WGSN is the world's leading consumer trend forecaster.
In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuse...
Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies.
We explore Gen Beta’s defining traits – from the rise of inclusive postpartum care and innovative infant nutrition, to why some Gen Z parents choose to go offline and the increasing need for safety online. Find out how Gen Beta will be and what this means for brands with Cassandra Napoli, Create Tomorrow’s host, Allyson Rees, WGSN’s Senior Lifestyle Strategist, and Claire Lancaster, WGSN’s Head of Food and Drink.
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27:29
127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens
In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about.
Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers.
Meghan reflects on how Claire’s targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged 9-14) by cocreating campaigns and products alongside them and aligning with their preferences for phygital experiences.
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27:14
126. Forever Young Adult, Day-jamas and Therapeutic Laziness – WGSN’s Top Trends of 2025
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?
Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness.Â
Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with her colleagues, Lisa White, Director of Strategic Forecasting and Creative Direction, and Cassandra Napoli, Head of Marketing and Events at WGSN Insight.
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30:33
125. WGSN’s Colour of the Year 2025: Future Dusk
Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn – perfect for a period of immense change. Listen to find out how this transformative colour is painting our future.
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18:53
124. How WGSN Forecasts the Future
In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance.Â
Joining our host, Cassandra Napoli, are WGSN experts – Lisa White, Content Director of Strategic Forecasting, Ella Hudson, Head of Research, and Martina Rocca, Foresight Lead. Find out how we explore the drivers, innovation, and key emotions set to impact 2027.
WGSN is the world's leading consumer trend forecaster.
In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.
Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
WGSN is an Ascential company.
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