we head off the challenge we're facing in terms of soda science? And in many cases, they've been very, very effective at this. Were Coca-Cola's efforts mainly to influence policies and things in the US or did they have their eyes outside the US as well? I focused the book, the reporting of the book, really on Coca-Cola in the US. And also, and I just want to mention this tangentially, it's also focused not on non-nutritive sweetened beverages, but the sugary beverages. It's pretty tightly focused. But yes, Coca-Cola, through other organizations, particularly the International Life Sciences Institute, has very much tried to influence policy say in China, for example, which is a huge market. So yes, they've exported this very successful PR strategy globally. So, the corporate activities, like the ones you describe in your book, can be pretty clearly damaging to the public's health. What in the heck can be done? I mean, who will the change agents be? And do you think there's any hope of curtailing this kind of dreadful activity? Well, this is something I thought about a lot. One of the themes of the book is that the balance of public opinion has never tipped against Coca-Cola. And we talked about this earlier, that it's still seen as this all American product. And we see with other industries and other products. So, you know, Philip Morris, smoking, Marlboro. Eventually the balance of public opinion tips against them and people accept that they're unhealthful and that they've been misleading the public. The same thing happened for Exxon and climate change, Purdue pharma and Oxycontin. It's a pattern we see over and over again. With Coca-Cola, it hasn't tipped yet. And I think once it does, it will be easier for public health advocates to make their case. In terms of who the change agents might be, here we have a really interesting conversation, right? Because the foremost change agent right now looks like it's RFK Jr. (Robert F. Kennedy), which is pretty remarkable and generates an awful lot of shall we say, cognitive dissonance, right? Because both the spending of SNAP Supplemental Nutrition Assistance Program funds for sodas, he's opposed to that. He has just as recently as the week before last called sugar poison. He said sugar is poison. These are the kinds of very direct, very forceful, high level, initiatives that we really haven't seen at a federal level yet. So, it's possible that he will be nudging the balance. And it puts, of course, everybody who's involved, every public health advocate, I think, who is involved with this issue in a slightly uncomfortable or very uncomfortable position. Yes. You know, as I think about the kind of settings where I've worked and this conflict-of-interest problem with scientists taking money and doing things in favor of industry. And I wonder who the change agents are going to be. It's a pretty interesting picture comes with that. Because if you ask scientists whether money taints research, they'll say yes. But if you ask, would it taint your research, they'll say no. Because of course I am so unbiased and I'm so pure that it really wouldn't affect what I do. So, that's how scientists justify it. Some scientists don't take money from industry and there are no problems with conflicts of interest. But the ones who do can pretty easily justify it along with saying things like, well, I can help change the industry from within if I'm in the door, and things like that. The universities can't really police it because universities are getting corporate funding. Maybe not from that particular company, but overall. Their solution to this is the same as the scientific journals, that you just have to disclose. The kind of problem with disclosure as I see it, is that it - sort of editorializing here and you're the guest, so I apologize for intruding on that - but the problem with disclosure is that why do you need to disclose something in the first place because there's something potentially wrong? Well, the solution then isn't disclose it, it's not to do it. And disclosing is like if I come up and kick you in the leg, it's okay if I disclose it? I mean, it's just, there's something sort of perverse about that whole system. Journals there, you know, they want disclosure. The big scientific association, many of them are getting money from industry as well. So, industry has so permeated the system that it's hard to think about who can have any impact. And I think the press, I think it's journalists like you who can make a difference. You know, it wasn't the scientific organizations or anything else that got in the way of the Global Energy Balance Network. It was Anahad O'Connor writing in the New York Times, and all the people who were involved in exposing that. And you with your book. So that's sort of long-winded way of saying thank you. What you've done is really important and there are precious few change agents out there. And so, we have to rely on talented and passionate people like you to get that work done. So, thank you so much for sharing it with us. Let me just end with one final question. Do you see any reason to be optimistic about where this is all going? I do. And I've got to say maybe you're giving scientists a little bit of short shrift here. Because, as the science develops, as it becomes more compelling and a theme of the book is that soda science really, over the past 15, 20 years has become more compelling. More unequivocal. We know the harms and, you know, you can quantify them and identify them more specifically than say, 15 years ago. So, I think that's one thing that can change. And I think slowly you're seeing, greater public awareness. I think the real challenge, in terms of getting the message out about the health risks, is that you really see like a bifurcated consumption of Coca-Cola. There are many people who are not consuming any Coca-Cola. And then you have a lot of people who are consuming, you know, say 20 ounces regularly. So, there is a big question of how you reach this other group of people who are still high consumers of Coca-Cola. And we know and you know this well from your work, that soda labeling is one thing that works and that soda taxes are another. I think those are things to look out for