66 episodes
There Is No Neutral Design: Megan Kasselberg, Senior UX Writer and Content Designer, Material Design
15/07/2026 | 37 mins.This episode, I talked with my coworker Megan Kasselberg, whose work as a senior UX writer and content designer touches billions of users through the Material Design system.
In our conversation, Megan and I dug into the storytelling and strategy that goes into a design system as vast as Material, including the language of guidelines assets, the effect of earnest expression, and how UX writing is changing in an age of AI.
Read a full transcript at interfacecafe.com.
In the episode, Megan mentions psychologist and behavioral economist Daniel Kahneman, plus a shoutout to our colleagues Rux and Andrew whose work on color has reshaped how software at Google feels.
(00:00) - Introduction
(01:52) - UX Writing and Behavioral Science
(02:57) - Documenting Material Design
(06:45) - Internal vs. External System Guidance
(09:59) - Tooling and Constraints in Figma
(11:15) - Collaborating with Designers
(13:00) - Illustrations and Expressive Design
(17:18) - The Controversial Baseline Color
(22:48) - Voice, Tone, and AI in UX Writing
(35:56) - Advice for Designers
(36:50) - Outro- This episode, I got to sit down with my friend, podcast cohost on Away from Keyboard, and former coworker Louise Macfadyen as she prepares to launch her new book Designing AI Interfaces with Oreilly this Spring.
We had a lot to talk about, from managing the conceptual distance between what AI actually does and what people imagine it can do, to the new skills designers, engineers, and PMs need to work with models, the potential harms of new technology, and some of the patterns designers can use to keep ethics and safety in the loop.
Designing AI Interfaces is available from O'Reilly Media April 21st, 2026. - In this episode, Liam speaks with Rachel Been, SVP of Design for Expedia Group, about her journey from photography to design leadership and why she believes this is "the era of the generalist." The conversation unpacks the recent launch of Expedia's new app on ChatGPT and what it means to design for "non-deterministic flows" and "infinite inputs." Rachel explains how AI is breaking old, linear design paradigms and why, in an age of potential "design slop," deep curiosity and human-centered craft are more important than ever.
Read a transcript and check out more from me at interfacecafe.com
Episode Chapters:
00:00 Introduction 01:34 The Generalist Designer 11:22 Launching the Expedia App for ChatGPT 16:00 Beyond the Search Bar 25:44 Designing for Infinity 34:03 The Sandwich Theory 39:41 Avoiding Design Slop: Advice on Craft - In this episode, Liam speaks with Zürich-based architect and artist Fabian Bircher, whose work spans buildings, custom lighting, and interactive installations. Fabian discusses his unique creative process, where inspiration flows from both artistic concepts and the discovery of new technological possibilities. The conversation explores the materiality of light through his Buoy lamps and dichroic foil installations, the process of revealing hidden digital systems with his "Reporting Device," and the unexpected role of randomness in creating kinetic art.
Find a full transcript and more at interfacecafe.com, and subscribe so you don't miss an episode.
Episode Chapters:
01:16 Intro and Background
03:52 The Exchange Between Tech and Creativity
06:04 Breaking Into the Unknown
07:52 Buoy Lamps and the Vermicelleria
12:58 The Materiality of Light
16:12 Bringing Light to a Brutalist Schoolhouse
19:15 The Reporting Device
24:02 Revealing the Unseen
25:49 Anthropomorphic Architecture
29:54 The Role of Randomness
31:54 Does it All Make Sense?
34:34 What Should We Be Focused On?
37:40 Outro - In this episode, I reconnect with my former instructor, type designer and design coach Troy Leinster. Troy shares his journey from graphic design to type design, and explains why learning to make letters makes you a better designer.
We also dig into the importance of trusting the human eye over geometry, the productive friction of sketching by hand, and how understanding calligraphy builds a stronger perspective on type design.
Troy discusses why, in the age of AI, the most important thing a designer can do is put their personal touch on the work.
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About Design Notes
Design Notes is a podcast about creative work and what it teaches us. Hosted by Liam Spradlin, a Senior UX Designer at Google focused on the philosophy of the user interface, the show features conversations with people from unique creative fields, uncovering what inspires and unites us in our practice. Tune in to learn how UX design connects to creative work across disciplines and around the world.
Find episodes on your favorite platform at design-notes.show
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