411. What to Post When You Don't Know What to Post
In this week’s episode of the Artist Academy Podcast, we’re tackling that all-too-relatable question: “What the heck do I post today?”
I recently sat in on a Chamber of Commerce presentation about social media, and it got my wheels turning about what our customers really want to see from us. So, I pulled together a list of post ideas designed to boost your visibility, connect with your audience, and maybe even spark a few new mural leads.
When people see you online frequently, they remember you, recommend you, and you inspire ideas for their home or business.
Content Ideas
Repost a mural video with a testimonial at the bottom
Common mistakes people make when commissioning a mural
Behind the scenes: show the full process
Sketches vs. the final mural
Before and after photos
“Tag a business who needs a little color added to their walls”(Pro tip: have a friend tag the business you want to work with)
Carousel of your best work — pin it at the top!
Carousel of a specific theme (ex: all your American flag murals )
“5 days of work wrapped up into 15 seconds” — show the time-lapse!
A walkthrough describing your mural and the meaning behind it
“3 things to know before hiring a muralist”
“How much does a mural cost?”
“How murals can boost foot traffic” — especially for businesses
“Would you paint this inside your house or business?”
Fun fact: “This was my biggest project of 2025!”
“Why did you start painting?”
Throwback to your first mural ever
A “day in the life” post or reel
“Top 5 most time-consuming projects of 2025”
What Doesn’t Work Anymore:
Canva graphics as posts
Black space at the top/bottom of the video
Too much fancy editing
Twitter (X), TikTok, Threads — pretty dead in my area for leads
Tune in to hear how a simple list of creative prompts can reignite your posting strategy and remind you that consistency, authenticity, and a touch of creativity are all it takes to stay top of mind—and booked out.
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410. Land 5-Figure Murals & Celebrity Clients with Danielle Weber
This week on the Artist Academy Podcast, I’m chatting with the incredibly talented Australian muralist and mentor Danielle Weber!Danielle has built a thriving art business from the ground up—painting murals and canvases priced anywhere from $10K to $30K on average. We talk about everything from how she connects with clients through Instagram DMs to how she bought her own warehouse studio and turned it into a creative hub.Danielle shares her no-fluff approach to pricing, confidence, and setting boundaries as an artist. We also dive into the importance of community over competition, building a sustainable mindset, and balancing creative freedom with business growth.Tune in to hear how Danielle’s story proves that with strategy, passion, and a bit of grit, you can make a full-time living doing what you love—from Melbourne to anywhere in the world.
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409. Selling Originals via Fine Art Shows with Mark McKenna
Have you ever wondered how some fine artists make real money selling originals at art shows while others struggle to get traction?In this week’s episode of the Artist Academy Podcast, I’m chatting with Mark McKenna, a Western and wildlife artist who went from teaching high school art to earning up to $50K at a single show. Mark breaks down exactly how he did it—without fancy connections or a massive following. He shares the pivotal lessons he learned from his mentor, Greg Beecham, about pricing your art higher (and why collectors actually prefer it that way), connecting with buyers authentically, and how being likable and generous can open more doors than any marketing tactic.We also talk about his leap from teaching to full-time art, how he balances family life while painting 30 hours a week, and why art shows are still one of the best ways to build genuine relationships with collectors today.If you’ve ever thought, “Could I really make a living selling my paintings?” — Mark’s story is proof that you absolutely can, with the right mix of strategy, confidence, and heart.
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408. My #1 Selling Strategy for Q4
In this week’s episode of the Artist Academy Podcast, I’m sharing how I’m using my birthday week to boost art sales, clear out the studio, and make selling fun again through my favorite Q4 strategy — hosting an art auction. You’ll hear exactly how I set it up, from starting bids and pricing tactics to creating excitement (and even turning bidders into future mural clients).We’ve worked really hard all year to grow our audience (audience = buyers) and gain the attention of potential customers. Now is the time to sell to them. We’ve spent the year practicing our craft to create our best-quality work. Now is the time to share that work with the people who’ve been watching and waiting to buy. Let’s take all that hard work, creativity, and momentum from this year — and turn it into real results. It’s time to sell confidently, have fun with it, and finish the year strong. Birthday promo! Join the Artist Academy for $299 for one year and get a free one-on-one coaching call with me! CLICK HERE
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407. The Power of Public Art: Inside Overlay Festival with Meg Wagler
In this special midweek episode of the Artist Academy Podcast, I sit down with Meg Wagler, the powerhouse behind Springfield’s Overlay Music and Arts Festival. If you’ve ever wondered what it really takes to pull off a mural festival—from raising funds and navigating nonprofit hurdles to rallying volunteers and making sure artists are paid fairly—this conversation gives you the full behind-the-scenes picture.Meg shares the story of Overlay’s beginnings, the setbacks of COVID, and the partnerships that have helped it grow into a thriving nonprofit. We talk about the challenges of balancing passion with sustainability, the importance of valuing public art as more than just philanthropy, and how murals can spark pride and cultural identity in a community.And of course, we give you a preview of this year’s festival! Expect live mural painting, DJs, skateboarding, interactive art installations, a community dining hall, and more—all happening this weekend in downtown Springfield. Whether you’re an artist, an arts supporter, or just curious about the power of public art, this episode will leave you inspired.
The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom.
www.ArtistAcademy.co
New Zealand