coming down the pike. I mean, obviously other countries are ahead of us in terms of both of these initiatives. One of the things occurred to me as you were speaking earlier, you mentioned that your book was focused on the sugared beverages. Do you think there's a similar story to be told about deception and deceit with respect to the artificial sweeteners? I suspect so, you know. I haven't done the work, but I don't know why there wouldn't be. And I think artificial sweeteners are in the position that sugary beverages were 10 to 15 years ago. There's a lag time in terms of the research. There is increasing research showing the health risks of these beverages. I think people who are public health advocates have been loath to highlight these because they're also a very effective bridge from sugar sweetened beverages to no sugar sweetened beverages. And I think, a lot of people see them as a good strategy. I do think there probably is a story to tell about the risks of non-nutritive sweeteners. So, yes. I can remind our listeners that we've done a series of podcasts, a cluster of them really, on the impact of the artificial sweeteners. And it's pretty scary when you talk to people who really understand how they're metabolized and what effects they have on the brain, the microbiome, and the rest of the body. Bio Murray Carpenter is a journalist and author whose stories have appeared in the New York Times, Wired, National Geographic, NPR, and PRI’s The World. He has also written for the Boston Globe, the Christian Science Monitor, and other media outlets. He holds a degree in psychology from the University of Colorado and a Master of Science in environmental studies from the University of Montana, and has worked as a medical lab assistant in Ohio, a cowboy in Colombia, a farmhand in Virginia, and an oil-exploring “juggie” in Wyoming. He lives in Belfast, Maine. He is the author of Caffeinated: How Our Daily Habit Helps, Hurts, and Hooks Us and Sweet and Deadly: How Coca-Cola Spread
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  • E273: Feeding innovation by taste testing alternative proteins
    As someone who's been mostly vegetarian for a number of years, I have tried a lot of plant-based foods and there's a variety of them. And so how do they really taste, not just from my perspective? Well, it's really important to do really careful analysis, and this is going to be the subject of our conversation today. Plant-based foods are becoming increasingly healthier and cheaper. But one large question really remains for consumers. How do they taste. NECTAR, a nonprofit initiative on a mission to accelerate the alternative protein transition sets out to answer this question. Through large scale blind taste tests with thousands of consumers. NECTAR is amassing the largest publicly available sensory database on alternative protein products. In its latest report, Taste of the Industry 2025, NECTAR conducted blind sensory panels of 122 products across 14 categories and uncovered which products have achieved the taste that's on par with their animal-based counterparts. Today we talk with NECTAR's Director, Caroline Cotto, about which products are meeting and exceeding consumer taste expectations and what the alternative protein industry needs to do to get more products to this level. And how NECTAR's novel dataset can be used to get there faster. Interview Summary I understand you've conducted the world's largest clinical sensory test for plant-based and alternative meats compared to real animal meat. Tell me about how you conducted this study and why NECTAR is focused on this research. Absolutely. So, for us, we're really focused on this research because we know that taste is a major purchase driver for consumers and it's often the key reason people cite for not repurchasing plant-based meats once they've purchased them. We really want people to come back to the category and so in order for that to happen, we need taste to be where consumers expect it to be. As you mentioned, we set out to conduct a large study and sort of understand where the products on the market taste today. So, we tested 122 products across 14 categories. And we chose those categories by looking at the highest volume selling categories of animal meat, and then mapping the plant-based products to those categories. And then 43 of those products were from Europe as well. So, we were trying to get a real landscape analysis. Different than traditional sensory testing, we conducted all of our studies in restaurant settings to give a more natural experience for the participants. And all of our testing is done with omnivore consumers. So, we love vegans and vegetarians, but we're really trying to go after that hardcore meat eater and see if we can get them to switch because they love the taste of these products. And then the other difference is that we serve everything in what we call a full build. We serve burger patties and buns, hot dogs and buns. We really allow consumers to apply condiments as long as they do it equally across all of the products that they're testing, um, to give that authentic experience as they would experience the product in their own kitchen. And we ended up having 2,684 participants in this city. Each product was tried by a minimum of 100 consumers. Wow, that's pretty extensive. What were some of the surprising results of this? Yeah, I think we found that the average plant-based product was not quite ready for mainstream adoption. The average plant-based product was generally disliked more frequently than the animal product was, with 35% of tasters rating the product. Some form of dislike. And only 9% of tasters rating animal products as some form of dislike. That said, we did find 20 products out of the 122 that were worth celebrating. We created the Tasty Awards based on this data. And we set a threshold for top performance. And that threshold was that of the people that tried the product, if at least 50% of them said that it, that plant-based meat was the same or better than the animal meat that it was considered a winner product in this study. I'm super exciting to see that we saw 20 products meet that threshold. However, these products were not distributed equally across