Random book browsing at airports makes me genuinely concerned for the nation's reading habits.
Rachel Allen joins me to discuss fiction that’s so good, it’ll have you planning your reading list ahead of your vacation wardrobe.
We nerd about books that make you feel complicit in the story, split timelines done right + why authors sometimes need therapy instead of publishing.
For more great recommendations - look for more in this Fiction Pop-Up strand
Books discussed in this episode:
Plain Bad Heroines - Emily M. Danforth
The Director - Daniel Kelman
The Sapling Cage - Margaret Killjoy
Elements series (Water, Earth, Fire, and Air) - John Boyne
The Boy in Striped Pyjamas - John Boyne
My Brother's Name is Jessica - John Boyne
The Echo Chamber - John Boyne
The Heart's Invisible Furies - John Boyne
Rachel’s Website: boltfromthebluecopywriting.com
Rachel’s Instagram: instagram.com/boltfromthebluecopywriting
Rachel's Substack: boltfromtheblue.substack.com
Rachel’s email : hello at boltfromthebluecopywriting.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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28:59
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28:59
Stop Crying Wolf in Your Marketing | Classics with Tim Brownson
Tired of false scarcity marketing that treats you like an idiot? There's an ancient fable that perfectly explains why this approach backfires.
Tim Brownson joins me to discuss The Boy Who Cried Wolf + how it mirrors the always-on-sale mentality that's destroying marketers' credibility.
We explore why mattress stores have perpetual "biggest sales ever" + why launching back-to-back courses trains your audience to wait. And how actually the wolf is the most efficient business player in the story.
Look for more Classics episodes where we take a story that definitely isn't a business book + see what lessons we can learn anyway.
Book discussed in this episode:
The Boy Who Cried Wolf - Aesop
Tim's Website: thefullybookedcoach.com
Tim’s Book: The Clarity Method
Tim's Subreddit: reddit.com/r/TheFullyBookedCoach
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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29:27
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29:27
The Science of Memorable Brands | Author Interview with Uli Appelbaum
What's the first thing that pops into your head when you think of Rolex? Or Volvo? Or McDonald's?
Those instant thoughts are brand associations - and today I speak to Uli Appelbaum - the man who's written the only science-based book about them.
We discuss how most marketing books aren't based on actual science, how a friendly bakery counter person can boost daily sales by 50%, the 95-5 rule + how small businesses can use multi-sensory experiences.
Look for more Author Interviews where we invite experts to discuss their latest books and share valuable insights to help you in your business.
Books discussed in this episode:
The Science of Brand Associations - Uli Appelbaum
The Brand Positioning Workbook - Uli Appelbaum
Uli's LinkedIn: https://www.linkedin.com/in/uli-appelbaum/
Uli's website: https://first-the-trousers.com/
If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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30:01
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30:01
The Dark Truth About English Country Houses | Book Huddle with Aneeta Madhavan
Those gorgeous English country houses you see on Downton Abbey? Turns out they were built on the backs of enslaved people.
Aneeta Madhavan joins me to discuss The Countryside by Corrine Fowler - which takes us on walks through Britain's most "English" places + reveals where the money actually came from. Spoiler: sugar plantations, slavery + colonial exploitation.
We chat about how this book made Aneeta rethink global connectedness in business, what it's like being a British Indian after Brexit + why many quintessentially British things aren't as British as you'd think. Plus, how this all connects to running modern businesses in our connected global world.
Fair warning: this might change how you see those beautiful National Trust properties forever.
There's lots more to explore in this Book Huddles strand – check them out.
Books discussed in this episode:
The Countryside - Corrine Fowler
The Hungry Empire - Lizzie Collingham
Aneeta’s LinkedIn: linkedin.com/in/aneeta-madhavan
Aneeta’s Website: TalkingCranes.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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29:43
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29:43
The Tudor Guide to Office Politics | Classics with Juliet Corbett
What if the key to surviving cutthroat office politics was mastered in 1536?
Juliet Corbett joins me to discuss Hilary Mantel's Wolf Hall + Bring Up the Bodies - and the business lessons from Thomas Cromwell's rise at Henry VIII's court.
We discuss how Cromwell mastered managing up to volatile leaders, why his network crossed every level of hierarchy + why mentors are meant to be outgrown.
Plus, why checking your sources matters + how training people who leave still benefits you.
Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.
Books discussed in this episode:
Wolf Hall - Hilary Mantel
Bring Up the Bodies - Hilary Mantel
The Mirror and the Light - Hilary Mantel
Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook
Juliet's LinkedIn: linkedin.com/in/julietcorbett
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business.
Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare.
Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz.
Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations.
She's Irish, nomadic and as confused as everyone else why she has an English accent.
New Zealand