This podcast introduces Answer Engine Optimization (AEO) as a critical digital strategy for the age of AI-driven search. It explains that unlike traditional SEO focusing on broad keyword ranking, AEO aims to position content to provide direct answers to user queries through platforms like Google SGE, Microsoft Copilot, and AI chatbots. The podcast outlines key strategies for implementing AEO, including optimising content for voice search, using structured data markup, and creating comprehensive FAQ pages, emphasizing that this approach enhances online visibility, user engagement, and organic traffic by establishing brand authority in the evolving search landscape.Topics Covered:Whats is Answer Engine Optimization?Why is AEO becoming increasingly important?How AEO differs from traditional SEO - Future of SEO is AEOTypes of Answer EnginesThe Functioning of Answer Engines – How do you optimize for Answer Engines?Benefits of AEO for businesses
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19:19
Vibe Marketing - For Dummies
This podcast discusses Vibe Marketing, a modern approach that leverages AI tools and automation to significantly enhance marketing efficiency and effectiveness. It explains that vibe marketing allows a small team, or even a single marketer, to perform complex tasks like rapid ad testing, multi-channel campaign deployment, and data analysis, which traditionally required numerous specialists. The podcast contrasts vibe marketing with traditional methods, highlighting its speed and emphasis on AI handling execution while humans focus on strategy and brand voice. Several examples of brands successfully using vibe marketing are provided, alongside actionable steps and specific AI tools to help businesses implement this approach. Ultimately, the source posits that vibe marketing is a crucial evolution in the industry, offering cost savings, increased output, and a stronger focus on building authentic brand connections.Topics Covered:Vibe Marketing for DummiesMarket ForecastVibe Coding vs. Vibe MarketingAARRR Pirate Funnel Examples Of Vibe Marketing – Use Cases from BrandsHow Can Your Business Implement Vibe Marketing? Various AI Tools for Vibe Marketing Future of Vibe Marketing
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21:51
AI Agents – For Dummies
AI agents are software tools that act autonomously to perform tasks, leveraging AI models, particularly large language models, to understand language and interact with systems. These agents can automate workflows, augment individual productivity, and even form complex, collaborative systems within organisations. Recent advancements have enabled agents to move beyond knowledge retrieval to action-oriented capabilities, leading to their potential widespread adoption across various industries. The podcast covers different types of AI agents, their operational processes, and their relationship with LLMs, further exploring their potential to drive business growth by reimagining processes and modernising infrastructure. Organisations face hurdles in adoption, including building trust, managing change, and ensuring data protection, while their tech architectures will likely evolve towards multiagent models. Ultimately, the implementation of AI agents requires strategic planning in technology, talent, and operating models to unlock their transformative potential.Topics covered:What are AI Agents and how do they work?How can they impact business performance and growth, with real examplesHurdles faced in adopting AI AgentsHow organizations can implement AI Agents
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18:01
Vibe Marketing: What, Why, How, Steps, Use Cases and The Future
The Global Marketing Technology market, valued at $250 billion in 2024 is projected to experience substantial growth, with a compound annual rate of 12% anticipated through 2030. This growth is primarily driven by the increasing adoption of artificial intelligence (AI). (Statista) AI has the potential to automate up to 30% of marketing tasks by 2025. (McKinsey)What vibe marketing adds is a framework to harness this automation not just for efficiency, but for exponential growth.Vibe marketing is a significant evolution in marketing, driven by artificial intelligence and accessible automation, promising faster campaign cycles and greater efficiency. This new approach empowers marketers to achieve exponential growth by automating repetitive tasks and enabling rapid, large-scale testing. The podcast contrast traditional, siloed marketing teams with the agility offered by vibe marketing, where a single marketer can leverage AI tools to manage complex campaigns. Real-world examples illustrate its application, and the text suggests that embracing vibe marketingoffers a crucial competitive advantage in the rapidly evolving digital landscape.Topics covered:Vibe Marketing: AI Reshaping The $250 Billion Marketing Technology IndustryPillars of Vibe MarketingWhat is Vibe Coding and Vibe Marketing?Vibe Marketing vs. Digital MarketingHow to implement Vibe Marketing - Step by Step -> AARRR FrameworkBenefits of Vibe MarketingUse Cases - real world examples of Coca-Cola, Heinz and SpotifyFuture - Where Vibe Marketing are heading?
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25:18
Agentic AI: Transforming Healthcare Industry
Agentic AI, a form of artificial intelligence capable of autonomous action and decision-making, is poised to significantly reshape the healthcare industry. This podcast highlights how Agentic AI can enhance diagnostic accuracy, personalise treatment plans, and streamline administrative tasks, ultimately leading to improved patient outcomes and reduced costs. Furthermore, it discusses the potential of agentic AI to accelerate drug discovery and improve access to healthcare, particularly in underserved areas. The podcast also addresses crucial challenges for successful implementation, such as data quality and the need for strategic integration, offering solutions like centralised governance and a focus on measurable value.
About Agentic AI, Digital, MarTech, Data and CX Transformation
Nishith Srivastava is a business/digital transformation consulting & marketing strategy business leader with two decades of global experience in transformation consulting and omni-channel marketing solutions across South East Asia, Europe and India.
Nish leads the Experience Design Services (BORN XDS) business domain of Tech Mahindra in Continental Europe. His expertise lies in crafting and implementing innovative solutions to enhance omni-channel consumer experiences, drive eCommerce growth, harness data and analytics, and leverage emerging technologies such as generative AI and MarTech.
New Zealand