Race Industry Now!

• Coolant Testing & Treatment: Racing Secrets to Maximize Engine Power & Durability

  Learn how proper coolant testing and treatment can make or break engine performance — in racing and heavy-duty applications.In this episode of RACE INDUSTRY NOW, Joe Long, Senior Field Technical Trainer at Old World Industries (makers of PEAK coolants), joins Chuck Lynch, VP of Technical Service at AERA (Automotive Engine Rebuilders Association), to reveal best practices for keeping your engine cool, clean, and competitive.From pH balance and electrolysis prevention to mixing compatibility, filtration, and glycol-free racing coolants, this discussion dives deep into the science behind coolant chemistry — and how to avoid the most common (and costly) mistakes racers and fleet operators make.#RacingEngines #CoolantTesting #PEAKPerformance #AERA #RaceIndustryNow #EPARTRADE #EngineMaintenance #MotorsportTech #PerformanceEngineering #CoolantSystem #HeavyDutyEngines #RadiatorCare #EngineCooling #RaceTech #PerformanceTips

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• DLC Gearbox & Engine Coatings Explained | S3p Technology Is Revolutionizing Racing Performance

  In this episode of Race Industry Now, discover how Oerlikon Balzers is transforming high-performance racing with its revolutionary S3p (Scalable Pulsed Power Plasma) coating technology.Join Martin Hahn, Dr. Martin Bohley, and Dr.-Ing. Emanuel Tack as they break down how advanced thin-film coatings and DLC (Diamond-Like Carbon) solutions are driving the next generation of motorsport performance engineering — reducing friction, extending component life, and boosting efficiency across engines, gearboxes, and drivetrains.Hosted by Brad Gillie of SiriusXM Ch. 90, Late Shift, this in-depth session dives into:⚙️ How S3p merges the best of arc evaporation and sputtering🧠 The science behind smoother, droplet-free surfaces🏁 Why surface engineering is now critical in F1, endurance, and rally racing🌍 How Oerlikon is expanding its S3p tech across global motorsport markets💡 “Every micron matters.” — Dr. BohleyDon’t miss this look at the future of coatings in high-performance engineering — from the lab to the racetrack.📺 Watch more cutting-edge motorsport technology webinars at EPARTRADE.com🔔 Subscribe for weekly tech insights from Race Industry Now#OerlikonBalzers #S3pTechnology #MotorsportEngineering #RacingInnovation #PerformanceCoatings #DLC #EPARTRADE #RaceIndustryNow #MotorsportTech #Engineering #F1Tech #RacingEngines #Tribology #SurfaceEngineering #BradGillie

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• The Science of Racing Steering Wheels

  Discover how Grant Products, a name trusted in motorsport for over a century, continues to lead in racing steering wheel innovation, safety, and performance.In this Race Industry Now webinar, Todd Froelich, Vice President of Sales and Marketing at Grant Products, joins Brad Gillie of SiriusXM (Ch. 90, Late Shift) to discuss:🏁 Engineering Safety: Grant’s proprietary “bend but not break” full-hoop steel channel design that protects drivers during impact.🧰 Material Mastery: Leather, suede, polyurethane, and advanced grips — how each enhances comfort, control, and feedback.⚙️ Race-Ready Models: The latest Grant steering wheels — Models 603, 604, and 1075 — featuring new switch mounts, grip geometry, and three-spoke configurations.🌎 North American Craftsmanship: Vertically integrated manufacturing from Brownsville, Texas, to Matamoros, Mexico, ensuring unmatched quality and precision.💡 Beyond Steering Wheels: Structural carbon fiber sheets, switch brackets, and components tested for real-world racing demands.If you’re a race car builder, engineer, or driver, this episode gives you a technical deep dive into what makes a steering wheel race ready.🔹 Watch more Race Industry Now webinars: https://www.epartrade.com/more/epartradelive#GrantProducts #RaceIndustryNow #EPARTRADE #MotorsportInnovation #RacingTechnology #SteeringWheel #RaceEngineering #MotorsportSafety #PerformanceParts #RaceCarDesign #MotorsportEngineering #RacingWebinar #MotorsportsIndustry

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• How to Keep Your Racing Battery at Peak Power During the Off-Season

  Learn the science behind off-season battery maintenance with Jed Emert, Performance Sales Manager at XS Power Batteries, in this Race Industry Now technical webinar hosted by Brad Gillie from SiriusXM Ch. 90, Late Shift.Discover the differences between AGM and lithium chemistries, ideal storage voltages and temperatures, proper charging cycles, and load-testing procedures to maximize reliability and performance.XS Power shares practical, race-proven insights to help you keep your batteries at peak efficiency all year long.🔋 Topics Covered:• AGM vs Lithium Battery Comparison• Storage Voltage & Temperature Management• Smart Maintainers vs Trickle Chargers• Load Testing & Safety Practices• Off-Season Storage Tips for Racers#RacingBatteries #XSPower #MotorsportTech #EPARTRADE #RaceIndustryNow #LithiumBattery #AGMBattery #BatteryMaintenance #MotorsportsEngineering #RacingPerformance

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• Sponsorships & Partnerships: The New ROI Formula in Motorsports

  Discover how K1 RaceGear is rewriting the playbook for sponsorships and partnerships in motorsports. In this powerful episode of EPARTRADE’s Race Industry Now webinar, JR Twedt, General Manager & Director of Operations at K1 RaceGear and Free Minds, delivers a candid, data-driven look at how sponsorship models are evolving — and what race teams, drivers, and brands must do to succeed. Hosted by Brad Gillie from SiriusXM Channel 90’s Late Shift, this session dives deep into:From Sponsorship to Partnership: Why the old “logo-for-product” model no longer works, and how to build long-term, metrics-driven relationships.The 5-to-1 ROI Rule: K1 RaceGear’s internal metric for measuring true return on investment.Winning Pitches: How teams can research, customize, and convert proposals into real partnerships.Case Studies That Work: The Brian Brown/Smiley’s Racing Products story and other real-world examples.Timing, Geography & Format: Why event demographics, daypart analysis, and entry counts matter more than follower numbers.Ambassador Program Secrets: How K1 and Free Minds have retained 100% of their full ambassadors for 8 years.Industry Unity: JR Twedt’s call to stop “free flooding” and build sustainable relationships.Whether you’re a driver, team manager, brand marketer, or motorsport entrepreneur, this webinar is packed with actionable insights to maximize your partnerships and grow your ROI in racing.📺 Watch now and learn how to transform sponsorships into powerful, long-term partnerships!#MotorsportsMarketing #K1RaceGear #Sponsorship #Partnership #RaceIndustryNow #EPARTRADE #MotorsportsBusiness #RacingIndustry #DriverSponsorship #RacingSponsorship #MotorsportsROI

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