The Biz Book Broadcast

• Babar's Guide to Losing Yourself in Business | Classics with Kym Medina

  What if getting funded means losing yourself? Kym Medina is back to discuss the problematic colonial 'classic' Babar the Elephant + what happens when someone else's money changes everything about who you + your business. We discuss how external funding disconnects you from your roots, how authority based on dazzle rather than competence creates imposter syndrome + the ongoing issue of entrepreneurs giving it all up... just as it gets truly profitable. A working biz, shouldn't be boring. Look for more Classics episodes where we take books that definitely aren't about business + treat them as though they were biz text books. Books discussed in this episode: The Story of Barbar - Jean de Brunhoff Winnie the Pooh - A. A. Milne Matilda - Roald Dahl The Emperor's New Clothes Mr. Tickle Kym’s Website: projectpowerplayer.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

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• When Do You Need a Coach? | Coaching Series with Ron Tester

  How do you know when it's time to stop figuring everything out alone? Fan fave, Ron Tester joins me to discuss the specific signs that scream you need a coach right now. We discuss why strategy matters more than just working harder, how to work out when you need a thinking partner versus a course + why hiring the wrong people repeatedly means something's wrong inside your biz. This is part 2 of our Coaching Series where real clients + coaches discuss what coaching is really like. Ron's Website: rontestercoaching.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

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• Fiction Pop-Up: Nov | Pop-Up with Rachel Allen

  Random book browsing at airports makes me genuinely concerned for the nation's reading habits. Rachel Allen joins me to discuss fiction that’s so good, it’ll have you planning your reading list ahead of your vacation wardrobe. We nerd about books that make you feel complicit in the story, split timelines done right + why authors sometimes need therapy instead of publishing. For more great recommendations - look for more in this Fiction Pop-Up strand Books discussed in this episode: Plain Bad Heroines - Emily M. Danforth The Director - Daniel Kelman The Sapling Cage - Margaret Killjoy Elements series (Water, Earth, Fire, and Air) - John Boyne The Boy in Striped Pyjamas - John Boyne My Brother's Name is Jessica - John Boyne The Echo Chamber - John Boyne The Heart's Invisible Furies - John Boyne Rachel’s Website:  boltfromthebluecopywriting.com Rachel’s Instagram: instagram.com/boltfromthebluecopywriting Rachel's Substack: boltfromtheblue.substack.com Rachel’s email : hello at boltfromthebluecopywriting.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

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• Stop Crying Wolf in Your Marketing | Classics with Tim Brownson

  Tired of false scarcity marketing that treats you like an idiot? There's an ancient fable that perfectly explains why this approach backfires. Tim Brownson joins me to discuss The Boy Who Cried Wolf + how it mirrors the always-on-sale mentality that's destroying marketers' credibility.  We explore why mattress stores have perpetual "biggest sales ever" + why launching back-to-back courses trains your audience to wait. And how actually the wolf is the most efficient business player in the story.  Look for more Classics episodes where we take a story that definitely isn't a business book + see what lessons we can learn anyway.  Book discussed in this episode: The Boy Who Cried Wolf - Aesop Tim's Website: thefullybookedcoach.com Tim’s Book: The Clarity Method Tim's Subreddit: reddit.com/r/TheFullyBookedCoach ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

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• The Science of Memorable Brands | Author Interview with Uli Appelbaum

  What's the first thing that pops into your head when you think of Rolex? Or Volvo? Or McDonald's?  Those instant thoughts are brand associations - and today I speak to Uli Appelbaum - the man who's written the only science-based book about them. We discuss how most marketing books aren't based on actual science, how a friendly bakery counter person can boost daily sales by 50%, the 95-5 rule + how small businesses can use multi-sensory experiences. Look for more Author Interviews where we invite experts to discuss their latest books and share valuable insights to help you in your business. Books discussed in this episode: The Science of Brand Associations - Uli Appelbaum The Brand Positioning Workbook - Uli Appelbaum Uli's LinkedIn: https://www.linkedin.com/in/uli-appelbaum/ Uli's website: https://first-the-trousers.com/ If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

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