Are you a Design Leader or a Business Leader? YAP talks with Marzia Aricò
Send us a textIn this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader.We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips for those of you looking to make the jump from design expert into formal leadership roles, and we talk about the attitudes, behaviours and competencies that you need to adopt, maintain and discard if you're going to transition successfully. About MarziaMarzia Aricò is a strategic designer, leadership coach, and consultant helping large organisations navigate transformation through design. With over 17 years of experience, she works with executives and design leaders to build the mindsets, structures, and capabilities needed to make design a true driver of strategic decision-making.Her work blends systems thinking, organisational design, and leadership development — turning complexity into clarity and intent into action. Marzia is the founder of Design Mavericks, a global community of design leaders shaping the next chapter of the discipline, and the author of Design Leadership Chronicles (BIS Publishers).She regularly collaborates with senior teams across sectors and speaks internationally about the evolving role of design in governing intelligent, adaptive organisations.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
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Service Design Global Conference 25: Exclusive Sneak Peak - Two
Send us a textThe Service Design Global Conference is just under a month away, but we couldn't resist grabbing time with design podcast legends, and conference keynote presenters Jesse James Garrett and Peter Merholz. The founders of Adaptive Path and now co-hosts of Finding Our Way (its the design podcast that we want to be when we grow up), will be looking at how design leadership needs to evolve and how taking inspiration from leaders in "design adjacent" lines of business helps us to improve our own leadership skills. Genius steals. We're also joined by SDN stalwarts David Russo and Greg Lakloufi, who have been tirelessly working on creating a stellar agenda for the conference. They give us the lowdown on the venue and program and share some insider tips for hip bars, BBQ shacks, and Honkey-tonk dance halls, which will feed your soul after the conference has blown your mind.Greg also gives us hot off the press news about a way to get a 50% discount for in-person tickets. Click here to find about the scholarship funded by the kind folks at TeleolyticsService Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
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Service Design Global Conference 25: Exclusive Sneak Peak - One
Send us a textIn this bonus episode we speak to Yvonne Tran, product design director at the New York Times, AND Shipra Kayan, Miro's Chief Design Evangelist, AND Shelley Evenson, a founding SDN member and Berkeley Design Fellow.So many stellar guests can only mean one thing: Service Design Global Conference is around the corner. Each speaker gives us an exclusive peek into their conference keynote and shares their views on what skills and knowledge Service Designers need to gain to thrive in our rapidly transforming world. You can still book your virtual ticket to the conference here and use the YAP discount code YAPSDGC to get 10% off.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
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Leading Service Design Spanners, with Mark Howell.
Send us a textMark Howell, has had a rich and varied career. He's the only person that I know that has a PhD in IVR.In this episode Mark shares his approach to service design leadership. He talks about intentionally crating a culture underpinned by rituals, how modelling the positive behaviours and carving out time to do Individual Contributor, hands-on work means that he never loses touch with the changing shape of service design practice. He also talks about the "secret work of service designers" - service designers are “spanners”. Mark talks about how we span the gaps to draw on our powers of empathy and orchestration to bring together multifunctional stakeholders to define and deliver services. This is a high stress task that can lead to burn out if not actively monitored and managed. Sources listed in this episode:Liminal Thinking - Dave Gray (interviewed here)True Belonging according to Brené Brown The other Service Design Podcast that Mark loves: The Service Design Show The Power of 10 with Andy Polaine.Finding our Way with Jesse James Garret and Peter MerholtzService Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
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Thinking about Inclusive Design Research, with Ashley Peacock from AbilityNet.
Send us a textDesign research is tricky. When you work with a great design researcher you get to see the skill and subtlety involved in executing research that avoids biases and reveals fresh insights. When your research participants are neurodiverse the task of the design researcher becomes even more complex, but this is where this episode's guest, Ashley Peacock has developed her expertise. Ashley shares her career story and talks about the tactics that make design research more inclusive. Key take-aways are that there's no perfect approach and you need to be kind to yourself as there will be mis-steps to learn from. We hear about the power of Autemojis and fall in love with Weird Pride. About AshleyAshley works primarily on AbilityNet’s inclusive user-research practices. Her expertise lies at the intersection of cognitive science, AI and technology.Ashley previously led a company for four years, specialising in tailored assistive solutions for governments, businesses, and charities. This included creating 3D autism simulations, collaborating with the NHS on a mental health triaging tool during the COVID pandemic and engineering custom software to help people with neurodegenerative conditions to read again, working in partnership with UCL.As a neurodivergent professional she continues to make an impact in this field through public speaking, writing and research.Episode LinksDamian Milton's Double Empathy Gap Article. Ability Net Weird PrideLearn about Dinah MurrayService Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
Service Design YAP is a community podcast from Service Design Network UK's chapter. Each episode profiles a member of the design community, exploring the lessons they've learned on their career path and the hearing their favourite design war stories. Why did we set up YAP? Well, many designers work in isolation and find it difficult to attend physical community meets ups. The podcast provides a way for everyone to tap into the community, to learn a little about craft and careers and to feel a part of something bigger. Why is the podcast called YAP?Well thats for us to know and you to guess. We hope that these episodes inform, inspire and entertain you in equal measure. Are you a PR firm looking to position a client on the show?We're happy to consider guests if they are Service Designers and are part of the UK design community. We really love guests that bring new primary research, or new case studies to the table. We love all forms of recycling... except for podcast content.
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