Motherhood Anthology: Photography Education for a Business You Love

Comparison is human, but measuring your photography business against someone else’s life guarantees you will always feel behind. This episode brings you Day One of Booked Not Busy Coaching Week, where Director of Education Katie Lamb walks through how to define success on your own terms before you ever touch a pricing formula.

In This Episode

Why borrowed definitions of success leave you feeling behind, even when your business is doing well

How to name what is truly different about the photographer you compare yourself to

The question that cuts through industry pressure to always make more

How to find your “enough number” and why it works as a floor rather than a ceiling

The difference between chasing more out of fear and choosing more out of ambition

Holding your success markers tightly while letting your methods flex

How profit protects the things that matter most to you and your family

A member’s perspective on why seeing many paths to success reshaped her mindset

Once you know what you are building toward, every price you set and every session you book has a clear benchmark to measure against. If you want mentors and a community of photographers who will help you build a business that supports your life, join The Motherhood Anthology Membership: https://membership.themotherhoodanthology.com/offers/iiza3hSs/checkout

Connect with TMA:

Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Kim:

Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

When Kelsey Krall shared a $3,800 sale in the TMA community, Ali Payne invited her onto the podcast to explain what changed. Kelsey is a newborn and family photographer in Sacramento who built her business from $100 sessions to a full-service, product-based model. She walks through the pricing structure and sales process behind her growth, and she speaks honestly about the difficult seasons that came first.

In This Episode

How the phrase “clarity is kindness” shapes the way Kelsey presents her pricing

Separating the CEO who sets your prices from the person who shares them on a sales call

Introducing artwork from the first planning call so the ordering appointment holds no surprises

Structuring digital files and artwork around clear price points to raise the average sale

Why the hard seasons of a business transition deserve an honest conversation

If Kelsey’s story reflects where you are right now, join us for Booked Not Busy, our live coaching week. Over four days, you will work through what a good year looks like for you, your pricing, your content, and a client experience your clients will want to share. Each session is one hour, finished by noon Central, with a playbook you fill in live. General seats are $15, and the $37 VIP seat adds 30 days of replays and the Booked Business Toolkit.

Booked, Not Busy

Booked Not Busy, our four-day live coaching week, starts today at 11 a.m. Central and walks you through your year, your pricing, your content, and your client experience. Grab your $15 seat at https://themotherhoodanthology.com/coaching-week, or choose the $37 VIP seat for 30 days of replays and the Booked Business Toolkit.

About Kelsey Krall

Kelsey Krall is a newborn and family photographer based in Sacramento, California. She launched her business in 2020 and moved to a full-service, product-based model in 2023. She specializes in in-home newborn sessions and provides wardrobe and styling for her clients.

Website: kelseykrall.com

Instagram: @kelseykrallphotos

Connect with TMA:

Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Kim:

Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Photographers hear a lot of pricing advice that begins with "you have to." Laura Esmond, a portrait photographer of 26 years and a TMA mentor, believes your pricing should be built around how you want to earn your income and where you want to spend your time. In this conversation with Katie Lamb, TMA's Director of Education, Laura walks through the hybrid pricing model she has been testing with real clients since August.

In This Episode

Why your cost of doing business number is only the starting point, and the questions to ask yourself before you commit to any pricing model

The strengths and weaknesses of all-inclusive pricing and IPS, from a photographer who has used both

How her hybrid model works: a $1,500 package paid up front that includes the first 30 digitals, with upgrades offered at the ordering meeting

What happened when she put her pricing online and let clients book directly, and why newer photographers may still benefit from an inquiry call

How to use the planning call to learn where images will hang in the home, so you can shoot for that space

Your pricing can change as your life changes, and you do not have to work it out alone. Laura is the featured educator inside The Motherhood Anthology Membership this month, with a training on identifying what is holding you back from the change you keep putting off. If you are not yet a member, we would love to welcome you in so you can learn from Laura and the rest of our mentors.

About Laura Esmond

Laura Esmond has been a portrait photographer for 26 years. She is the founder of the Get Rooted group coaching program, the creator of The Art of Selling, and a mentor inside The Motherhood Anthology.

Website: lauraesmond.com

Instagram: @lauraesmondeducation

The Art of Selling: lauraesmond.com/ips

Get Rooted: lauraesmond.com/getrooted

Connect with TMA:

Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Kim:

Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

Many photographers post reels to the same small group of followers every week and wonder why their reach never grows. Instagram's trial reels send your content to people who have never seen your work. TMA community manager Ali Payne explains how she uses them to test ideas, grow her audience, and book sessions for her own photography business.

In This Episode

What a trial reel is, where to find it, and the setting to check before you post

How testing different on-screen hooks on the same clip can change your results

What realistic trial reel numbers look like and how to measure performance fairly

How to decide whether a reel is meant for photographers, potential clients, or current followers

Why a niche reel that brings in followers can do more for your business than a viral one

Three ways to hold a new viewer's attention: show your camera, use location keywords, and give a clear next step

How AI tools can help you review your insights and plan your next round of reels

Trial reels reward steady, low-pressure experimentation, and Ali makes a clear case for posting often and adjusting as you learn. She closes with a challenge to post one trial reel this week and share your results with her on Instagram at @themotherhoodanthology. If you want ongoing support as you grow your business, join the 800+ photographers inside The Motherhood Anthology Membership.

BTS Mini Course: https://membership.themotherhoodanthology.com/offers/9HuL447o/checkout

ANNUAL EVREGREEN offer: https://membership.themotherhoodanthology.com/offers/iiza3hSs/checkout

TMA BTS STARTER KIT FREEBIE: https://drive.google.com/file/d/1lhWKUP-JZ-87RyD7sTKWTJ9GNELAAJrg/view?usp=sharing

Connect with TMA:

Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Kim:

Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

If every pricing conversation you hear seems to assume you've already switched to IPS, this episode is your permission slip to step back and ask a better question. Katie Lamb, Director of Education at The Motherhood Anthology, unpacks why the pricing model you choose was never the real driver of profitability, and what actually is.

Topics Covered

Why the "IPS vs. all-inclusive" debate is a false choice, and the full range of pricing structures (hybrid, collections, tiered packages) that exist between the two

What IPS genuinely does well: emotional context, no sales ceiling, and meaningful tangible products for clients

Why revenue is not profit, illustrated with a side-by-side of two $2,500 clients whose hours and cost of goods sold lead to very different hourly rates

The three math mistakes that quietly erode profitability under any model: skipping your cost of doing business, giving away what makes your work valuable, and ignoring how much time each client requires

Why lowering your time investment per client is a legitimate profitability lever that deserves the same respect as raising prices

How to find your minimum per-session number, and how to choose the pricing structure that gets you there in a way that fits your market, your clients, and the business you actually want to run

You don't have to abandon a model you love because someone else earns more with a different one, and you don't have to adopt IPS to be taken seriously. You do have to make the math work. This episode gives you the framework to run those numbers with clarity instead of comparison.

Connect with TMA:

Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Kim:

Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