Advance Copy

Stephanie Oberg and Simon Homes are the life and work partners behind Sono: an independent luxury brand, established in 2004. Having worked at The Row and Lemaire, the couple decided to focus full-time on Sono during Covid. And it worked: things clicked. This is an account of what it takes to build a luxury company independently over more than twenty years, and reach creative freedom and commercial stability. In this episode, we talk about:

1. Longevity, limiting options, keeping investments low

2. Managing wholesale thoughtfully

3. Founder burnout

4. The two sides of social media

5. London studio and store

 

Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre

A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, J. Hannah, Anyone Girl, Moon Lists. 
In Part 1 of this conversation, we’ll learn about:
The role of naivety and isolation on the development of Natasha’s studio
Utilitarian and archival references inspiring her work
Natasha’s approach to craft as a commitment to expressing care
The 1of1 Studio client filter

Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre

Preview of Radical Refinement: a paid workshop on how to define a brand philosophy to see you through a turbulent market reality and beyond. Purchase the full workshop here. 
DESIGNED FOR:
Brand-owners & aspiring brand-owners
Decision-makers in fashion & creative industries
Branding, marketing and copywriting experts
TOPICS:
Why it’s important to set a strong philosophy now
Are your brand values genuine?
Establishing what makes your work unique
Translating your philosophy to sales, communication and visual strategies
 

Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre

A preview of an uncut workshop with the Los Angeles-based designer, Jess Hannah. Recorded in London in May 2024 and joined online by 10 diverse business owners, we discussed Jess's decade of learnings with her brand, J.Hannah, and reflected on mindful growth, de-growth, and “honest capitalism.” Become a paid Apple Subscriber to enjoy the full conversation, Episode 28.
Topics
A decade of opportunities
What lays beneath the numbers
Non-linear financial reality
Off-line marketing
Wholesale post-Covid
Profitability over growth
"Honest capitalism"

Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre

To mark 2024 Melbourne Design Week and the release of Advance Copy’s book, Growing Independent Fashion Brands, the iconic Australian fashion designer Lee Mathews and publisher and creative director Beth Wilkinson, gathered a small group of fashion industry insiders and admirers of the brand for an intimate conversation.
In this characteristically frank reflection, Lee delved into her founding principles, offshore production, the pricing conundrum and so much more. Take a moment to sit down and tune in to this much-needed personal account of an iconic independent brand owner. Enjoy!  

Welcome to Advance Copy:
Consulting Membership
Book
Instagram
Substack
Website
Post-production & editing: Mark Smith
Music & post-production: Emmanuel Corre