Artisan Interview with Kali and Robert: The Art and Heart of Wildflower Preservation - Episode 25
Preserving Memories in Resin: The Art and Heart of Wildflower Preservation - Episode 25The conversation features Kali and Robert from Wildflower Preservation, a Tennessee-based business specializing in preserving wedding, memorial, and special event flowers using museum-quality iCoat epoxy resin. They discuss their journey from starting as a small hobby to building a thriving handmade business that operates with full transparency and direct client communication. Kali, who initially studied criminal justice, found her passion in flower preservation and quickly grew the company with Robert’s woodworking skills, creating personalized resin-encased floral keepsakes, including custom frames and blocks. They emphasize the emotional significance of preserving flowers as tangible memories that add character and meaning to a home, making their work deeply personal and meaningful for clients.Their process involves highly detailed craftsmanship, with just the two of them handling each piece from start to finish. They prioritize open communication to manage client expectations around the delicate nature of flowers and resin work, sharing the realities of the time-consuming steps, such as drying flowers, curing resin, preventing bubbles, and possible color changes. The conversation highlights the challenges and learning curve involved, particularly mastering precise timing and temperature control to avoid issues like flash curing or discoloration. They also stress the importance of using high-quality materials, specifically iCoat resin, due to its reliability, quick curing times, and supportive customer service, which has been key in their success.Kali and Robert also touch on their marketing approach, which focused on genuine social media engagement rather than just sales pitches, helping build a loyal community around their brand. They discuss expanding their reach beyond the U.S., working with dried or recreated flowers internationally, and the potential for partnerships with venues like churches or funeral homes to preserve and repurpose blessed or memorial flowers as unique gifts or keepsakes. The couple's passion for their craft, combined with their honest business practices and creative collaboration, has allowed them to grow quickly while maintaining the personal, handcrafted quality that customers value.https://www.wildflowerpreservation.com/
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