In this episode of the Planting Seeds Podcast, I sit down with Whatanui Flavell, a Māori storyteller with over a decade of experience bringing stories to life across the media landscape.
From presenter, camera operator, director, and producer — to now leading his own kaupapa Haututū Creatives, Whatanui shares his journey through the world of storytelling and the deeper responsibility that comes with it.
We speak about being a Whaturoa, Māori creatives working across film, media, and content AND the significance this has for how we see ourselves as Māori. For the first time, we are in a position where we can truly tell our stories our way.
Whatanui uses the example of the Hīkoi mō te Tiriti, where over 100,000 Māori and non-Māori marched to parliament in 2024, as a powerful reminder of storytelling in action and how narrative shapes perception, identity, and unity.
We also dive into his upbringing, the influence of his parents and siblings, and how those foundations shaped his why and the contribution he continues to make for te iwi Māori.
This is a kōrero about identity, creativity, responsibility, and the power of owning our narrative.
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