Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms

What if you could skip the job application—and still land the client? That’s exactly what JoAnne Hopkins did when she spotted a job post on Indeed, did a little sleuthing, and cold-pitched the founder directly. The result? A $7,800 freelance project doing what she loves most: tech design. In this episode, JoAnne shares how she turned burnout from running her own brand into clarity, confidence, and a booked-out freelance business she actually enjoys. If you’ve ever questioned your niche, your path, or your pricing—this episode will give you real talk, real strategy, and a whole lot of permission to do things your own way.
Resources:
266: From Self-Doubt and a Factory Job to Freelance Biz Owner: Caroline’s One-Year Transformation
About JoAnne:
JoAnne is an apparel technical design leader with over a decade of experience specializing in men’s swim and surf, as well as women’s swim, surf, activewear, resort, and lifestyle apparel. She has collaborated with both established brands and start-ups to bring exceptional products to market, with a strong focus on achieving the perfect fit.

Connect with JoAnne:
Email her at [email protected] 
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What if you could freelance *and* keep your full-time fashion job—without getting burned out, breaking any rules, or making your boss mad? That’s exactly what Mia Vasquez has figured out. As a seasoned tech designer in the workwear industry, she’s also built a sustainable freelance business on the side—and she does it all with full transparency and zero burnout. In this episode, Mia shares how she sets client boundaries, juggles the workload, and navigates the tricky topic of non-compete conflicts. If you’ve ever wondered, “Can I really freelance while working full-time?”—this episode will show you how it’s done.
About Mia:
Mia Vasquez is a Technical Designer specializing in workwear, with extensive experience in plus-size fitting and garment development. She currently works in the corporate fashion industry while also supporting independent clients in building their personal clothing lines. Mia is passionate about creating well-constructed, inclusive designs that combine function with exceptional fit.

Connect with Mia:
Email her at [email protected] 
Connect on LinkedIn  

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Imagine getting laid off—and 18 months later, you’re making more than your old job and booked solid into next year. That’s exactly what happened to today’s guest, Bre Simpson. After a series of life-shaking events, Bre decided she was never going to depend on corporate again. In this episode, she shares how she rebuilt from zero to a thriving freelance business, the scrappy steps that landed her first $250 project, and the systems that now bring her 5‑figure clients. Her story is proof that even when everything falls apart, you can rebuild something even stronger.
About Bre:
Bre Simpson is a freelance performance and activewear designer who helps new brands launch smarter, not harder. With over a decade of experience at powerhouse companies like Lululemon and Aritzia, she brings deep industry expertise to emerging and small-scale apparel brands. Bre specializes in bridging the gap between creative vision and production reality—offering corporate-level execution without the in-house overhead.

Connect with Bre:
Visit her website
Email her at [email protected]
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🎟️ Register for my training on February 5th: Booked & Profitable — my brand-new live training for experienced freelancers
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Ever wondered how long it really takes to quit your job and go full-time as a freelance fashion designer? For Candice Stokes, it was less than a year. She went from working as an embroidery tech to earning *more* money on her own—working with dream clients and building a business that aligns with her values. In this episode, she shares exactly how she did it, from leveraging Instagram to streamlining her workflow, and what she’s learned since walking away from her 9-to-5.
Resources:
250: The $6K Freelancer: How She Replaced Her Salary in 30 Days
About Candice:
Candice Stokes is a technical fashion designer who transforms creative ideas into expertly crafted garments, thanks to her hands-on skills and years of sewing experience. She’s passionate about how clothes tell stories—both cultural and personal—and loves geeking out over why fabric matters as much as fit. Whether she’s sketching, sewing, or decoding a tricky pattern, Candice brings humor and heart to her work (and plenty of coffee).

Connect with Caroline:
Visit her website
Email her at [email protected]
Follow on Instagram 
Connect on LinkedIn 

🎟️ Register for my training on February 5th: Booked & Profitable — my brand-new live training for experienced freelancers
Sign up at www.sewheidi.com/live

Imagine being so booked out as a freelancer that you can’t take on a single new client—so you start building a team. That’s where Louise Ryan found herself. In this episode, she shares how she went from solo footwear designer to scaling toward a full-blown agency. We talk about the mindset shifts, growing pains, and strategic moves that helped her evolve beyond a one-woman show. If you’re feeling maxed out and wondering what’s next, Louise’s story is the blueprint you’ve been looking for.
Resources:
209: From £4k to £12k A Month: How this Freelance Footwear Trend Consultant Did it!
About Louise:
Louise is an exceptional creative thinker, designer, and trend forecaster who is passionate about the footwear industry. Her drive to stay up-to-date with the latest innovations and fully comprehend the entire process of footwear design and development is truly inspiring. By collaborating with global trend agencies, brands, and factories, she can provide valuable insights that will shape the future of this dynamic industry. future of this dynamic industry.

Connect with Caroline:
Email her at [email protected]
Follow on Instagram 
Connect on LinkedIn

🎟️ Register for my training on February 5th: Booked & Profitable — my brand-new live training for experienced freelancers
Sign up at www.sewheidi.com/live