The Biz Book Broadcast

Do you actually know why your clients hire you? Not what you think the reason is - what they actually say when you ask them?

Kathryn McGarvey - founder of Nosy HQ + client researcher - joins me to dig into why most businesses never ask their customers the right questions. And what happens when they finally do.

We cover the questions that unlock better marketing, why surveys are mostly useless + the Parker Pen story that will change how you think about your positioning entirely.

Look for more shows with Kathryn. 

Book discussed in this episode:

Marketing Myopia - Theodore Levitt

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Marsha Shandur - our persuasive story expert - has a simple framework that makes everything you write for your business more persuasive.

That's every presentation, email + piece of sales copy more effective. So helpful.

She walks us through the whole thing - normally only taught in her workshops - as we look at Two Homes, a picture book about a kid with separated parents that turns out to be a masterclass in persuasive communication.

It's fresh, easy to apply + will change how you communicate with your clients.

Look for more Classic episodes + go back to catch #1 in this Classic Storytelling mini-series if you haven't already.

Books discussed in this episode:

Two Homes - Claire Maserelle, illustrations by Katie MacDonald

Dinosaurs Divorce - Laurene Krasny Brown

Mama, Mummy and Me in the Middle - Nina LaCour

The Very Hungry Caterpillar - Eric Carle

Little Gorilla - Ruth Bornstein

Winnie the Pooh - A A Milne

Marsha’s Instagram: @yesyesmarsha

Marsha’s Website + Secret Page - Made Just for Us: www.yesyesmarsha.com/BizBookBroadcast

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

As a keen reader - teetering on the obsessive actually, I read upwards of 600 books a year - I've had to get very good at choosing which books to focus on. I want to lock-on to the right ones fast + ditch the wrong ones for me faster.

AI has changed how I do that. In this solo show I share exactly how I use it to get better recommendations, decide whether to abandon a book + extract the good bits from a dull one without suffering through 19 hours of dry-as-dust prose with no pay-off. Ask me how I know that last one...

Plus, how to use it when there are topics you just can't face right now. More useful than it sounds in these turbulent times

Look for more solo shows where I share ideas you can use immediately.

Books discussed in this episode:

Becky Chambers' entire oeuvre

Most of Alan Hollinghurst's books

Books - Brett Easton Ellis

Midnight and Blue - Ian Rankin

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Is the sky actually falling in? Or are marketers just very good at making you think it is?

Forrest Linden - strategic advisor to knowledge entrepreneurs - joins me to take the Chicken Little story apart as a business tale. Because the panic merchants of the internet have a lot to answer for.

We dig into what's genuinely changing in online business right now, what's just fear-mongering + why email is the cockroach of the internet and will outlive us all.

Look for more Classics episodes - where we happily answer the business questions nobody's asking.

Forrest 's Website: claritylab.co

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

When did you last read a novel from a Kiwi author? If it's been a while, we’ve got some cracking books for your list. 

Kathryn McGarvey - marketing expert + founder of Nosy HQ - is back for a special New Zealand edition of our Fiction Pop-Up. 

NZ literature is brilliant, yet sadly, criminally underrepresented in most people's libraries. Including, ahem, mine.

We cover dystopian dread, a detective series set in Auckland + a prolific golden age crime writer you may well have never heard of. Intrigued?

Look for more Fiction Pop-Ups - roughly every other month.

Books discussed in this episode:

The Book of Guilt - Catherine Chidje

Remote Sympathy - Catherine Chidje

Great Expectations - Charles Dickens

Mr Pip - Lloyd Jones

Zone of Interest - Martin Amis

Fagin the Thief - Alison Epstein

Better the Blood - Michael Bennett

A Surfeit of Lampreys (also known as Death of a Peer in the US) - Niall Marsh

Oliver Twist - Charles Dickens

A Christmas Carol - Charles Dickens

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list