What to Do When It’s Hard: How Your “Why” & Values Can Keep You Going
Let’s be honest, building a creative business isn’t always easy. There are days when the tech breaks, the sign-ups don’t come, or you just feel tired and overwhelmed. I’ve been there too.In this episode, I talk about what keeps us going when it feels hard, the deeper why behind what we do, and how reconnecting with your core values can help you find steadiness again. I’ll walk you through simple, practical ways to stay grounded: writing down your values and keeping them visible, breaking big goals into small, doable steps, tracking your wins, and leaning on your community when you need it most. This is your reminder that struggle doesn’t mean failure. It means you’re doing work that matters. And the people who succeed in creative business? They’re simply the ones who don’t give up.Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
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How Anne Fjeld Built a Knitting Business That Changes Lives
If you’ve ever wondered how to turn your craft into a sustainable business without losing your soul, this conversation is for you. I sat down with Anne Fjeld, a Norwegian knitting designer who transformed burnout and struggle into a thriving teaching business rooted in tradition, culture, and community. Anne shares how she found her “niche inside a niche” by focusing on Norwegian colorwork knitting for North American audiences, why letting her students speak created her most successful launch, and how charging for transformation (not just tools) opened new doors. This episode is a reminder that when you lean into your passion, trust the process, and center your community, your craft can become so much more than patterns; it can change lives.Learn more about The Academy for Virtual Teaching here.Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
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Sarah Hurley on Turning Creativity into a Superpower
When I think about what it really takes to grow a creative business, the story of Sarah Hurley always comes to mind. Sarah started her brand with just £40 and a dream, and within five years, built it into a multi-million-dollar company with licensing, retail, and global partnerships. But her path wasn’t all smooth; she faced burnout, realigned, and rebuilt her business to focus on what truly mattered.In this episode, Sarah shares the lessons she’s learned about saying no to distractions, using creativity as a superpower in business, and creating a roadmap that fits you (not someone else’s template). We also talk about building systems that align with your goals, the importance of resilience, and why you don’t need anyone’s permission to succeed. If you’ve ever felt overwhelmed, unfocused, or unsure whether you’re “business-minded” enough, Sarah’s story will inspire you to trust your instincts, focus your energy, and build a creative business on your own terms.*Heads up there’s no full video version of this episode due to technical problems, but the full audio is still available for listening and you can check out clips from the show on Instagram, Facebook, and YouTube.Learn more about The Academy for Virtual Teaching here.Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
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Maria Coryell-Martin on Building Art Toolkit and a Sustainable Creative Business
When I first met Maria Coryell-Martin, I was struck by her adventurous spirit; she’s an expeditionary artist who has sketched walruses in Greenland, penguins in Antarctica, and built a business that now reaches creatives worldwide.In this episode of Creatives on Camera, I talk with Maria about how she turned necessity into invention, creating her first pocket watercolor palette while crawling through the sand to sketch wildlife, and how that small idea grew into Art Toolkit, a thriving business with e-commerce, a retail shop, online courses, and a global creative community. Maria shares what it really looks like to build a business step by step: starting with simple tools like Zoom and Shopify, adding layers only when needed, and focusing on practice over perfection. We also talk about using video to connect and build trust, the power of persistence, and why she believes art is a tool, not a talent. If you’ve ever felt like you don’t have the perfect tech, the perfect setup, or enough time to get started, this conversation will remind you that starting small is enough. You can grow from there.Learn more about The Academy for Virtual Teaching here.Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
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Marketing Without Overwhelm: Amberleigh Adoff’s Approach for Creatives
Marketing often feels like the most challenging part of running a creative business, but it doesn’t have to. In this episode, Lyric Kinard talks with Amberleigh Adoff, a former art educator turned surface pattern designer, social media manager, and creative mentor. Amberleigh shares her journey from teaching to building a thriving creative business and offers practical, stress-reducing strategies for marketing. From working backward to plan your launches, to repurposing content instead of reinventing the wheel, to focusing on engagement over perfection, Amberleigh helps us see that sustainable marketing is less about hustle and more about structure, clarity, and connection.Whether you’re an educator launching your first online course or a maker looking to grow your visibility, this conversation will give you the confidence to market with ease and create a business that actually supports your creativity.Learn more about The Academy for Virtual Teaching here.Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!
About Creatives on Camera: Using Video to Teach, Sell and Inspire Online
Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.
Listen to Creatives on Camera: Using Video to Teach, Sell and Inspire Online, The Moth and many other podcasts from around the world with the radio.net app
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