categories. Some categories had up to five products that met the winner threshold and other categories had none. And we also found that no products in this year's study actually achieved parody with animal meat. So, four products came very close, and we're expecting that in next year's study, that there will be some products that achieve that milestone. But we're not there quite yet. And then lastly, we found that there really is a correlation between great taste and financial return. So, we found that the plant-based products that perform best in our sensory tests are actually capturing 50% more market share than the average products in that category. And the categories that taste better are capturing more market share than the lower performing categories. Wow. That's really fascinating and there are lots of ways of sort of thinking through the data. I'd like to hear a little bit more about how those consumer preferences vary across different categories of plant-based products such as burgers, nuggets, and hot dogs. Are there specific sensory attributes that consistently influence consumer satisfaction? Yes, so overall we found that flavor is the top opportunity for plant-based meats at large. Currently these products are described as savory 35% less often than the animal products. And they're described as having a weird aftertaste or off flavor five to six times more often than their animal counterparts. As we look at plant-based meat as a whole, flavor is definitely still needing some improvement. And then we also saw that texture is really the secondary opportunity. So, plant-based meats were described as juicy 62% less often than the animal products. And there's a big need to increase tenderness and reduce mushiness. So that's why I was mentioning there are some categories like burgers and nuggets where we had multiple winner products and those products have had a lot of R&D done on them. Their texture is a little bit easier to replicate than something like whole cut steak or bacon or pulled pork. You talked about some of the difficulties when you look at different sensory aspects. And I'm interested to understand what some of the key challenges are facing the alternative protein industry in terms of improving taste of the plant-based meats. And how can NECTAR's database help address these challenges? Yes, I think the key opportunity here is that NECTAR's data provides a roadmap for each product to improve. So, it might be the case that a certain product actually performed well on flavor but needs to improve its texture. Our research can really help you pinpoint exactly what it is about your texture that needs to change. So maybe it's, you know, reducing that mushiness or increasing firmness. And I think overall for the entire category of plant-based meat, it's what we were just talking about, flavor is sort of the biggest opportunity. And then closely followed by texture. But it does seem to vary quite a bit within each category for each product. And we saw on the whole, there was a wide range of ingredients and production methods used. So, we tested the category of unbreaded chicken filet. Within that category, we had extruded products, soy-based products, pea based products, mycelium products. And there were multiple products in that category that were all winners using each of those different techniques and ingredients. But they all have their own slight differences and tweaks that need to be made to meet mainstream consumer expectations. Oh, this is fascinating. And I have to say, we haven't had many opportunities to talk about how alternative proteins or products are actually produced. Thank you for sharing that. You know what's really interesting, you've touched on this a little bit, but I think there's a little more that we can learn from you on this. So, your research highlights that some plant-based products like nuggets are approaching taste parody with their animal counterparts. Are there specific factors that contribute to the success and how can these insights be applied to other product categories? So, the Taste of the Industry 2025 is a second annual report that NECTAR has released. In our 2024 research, we found that breaded products tended to outperform unbreaded ones. So, we actually saw similar success from the nugget category in this year's research. But on the whole, I think we see that texture is much easier to replicate for some categories and nuggets is one of those. The other would be burgers where all of the products are ground and so it's much easier to replicate that with existing technologies than to replicate things like muscle fibers for whole cut steak. We did find four products that are within striking distance of achieving parody. And two of those products were nuggets. One of them was a burger, and the last was an unbreaded chicken filet. And as I mentioned, I think we'll see next year one of these products achieve parody or surpass the animal product in overall liking. But on the whole, we see that chicken is an easier flavor to replicate than beef and pork. And so, we saw more products from the chicken categories that were winners this year than from the other types of animal based meat. Looking forward, how do you envision NECTAR's work impacting the broader food industry? Particularly in terms of driving innovation and adoption of plant-based products among consumers who are honestly hesitant due to taste concerns. We really believe that tasting is believing. So, we are using this data to drive stakeholders across the supply chain towards the best tasting products so that they taste it and they immediately are sold on the product. So that means we're working with retailers and food service buyers to help direct them towards the best tasting products. And even consumers we have an Instagram page and a consumer facing lens where we're trying to show them which products taste great and help with the demand side for the industry. And then we really see chefs in food service as the beachhead market for alternative proteins. I think it's an easier sell to have someone try a delicious plant-based product on a menu or in a cafeteria. And then want to go home and replicate that experience after having a really positive experience