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FuturePrint Podcast

FuturePrint
FuturePrint Podcast
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  • #259 Misalignment: The Hidden Barrier to Sustainable Packaging
    Send us a textWhat if the greatest barrier to sustainability success isn't cost, materials, or regulation, but something far more fundamental? Matthew Rogerson, founder of The Pack Scout, reveals the startling truth uncovered in his research with over 220 executives from 185 global companies.Behind the familiar challenges of sustainable packaging lies a profound misalignment that derails even the most well-intentioned initiatives. When departments pull in different directions—procurement focused solely on cost reduction while marketing and sustainability teams push for innovations that inevitably increase expenses—the result is compromised products that satisfy no one completely.This disconnect extends beyond corporate walls to how companies communicate with consumers. "Companies talk about what they're doing and how it benefits them," Rogerson explains, "but they don't tell you or me as consumers why we should care." This failure to transfer ownership—helping customers see themselves benefiting from sustainable choices—undermines engagement with even the most eco-friendly offerings.Perhaps most revealing is Rogerson's analysis of sustainable materials. His research demonstrates that virtually every alternative, from seaweed to mushroom-based packaging, would become 30-40% cheaper than virgin materials within approximately 6.5 years. Yet short-term business imperatives prevent companies from making investments that would yield substantial financial and environmental benefits over time.The path forward requires fundamental shifts: adopting longer time horizons, ensuring all stakeholders collaborate from the outset of projects, establishing shared objectives that transcend departmental goals, and dramatically improving communication with consumers. Rogerson's comprehensive "Sustainable Packaging 2025-2035" report offers practical frameworks and decision-making tools to navigate these challenges.Discover how to break through the sustainability stalemate and create genuinely aligned strategies that deliver for your business, your customers, and our planet. Connect with Matthew at www.thepackscout.com to learn more about his research and consulting services.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany
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  • #258 Sustainable Wide Format: Inside Groupe Mediagraphic's Award Winning Olympic Success
    Send us a textThe intertwining worlds of print innovation and sustainability take centre stage as Stanislas de Missolz of Groupe Mediagraphic shares his company's remarkable journey through creative display solutions and environmental leadership. Founded over two decades ago in Lyon, this business has evolved into a powerhouse of print media distribution with a distinctive approach that transcends conventional business models. Stanislas reveals how their five-entity structure—including three specialized product companies complemented by an R&D operation in Shanghai and a dedicated sustainability arm—creates a unique ecosystem designed to anticipate market trends and deliver comprehensive solutions to complex display challenges.What truly distinguishes Groupe Mediagraphic is their three-pillar strategy: expert prescription that extends beyond printers to advise major event organizers, innovative product development that ensures they're never competing on identical offerings, and a profound environmental conviction that transforms sustainability from obligation to opportunity. This approach culminated in their Kavalan Green Leader Award-winning project in the 'Innovation category'—a breathtaking open-air photography exhibition across Paris during the Olympics, featuring iconic sporting moments captured by renowned photographer Raymond Depardon.Diving deeper into their sustainability practices, Stanislas shares fascinating details about their systematic approach to product lifecycle analysis and end-of-life management. From converting banners into artist-decorated flip-flops sold for charity to developing a dedicated recycling facility in Morocco, this business exemplifies how environmental responsibility can drive business innovation. Their meticulous tracking of chemical compositions and regulatory changes positions them at the forefront of an industry navigating change and complexity while still solving problems the bringing to life new ideas and innovation.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany
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  • #257 Can Print Ever Be Truly Sustainable? Industry Leaders Debate
