Business of Architecture Podcast

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework
What if your architecture firm's biggest challenge isn't the quality of your work, but how clients see your value?
Many architects create great designs yet struggle to stand out, win better clients, or charge the fees they deserve. Could the way your firm tells its story be holding you back?
In this episode of the Business of Architecture podcast, Enoch Sears sits down with Dennis Boyle, a branding expert with over 20 years of experience, to explore why great design alone may not be enough.
They discuss the hidden gaps that can make even strong firms blend into the crowd, why the rise of AI could change how clients find architects, and the signs that your firm's brand may no longer fit its goals.
If you want to attract better clients, protect your fees, and build a firm that stands apart, this conversation may change how you see your brand.
In this episode, discover:
The branding blind spot that could make your firm forgettable, even when your work is outstanding.
The surprising shift in how clients find architects and why your firm could be missing opportunities without knowing it.
The warning signs that your brand is falling behind your business and why waiting too long could cost you.
To learn more about Boyle, visit their website: boyledesign.com/boa
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Xero: https://referrals.xero.com/BOA

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework
Architecture firm owners often assume that low fees, difficult clients, or a slow market are the main reasons profit feels harder than it should. But what if the real problem is hiding somewhere less obvious?
In this episode, Rion Willard speaks with Geoff Hoover about the patterns he sees inside architecture firms every day. They explore why some owners stay stuck despite doing great work, how the way you approach client conversations can change what happens next, and why the story you tell yourself about price may not match what clients are actually thinking.
Geoff also explains how firm owners can uncover hidden gaps in their business before those gaps become expensive problems. From fees and scope creep to client objections and profitability, this conversation challenges several common assumptions about what really drives a healthy architecture practice.
Listen in to discover what may be happening beneath the surface of your firm—and what you might be missing.
Why a client saying "your fee is too high" may not mean what you think it means.
The overlooked signal that could reveal whether your pricing is leaving money on the table.
Why the firms that create the most value may be doing something very different before they ever show a portfolio.
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Xero: https://referrals.xero.com/BOA

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework
What makes a beautiful building truly work for the people who live in it? In this episode, Wesley Van Rite shares how better questions, closer coordination, and a deeper view of comfort can change the outcome of a project.
Wes also opens up about building a small, flexible engineering practice without giving up the life he wanted to create. His story offers a thoughtful look at how technical skill, client trust, and business choices can work together.
You'll hear why some problems begin long before construction.
• The hidden gap that can turn a dream project into a daily source of frustration.
• The simple client conversation that can reshape key design decisions.
• Why saying "yes" can create new opportunities—when it comes from the right place.
This conversation will help architects think differently about performance, partnership, and the kind of practice they want to build for themselves, their teams, and clients.
To learn more about Wes, visit his website: https://www.engdproj.com/


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Xero: https://referrals.xero.com/BOA

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework
Many architects feel boxed into the role of "designer," only being invited into the conversation after the biggest decisions have already been made. By then, the budget, site, program, and business risks may already be set—and the architect is left trying to create value inside someone else's limits.
In this episode, Ricardo shares how his path from New York to Puerto Rico led him to rethink what architects can really bring to the table. His story touches on client power, early project decisions, development, risk, patience, and the quiet shifts that can change the future of a firm.
This is not a simple story about growth or success. It is a clear look at what happens when an architect learns to see beyond design fees and starts asking better questions about value, timing, trust, and partnership.
You'll hear:
The hidden moment where architects may already be giving away their most valuable thinking.
Why one early seat at the table can change the entire role of the architect.
The business lesson that took years to understand, but changed everything about long-term opportunity.
To learn more about Ricardo Alvarez, visit their website: https://www.alvarezdiazvillalon.com/

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Xero: https://referrals.xero.com/BOA

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework
What if your firm could grow by chasing less work, not more?
In this episode, Chris Laul of HOK shares what years inside a design firm have taught him about growth, clients, and creative work. He looks at why some firms build trust, make choices, and stand out without losing what makes their work special.
Chris also shares how his life as a fine artist shaped the way he thinks about business, value, and the people who buy creative work.
The question that can change which jobs you chase—and which ones you walk away from.
Why some of your growth may already be sitting inside the ties your team has built.
What art taught Chris about making creative work valuable without giving up its heart.
If you want to win better work, build client ties, and think clearly about growth, this episode may change how you see your firm.
To learn more about Chris, visit his website: https://www.hok.com/


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Xero: referrals.xero.com/BOA