The Biz Book Broadcast

The description on the back of a book is doing much more work than first appears. Get it wrong and readers feel genuinely betrayed - there's actual neuroscience behind why.

Biz Book regular Rachel Allen - founder of Bolt from the Blue Copywriting - joins me to uncover what makes a great book description. We discuss the pitfalls that will lose readers + why the person who wrote your favourite book probably didn't write the words on the back cover.

And how one sentence can pull double duty across the Amazon listing, the book sales page + even the author's social media.

Look for more in the Your Biz Needs a Book strand

Books discussed in this episode:

Think Like a Film Crew - Liz Scully

Happy All the Time - Laurie Colwyn

Circe - Madeline Miller

Song of Achilles - Madeline Miller

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

No business books today. Just me, a pile of fiction + strong opinions. (Would you expect anything less of me?)

This is our second speed reviews solo - a quick run through of recent books from the finished pile. We start with a debut novel that everyone loved... except me. So often the way. 

We look at a Glasgow crime series I can't get enough of - and the audio book narrator of dreams. Plus, my fave book of 2026 so far - a razor sharp workplace comedy.

With plethora of other books - including a historical crime novel narrated by someone who quite possibly should narrate everything + a brief appearance of radioactive toothpaste. Who'd have thought. 

Look for more solo shows + the monthly Fiction + History Pop-Ups.

Books discussed in this episode:

Yesteryear - Caro Clare Burke

Seascraper - Benjamin Wood

Word Monkey - Christopher Fowler

The Book of Forgotten Authors - Christopher Fowler

The Cutting Room - Louise Welsh - #1 The Rilke Series

The Second Room - Louise Welsh - #2 The Rilke Series

The Cut Up - Louise Welsh - #3 The Rilke Series

Bookish - Matthew Sweet

Help Wanted - Adelle Waldman

Children of Radium - Jo Dunthorne

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

It's time for another History Pop-Up with Ron Tester.

We’ve got a mix of assassinated Presidents, smuggled books, a surprise for the beer drinking book nerd + a disagreement about a murder victim. 

Look for more History Pop-Ups where we abandon business books entirely + indulge our other book nerd tendencies.

Books discussed in this episode:

Destiny of the Republic - Candice Millard

The CIA Book Club - Charlie English

Thunderstruck - Eric Larson

The Five - Hallie Rubenhold

Story of a Murder - Hallie Rubenhold <--- this is the Crippen murder

Hitler's People - Richard J. Evans

Beer Stained Pulp - Adam Kimberley

Ron's Website: rontestercoaching.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

You know that vicious little voice inside your head telling you you're a fraud?

Today's guest Terri Trespicio has some thoughts on it. Because there's nothing worse than being bullied by your own brain. 

Terri's an award-winning writer and speaker. She’s delivered a wildly successful TED Talk with over 8 million views. Gosh. 

She knows a lot about that nasty internal voice. We discuss why imposter syndrome will never respond to evidence, the crucial difference between your inner critic and your intuition + why confidence is slightly overrated.

Plus - randomly, what the ocean has to do with your writing practice...

Do go back and listen to Terri's first episode on her book, Unfollow Your Passion. 

Books discussed in this episode:

The Existential King - Carolyn Elliott

Meditations for Mortals - Oliver Berkman

Unfollow Your Passion – Terri Trespicio 

Terri's Website: territrespicio.com/trystudio

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

What can a quiet little boy, a dying tree and a box of lost mittens teach us about standing out in a world of bland and often AI-generated copy?

Quite a lot, actually.

Rachel Allen - copywriter, author + Chief Marketing Officer - joins me to discuss Jacques Goldstein's gorgeous picture book Bertolt. 

We discuss why it's a masterclass in messaging, what grief has to do with your best creative work + why the people who say the least often understand the most.

And a small bonus - the number one piece of copy advice Rachel is handing out this year.

Look for more Classics episodes for more kids book foolishness + the answers to the business questions nobody's asking… but, perhaps should be.

Book discussed in this episode:

Bertolt - Jacques Goldstein

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list