Build Community With Your Book | Your Biz Needs a Book with Ally Machate
Want to create a movement around your book?
I spoke to Biz Book regular Ally Machate, owner of The Writer's Ally, about how to use your book as the rallying cry to build your community + even a movement.
Ally walks us through the main ways you can use your book: from a book funnel to grow your email list, building a personal brand around a memoir or business book, becoming the voice of your community by writing a manifesto-like book or creating a process people can follow together.
Look for more shows in this Your Business Needs a Book strand experts share how to write, launch + leverage your book to grow your business + make a bigger impact.
Books discussed in this episode:
Everything is Figureoutable - Marie Forleo
Rest is Resistance - Tricia Hersey
Profit First - Mike Michalowicz
Love Warrior - Glennon Doyle
Ally’s Website: www.thewritersally.com
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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The Little Mermaid's Business Blunders | Classics with Ron Tester
Building a business can feel a lot like dancing on knives.
Strangely enough, The Little Mermaid has quite a bit to say about that. In this episode, Ron Tester and I explore how her excruciating transformation from sea creature to human mirrors the messy leap from corporate life to entrepreneurship.
We talk about the power of voice, why leaning into your strengths matters more than vague dreams + why having a plan beats just following a dream.
And of course—the importance of double checking your vendor costs – giving up your voice at a crucial moment, is not good business.
This is a Classics episode where we take a story that definitely isn't a business book + see what lessons we can learn anyway. Look for more shows in this series.
Book discussed in this episode:
The Little Mermaid - Hans Christian Andersen
Ron's Website: rontestercoaching.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
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The Henry Ford Quote Hurting Small Business | Unpopular Opinion with Kathryn McGarvey
You know that Henry Ford quote "If I had asked people what they wanted, they would have said faster horses”?
It’s often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market.
Well, client researcher + marketer Kathryn McGarvey isn’t having it. And she’s in the studio to share her Unpopular Opinion on the matter.
We discuss why this quote is problematic, how it’s been misattributed to Henry Ford + the importance of actually listening to your customers. Kathryn shares her experience with customer research and how it can – + should - significantly impact business success.
Look for more shows in the Unpopular Opinion strand where I get experts to share a slightly spicy take on a variety of topics and people.
Book discussed in this episode:
Forget the Funnel - Georgina Laude and Claire Suellentrop
Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey
Kathryn’s Website: nosyhq.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Your Book Needs a Cover | Your Business Needs a Book with Emily Hitchcock
You can judge a book by its cover – we do it all do it, all the time. So, we know it’s important.
If you’ve gone to the effort of writing a book, you want it to appeal to readers from the very first glimpse of the thumbnail.
So, I asked Emily Hitchcock, CEO of not one but two publishing businesses - Columbus Publishing Lab + Boyle and Dalton – to help me untangle what makes a successful cover from a terrible one.
Clue: it’s not some dreadful tat you knocked up on Canva – even if your Mum says she loves it.
Look out for more shows in this series on why your business needs a book + how to make that happen.
Books discussed in this episode:
Emily's Websites: ColumbusPublishingLab.com + BoyleAndDalton.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Fiction Pop-Up: June | Pop-Up with Candice L Davis
It’s another fabulous Fiction Pop-Up with writing coach, Candice L. Davis.
We discuss books set in the American South dealing with difficult themes in richly layered prose, as well as a tale of artists who met in ‘90s London + reconnect during the COVID lockdown.
The books have it all - compelling characters, powerful storytelling and an unexpected coincidence that irked the reviewers. Most odd.
Look for more Fiction Pop-Ups – they’re roughly every other month.
Books discussed in this episode:
The Trees - Percival Everett
James - Percival Everett
If I Had Your Face - Frances Cha
Sing, Unburied, Sing - Jesmyn Ward
Blue Ruin - Hari Kunzru
Candice’s Website: candiceldavis.com
Candice’s Podcast: Nothing but the Words
Candice's Instagram: instagram.com/candiceldavis
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business.
Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare.
Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz.
Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations.
She's Irish, nomadic and as confused as everyone else why she has an English accent.
New Zealand