out in the world. Okay. So how do you see the broader industry, from meat producers to policymakers to retailers, using the dataset that you all are constructing? We see that as sort of no matter your role in the industry, this data can support your efforts. So, for brand and manufacturers, we're hoping that they'll embrace an iterative taste centric product development approach. And the report offers pre-competitive sensory insights to provide a roadmap for focused innovation where we feel like it matters most. As I mentioned for retailers and food service operators, we want them to recognize their crucial role as venues for consumer discovery and to help them prioritize products on shelf and on menus that really deliver on these taste claims. And then for investors and funders, we see alternative protein as a true climate solution. And so we want them to consider the outsized impact potential of plant-based products that are able to achieve mainstream adoption through superior taste and really double down on their efforts there. And then lastly, we are working with researchers and academics that can build upon NECTAR's foundational work and use our data sets to advance the understanding of consumer preferences and sensory science. We're actually working with some researchers currently to build a large language model tool that will ingest the sensory data and suggest specific experiments to improve the sensory aspects of those products. So, it'll basically be a food scientist's best friend and be able to reduce the number of benchtop trials needed to get to a better outcome. Wow, that's really fascinating. And I think there's something that I want to highlight. Because you all are a nonprofit, the data that you're generating is being made publicly available. Is that a fair statement? That's correct. Yes, so we have a whole digital dashboard where you can look at all of the category level data. You can see how the average product performed, how the leading product in that category performed, and how the animal benchmark product in each category performed. And we provide insight into what are the biggest opportunities for improvement at a category level. And then we also share the data on an individual brand's performance with that brand so that they can make improvements themselves. May I ask, how did you get buy-in from the industry to allow their products to be considered? We make sure that there's only upside for participating, so we only publish the brand names of brands that are top performers. And we do a lot of marketing and PR support for those top performers. We provide them with a marketing credential for the Tasty Awards that they can use on sell sheets and to socialize their products with the larger consumer base. If the products were not top performers, we don't publish the name of the brand. But as I mentioned we do provide that data to them so that they can have a roadmap for how to improve their product and hopefully be Tasty Award winners next year. Okay, great. So I want to wrap up by asking where do you see hope in the plant-based industry in the next five years? Yes, to be honest, it's been a little bleak for the plant-based meat space for the last few years. And so, we founded NECTAR because we believe that there are great tasting products out there and we want to bring some hope and inspiration back to this industry. Our goal is that in five years all of the products on shelf will meet consumer taste expectations. And we're really able to show that products could be both sustainable and delicious and crave worthy, and that consumers will demand them. We have started to see that with the 20 products that really rose to the top. And our goal is that you know, all of the products are sort of meeting that threshold when we're through here. We're also seeing hope in that there's a lot of positive research around plant-based defaults on menus. So, hospitals and universities are starting to put plant-based options on the menu as the default. And I think that is especially supported by great tasting products. If people, as I mentioned, have a positive experience out in the world, hopefully that will continue to get that snowball effect and demand generation going. And we're also seeing some hope with a new category called balanced protein, which are products that combine some conventional animal meat with plant-based ingredients in the same product.  NECTAR actually conducted a taste test of balanced proteins this fall and found that in two categories, burgers and nuggets, balanced products actually outperformed their animal counterparts. And so, kind of like the hybrid car, we're hoping that the balanced protein will sort of get the hardcore meat skeptics on board and help ultimately move us towards a more plant-based future. And if there's anybody listening that wants to access our data or partner with us, we definitely welcome those conversations. BIO   Caroline Cotto is a Director at Food System Innovations (FSI) where she leads NECTAR, an initiative accelerating the protein transition with taste. By conducting large-scale sensory panels of alternative protein products and operationalizing the resulting data, NECTAR aims to create category-level value and empower stakeholders to make sensory-informed decisions. Prior to FSI, Caroline co-founded Renewal Mill, an award-winning upcycled food startup. She served as the inaugural board president of the Upcycled Food Association, the world’s first trade association for upcycled brands. She regularly mentors food, tech, and circular economy startups. Caroline studied at Georgetown University and served as a Fulbright Fellow. She has been named to both Forbes 30 Under 30 and the 50 NEXT lists.
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The Leading Voices in Food podcast series features real people, scientists, farmers, policy experts and world leaders all working to improve our food system and food policy. You'll learn about issues across the food system spectrum such as food insecurity, obesity, agriculture, access and equity, food safety, food defense, and food policy. Produced by the Duke World Food Policy Center at wfpc.sanford.duke.edu.
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