Scrum Master Toolbox Podcast: Agile storytelling from the trenches

BONUS: Why the People Track Exists — And What It Will Help You See at GAS26
The Global Agile Summit kicks off on May 4th, and the People track is one of the most loaded lineups this year. In this episode, track co-hosts Pete Oliver-Krueger and Alina Thapliyal share the story behind the track, the sessions they're most excited about, and why — in a world increasingly focused on technology and AI — the people dimension is more critical than ever.
The Story Behind the People Track
"Every transformation still comes down to how people feel, how they communicate, how they work with each other, how decisions are made, and how leaders can create a space and conditions for them to thrive."
 
The People track isn't new to the Global Agile Summit — it's been part of the event for several years, sometimes combined with the Product track. But this year, the volume and quality of submissions made it clear that the topic deserves its own dedicated space. Alina frames it in terms of the VUCA world we operate in: volatility, uncertainty, complexity, and ambiguity make the people dimension more important, not less. Pete picks up the thread with a sharper edge — as AI and technology increasingly dominate the conversation, it's easy to lose sight of the people creating, designing, using, and selling the products. That tension is exactly why he wrote Shift: From Product to People with his co-author Michael. The book exists to pull practitioners out of product-as-a-thing thinking and into product-as-people thinking.
Product as a Thing vs. Product as People
"When we lose sight of the people around the product is when things start to suffer."
 
When Pete reviewed the track submissions, he noticed a telling pattern — a divergence that confirmed the track's reason for existing. Many submissions talked about product as an artifact, focused on deliverables and outcomes, with no connection to the humans involved. Then there was a second group that immediately saw themselves in the People track. Pete explains the dynamic: we all start by caring about people and solving problems, but at some point we pick a solution and the work of getting it done becomes all-consuming. The task becomes the goal and the people become objects. Unless we consciously leave space to think about relationships and human dynamics, we drift into laser focus on things. The sessions in this track are designed to be the antidote.
Marcus Bullock's Keynote — A People-First Success Story
"It's so inspiring to just listen to it and think that I can also do it. We can give people a second chance. We can focus on what's good and increase the good, rather than focus on what's bad."
 
Both Alina and Pete highlighted Marcus Bullock's keynote as a must-watch. Marcus, CEO of Flikshop, started from a deeply difficult place and built his way to leading a business and empowering others. What makes his story stand out isn't the arc from adversity to success — it's the honesty. Pete, who has known Marcus for over 15 years, points out that Marcus's story includes genuine ups and downs, and his people-first approach is what helped him weather all of them. Alina was struck by the energy Marcus brings and his focus on amplifying what's good in people rather than minimizing what's bad. It's a message that resonates whether you lead a team of five or an organization of five thousand.
Usability Theater — The Courage to Shut Up and Listen
"Take a product, give it to a customer, and don't say anything. Just let the customer try it, let the customer experience the product. We need to have the courage to shut up."
 
Alina's second highlight was the session on usability theater, where the core idea is deceptively simple: put your product in front of a customer and resist the urge to explain anything. No "look what we did here," no guided tour. Just observe how people actually interact with what you've built. It takes real courage, Alina says, because our instinct is to showcase and defend our work. But the insights you gain from silence and observation are worth far more than the comfort of narration. This is one of those sessions that sounds simple but could change how you run your next product review or demo.
Agency — Breaking the Permission Loop
"There is a necessity to understand ourselves and have some of this confidence, but that's true for everybody, even our leaders. They may be stuck in permission loops with their own bosses."
 
Tara Scott's session on agency and breaking the permission loop touched a nerve for both hosts. Alina shared that in companies she's worked for, drawn-out decision processes wasted resources and drove people to leave. Tara's session tackles how to empower people to actually make decisions. Pete adds a crucial nuance: the permission loop isn't just a top-down problem. Leaders are stuck in their own permission loops too. Everyone in the chain faces the same challenge, and the solution can't be found in a vacuum — it requires understanding where each person is coming from and building flexibility across the team and organization. If this topic hits close to home, Tara is also doing a live Q&A during the summit.
Neurodiversity, Jeff Patton, and the Full Lineup
"Every time I have a conversation with Jeff Patton, it just goes in all kinds of directions, and I have so much fun."
 
Pete flagged two more sessions worth watching. The neurodiversity session with Anita promises to open up a topic that deserves more airtime in the agile community — how different minds experience and contribute to team dynamics. And Jeff Patton, whose conversations with Pete apparently never follow a straight line, brings his signature blend of product thinking and people awareness. The full track covers a wide range: trust, leadership, inclusion, decision-making, neurodiversity. As Alina puts it, these topics are universal — they're about human behavior, and that's valuable in any field where you work with people.
A New Lens for Monday Morning
"I think people can take away from the track the ability to see other dynamics in their workplace that maybe they currently aren't spending a lot of time paying attention to, or didn't even realize were there."
 
