ACHR News Podcast

In this episode of The Newsmakers Podcast, Jacob Guest (left) and Ryan Kauffman (right) of Ferris State University discussed the gap between what the HVAC industry needs and what the talent pipeline is currently producing.

In this episode of the Newsmakers Podcast, Tracy Paul, founder and principal of Cornerstone Advertising, explains the difference between local and hyperlocal marketing for contractors. He argues that the most effective strategy often starts with focusing on the zip codes closest to the shop, where brand recognition, referrals, and operational efficiency are strongest. Paul also discusses how trucks, yard signs, sponsorships, local SEO, and paid search all work together to improve visibility and click-through rates.

Jamie Adams, CRO at Scorpion, explains how homeowners are now frequently turning to AI tools, and prioritizing the online reputation of HVAC contractors before booking.

Sara Adams of Aaron Services discusses the company’s launch of a custom AI assistant and Alexa tool designed to help homeowners troubleshoot DIY projects and also book more jobs.

What’s really changing in HVAC sales? Pricing pressure, efficiency shifts, and why financing matters more than ever.

Sponsored by Watercress Financial.