The Science of Memorable Brands | Author Interview with Uli Appelbaum
What's the first thing that pops into your head when you think of Rolex? Or Volvo? Or McDonald's?
Those instant thoughts are brand associations - and today I speak to Uli Appelbaum - the man who's written the only science-based book about them.
We discuss how most marketing books aren't based on actual science, how a friendly bakery counter person can boost daily sales by 50%, the 95-5 rule + how small businesses can use multi-sensory experiences.
Look for more Author Interviews where we invite experts to discuss their latest books and share valuable insights to help you in your business.
Books discussed in this episode:
The Science of Brand Associations - Uli Appelbaum
The Brand Positioning Workbook - Uli Appelbaum
Uli's LinkedIn: https://www.linkedin.com/in/uli-appelbaum/
Uli's website: https://first-the-trousers.com/
If you’d like my help with your Business go to www.lizscully.com/endlessClients
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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The Dark Truth About English Country Houses | Book Huddle with Aneeta Madhavan
Those gorgeous English country houses you see on Downton Abbey? Turns out they were built on the backs of enslaved people.
Aneeta Madhavan joins me to discuss The Countryside by Corrine Fowler - which takes us on walks through Britain's most "English" places + reveals where the money actually came from. Spoiler: sugar plantations, slavery + colonial exploitation.
We chat about how this book made Aneeta rethink global connectedness in business, what it's like being a British Indian after Brexit + why many quintessentially British things aren't as British as you'd think. Plus, how this all connects to running modern businesses in our connected global world.
Fair warning: this might change how you see those beautiful National Trust properties forever.
There's lots more to explore in this Book Huddles strand – check them out.
Books discussed in this episode:
The Countryside - Corrine Fowler
The Hungry Empire - Lizzie Collingham
Aneeta’s LinkedIn: linkedin.com/in/aneeta-madhavan
Aneeta’s Website: TalkingCranes.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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The Tudor Guide to Office Politics | Classics with Juliet Corbett
What if the key to surviving cutthroat office politics was mastered in 1536?
Juliet Corbett joins me to discuss Hilary Mantel's Wolf Hall + Bring Up the Bodies - and the business lessons from Thomas Cromwell's rise at Henry VIII's court.
We discuss how Cromwell mastered managing up to volatile leaders, why his network crossed every level of hierarchy + why mentors are meant to be outgrown.
Plus, why checking your sources matters + how training people who leave still benefits you.
Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.
Books discussed in this episode:
Wolf Hall - Hilary Mantel
Bring Up the Bodies - Hilary Mantel
The Mirror and the Light - Hilary Mantel
Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook
Juliet's LinkedIn: linkedin.com/in/julietcorbett
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Why Leaders Sabotage Their Own Success | Book Huddle with Tamika Stewart
Why do smart leaders torpedo their own success? Sometimes the biggest obstacle isn't your competition - it's you.
Tamika Stewart joins me to discuss The Mountain Is You + how internal blocks show up at work. We discuss perfectionist managers who demoralise their teams, leaders who avoid difficult conversations + why "everyone has trauma" might be oversimplifying things.
Plus, why you can't just read self-help books in isolation + the difference between leadership coaching + therapy.
Look for more Book Huddles where experts share the books that shaped their thinking.
Book discussed in this episode:
The Mountain Is You - Brianna West
Tamika's LinkedIn: linkedin.com/in/tamikahstewart
Tamika's Website: tamikastewart.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Unfollow Your Passion | Author Interview with Terri Trepsico
What if chasing your passion is actually keeping you stuck?
Terri Trespicio's TED talk has 8 million views and her book on the same subject challenges everything you've been told about finding work you love.
Terri shares why waiting to find your passion delays action, why you should expand your comfort zone rather than step out of it + why you shouldn't monetize everything you love.
Plus, did you know boredom led Walt Disney to invent Disneyland. We should all embrace boredom now and then.
Look for more Author Interviews where we discuss fabulous books with the smart people who wrote them.
Books discussed in this episode:
Unfollow Your Passion – Terri Trespicio
Originals - Adam Grant
Terri's Website: territrespicio.com/trystudio
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business.
Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare.
Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz.
Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations.
She's Irish, nomadic and as confused as everyone else why she has an English accent.
New Zealand