When asked what attendees will walk away with, both Alina and Pete landed on the same metaphor: a new lens. Alina described it as a better understanding of how human dynamics shape culture and performance, paired with practical tips that can be applied immediately — no theory, just real-life stories from real practitioners. Pete took the metaphor further, comparing it to putting on night vision goggles. After watching these sessions, you'll start noticing dynamics you'd been walking past every day — relationship patterns, permission loops, communication gaps. And with that new visibility comes influence. You'll realize you have more ability to shape your environment than you thought, simply because you can now see what was always there.
About Pete Oliver-Krueger
Pete Oliver-Krueger is an Executive Coach with the Library of Agile, and co-author of the book "Shift: From Product to People", a novel that tells the complex story of how leading "people-first" is required to solve tomorrow's biggest problems.
 
You can link with Pete Oliver-Krueger on LinkedIn, and visit Pete OK's website at https://www.shiftingpeople.com/.
About Alina Thapliyal
Alina Thapliyal is the Scrum Master for a team within the public sector. Her aspiration is to become an agile coach. She grew up in Romania and has been living in Germany for 13 years. She loves jogging, reading and actively listening to people's life stories.
 
You can link with Alina Thapliyal on LinkedIn.

BONUS: AI Won't Just Change How You Work — It Will Reshape Your Organization
The Global Agile Summit is around the corner, and the AI in Organizations track is one you don't want to miss. In this episode, track co-hosts Michael Dougherty and Michał Parkoła walk us through what they've built — from the thinking behind the track name to the sessions that stood out, and why this isn't just another AI conference lineup.
Why "AI in Organizations" — Not Just "AI"
"AI will not only be useful to existing organizations, but it will reshape organizations in a very significant way, the same way cars reshaped cities."
 
Michael and Michał drew a deliberate line with the track name. Michael points out that AI has been around for decades — it didn't start with ChatGPT. The real shift now is AI agents scaling to enterprise level, replacing automation that used to require specialized tools. Claude Enterprise holds about 29% of the enterprise AI market, Gemini around 15%. But Michał pushes the framing further: the first-order effect is applying AI to existing work. The second-order effect — the one he's most interested in — is how AI will reshape organizations themselves. New species of companies will emerge, smaller teams will achieve what used to require hundreds of people, and some existing organizations won't survive the transition. That's the conversation this track is designed to start.
Filtering the Signal From the Slop
"There was a bit of AI slop in the submissions. There was a lot of talk that, unfortunately, was meta-talk — there was no real value that I could glean."
 
When session submissions came in, Michael was disappointed by how many were surface-level — big promises with no practical takeaway. The ones that stood out were practitioners showing what they actually do. Dave Westgarth, for example, demonstrated how he uses AI with Lovable and Claude embedded in Miro whiteboards to enhance real team interactions. On Michał's side, the standout was Max Pirata, who challenged the "vibe coding is slop" narrative. His argument: the quality of large-scale software has never depended on the infallibility of individual engineers — it depends on disciplined engineering processes. The same applies to agentic engineering. Your first attempt at vibe coding will be rough, but there are ways to apply engineering discipline to AI-assisted development. That's what Max will be talking about at the summit.
Prototyping at the Speed of Thought — And the Human Bottleneck
"Now I've got 20 prototypes that I can choose from. Which ones are the best? Which ones do I need to clear out? Product managers now have a different game they play."
 
Two sessions capture opposite sides of the AI-in-organizations tension. Dave Westgarth's "Vibe UX: Prototyping at the Speed of Thought" shows how vibe coding lets you build full working systems instead of Figma mockups — so fast that the bottleneck shifts from creation to selection. Product managers and product owners now face a new challenge: clearing the closet of AI-generated options rather than validating a single bet. On the other side, Shawn Wallack's session — "Even With AI, Your System Will Never Be Better Than Its People" — brings the counterpoint. Michael explains the systems-thinking angle: AI does what you tell it, fast and accurately, but that speed reveals human bottlenecks everywhere else. He shares the cautionary example of AI declining twice the insurance claims humans did, with the human-in-the-loop rubber-stamping instead of actually checking — leading to a class action lawsuit. The lesson: AI doesn't remove the need for human judgment, it makes it more critical.
Gojko Adzic on Spec-Driven Development and Building AI Products
"True to his roots, he is exploring spec-driven development now, which is one of the popular threads in agentic engineering."
 
