New Books in Jewish Studies

The untold story of the first-generation Jewish American toymakers who literally manufactured “the century of the child.”

In 1902, Morris and Rose Michtom invented the Teddy Bear―bound by clothing scraps, stuffed with sawdust, and given button eyes with a sad, longing expression―in the back room of their Brooklyn candy store. Together they launched the Ideal Toy Corporation, joining a set of other poor, first-generation Jewish toymakers: the Hassenfeld brothers of Hasbro, Ruth Moskowicz and Elliot Handler of Mattel, and Joshua Lionel Cowan of Lionel Trains.

From Barbie and G.I. Joe to Popeye, Superman, and Mr. Potato Head, Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America (W. W. Norton & Co, 2026) reveals how the toy industry created the idealized American childhood: an enchanted world, full of wild creatures and eternal struggles between good and evil, with endless realms of fantasy and beauty. For much of the twentieth century, every part of the American toy business was largely Jewish―the company founders, executives, and designers, as well as the factory workers, wholesale distributors, retail outlets, and armies of salesmen. A descendant of the founders of the Ideal Toy Corporation, Michael Kimmel shows how these poor, often Yiddish-speaking, tenement-dwelling children of immigrants invented a world they never experienced for themselves. Along with the toys and Jewish toymakers that climbed the ladder of success, Kimmel also portrays the rise of an entire culture focused on children, led by Jewish comic book creators, children’s authors, parenting experts, and child psychologists.

The first full-scale toy history of the United States, Kimmel’s story conjures the colorful, imaginative, restless spirits who followed the promise of the American Dream―and describes the ways in which the

world they came from molded their beloved creations. Playmakers shows that the overlapping experiences of being a Jew, an immigrant, and a child in twentieth-century America―an outsider looking in, a person desperate to be accepted―created childhood as we know it today.
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The YIVO Institute was pleased to present a special evening with acclaimed novelist Philip Roth. Roth read excerpts from his new novel, Nemesis (2010), which tells the story of a terrifying polio epidemic raging in Newark, New Jersey in the summer of 1944 and its devastating effect on the closely knit, family-oriented community and its children. Through this story, Roth addresses profound questions of human existence: What types of choices fatally shape a life? How does the individual withstand circumstance?

Preceding the reading was a panel discussion with YIVO Executive Director Jonathan Brent, Bernard Avishai (Hebrew University), Igor Webb (Adelphi University) and Steven Zipperstein (Stanford University).

This reading and discussion originally took place on May 18, 2011.
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“In every generation a person must see himself as if he himself came out of Egypt.” Mishna Pesachim 10:5

Now, Rabbi Dr. Joshua Berman’s new work, The Echoes of Egypt Haggada (Koren, 2026), does just that. By incorporating the latest discoveries from archaeology, Near Eastern studies, Egyptology and more to connect the ancient world with modern scholarship, Berman’s Haggada helps this generation re-experience the exodus out of Egypt more deeply. Echoes of Egypt is a visually sumptuous journey that helps us grasp what our ancestors saw, felt, and resisted – and invites us to see ourselves in their story anew.

Rabbi Dr. Joshua Berman is a professor of Tanakh at Bar-Ilan University. A graduate of Princeton University and of Yeshivat Har Etzion, Rabbi Berman is the author of several books including Ani Maamin: Biblical Criticism, Historical Truth and the Thirteen Principles of Faith (Maggid 202), Created Equal: How the Bible Broke with Ancient Political Thought (Oxford, 2008), which was a National Jewish Book Award Finalist in Scholarship, and The Temple: Its Symbolism and Meaning Then and Now(Jason Aronson, 1995).

Joshua Berman's podcast Bible Bar can be found here.
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The Tourist’s Guide to Lost Yiddish New York City (SUNY Press, 2025) offers a new look at over a century of Yiddish culture in New York City. Author Henry H. Sapoznik focuses on theater, music, architecture, crime, Black-Jewish cultural interactions, restaurants, real estate, and journalism to tell the history of New York’s Yiddish popular culture from 1880 to the present. Culled from over five thousand Yiddish and English newspaper articles of the period, and thanks to new research from previously inaccessible materials, the book reveals fresh insights into the influence of Yiddish culture on New York City and showcases the culture’s persistent

Join YIVO for a discussion with Sapoznik about this new book, led by Eddy Portnoy.

This discussion originally took place on October 23, 2025.
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Vladka Meed, born Feigele Peltel, was just a teenager when the Germans invaded Poland in 1939. Increasingly devastated by the deportation and murder of 300,000 Jews—including her mother, brother, and sister—who were sent from Warsaw to the death camp of Treblinka, she heeded the call for armed resistance, joining the Jewish Fighting Organization (ZOB), established in Warsaw in July 1942. With her typically “Aryan” looks and fluency in Polish, Vladka could pose as a Gentile, so the ZOB asked her to live on the Aryan side of the wall and serve as a courier. In this role, she smuggled weapons across the wall, helped Jewish children escape from the ghetto, assisted Jews hiding in the city, and established contact with both Jews in the labor camps and with the partisans in the forest.

In this newly revised translation of the original Yiddish memoir, which was published in 1948, Vladka’s son, Steven D. Meed, preserves the testimony and memory of his mother for a new generation of readers. Join YIVO for a discussion with Steven D. Meed about this translation, led by Samuel Kassow.

This discussion originally took place on December 1, 2025.
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