An educational podcast for musicians looking to grow their audience online and make a sustainable income. The host, Michael Walker provides artists with the too...
#270 - Chris Johnson: The Secret to Exploding Your Fanbase on SoundCloud
Chris Johnson is the Head of A&R at SoundCloud, where he helps emerging artists grow, connect with fans, and monetize their music. With years of experience in artist development, he understands the challenges of breaking through in today’s competitive industry. Chris is passionate about community engagement, creative freedom, and helping artists take ownership of their careers.In this episode, he shares why fan engagement is essential, how artists can make money from their music, and why spontaneity in releases can be more effective than over-planning.Key Takeaways:Building a loyal fan community is essential for long-term success.Artists need to take control of their monetization to sustain their careers.Releasing music more spontaneously can create stronger fan connections.-----Learn more about SoundCloud: https://artists.soundcloud.com/Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast
--------
42:55
#269 - Helen Sartory: The Beatport Playbook for Indie Artist Success
Helen Sartory, Chief Revenue Officer at Beatport, brings a unique blend of financial acumen and music industry expertise to the table. With a background in investment banking and a passion for empowering independent artists, Helen has been instrumental in shaping innovative strategies for revenue generation, music asset management, and artist success on a global scale.Helen Sartory discusses the challenges and opportunities for independent artists in today’s evolving music industry.Key Takeaways:Helen Sartory's journey from investment banking to music tech innovation.Why indie artists don’t need a major label to succeed—but they need the right strategy.New revenue opportunities for artists, including NFTs, music royalties, and digital collectibles.------Learn how to get your music onto Beatport: https://labels.beatport.com/hype/webinarBook an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast
--------
39:37
#268 - Eric Mueller: Why Vinyl Sales Are Surging and What It Means for Artists
Eric Mueller, better known as Skippy, is the driving force behind Pirates Press Records, a label dedicated to keeping the spirit of vinyl alive in an increasingly digital world. With a deep passion for independent music, Eric has helped artists create meaningful physical releases that connect with fans on a deeper level. Through Pirate Press Records, he champions the resurgence of vinyl, making it more accessible while fostering a thriving community of collectors.In this episode, we explore:How vinyl records are making a major comeback and why they matter to independent artists.The role of flexi discs in music promotion and how they serve as a gateway for new collectors.The unique, tangible experience of vinyl that creates an emotional connection between artists and fans.------Learn more about Eric and Pirates Press Records at: https://www.piratespress.com/Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast
--------
37:22
#267 - Jesse Lacy: Why Most Artists Fail at Marketing (And How to Fix It)
Jesse Lacy is the founder of On the Savvy and a marketing expert dedicated to helping indie artists navigate the complexities of the modern music industry. With years of experience as a touring musician, Jesse has firsthand knowledge of the challenges artists face and the strategies needed to build sustainable careers. Through On the Savvy, he educates artists on effective marketing, fan engagement, and brand positioning to help them stand out and create long-term success.In this episode, Michael Walker sits down with Jesse Lacy to uncover the biggest marketing mistakes indie artists make—and how to fix them.Key Takeaways:How to build genuine connections with fans that drive long-term support.The crucial difference between marketing and promotion—and why artists get it wrong.Why live performances are still one of the most powerful revenue streams for musicians.------Learn more about Jesse Lacey and On the Savvy at: https://onthesavvy.com/Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast
--------
34:40
#266 - Jessica Powell: How Sound Separation is Shaping the Future of Music
Jessica Powell is the CEO and co-founder of Audio Shake, a company pioneering AI-driven sound separation technology. Formerly Google’s VP of Communications, she has a deep background in both tech and music, helping artists unlock new creative possibilities.In this episode, Michael Walker and Jessica explore how sound separation, AI, and immersive content are transforming the music industry.Key Takeaways:How Audio Shake’s sound separation technology gives artists new creative freedomWhy immersive content is the future and how musicians can prepareThe ethical and artistic impact of AI in music production-----Learn more about Jessica Powell and Audio Shake at: https://www.audioshake.ai/Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast
An educational podcast for musicians looking to grow their audience online and make a sustainable income. The host, Michael Walker provides artists with the tools necessary to create a lasting career in the music industry.
New Zealand