Gojko Adzic — the author of Specification by Example and Impact Mapping — brings heavyweight credibility to the track. Michał reveals that while Gojko is exploring spec-driven development in the context of agentic engineering, the interview focused more on his hands-on experience building his own AI products. For attendees, this means real practitioner insights from someone who literally wrote the book on how specifications drive software quality — now applying those principles in an AI-first world.
From Beginner to Builder — Who This Track Is For
"My favorite case would be people who will quit their jobs and start new companies that will be able to achieve wonderful things with much smaller teams than we would otherwise imagine possible."
 
The track is designed to meet people wherever they are. Pierre Beaning covers the basics of using Claude for beginners. Jason Little — who Michael describes as a "techno nerd" and "grand poobah" — shows how to build and scale multi-agent systems for business. The spectrum runs from "I've only used AI to plan a vacation" to "I'm orchestrating agent teams." But Michał's vision for the ideal attendee is bolder: someone who walks away ready to start a company. Michael backs this up with the story of an AI unicorn — $1.8 billion valuation, one guy and his brother, in the pharmaceutical industry, just a few months old. Hype? Maybe. But Michał's pragmatic take lands it: "If you make a few million, even if it dies later, that's not such a bad thing." The goal of the track is to blow away the fog — throw flares into key spots so people can sketch a map of what's possible and decide which areas deserve a follow-up.
About Michael Dougherty
Michael Dougherty is the Co-author of Shift: From Product to People, leadership coach with 30+ years helping organizations adopt people-centered, agile ways of working. Co-owner of the Global Agile Summit.
 
You can link with Michael Dougherty on LinkedIn and find out more at shiftingpeople.com.
About Michał Parkoła
Michał Parkoła is an Agile practitioner based in Warsaw, Poland. Previously hosted the Value-Centric Product Development track at Agile Online Summit 2024. He is building Tapestry, an AI planning assistant.
 
You can link with Michał Parkoła on LinkedIn and check out Tapestry at growwithtapestry.com.

Viktor Glinka: The Curious Product Owner and the Disempowered One — How Scrum Masters Can Help POs Find Their Voice
In this episode, we refer to product owner anti-patterns and product owner interviews on the Scrum Master Toolbox Podcast.
The Great Product Owner: The Curious Negotiator Who Uses Data and Passion
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
 
"Great product owners are always asking: what if? How can we do it differently? How can we simplify?" - Viktor Glinka
 
Viktor describes great product owners as fundamentally curious people who constantly look for simpler, better ways to do things. But curiosity alone isn't enough — they're also skilled negotiators who navigate conversations with teams, stakeholders, and customers. In scaled setups, their work shifts from clarification to prioritization, and they delegate effectively. Viktor highlights their visualization skills with a concrete example: one product owner showed stakeholders a work composition chart revealing that more than 50% of the team's work was technical debt, making it impossible to deliver new features. That single visualization changed the conversation. Great product owners are also systems thinkers who understand dynamics and root causes, avoiding local optimization. Viktor adds something rarely discussed in frameworks: mindfulness. Product owners face constant pressure, and the ability to make peace with decisions — to move forward without regret — is critical. They also share their passion and vulnerability with development teams, telling them personally why they want to build something. It's the emotional complement to data-driven negotiation.
 
Self-reflection Question: Does your product owner use data and visualization to negotiate with stakeholders, or do they rely on authority and deadlines? How could you help them build those skills?
The Bad Product Owner: The Disempowered Middleman Who Can't Give Direction
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
 
"This fear of not being allowed — it's an illusion. You can always do more. Just try. No one will fire you for a suggestion." - Viktor Glinka
 
For Viktor, the worst product owner anti-pattern isn't about skill or knowledge — it's about empowerment. He believes every person can learn to become a great product owner if they are empowered and trusted by the organization. The red flags are clear: when a product owner talks about deadlines and commitments but never about return on investment or outcomes, that's a sign they're being pushed rather than empowered. Viktor shares the story of a product owner who was struggling to give direction because stakeholders just wanted their features delivered. He was a middleman — afraid to communicate his own vision to the team, afraid to challenge stakeholders. But inside, there was a spark of passion about the product. Viktor helped him uncover it using a simple tool: the product vision canvas. They sat down together and put his thoughts on paper. Once the vision was written, the product owner started thinking about the next step on his own: "What if I show this to stakeholders? What if I tell them there's a better way?" The product vision canvas became the bridge from learned helplessness to ownership.
 
Self-reflection Question: Is your product owner telling themselves "I'm not allowed to" when they actually could do more? What's the smallest experiment you could run together to test that assumption?
 
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Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
 
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
 
Buy Now on Amazon
 
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About Viktor Glinka
 
Viktor is an organisational consultant and Professional Scrum Master who helps teams and leaders find simpler ways to deliver value while keeping the human side of work at the center. He's practical, curious, and focused on real outcomes rather than buzzwords. His true passion is adaptability - both in business and in personal life.
 
