New Books in Technology

• John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023)

  Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. To make the right choice when a competitor is working hard to prevent it is difficult. This book demystifies the process. For organizations developing systematic tools to effectively predict competitor behavior, this book provides a powerful, fact-based approach to building insight into A must-read for anyone seeking to better understand their competitors. This book shares proven methods for thinking like the competition and understand why they act the way they do. The keys are cognitive empathy and an approach that focuses on why competitors behave as they do. The book presents a systematic approach to competitive intelligence that starts with frameworks that get inside a competitor’s mindset, predict their reactions and assess their actions. The book stresses the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization. Reading this book will enable you to anticipate how competitors will react to moves you make. It ingeniously applies lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when it is not possible to ask direct questions; Alfred Marcus, Edson Spencer Professor of Strategy and Technology University of Minnesota Carlson School of Management. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

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• Alex Davies, "Driven: The Race to Create the Autonomous Car" (Simon & Schuster, 2022)

  In Driven: The Race to Create the Autonomous Car (Simon & Schuster, 2022), Alex Davies tells the enlightening and significant story of the effort to create driverless cars and the intense competition among tech heavyweights such as Google, Uber, and Tesla to move this technology forward. Autonomous vehicles (AVs) have been one of the most hyped technologies of recent years, but early promises that they would quickly become common place have not borne fruit. Alex Davies set forth the twisted paths of this technology’s evolution from its genesis to the current moment. The idea began with the Defense Advanced Research Projects Agency (DARPA), which aimed to create a land-based equivalent to the drone, a vehicle that could operate in war zones without risking human lives. DARPA established “Grand Challenges” that enticed future-oriented thinkers including amateurs and students to help drive the technology from fantasy to reality. Carnegie-Mellon University and other universities played a major role. The technology got the attention of Silicon Valley companies like Google and Uber. Next arriving were the major US automakers, GM and Ford, who initiated their programs of their own to commercialize the technology, and Chinese companies also showed an intense interest. As road testing went forward, however, the challenges became far more apparent. The difficulties of traversing diverse terrains under varying weather conditions without a driver came out to be far more daunting than expected. Progress was made but in no way as fast as the developers of the technology hoped. The early enthusiasm of the key players dissipated as they came to realize that AI-assisted driverless transportation faced formidable barriers. This book provides fabulous insights into the key characters in this story and how they struggled with a technology that was not ready for rush-hour driving It is a fast-paced, exciting account of how autonomous technology emerged, the main players, the conflicts between companies, and state of the technology today. The book provides the reader with a genuine feel for how real happens. The writing is fantastic because of the emphasis on that details that come from the many conversations that Davies had with people at the center of the story. Hosted by Alfred Marcus, Edson Spencer Professor of Strategy and Technology University of Minnesota Carlson School of Management. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

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• From Hal to Siri: How Computers Learned to Speak

  Today we learn how computers learned to talk with Benjamin Lindquist, a postdoctoral researcher at Northwestern University’s Science in Human Culture program. Ben is the author “The Art of Text to Speech,” which recently appeared in Critical Inquiry, and he’s currently writing a history of text-to-speech computing.  In this conversation, we explore:  the fascinating backstory to HAL 9000, the speaking computer in Stanley Kubrick’s 2001: a Space Odyssey  2001’s strong influence on computer science and the cultural reception of computers the weird technology of the first talking computers and their relationship to optical film soundtracks Louis Gerstman, the forgotten innovator who first made an IBM mainframe sing “Daisy Bell.” why the phonemic approach of Stephen Hawking’s voice didn’t make it into the voice of Siri the analog history of digital computing and the true differences between analog and digital  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

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• Jacquelyn Schneider and Julia MacDonald, "The Rise of Unmanned Warfare: Origins of the Us Autonomous Military Arsenal" (Oxford UP, 2023)

  The Rise of Unmanned Warfare: Origins of the Us Autonomous Military Arsenal (Oxford UP, 2023) tells the fascinating story of the people, processes, and beliefs that led to the contemporary American unmanned arsenal. It takes an expansive look at automated and autonomous technologies, from mines and torpedoes to guided bombs and missiles, satellites, and ultimately, drones. Instead of asking the question, "Why unmanned rather than manned?" the book explains why certain types of unmanned systems became popular while others languished in research or in small pockets of the American military. To answer this question, Jacquelyn Schneider and Julia Macdonald use interviews of senior decision-makers, military doctrine and writings, and historical sources to detail the proliferation of over a hundred years of unmanned weapons in the US arsenal, from mines and balloons to Reapers and Global Hawks. Their exploration reveals how multiple factors--key policy entrepreneurs, like Andy Marshall in the Office of Net Assessment; critical junctures like the fall of the USSR or the 9/11 attacks; beliefs that emerged in the wake of the Vietnam War; and US military service culture--all interacted in complex ways to form today's unmanned arsenal. The Hand Behind Unmanned uses theories of organizational innovation and process tracing of historical cases to explain recent developments, including US precision munition shortfalls and the rise of unmanned aerial platforms. It also foreshadows where the US unmanned arsenal may be headed in the future. Ultimately, the book uses a remarkable case study to illustrate how ideas diffuse across people and organizations to build the weapons of modern warfare. Our guests are Doctor Jacquelyn Schneider, who is the Hargrove Hoover Fellow at the Hoover Institution, the Director of the Hoover Wargaming and Crisis Simulation Initiative, and an affiliate with Stanford's Center for International Security and Cooperation; and Doctor Julia Macdonald, who is a Research Professor at the Korbel School of International Studies, University of Denver, and Director of Research and Engagement at the Asia New Zealand Foundation. Our host is Eleonora Mattiacci, an Associate Professor of Political Science at Amherst College. She is the author of "Volatile States in International Politics" (Oxford University Press, 2023). Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

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• Jennifer Holt, "Cloud Policy: A History of Regulating Pipelines, Platforms, and Data" (MIT Press, 2024)

  How the United States' regulation of broadband pipelines, digital platforms, and data—together understood as “the cloud”—has eroded civil liberties, democratic principles, and the foundation of the public interest over the past century. Cloud Policy: A History of Regulating Pipelines, Platforms, and Data (MIT Press, 2024) is a policy history that chronicles how the past century of regulating media infrastructure in the United States has eroded global civil liberties as well as democratic principles and the foundation of the public interest. Jennifer Holt explores the long arc of regulating broadband pipelines, digital platforms, and the data centers that serve as the cloud's storage facilities—an evolution that is connected to the development of nineteenth- and twentieth-century media and networks, including railroads, highways, telephony, radio, and television. In the process, Cloud Policy unearths the lasting inscriptions of policy written for an analog era and markets that no longer exist on the contemporary governance of digital cloud infrastructure.Cloud Policy brings together numerous perspectives that have thus far remained largely siloed in their respective fields of law, policy, economics, and media studies. The resulting interdisciplinary argument reveals a properly scaled view of the massive challenge facing policymakers today. Holt also addresses the evolving role of the state in the regulation of global cloud infrastructure and the growing influence of corporate gatekeepers and private sector self-governance. Cloud policy's trajectory, as Holt explains, has enacted a transformation in the cultural valuation of infrastructure as civic good, turning it into a tool of commercial profit generation. Despite these current predicaments, the book's historical lens ultimately helps the reader to envision restorative interventions and new forms of activism to create a more equitable future for infrastructure policy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

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