Deconstructor of Fun

• Masters of Publishing 4: What Makes Game Go Viral in 2026?

  Great creatives don’t guarantee great traffic. Karen Levy unpacks how to scale UA with structured testing, controlled volume, and ruthless iteration. We explore the rise of AI-driven pipelines, why UGC-style ads dominate TikTok and Reels, and why authenticity outperforms glossy fakes.👉 https://supersonic.com/

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• Masters of Publishing 2: 3 Signs Your Game Will Be a Smash!

  What makes a hybridcasual hit? Guy Agiv explains how to design a core loop that hooks instantly but also unfolds depth over time. We cover the milestones from prototype to scale, how publishers and developers shift roles across the journey, and why “simplicity beats complexity” when it comes to retention.👉 Discover why elegant design—not clutter—is the secret to replayability.

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• Masters of Publishing 1: Secrets to Getting Signed by a Publisher

  Hybridcasual isn’t just “hypercasual with IAP.” Igor Beraslavski (GM at Supersonic) breaks down how publishing has evolved from testing prototypes to becoming a full-stack partner in design, monetization, and live ops. We discuss what publishers look for, how to spot market trends before the herd, and why most me-too products never scale.👉 Learn how to build lasting partnerships and survive in the most competitive corner of mobile.

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• 309. Ex-Take-Two CEO on the Future of Games and the Intersection of AI and Creativity

  Ben Feder has done it all: CEO of Take-Two Interactive during the GTA and Red Dead years, President of Tencent’s International Partnerships, and board member at Epic Games and Bad Robot. Now he’s turned investor, running Tirta Ventures, a fund at the intersection of AI and gaming.In this conversation, Ben and Michail Katkoff explore what makes a great founder, why “operational VC” is a myth, and where the next billion-dollar gaming companies will come from. They discuss how AI is reshaping creativity, why talent is shifting away from the West, and what the next Walt Disney of interactive entertainment might look like.🎮 Topics include:00:00 From GTA to Venture Capital06:00 VC vs. Private Equity in Games15:00 The AI Bubble (or Opportunity?)25:00 The Myth of the “Operational VC”32:00 Where the Next Great Studios Will Emerge45:00 The Future of Creativity and Intelligent NPCs56:00 What the Next Wave of Gaming Giants Will Look Like

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• TWIG #354 Google's New Payment-Link Era and Rovio's End of an Era

  Jen Donahoe makes her triumphant return. She's joined by Eric Kress and special guest Stan Kwon from BetaHat.We dig into:Battlefield 6 corrections, marketing takeawaysAndroid’s new payment-link era Unity’s cross-platform paymentswhat General Intuition’s $134 M seed means for spatial reasoning and game dataRovio’s restructuring Football Manager deal with FIFA00:00 Welcome03:12 Jen's Update09:17 Industry Insights and Trends14:56 Battlefield Six Analysis23:05 Marketing Strategies and Success26:12 Marketing Choices and Target Audience27:13 Epic vs Google: Legal Battle Update36:42 Unity's New Commerce Management Product41:53 AI and Gaming: General Intuition's Ambitious Plans49:16 Rovio's Restructuring and Industry Trends52:40 Football Manager's Success and Future Plans

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