The Profitable Designer Show discusses the philosophy, principles and strategies that unlock a profitable design business that runs itself.
Hosted by Patrick O...
How Tom Declat Build His Web Design Business To Consistent £20K Months
In this episode, I sit down with Tom Declat, a web design agency owner who transformed his business by stepping away from the hourly rate trap and into a scalable, strategic model. Tom shares how he made the mindset shift from being a designer selling websites to an entrepreneur solving business problems—allowing him to consistently generate £20,000 months.
We explore Tom’s journey from agency life to launching his own business, how he learned to reposition his services for higher-value clients, and the systems he put in place to create consistent revenue. Tom opens up about his sales process, the power of positioning and testimonials, and how he built a business that thrives on strategic client relationships rather than one-off design projects.
This episode is packed with powerful insights and actionable advice for designers and agency owners who want to break free from trading time for money, build a sustainable pipeline of high-quality clients, and turn their creative skills into a profitable business. If you’re tired of inconsistent income, struggling to communicate your true value, or wondering how to shift from executional work to a business-focused approach, this conversation is a must-listen.
Ready to level up your business?
Book your free 1-1 consult here: https://www.profitabledesigner.com/schedule/
Follow me on Instagram for daily behind-the-scenes updates: https://www.instagram.com/profitabledesigner
Access my free Profitable Designer resources: https://www.profitabledesigner.com/free
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24:24
How Shane Built A 7-Figure (ARR) UX Design Business In Less Than 2 Years
In this episode, I sit down with Shane Levine, a powerhouse entrepreneur, to dive deep into how he scaled his UX design agency to 7 figures in annual recurring revenue in less than two years. From navigating the early days of agency life to mastering the art of building a personal brand, Shane shares his incredible journey of turning ambition into massive success.
We explore Shane’s mindset shift, how he learned to reverse-engineer his goals into actionable daily steps, and the pivotal role that social media and personal branding played in his rapid growth. Shane opens up about the strategies he used to build a high-performing team that allowed him to scale his business and multiply his value output.
This episode is packed with powerful insights and actionable advice for design entrepreneurs and agency owners who want to level up their business and achieve financial freedom. If you’re struggling with how to balance daily actions with your big-picture goals, or wondering how to leverage social media and build a team that frees you up to focus on what matters, this conversation is a must-listen.
Ready to level up your business? Book your free 1-1 consult here: https://www.profitabledesigner.com/schedule/
Follow me on Instagram for daily behind-the-scenes updates: https://www.instagram.com/profitabledesigner
Access my free Profitable Designer resources: https://www.profitabledesigner.com/free
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56:45
Market Smarter, Not Harder: The Path to Financial Freedom for Creatives With Lloyd Coenen
In this episode, I sit down with Lloyd, a visionary entrepreneur and artist, to uncover the incredible journey of turning creative passions into profitable businesses. From feeling trapped in an unfulfilling 9-to-5 job to discovering the power of paid traffic and organic marketing strategies, Lloyd shares how he built a thriving art business that now helps others achieve the same.
We explore Lloyd’s transformation from accounting to art, how he leveraged his business know-how to bypass traditional art industry gatekeepers, and the mental challenges creatives face when stepping into entrepreneurship. Lloyd breaks down actionable strategies, such as how to create art that resonates with the market, engage audiences for organic growth, and turn connections into loyal customers.
This episode is packed with inspiration and practical advice for designers and artists looking to escape the feast-or-famine cycle and build a business that delivers financial and creative freedom. If you’ve ever felt like your talent isn’t enough or struggled to communicate your value to the market, this conversation is a game-changer.
Ready for your free 1-1 consult? - https://www.profitabledesigner.com/schedule/
Follow me on Instagram for daily behind-the-scenes updates: https://www.instagram.com/profitabledesigner
Access my free Profitable Designer Blueprint mini-training: https://www.profitabledesigner.com/blueprint
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50:42
The 4 Most Impactful Ideas In My Own Design Business Success
Today, we’re diving into four game-changing ideas that have defined my philosophy for building a successful design business. These aren't just strategies—they’re the core principles that shape how I run and grow my business every day. In this episode, I’ll take you through each of these powerful ideas, helping you see beyond tactics and focus on the mindset that fuels true, sustainable success.
We’ll start with the power of deciding to succeed, why most designers remain underpaid, and how to place yourself among the top 1% who break free from the grind. Then, we’ll challenge the common idea of “getting rich slow” and dive into how you can fast-track your goals by reverse-engineering success. You’ll also learn how to position your services in a way that clients are eager to buy—not just the design but the outcomes they value most. Finally, we’ll talk about the actions that separate the top 1% from the rest and why breaking the conventional mold is essential for lasting freedom and profitability in your design business.
Grab a notebook, get ready to take notes, and let’s dive into these essential ideas that could redefine your design business journey.
Ready for your free 1-1 consult? - https://www.profitabledesigner.com/schedule/
Follow me on Instagram for daily behind-the-scenes updates - https://www.instagram.com/profitabledesigner
Link to our free Profitable Designer Blueprint mini-training: https://www.profitabledesigner.com/blueprint
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29:06
How He Sold His Startup to Canon: Lessons for Scaling Your Design Business With Fionn Concannon
Today, we’re diving deep into the entrepreneurial journey of my friend, Fionn Concannon, who successfully scaled and sold his software company to Canon. While he’s not a designer, his story is packed with insights that directly apply to anyone running a design business.
From figuring out how to turn ideas into profitable ventures, to learning the hard way that sales and financial accountability are the true backbone of success, [Guest's Name] shares invaluable lessons about growth, commitment, and the mindset needed to win in any industry. We talk about why it’s so crucial to focus on ROI for clients, how to leverage your MVP as an early sales tool, and the power of pushing through analysis paralysis to reach the next level.
This episode is all about what it takes to build a successful business from the ground up, even when the odds seem stacked against you. So, grab a pen, get ready to take notes, and let’s dive into this incredible conversation with Fionn Concannon.
Want to grow your design business and achieve financial freedom like Joe? Tune in for actionable insights, mindset shifts, and the strategies that have helped him succeed.
Ready for your free 1-1 consult? - https://www.profitabledesigner.com/schedule/
Follow me on Instagram for daily behind-the-scenes updates - https://www.instagram.com/profitabledesigner
Link to our free Profitable Designer Blueprint mini-training: https://www.profitabledesigner.com/blueprint
The Profitable Designer Show discusses the philosophy, principles and strategies that unlock a profitable design business that runs itself.
Hosted by Patrick O'Connell, a seasoned designer and entrepreneur, this show covers everything business, sales, marketing and entrepreneurship.
Subscribe now and join us on the journey!
New Zealand