The Biz Book Broadcast

What if your customer research is missing the emotional truth because you're stuck on surface facts?

Kathryn McGarvey joins me to discuss the kid’s book, Adrian Simcox Does NOT Have a Horse + why sometimes the "lies" customers tell reveal more than cold demographics. We discuss how to dig past the first answer + why one client's sweary customers led to 900% signup increases.

Plus, why being kind beats being right + how Chloe's mum delivers a masterclass in strategic empathy.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.

Book discussed in this episode:

Adrian Simcox Does Not Have a Horse - Marcy Campbell, illustrations - Karina Lorian

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

What happens when millions of wasps invade your village? 

Community expert Tonya Kubo is back to discuss kids’ classic, The Giant Jam Sandwich + what it teaches about solving problems you can't tackle alone.

We discuss why overwhelm is really about isolation, how courage looks when you suggest a ridiculous idea + why communities need clear purpose combined with a big promise to actually work.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.

Books discussed in this episode:

The Giant Jam Sandwich - John Vernon Lord and Janet Burroway

Horton Hears a Who

The Tortoise and the Hare

The Giving Tree

Tonya's Facebook Community: The Secret to Thriving Online Communities

Tonya's Podcast: Find Your Freaks 

Tonya on LinkedIn: linkedin.com/in/tonyakubo

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Ever wonder why people stay with coaches long-term? Biz Book regular, Rachel Allen has been my client for eight years + she's here to explain why she keeps coming back.

We discuss the difference between one-to-one coaching + masterminding, why she once thought she was "uncoachable" despite years of working with other coaches + why being seen over time matters more than you'd think.

Plus, the year the internet backed the money truck up to her business. Oh yes.

Also check out this earlier episode with Emily Hitchcock – https://pod.fo/e/337baf Emily's a first-time coaching client + shares how she made her decision and what it feels like to be coached for the first time.

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email: hello at boltfromthebluecopywriting.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Find yourself avidly scanning the end of year Best Books lists? I'm addicted. Publisher Todd Sattersten is back with us, today sharing his annual analysis of every major end-of-year list to reveal which books actually rose to the top.

We discuss the two books that dominated 2025 in the US, why one of them is uncomfortably obsessed with death + mortality + why book nerds like us love a good list. 

Plus, why year-end lists tell us more about reviewers than books + what the 2020s theme of "doing bigger things" reveals about our collective anxiety.

Todd’s a regular - look for his 4-part mini-series about the business book industry + what makes books actually work.

One Author, One Year, Million-Copy Results #1

Only 37 Business Books Sell 1,000+ Copies Weekly #2

This Number Determines Book Success #3 

Author Interview with Todd #4 – this ones about his recent 100 Best Books for Work and Life 

Books discussed in this episode:

Abundance - Ezra Klein and Derek Thompson

Five Types of Wealth - Sahil Bloom

Slow Productivity - Cal Newport

The Coming Wave - Mustafa Suleyman

Stolen Focus - Johan Hari

The Conversation - Robert Livingston

No Rules Rules - Reid Hastings and Erin Meyer

When - Dan Pink

Deep Work - Cal Newport

100 Best Books for Work and Life - Todd Satterson

4000 Weeks - Oliver Berkman

Die Empty - Todd Henry

How Big Things Get Done - (author not mentioned)

The Right Kind of Wrong - Amy Edmondson

Loon Shots - Safi Bacali

Uncharted - Margaret Hafferman

Todd's Website: bardpress.com

Todd's Blog with more commentary on the 2025 list: bardpress.com/blog

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

What did people think before the concept of "science discovery" existed?

Ron Tester is back for our end-of-year History Pop-Up where we discuss fascinating books about science, society + some truly dark moments in history.

Ron has been reading about how science as we know it didn't exist until the 1570s + why Newton spent more time studying the Bible than thinking about gravity.

I discuss the less cheery matter of mass suicides in 1945 Germany + what happened in Budapest's final days under Nazi occupation.

Look for more History Pop-Ups where we abandon business books entirely + indulge our other book nerd tendencies.

Books discussed in this episode:

The Invention of Science - David Wooten

Promise Me You'll Shoot Yourself - Florian Huber

Aftermath - Harald Jähner

The Clockwork Universe - Edward Dolnick

The Last Days of Budapest - Adam Lebor

Ron's Website: rontestercoaching.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.