The Biz Book Broadcast

Right now, there's very likely a bag of frozen peas in your freezer + a tin of tomatoes in your cupboard. Oddly, that fact contains an interesting business lesson.

Show regular Ron Tester is back + we're launching a whole new strand - business lessons from cookbooks. Bear with me here, there's lots to learn.

Starting with today's book - the one I can't stop raving about - Samuel Goldsmith's The Frozen Peas Cookbook.

This episode is us thinking aloud - join us as we consider, What is the frozen pea of business? You'll not only discover our first candidate, but hear how our minds actually work. That’s either fascinating or unnerving. 

Look for more in the Cookbooks strand. There's going to be a lot of them.

Books discussed in this episode:

The Frozen Peas Cookbook - Samuel Goldsmith

The Tinned Tomatoes Cookbook - Samuel Goldsmith

Good Eggs - Ed Smith

How to Win Friends and Influence People - Dale Carnegie

The One Minute Manager - Kenneth Blanchard and Spencer Johnson

Who Moved My Cheese? - Spencer Johnson

Seven Habits of Highly Effective People - Stephen R. Covey

Atomic Habits - James Clear

Rich Dad Poor Dad - Robert T. Kiyosaki

Ron's Website: rontestercoaching.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Curious about AI but not sure where to even start? This one's for you.

Kind of.

Marketing strategist Forest Linden is back. I ask him for the gentle beginner's route into AI. He answers with the three AI employees he's built. One writes code. Yikes.

Fear not - fascinating as Forest's system is - I steer us back to the shallow end + we get to the easy starting points - the ones any business can use today.

Look for more episodes in our AI mini series with Forest.

Book discussed in this episode:

The Secret Life of Pronouns - James Pennebaker

Forest's website: claritylab.co

Forest's Threads: threads.com/@forestlinden

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely

Most meetings are a waste of time. We know this. There's a million memes ramming the point home. But - here's a revolutionary idea - what if they were actually... useful?

Communications expert Chris Fenning is back, this time with his new book Effective Meetings - short enough to read in an hour, useful enough you'll want to read it twice.

Chris explains how to tell which meetings shouldn't happen at all + why an agenda won't fix a thing. Plus, I share my trauma over three days of residential training on how to run a meeting. Horrific. Though admittedly quite funny if you didn't have to actually be there.

Look for other episodes in the Author Interview strand.

Books discussed in this episode:

The First Minute - Chris Fenning

Effective Meetings - Chris Fenning

Chris's Website: chrisfenning.com

Chris on Linkedin: linkedin.com/in/chris-fenning

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

If a client says they'll peruse your proposal, will they read every word or only skim? Sadly, it’s hard to tell these days.

Copywriter Rachel Allen of Bolt from the Blue Copywriting is back for part two of our pedants' special, this time on words caught mid-change - dictionary meaning on one side, internet meaning on the other.

We discuss the word that broke Rachel's heart, the therapy terms everyone's borrowing for authority (inaccurately - obv) + the scheduling word that should never appear on a sales page.

Look for more in the Book Huddle strand.

RobWords Episode Mentioned – on YouTube Words we've ruined

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

When are you planning to be happy? After the launch, after the next hire, once the business can run without you? Thought so.

Nataly Kogan is a former tech CEO + author of Happier Now. Written as an antidote to the work-till-you-drop culture that flattened her.

We discuss how burnout has become a badge of belonging in some industries, how an immigrant childhood can create a perfect storm for overwork + the one thing Nataly would change about the book eight years on.

And Nataly gives us two small practices to start today - one of which she initially thought was ridiculous.

Look for more in the Author Interview strand.

Books discussed in this episode:

Happier Now - Nataly Kogan

Nataly’s Website: www.natalykogan.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.