Women Designers You Should Know

Explore the life and legacy of graphic design pioneer Jacqueline Casey, whose bold, modernist posters defined MIT’s visual identity for decades — with insights from designer Michael Bierut, we uncover how Casey infused Swiss design principles with American ingenuity, led campus-wide design efforts, and created work that remains timeless and influential._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______Sources:Article: Eye Magazine Feature "Jacqueline Casey. Science and design"Article on Thérèse MollAbout Jacqueline (Jackie)Jacqueline Casey was a pioneering graphic designer whose work defined the visual identity of MIT for over three decades. Born in 1927 in Quincy, Massachusetts, she studied fashion design and illustration at MassArt before finding her way into graphic design. In 1955, her lifelong friend Muriel Cooper recruited her to the MIT Office of Publications, where Casey absorbed the principles of Swiss modernism and gave them her own twist—infusing wit, visual metaphors, and bold typography into her work.As Director of MIT’s Design Services Office, she led campus-wide design efforts, creating posters and materials for scientific conferences, exhibitions, and cultural events. Her ability to simplify complex ideas with elegance and playfulness made her work timeless and celebrated globally. Today, her posters are held in the collections of MoMA, the Cooper Hewitt, and the MIT Museum, solidifying her as a quiet yet powerful force in modernist design history. About MichaelMichael Bierut is one of the most influential graphic designers of our time. A partner at Pentagram since 1990, his work spans iconic logos, brand identities, and campaigns for clients like The New York Times, Mastercard, and Saks Fifth Avenue. Bierut has been a longtime educator at Yale, co-founded Design Observer, and authored celebrated books, including How to Use Graphic Design to Sell Things. His work is held in the permanent collections of MoMA and the Cooper Hewitt, and his thought leadership continues to shape the design world.Follow Michael:Instagram: @mbierutWebsite: Pentragram.comThreads: @mbierut ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

Discover the story of Marget Larsen, a trailblazing designer whose iconic Christmas boxes, bold typography, and fearless creativity shaped mid-century advertising and design in San Francisco right as the psychedelic / counterculture era was budding, with industry insights from guest Sean Adams, previous AIGA President, and Dean at Art Center._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______Sources:Book — Baseline ShiftDesign Observer Article by Sean AdamsCommunication Arts FeatureBook — Earthquakes, Mudslides, Fires & Riots: California and Graphic Design by Louise SandhausAbout MargetMarget Larsen was a trailblazing designer and art director who transformed mid-20th-century advertising with her bold, unconventional approach. Born in San Francisco in 1922, Larsen began her career at I. Magnin, where she discovered her passion for typography and lettering while taking night classes at the California School of Fine Arts. She rose to prominence as the art director at Joseph Magnin, a trendsetting department store, where her iconic Christmas boxes turned gift packaging into collectible works of art. Larsen later joined the boutique agency Weiner & Gossage, where her groundbreaking ads combined witty copy with daring typography, earning national acclaim. From designing bread wrappers to creating fundraising sweatshirts for Beethoven enthusiasts, Larsen’s fearless creativity knew no bounds. Despite her immense contributions, Larsen’s name remains largely forgotten in design history, though her work continues to inspire with its playful wit and timeless innovation. She passed away in 1984, leaving behind a legacy that shaped advertising, packaging, and graphic design as we know it. About SeanSean Adams is a celebrated designer, author, and educator whose work has shaped the design industry for decades. As the Dean of the Visual Art and Communication Design Department at ArtCenter College of Design, Sean has mentored countless designers while championing the importance of design history and storytelling. He is the only two-term national president in AIGA’s 100-year history and a recipient of the prestigious AIGA Medal, the organization’s highest honor. Sean co-founded the renowned design firm AdamsMorioka, working with iconic clients like Disney, The Academy of Motion Picture Arts and Sciences, and The Metropolitan Opera. He has authored several influential books, including The Designer’s Dictionary of Color and How Design Makes Us Think. As a passionate advocate for elevating overlooked figures in design history, Sean brings his expertise and insight to today’s conversation about Marget Larsen’s remarkable contributions to the field.Follow Sean:Instagram: @seanaadamsWebsite: AdamsMorioka.comLinkedIn: Sean Adams ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

For hundreds of years, society has systematically kept women from rising to their full potential—whether through laws denying them the right to own property, vote, or even open a bank account without a man’s signature—and today, I'm diving into the receipts._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______ ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

(**Trigger Warning: This episode discusses Suicide) This dual feature episode celebrates Ellen Raskin’s transformation from a prolific book designer to an award-winning author, seamlessly blending design and storytelling in works like The Westing Game. Briar Levit shares her own journey as a designer and author, using mediums like film, exhibitions, and publications to champion stories that inspire._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay Important Links:Graphic Means DocumentaryNew Book — Briar Levit: On Design, Feminism, and Friendship_______Sources:Book — Baseline Shift by Briar LevitArticle — Cooperative Children's Book CenterAbout EllenEllen Raskin (1928–1984) was a trailblazing designer and author who seamlessly blended her expertise in graphic design with her passion for storytelling. Born in Milwaukee during the Great Depression, Raskin pursued a fine arts degree at the University of Wisconsin before launching a prolific career in New York City, where she designed over 1,000 book covers, including the original cover for A Wrinkle in Time. Later, she transitioned to writing, creating critically acclaimed children’s books known for their intricate plots and visual clues. Her most famous work, The Westing Game, won the Newbery Medal in 1979 and remains a beloved classic. Ellen’s books, including The Mysterious Disappearance of Leon (I Mean Noel) and Figgs & Phantoms, exemplify her unique ability to combine puzzles, humor, and thoughtful storytelling, leaving an enduring legacy in children’s literature. About BriarBriar Levit is a graphic designer, educator, and filmmaker whose work brings underrepresented voices in design history to light. With nearly two decades of teaching at Portland State University, Briar encourages her students to explore design’s role in shaping culture and amplifying diverse perspectives. She gained widespread acclaim for her documentary Graphic Means: A History of Graphic Design Production, which chronicles the evolution of design tools and highlights women’s significant contributions during the shift from manual to digital production. Briar’s feminist advocacy is further reflected in her book Baseline Shift, which celebrates the pivotal yet often overlooked roles of women in design. A former art director at Bitch magazine, she’s dedicated her career to showing how design can be a tool for activism, history, and cultural critique.Follow Briar:Instagram:  @briarlevitWebsite:  briarlevit.com ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod