Recap a Fun Week At Sema. Huge Business Lesson From SEMA! Episode #928
In this conversation, Marshall and Nick discuss their experiences and observations from the recent SEMA show, focusing on the impact of tariffs, attendance trends, and the collision of traditional and modern marketing methods. They explore the challenges faced by the detailing industry, the energy dynamics at trade shows, and the lessons that can be learned for future business strategies. The discussion highlights the need for businesses to address underlying issues before they escalate and the importance of adapting to changing market conditions.Chapters00:00 SEMA Reflections and Perspectives03:04 Impact of Tariffs on SEMA06:06 Attendance Challenges and Industry Dynamics08:47 Collision of Old and New: Social Media vs. Traditional12:02 The Weird Energy at SEMA14:49 Business Lessons from SEMA24:25 The Positive Impact of SEMA25:58 Ignoring Problems: Consequences in Business29:44 Lessons from SEMA: Addressing Issues Head-On36:00 The State of SEMA: Observations and Concerns41:32 The Future of SEMA: Adapting to Change
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Choosing The Right Ceramic Coating. Plus The Right Pads For One Step! Episode #927
In this conversation, Marshall and Nick discuss the current trend of individuals in the automotive industry expressing pride in not attending events like SEMA. They emphasize the importance of personal choice in deciding whether to attend such events, arguing that there is no right or wrong answer. The discussion highlights the need for individuals to focus on their own business needs rather than conforming to industry expectations.Choosing the right pads for a one step correction out of our lineup was a large topic. Plus choose the best ceramic coating for your needs.
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SEMA Right Around The Corner Should You Go? Also, A Lot of Detailing Talk! Episode #926
In this conversation, Marshall and Nick discuss various aspects of the detailing industry, including the importance of attending SEMA, the evolution of influencers, the impact of car washes, and the significance of enzyme cleaners. They emphasize the need for detailers to adapt to changing dynamics and consumer awareness, while sharing personal anecdotes and insights from their industry experiences.Chapters00:00 Introduction and Memes in Podcasting02:55 Shop Upgrades and SEMA Preparations05:54 The Importance of Attending SEMA09:06 Changing Dynamics at SEMA11:50 Influencers and Their Presence at SEMA14:48 The Party Scene at SEMA17:50 Car Washes and Detailing Techniques20:52 Consumer Awareness in Car Care22:24 Rethinking Detailing Conversations24:23 The Importance of Car Care Education27:27 The Evolution of Detailing Awareness28:11 Navigating Product Quality and Safety37:31 Utilizing Enzyme Cleaners Effectively
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New Pads and Polisher Live In The Store! Plus a conversation on Professionalism. Episode #925
In this conversation, Marshall and Nick discuss the launch of new detailing products, focusing on the strategic decisions behind not manufacturing their own machines and instead partnering with established brands. They delve into the quality and performance of the new Liquid Elements polisher and Lake Country pads, emphasizing the importance of user experience and maintenance. The discussion also touches on professionalism in the detailing industry, the impact of social media on reputation, and the significance of accountability in business relationships. The conversation concludes with a call to action for listeners to explore the new products available.Chapters00:00 Introduction to New Product Launch02:49 Strategic Partnerships in Tool Manufacturing06:02 Quality Assessment of New Tools08:59 Exploring Pad Options and Their Benefits12:06 Understanding Pad Technology and Design15:05 Choosing the Right Pad for Different Vehicles18:10 User Experience and Pad Maintenance21:03 Professionalism in the Detailing Industry31:17 The Importance of Professionalism32:41 Self-Analysis and Professionalism33:39 Social Media Behavior and Professionalism35:15 Consequences of Online Actions38:02 Reciprocity in Professional Relationships41:24 Building Trust and Opportunities44:18 Navigating Public Perception47:30 Understanding Repercussions49:55 The Value of Professionalism in Business51:32 Normalization of Unprofessional Behavior
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Car Wash Damaging Ceramic Coatings or Is It? Selling More Coatings Made Easy. Episode #924
In this conversation, Marshall and Nick discuss the evolution and challenges of ceramic coatings in the detailing industry. They explore accountability in the car wash sector, the importance of quality products, and the need for customer education. The discussion also covers practical tips for trim care, the debate on undercoating services, and the significance of organized packaging in selling detailing services. They emphasize the necessity of investing in quality equipment and the importance of maintaining customer relationships for business growth.Chapters00:00 Introduction and Backstory03:04 The Challenges of Ceramic Coatings06:05 Accountability in the Car Wash Industry08:52 Understanding Ceramic Coatings11:43 The Importance of Proper Maintenance14:50 Off-Label Uses and Product Recommendations27:19 Managing Dog Hair and Detailing Techniques29:21 The Importance of Lifts in Detailing34:23 Understanding Undercoating and Its Benefits38:56 Evaluating Add-Ons for Your Detailing Business43:19 Maximizing Profitability with Ceramic Coatings50:41 Organizing Packages for Better Sales
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