SPA Girls Podcast

We are delighted to welcome book ads and strategy consultant for authors & publishers, Janet Margot, to talk all things Amazon Strategy for Authors including approaching it with the right mindset.
Janet covers best practices for building a solid Amazon strategy for authors, metadata, packaging inside and out, when and how to start Amazon Ads and the “ads advice” she sees that is the opposite of helpful to indies.
”Amazon ads are a feedback loop: what Amazon thinks and what customers think about your book” ~ Janet Margot

About Janet Margot

Janet doesn’t just understand the Amazon Ads platform—she helped build it. During her ten-year tenure at Amazon, she owned the advertiser experience for books and spearheaded its international expansion.
Today, Janet leads Book Geeks Media, where she translates elite tech algorithms into actionable growth for independent authors. By combining a decades-long media career (Condé Nast, Lonely Planet) with insider platform knowledge, she provides authors with a data-driven “unfair advantage” that few others can claim.

Website: https://www.bookgeeksmedia.com/

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

Have you always wanted to write a cozy mystery but don’t know where to start? This classic replay we recorded a few years back with Nancy J. Cohen will get you going!
Cozy Mysteries are hugely popular with readers and authors alike, and Nancy J. Cohen shares her fantastic advice for writing the successful cozy.

Alongside her fiction, Nancy has also written the acclaimed “how to” for cozies “Writing The Cozy Mystery”, so we’re thrilled she agreed to give us the scoop on all things cozy.

ABOUT NANCY:

Nancy J. Cohen writes the Bad Hair Day Mysteries featuring South Florida hairstylist Marla Vail. These books have won numerous awards along with her nonfiction titles, Writing the Cozy Mystery and A Bad Hair Day Cookbook. Active in the writing community, Nancy is a past president of Florida Romance Writers and Mystery Writers of America, Florida Chapter. When not busy writing, she enjoys cooking, fine dining, cruising and visiting Disney World. Visit her at NancyJCohen.com

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

Getting Organized: Business Systems For Authors with Lorna K. Bailey

Self-published a book? Congratulations you’re now running an author business (whether you want to or not). Whether you have 5 books or 50, being an author is a LOT of plate-juggling. This episode we talk to the amazing Lorna K Bailey who as worked with bestselling authors and entrepreneurs, helping them organise and systemize their processes so they can manage their energy, focus on what they do best: creating and building their career.

This is a packed episode with a lot of great tips on systems, strategies and processes including:

How to know when you’re ready to hire help

How to find the right VA for you

The difference between energy management and time management

Building Systems Yourself To Maximize Efficiency and Minimize Your Stress

Tools to use

About Lorna K Bailey

Lorna Bailey has been an Executive Virtual Assistant since 2014 working behind the scenes for bestselling authors and entrepreneurs including Dave Chesson (Kindlepreneur, Publisher Rocket, Atticus) to help them grow but thrive in their business.

Lorna knows many authors struggle with systems, organization, and the business side of being a writer. She’s seen what actually works to get books into readers’ hands and to build sustainable writing careers.

Now, she focuses on teaching authors how to:

Work effectively with assistants

Create simple systems and processes to free up time

Shift into the mindset of a healthy, entrepreneurial author

In short, she helps writers stop drowning in the “business stuff” so they can get back to what they love most: writing!

Find her at www.lornakbailey.com

Resources mentioned
Lorna’s course: Indie Author Empire https://www.lornakbailey.com/the-indie-author-empire
20Booksto50K Facebook Group https://www.facebook.com/groups/20Booksto50k

Notion https://www.notion.com/
Trello www.trello.com

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

Amira Alvarez is the founder and CEO of The Unstoppable Woman, a global coaching company helping entrepreneurs, empire builders, athletes, creatives, and rising stars in all fields achieve their dreams and goals in record time. This classic replay of an interview we originally recorded in August 2020 is just what we need to get our mindset right for the new year and how to be productive without burning ourselves out!

As someone who has made a quantum leap (going from barely making 6-figures to making $700k in one year, then onto 7-figures) and has lived to tell about it, Amira knows exactly what tactical strategies and mindset shifts are required to get out of your own way, live life on your own terms, and master the art of achieving any goal you set your mind to.

Learn more about Amira at: https://www.TheUnstoppableWoman.com

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!

Happy New Year from The SPA Girls! 🎉 Whether you wrote one chapter or one hundred in 2025, we’re so proud of you. Here’s to fresh pages, new stories, and another year of chasing your author dreams together. Let’s make 2026 your best publishing year yet!

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your burning questions.

All the info is at http://www.patreon.com/spagirlspodcast

✍️ Visit http://www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info

😊Watch our weekly show on YouTube @‌spagirlspodcast

Make sure to subscribe wherever you listen, so you don’t miss an episode!