From Craftsy to YouTube: How Christa Watson Built a Thriving Teaching Business
I’ve admired Christa Watson for years, she’s a powerhouse in the quilting world, and I’m so honored that she sat down with me for the newest episode of Creatives on Camera. Throughout our conversation, we go deep into what it really looks like to build a thriving, multi-faceted teaching business. From her early days participating in her local quilt guild to working with Craftsy, designing fabric, and now running a successful YouTube channel, Christa shares how she’s learned by doing – and sometimes doing things totally out of order. We talk about showing up on camera (even when it’s uncomfortable), building residual income from online classes, what works (and doesn’t) in Zoom teaching, and how she’s created a year-long video series based on her own quilting book. Christa’s story is honest, funny, and deeply inspiring (plus proof that you don’t need fancy tech to make a big impact). You don’t want to miss this one!Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
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April Sproule on Building a Heart-Led Teaching Business That Works for Your Life
In this episode, I sit down with mixed media textile artist and teacher April Sproule to talk about her journey from longarm quilting to thriving as an online educator. April’s story is such a powerful reminder that your teaching business doesn’t have to look like anyone else’s to be successful, it only needs to work for you. We chat about how the Global Quilt Connection and the Academy for Virtual Teaching helped her build confidence, develop tech skills, and find her voice on camera. She shares exactly how she balances live Zoom classes with pre-recorded video, what her simple tech setup looks like, and how teaching online has opened doors to global collaboration (without ever leaving her studio!). Whether you're camera-shy, worried about the tech, or just craving more connection as a teacher, this conversation is full of practical encouragement.Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
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Inspiring Creativity On and Off Camera with Jane Clauss
I’m so excited to share this episode of Creatives on Camera today! I got to sit down with the ever-energetic Jane Clauss, a TV host, podcaster, creative maker, and media pro with a passion for inspiring others to create. Jane shares how she blended a lifelong love of making with a 30-year career in television and radio, and how she’s built a joyful business around content creation, brand partnerships, and centering creative collaboration. We talk about everything from her popular series of crashing craft studios to building your own DIY video setup, overcoming imposter syndrome, pitching yourself to brands, and what it really takes to keep going when the creative business journey gets tough. Whether you're dreaming of launching your own creative show or just want to be reminded why your voice matters, Jane’s enthusiasm throughout this conversation will have you feeling ready to hit record with confidence. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
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Behind the Scenes of One of the Largest Online Quilting Communities with Bea Byrne
In this episode, I sit down with Bea Byrne, a quilter, teacher, and the creative force behind the Quilt n Learn online summits and the largest online quilting event, Tour de Fabric. What started as a personal dream to attend a quilting-focused summit became a global event that’s now bringing together over seven thousand quilters and fiber artists every six months. Bea pulls back the curtain on what it really takes to run a successful online summit—from navigating imperfect tech stacks to building an ethical, teacher-centered business model. We talk about accessible education, affiliate marketing pitfalls, inclusive hiring, and how experimenting with new formats (even risky ones!) can unlock both creativity and growth. If you’ve ever thought about creating your own event, teaching online, or reaching a wider audience without compromising your values, then this episode is a must-listen.Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
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Grow Your Quilt Teaching Business with Global Quilt Connection
This episode is specifically for my fellow quilt teachers! I’m sharing the story behind the Global Quilt Connection, a grassroots effort started by myself and Sue Blyweiss that blossomed into one of the most effective platforms for quilt teachers to connect with the people who hire them. Born out of the early days of the pandemic, the Global Quilt Connection has grown into a vital bridge between teaching creatives and quilt guilds across the world. From "Meet the Teacher" Zoom events to our wildly popular All-Star Sampler Platters, I walk you through the tools, resources, and community we’ve built to help you show up with confidence and professionalism whether it is online or in person. If you’re a seasoned instructor or dreaming of becoming one, I hope this episode encourages you to take actionable steps to get your work seen and your classes booked.Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
About Creatives on Camera: Using Video to Teach, Sell and Inspire Online
Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.
Listen to Creatives on Camera: Using Video to Teach, Sell and Inspire Online, 99% Invisible and many other podcasts from around the world with the radio.net app
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