The Broken Promise of Social Media and What You Can Do About It
We’re pulling back the curtain on social media and asking the question no one wants to answer: is it actually helping your art career—or just wasting your time? Spoiler alert: it's not looking great.We’ll walk through why the old tricks for gaining traction don’t work like they used to, and how chasing likes can quietly drain your time, energy, and creative spark. But it’s not all doom and gloom—we’ll show you smarter, more sustainable ways to connect with real art buyers who value what you make.From building your email list to owning your platforms, this episode is your permission slip to stop playing the algorithm game and start building something that lasts. Let’s talk about taking your power back.READ MORE: The Broken Promise of Social Media for Artists and What You Can Do About ItMarketing Your Art
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16:12
Artist's Guide to Gallery Representation
We’re tackling one of the biggest milestones in an artist’s career—getting into a gallery. We’ll walk you through how to find the right galleries for your work and the best ways to approach curators without feeling awkward.You’ll get tips on creating a portfolio that stands out, plus smart networking moves that help you make real connections in the art world. We’ll also cover the common mistakes artists make when seeking representation—so you can avoid them and stay ahead of the game.If you’ve ever dreamed of seeing your art hanging in a gallery, this episode will give you the tools to make it happen.READ MORE: 10 Things to Know About How to Get Your Art in a GalleryMarketing Your Art
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14:24
Should Artists Still Use Facebook Pages? A Candid Look at the Benefits and Drawbacks
We’re tackling the big question: Are Facebook Pages still worth it for artists? We’ll break down the pros, the cons, and what actually works when it comes to growing your audience on the platform.You’ll learn the benefits of having a Page, the frustrating challenges that come with it, and whether Facebook Groups might be the better option for engagement. Plus, we’ll share strategies to make Facebook work in your favor—without wasting time on things that don’t.If you’ve ever wondered whether to stick with Facebook or move on, this episode gives you the real talk you need to make the best choice for your art business.READ MORE: How to Create an Artist Page on FacebookMarketing Your Art
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6:59
YouTube for Artists - A Guide to Marketing Your Art
We’re talking about how artists can use YouTube to build their brand and sell more art. We’ll cover what makes a successful art channel, from picking the right video ideas to keeping your audience coming back for more.You’ll get practical tips on YouTube SEO, so your videos actually get seen, plus smart monetization strategies that turn views into income. We’ll also go over how to use your channel to create sales opportunities—without feeling like a salesperson.And, of course, we’ll keep it fun. Whether you’re just starting out or looking to level up your YouTube game, this episode will give you the tools to make your art channel work for you.READ MORE: Starting An Art Youtube Channel Marketing Your Art
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13:31
Pinterest for Artists - The secrets for success
We’re unlocking the secret sauce to making Pinterest work for your art business. Whether you're new to the platform or looking to step up your game, we’ve got you covered.You'll learn how to set up a Pinterest Business account that puts your art in front of the right audience, optimize your profile and boards so they actually get found, and create scroll-stopping pins that turn casual scrollers into buyers.We’ll also cover Pinterest SEO (yes, it’s a thing) and why it’s your best friend when it comes to attracting art lovers who are ready to buy. Plus, we’ll share tips on keeping that traffic flowing to your website or online shop consistently. If you've been sleeping on Pinterest, this episode might just change your mind.READ MORE: 7 Step Guide to Pinterest Marketing for ArtistsMarketing Your Art
Market Your Art’s podcasts will guide artists on their journey to success by providing resources and knowledge about the business side of art. The podcast will feature discussions on art marketing, building an art brand, and how to find success selling your art. Each podcast will feature a different topic aimed at empowering artists to turn their creative passion into a thriving business by equipping them with the tools and information necessary to succeed.
New Zealand