    Send us a textThis podcast is a webinar discussion hosted June 27 by Elena Knight and featuring: Steve Lister, Stefan Casey, Carlos Lahoz, Matthew Rogerson and Jeff Freeman.To view the replay, click here. To download the draft version of 'A Manifesto for Sustainable Print' click hereShow Notes: When five leading industry experts gather to tackle the question "Can print ever be truly sustainable?", the conversation quickly reveals how complex sustainability truly is in the print world.The panel explores how different players across the value chain define sustainability differently - from substrate manufacturers to printers to brands - creating fundamental misalignment that hinders progress. As Steve Lister provocatively notes, "Print is inherently a sustainable industry" that we've complicated with modern materials and processes that are difficult to recycle.What emerges clearly is that data transparency forms the backbone of sustainable transformation, yet remains the industry's Achilles heel. Stefan Casey emphasizes that without clean, standardized data that everyone can understand and act upon, sustainability efforts will continue to falter. The experts agree that collaborative ecosystems and shared language are essential for meaningful change.The conversation takes a fascinating turn when discussing responsibility. Should consumers bear the burden of sustainability decisions? The panel largely agrees that expecting consumers to navigate complex sustainability messaging is unrealistic. As one panelist notes, "I can't believe we still allow businesses to make products that are unrecyclable." The upcoming Green Claims Directive, with potential fines of 4% of company turnover for misleading claims, signals that regulatory pressure is mounting.Most compelling is the introduction of the Sustainable Print Manifesto - an industry-wide initiative aiming to create alignment around sustainability best practices and establish a shared "North Star" for the entire value chain. This collaborative framework addresses design, compliance, and innovation while acknowledging that one size doesn't fit all.For print professionals concerned about navigating the sustainability maze, this discussion offers practical wisdom: start by measuring your impact, focus on design (which determines 80% of environmental impact according to the Ellen MacArthur Foundation), and embrace collaboration rather than trying to solve problems in silos. Join us in making print not just sustainable, but a positive force for environmental change.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany
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  • #256 Revolutionizing Garment Decoration: The Digital Transformation of Fashion
    Send us a textPhil Oakley takes us on a fascinating journey through the garment decoration industry, revealing a sector surprisingly behind the digital curve despite enormous potential for transformation. Drawing on four decades of experience across printing technologies, Oakley illuminates why he founded On Point Supply to tackle inefficiencies plaguing fashion supply chains.The statistics he shares are eye-opening: of the 600 million t-shirts consumed annually in the UK, half bear decorations, yet only 70 million are produced through digital processes. The remaining 230 million rely on traditional methods, generating a staggering 40,000 tons of CO2 yearly. This disconnect between modern retail demands and outdated production methods creates a perfect storm of inefficiency, environmental impact, and missed opportunity.What makes Oakley's perspective so valuable is his laser focus on workflow efficiency beyond just printing technology. He describes the evolution from a triangle of print value (image quality, speed, cost) to a square that now includes versatility. Throughout our conversation, he unpacks the fragmented software landscape where no single solution addresses all challenges for bulk production, requiring consultants like himself to identify specific pain points rather than attempting wholesale system replacement.Perhaps most compelling is his comparison of the fashion industry to a car with a Tesla exterior (sleek e-commerce front-end) powered by a gas-guzzling Cadillac engine (outdated production processes). This visual perfectly captures why brands struggle with bloated inventories and unsustainable practices despite sophisticated consumer-facing technology.Ready to explore how digital transformation could revolutionise your garment decoration business? Connect with Phil on LinkedIn or visit onpointsupply.co.uk to learn how focusing on workflow efficiency might be the key to reducing costs, minimising environmental impact, and meeting the demands of today's rapidly changing fashion landscape.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany
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  • #255 - Packaging Innovations in the Nordic Region
    Send us a textFrom Finland’s papermaking giants to Sweden’s design-led start-ups, the region is combining deep industrial heritage with cutting-edge innovation. Archipelago’s Powerdrop system makes paper containers waterproof, oilproof, and recyclable — running fast enough to match moulded pulp lines, and ready for global deployment.This isn’t just sustainable design. It’s a scalable business model — and a major opportunity for the print and coatings industry.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany
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About FuturePrint Podcast

FuturePrint is dedicated to and passionate about the power of print technology to enable new opportunities and create new value. This pod features deep-dive discussions with the people behind the tech as well as market analysis, trends, marketing and storytelling!
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