Creatives on Camera: Using Video to Teach, Sell and Inspire Online

If social media has been feeling like a constant pressure… like you’re always behind, always needing to post more, but not really seeing the results you hoped for, you’re not alone. I’ve been feeling that too.

In this episode, I wanted to have a real conversation about a different way to approach content as a creator. Not doing more, not being everywhere, but choosing one platform that actually works with you, not against you. For me, that platform is YouTube. Not because it’s trendy, but because it gives your work a longer life. It lets your content be found when someone actually needs it. It allows you to teach, share, and connect more deeply without constantly chasing the next post. I talk about why YouTube works differently, how to think about creating content based on what people are already searching for, and why you don’t need to show up every day to grow something meaningful.

If you’ve been feeling stretched thin or wondering if there’s a more sustainable way to build your audience, this episode is for you. It might just change how you think about content altogether.

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What happens when a 3D artist from Lucasfilm sells out at Comic-Con and realizes he might have a business?

In this episode, Jackie Huang, founder of Woolbuddy, shares how a handmade toy for his daughter grew into an international needle felting brand sold in museums and online worldwide. We talk about failing faster, breaking the “invisible wall” between buying and doing, scaling from garage production to outsourced fulfillment, and why teaching your craft does not create competition. Jackie’s story is a masterclass in turning creativity into community, product into experience, and failure into fuel. If you are a creative entrepreneur trying to grow beyond trading time for money, this conversation will open your mind.

Learn more about The Academy for Virtual Teaching here.

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What if you don’t have to eliminate fear before you start teaching?

In today’s episode on Creatives on Camera with MJ Kinman, we talk about acting “as if,” pivoting boldly, and choosing joy in your creative business. MJ shares how she left a corporate IT career to build a thriving art practice, how coaching helped her move through imposter syndrome, and why flexibility matters more than perfection, especially when teaching online. We also talk about diversifying income with patterns, books, lectures, and classes, navigating tech fears, and giving yourself permission to evolve. If you’ve ever wondered whether you’re “ready” to teach online, this episode is your reminder that confidence is built through action, not before it.

Learn more about The Academy for Virtual Teaching here.

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In this episode, Lyric Kinard talks with watercolor artist and educator Madhu Srinivasan about what happens when we stop trying to control our creativity. Once driven by perfectionism, Madhu shares how watercolor taught her to slow down, trust the process, and create from a place of presence rather than pressure. This conversation explores how art can become a healing practice, especially for creatives who feel burned out, stuck, or disconnected from joy. Madhu reflects on how letting go transformed not only her painting style but also her sense of self, and how she now helps others rediscover creativity through gentle, playful watercolor.

Learn more about The Academy for Virtual Teaching here.

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In this episode, Lyric Kinard talks with Kelly Feltault, an artist, social scientist, and certified therapeutic arts facilitator, about building a creative business that honors the realities of chronic illness rather than pushing against them. Kelly shares how living with Mast Cell Activation Syndrome and sarcoidosis reshaped her identity, her relationship with art, and ultimately the way she teaches. She explains why most online courses are inaccessible to people with fluctuating energy, and how she designed Crooked Path Studios as a community-first, “spoon-friendly” creative space focused on presence, nervous system regulation, and connection, not productivity.

This conversation explores art as a tool for emotional processing, identity rebuilding, and social connection, as well as practical decisions around simple tech, community platforms like Substack, and sustainable online teaching for both creators and students.

Learn more about The Academy for Virtual Teaching here.

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>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!