Car Dealership Guy Podcast

Today I’m joined by Donald Kemp, General Sales Manager at Stowasser Buick GMC.

We dig into why human-first social content is outperforming inventory posts, how moving F&I earlier drives higher penetration, and where dealers are quietly leaking money through junk fees.

The conversation is tactical, practical, and immediately applicable for stores feeling margin pressure.

This episode is brought to you by:

1. Experian Automotive - Like most Car Dealership Guy Listeners, you’re constantly looking for the inside edge on the auto industry. So if you’re ready to step up your game to the next level – outpacing the competition and building customer loyalty – there’s only one place to go from here: Experian Automotive. They’re the only ones with exclusive data across vehicles, consumers, and credit—plus expert data scientists who connect the dots to uncover the insights you need. Get the industry-leading insights from Experian Automotive today! Learn more by visiting @ https://carguymedia.com/4cfcLjZ.

2. Privacy4Cars - Privacy4Cars' app lets your team delete it all in minutes and prove it with a Certificate of Deletion. Customers pay more. Trade-in capture rates soar. And you stand out as the dealership that actually protects people and what matters most to them. Drive more trade-ins, more loyalty, and more revenue. Offer customer vehicle privacy services today– visit @ https://privacy4cars.com/.

3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call @ http://www.trynomad.co.

Check out Car Dealership Guy’s stuff:

For dealers:

CDG Circles ➤ ⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For industry vendors:

Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Topics:

00:43 What are the key business insights?

02:42 What is the used car strategy?

05:41 How to improve finance and service?

23:38 How to manage vendor relationships?

26:10 Which lead sources are best?

29:14 How to optimize lending practices?

34:37 How to leverage social media?

24:38 How to reduce credit card fees?

Car Dealership Guy Socials:

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Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today's show features:

- Scott Simons, Dealer Principal of Simons Chevrolet GMC

- John Ellis, CEO of Agile Auto

- JR Toothman, Owner of Toothman Ford

This episode is brought to you by:

Foureyes – Foureyes helps dealers turn data into action. Starting with a clean, connected data foundation across dealership systems, Foureyes empowers dealerships to use that data to drive consistent execution throughout their business. The data stays dealer-owned, vendor-neutral, and works with any tools or partners. More than a CDP, Foureyes is a reset for how dealer data gets put to work. Headquartered in Oregon, Foureyes employees live in 20+ states to be closer to the communities where dealers are. Visit ⁠https://www.foureyes.io/⁠ to learn more

Agile Auto – The first of its kind intelligence platform purpose built for used car operations. Trusted by performance driven dealerships across the US and Canada, Agile Auto layers on top of your existing systems to deliver dealer and market specific acquisition guidance and daily operational direction that turns data into confident decisions, faster turn, and measurable profit. Learn more at https://www.agileauto.io/ and take a two week test drive to see how disciplined intelligence transforms used car results.

Check out Car Dealership Guy’s stuff:

CDG Circles ➤ ⁠https://cdgcircles.com/⁠

CDG News ➤ ⁠https://news.dealershipguy.com/⁠

CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠

CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠

My Socials:

X ➤ ⁠https://www.twitter.com/GuyDealership⁠

Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠

TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠

LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠

Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠

Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

Everything else ➤ ⁠dealershipguy.com

Today I’m joined by Jake Cronin, CEO of Siro.

We break down the massive “dark matter” problem in dealership sales, why most of the sales process has been invisible until now, and how AI is finally capturing what actually happens in the showroom and F&I office.

Jake explains how dealers are using real conversation data to coach faster, enforce process, and connect marketing spend directly to in-store outcomes. We also dig into adoption, consent, and why this tech is about collaboration—not surveillance.

This episode is brought to you by:

1. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ https://lotlinx.com/LotGPT/

2. CDK Global - Dealers—big news. CDK just leveled up their CRM in a massive way. We’re talking next-gen AI baked right into your daily workflow: Automatically following up with internet leads, surfacing buyer insights, and giving you instant AI-generated summaries of every customer interaction—no more digging through notes. And CRM Video is here. Record, send, and track personalized videos to customers—all inside the CRM. Check out the AI enhanced CDK CRM @ here!

3. Siro - Siro captures and analyzes every face-to-face conversation in Service, Sales, and F&I, giving auto dealers real-time visibility like never before. Stop guessing what's happening in the service drive, the box, or on the floor. Accelerate auto sales with Siro's AI powered coaching, learn more here.

Check out Car Dealership Guy’s stuff:

For dealers:

CDG Circles ➤ ⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For industry vendors:

Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Topics:

01:31 How is data collected and used?

04:14 How are worker goals matched?

09:23 What laws must a business follow?

17:16 How can smart glasses help in a dealership?

19:14 How can computer screens be made simpler?

21:12 How will AI change finance management?

25:29 What is the future of the company?

Car Dealership Guy Socials:

X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Today's show features:

- Matt Bowers, Owner of Matt Bowers Automotive Group

- Miguel Yelos San Martin, Principal of YSM Design, P.C.

- Shane Wood, General Manager of Bruce Titus Automotive Group

This episode is brought to you by:

Foureyes – Foureyes helps dealers turn data into action. Starting with a clean, connected data foundation across dealership systems, Foureyes empowers dealerships to use that data to drive consistent execution throughout their business. The data stays dealer-owned, vendor-neutral, and works with any tools or partners. More than a CDP, Foureyes is a reset for how dealer data gets put to work. Headquartered in Oregon, Foureyes employees live in 20+ states to be closer to the communities where dealers are. Visit ⁠https://www.foureyes.io/⁠ to learn more

YSM Designs – brings decades of experience helping dealers create facilities that are both brand-compliant and operationally efficient. Every design is tailored to the unique needs of the dealership, balancing OEM standards with real-world functionality. With over 30 years designing automotive facilities, YSM knows what works. Learn more at ⁠www.ysmdesign.com⁠

Check out Car Dealership Guy’s stuff:

CDG Circles ➤ ⁠https://cdgcircles.com/⁠

CDG News ➤ ⁠https://news.dealershipguy.com/⁠

CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠

CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠

My Socials:

X ➤ ⁠https://www.twitter.com/GuyDealership⁠

Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠

TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠

LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠

Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠

Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

Everything else ➤ ⁠dealershipguy.com

Today, Sam sits down with Steve Hoggle, General Manager at Honda of Lake City and Sarah Copp, Director of Major Accounts at Lotlinx to pull back the curtain on the "Moneyball" strategy of modern automotive retail.

While many dealers are still relying on gut instinct and "emotional buying" at auction, the nation’s top-performing groups—including the $11 billion Morgan Auto Group—have shifted to a predictive, VIN-specific model.

We explore how Honda of Lake City achieved a staggering 4:1 used-to-new sales ratio and why the traditional "channel-first" marketing approach is often a recipe for wasted spend and aged inventory.

Learn how to identify "at-risk" vehicles the moment they hit your lot and discover the AI-driven tools that allow managers to see around corners before a car becomes a liability.

This episode of the Car Dealership Guy Podcast is brought to you by Lotlinx.

Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ https://lotlinx.com/LotGPT/

Check out Car Dealership Guy’s stuff:

For dealers:

CDG Circles ➤ ⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For industry vendors:

Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Topics:

01:41 What are the used car buying challenges?

03:28 How to make data-driven decisions?

07:33 How does LotLinx help dealerships?

24:08 How are inventory strategies changing?

24:37 Why is VIN-level detail important?

26:41 How does a team manage used cars?

30:10 How does AI optimize ad spending?

37:15 What is AI's future in dealerships?

Car Dealership Guy Socials:

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