You can link with Viktor Glinka on LinkedIn.

Viktor Glinka: Why Context Is King for Scrum Master Success — Building Capabilities That Drive Business Goals
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
 
"Product management skills are crucial for Scrum Masters. Once you understand how retention impacts your return on investment, you will be able to coach your product owner." - Viktor Glinka
 
Viktor offers a nuanced perspective on Scrum Master success by distinguishing between short-term and long-term success. On the long-term side, he argues that the purpose of a Scrum Master extends beyond working with teams — it's about helping improve the system as a whole. To do that, you need to connect your contribution to the product's success by helping build specific capabilities. Viktor grounds this in practical terms: start by asking what the business goal of your company is, and check whether people around you actually know it. Never assume everyone does. That simple act of curiosity gives you the information you need to figure out how to contribute. In his experience, the key capability his teams needed to develop was multi-learning — the ability to work across components — and that directly served the business goal. Viktor makes a strong case that Scrum Masters need product management skills. Understanding how metrics like retention impact long-term success allows you to coach product owners and analyze product dynamics. His practical advice: if you're not experienced in this, go shadow your product owner, spend time with the sales department, and look through customer support tickets. You'll understand far more about the system than staying at the development organization level.
 
Self-reflection Question: Can you clearly explain how your work as a Scrum Master contributes to your product's success? What specific capability are you helping the system build right now?
Featured Retrospective Format for the Week: Data-Driven Discussions with Actionable Outcomes
Viktor's approach to retrospectives is refreshingly pragmatic: it depends on the team. For teams not yet used to actionable improvements, he starts simple — review previous retro decisions, ensure new concrete ones are created, and bring data as food for thought. He particularly likes using the cumulative flow diagram and time distribution histogram to help teams reflect on consistency in delivery. One team he worked with adopted this as a natural habit over time. For mature teams, format matters less — one team ran a simple "good, bad, to improve" retro in 30 minutes on their own, without a Scrum Master, and it was one of the most engaged and effective retrospectives Viktor had ever seen. He also values the free-talk format when first meeting a new team, coming in with genuine curiosity and no biases. And when something clearly went wrong — an incident, a failure — Viktor drops whatever format he had prepared. "In those moments, it's important to trust your instinct, read the room, sense the tension, and step into the danger directly."
 
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Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
 
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
 
Buy Now on Amazon
 
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About Viktor Glinka
 
Viktor is an organisational consultant and Professional Scrum Master who helps teams and leaders find simpler ways to deliver value while keeping the human side of work at the center. He's practical, curious, and focused on real outcomes rather than buzzwords. His true passion is adaptability - both in business and in personal life.
 
You can link with Viktor Glinka on LinkedIn.

Viktor Glinka: From Component Teams to Cross-Functional Teams — How to Navigate the Hardest Agile Transformation
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
 
"Our customers do not buy our components. They use the product as a whole. And when it comes to integration, the real problem pops up." - Viktor Glinka
 
Viktor brings a challenge many Scrum Masters face: transitioning from component teams to cross-component, cross-functional teams in a large-scale Scrum setup. Picture 8 to 10 teams, each owning their own part of the system, never touching anything else — and the company stuck in delivery for months. The premise behind component teams sounds logical: specialization leads to speed. But as Viktor explains, that speed is local — optimized for the component, not the product. When integration time arrives, responsibility gaps appear, rework multiplies, and teams start identifying with their components rather than the product. "We're the billing team — we don't deal with anything else." When they reorganized into cross-functional teams, the complaints were immediate: "I was really productive before, and now I can't finish anything." Viktor and his fellow Scrum Masters took a two-pronged approach. First, they secured time credit from leadership — a couple of months where learning was prioritized over deadlines. They ran mob programming sessions, coached teams, and removed impediments. Second, they shifted focus from outputs to outcomes, organizing customer interviews that helped developers understand what users actually needed. The development director reinforced this by joining refinement sessions, telling teams: "You might not develop anything if it still satisfies the customer need." The result was a shift from transactional stakeholder relationships to genuine cooperation, and teams that began to see beyond their component boundaries.
 
Self-reflection Question: If your teams are organized around components, what would it take to run one experiment — just one sprint — where a team picks up work outside their usual component? What would you need to make that safe?
 
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Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
 
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
 
Buy Now on Amazon
 
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About Viktor Glinka
 
Viktor is an organisational consultant and Professional Scrum Master who helps teams and leaders find simpler ways to deliver value while keeping the human side of work at the center. He's practical, curious, and focused on real outcomes rather than buzzwords. His true passion is adaptability - both in business and in personal life.
 
You can link with Viktor Glinka on LinkedIn.