Giggs Podcast

Rachel Deeb got fired from a cubicle job three months after moving to Nashville, sat in her closet crying, and called her dad for help with the car she'd just bought. That was the beginning.
Ten years later, she's the Media Director for The Lumineers — managing a global team of photographers and videographers across a two-year stadium tour cycle — Nashville Scene's Best Photographer three years in a row, and the founder of ELEKTRIK Haus Creative, a matchmaking agency connecting the music industry with visual creatives worldwide. 
Along the way she's toured with Maren Morris and Carly Pearce, painted Carrie Underwood's Vegas residency jacket on a beer pong table in three days, and built a custom art line — Elektrik Denim — that started with one birthday jacket and turned into guitars, railings, and boots for Megan Maroney and Kelsea Ballerini.
This episode covers the whole arc: the abandoned warehouse she broke into at night to paint her first mural, the Warner Music call she said yes to before she knew what BTS meant, the email she drafted to quit The Lumineers from Germany and decided not to send, and the agency she built because she kept meeting people who needed what she'd spent ten years learning the hard way.
Also in this episode: why she won't take coffee meetings, what it actually looks like to be a touring photographer at a stadium show, and why "say yes to everything, lower your ego, and don't expect anything from anybody" is the whole career advice.
What you'll learn:
What it actually takes to go from freelance photographer to media director within the same band
Why the touring photographer has one of the loneliest roles in a camp — and how to navigate it
What Rachel looks for when she's matching creatives to tours through ELEKTRIK Haus
Why she thinks coffee meetings are the wrong way to get into someone's world — and what works instead
How to ask for more within a camp once you've built trust
What burnout looks like for a touring creative — and how to know when you actually need to stop
Sponsor:
MOC is looking for new volunteers to help share the joys of live music. Volunteer Guides are the friendly faces who host the programs as volunteer musicians perform hopeful songs to put a smile on the faces of hospital patients, families, and caregivers. To learn more about becoming a Musicians On Call volunteer, visit https://www.musiciansoncall.org.
Rachel Deeb bio:
Rachel Deeb (RKDEEB) is a Southern California-born, Nashville-based photographer, creative director, muralist, and founder of ELEKTRIK Haus Creative. She holds a BA in Advertising and Graphic Design from the University of Alabama and has spent ten years building a full-time freelance career across lifestyle, music, fashion, fitness, and concert photography. Her work has been featured in Billboard, Rolling Stone, People, E!, Pollstar, Music Row, Nashville Scene, and more.
She has been voted Nashville Scene's Best Photographer three consecutive years (2018, 2019, 2020), was named to Nashville's 30 Under 30 in 2022, and currently serves as Media Director for The Lumineers, where she manages a global team of photographers and videographers across a two-year stadium tour cycle. Her past touring credits include Maren Morris, Carly Pearce, and a roster of country and independent artists. In addition to her touring work, Rachel has created murals and original artwork in locations throughout Nashville, and has painted custom pieces for artists including Carrie Underwood, Megan Maroney, and Ashley Cooke.
ELEKTRIK Haus Creative, her creative matchmaking agency, connects the music industry with photographers, videographers, designers, and visual artists worldwide — bridging the gap between industry professionals and the creatives who bring their visions to life.
Find your next Gigg and join the #1 community for the live events industry: https://www.giggs.live/

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Host: Nikki Sanz

Two artist managers from Neon Coast — one who came up through the road with Kane Brown, one who came up through finance, record labels, and social media — and both will tell you the same thing: you just have to figure it out.
Nikki Boon has been with Kane Brown since before his first show — a 750-cap club in Darlington, South Carolina that sold out in 30 minutes, then again in 8 minutes the following night. She's been with him from van and RV to his own bar on Broadway. She also manages alt-pop band Nightly, who she recently took to Tokyo, Osaka, and Manila on a two-week run that sold out in two days — proving to everyone who said the numbers didn't add up that the fans were real.
Tyler Corrado came from accounting, then record label marketing — working on number one hits for Lainey Wilson, Jason Aldean, and Jelly Roll at BBR Music Group/BMG Nashville — before stepping into artist management. He manages Restless Road, stepped in as tour manager for Ella Langley right as "You Look Like You Love Me" was breaking, and has spent the last year building the UK market for one of his artists from pub shows to festival main stages to supporting Jon Pardi.
What you'll learn:
Why touring experience is the single biggest advantage in artist management
The Kane Brown origin story: Darlington, SC to two-times diamond certified artist
How to manage a major label artist and an independent one simultaneously — without either feeling it
The real difference between managing on a major and managing indie
How to chase a market that's raising its hand — Asia, the UK, wherever the fans are
Why a lull in your artist's career is not a red flag
What "you just have to figure it out" actually looks like in practice
Sponsor:
MOC is looking for new volunteers to help share the joys of live music. Volunteer Guides are the friendly faces who host the programs as volunteer musicians perform hopeful songs to put a smile on the faces of hospital patients, families, and caregivers. To learn more about becoming a Musicians On Call volunteer, visit https://www.musiciansoncall.org.
Nikki Boon Bio:
Nikki Boon is an artist manager at Neon Coast in Nashville. She's been part of Kane Brown's team since 2015, starting as his tour manager and helping grow him into a two-times diamond certified artist with 17 billion streams, 12 Billboard number ones, and the first Black solo artist to headline Fenway Park. She also manages indie pop band Nightly — signing them in 2021 and helping grow their TikTok following by 6,000 percent — and has taken them to Lollapalooza, Super Bowl Music Fest, and sold-out shows across Asia. She's also helped secure sync placements for the band on the Twisters soundtrack and Fast X.
Tyler Corrado Bio:
Tyler Corrado is an artist manager at Neon Coast in Nashville, where he manages Restless Road — who recently sold out their Europe and UK headline tour. Before Neon Coast, he led social media and fan engagement at BBR Music Group/BMG Nashville on number one hits for Lainey Wilson, Jason Aldean, and Jelly Roll, and stepped in as tour manager for Ella Langley right as "You Look Like You Love Me" was breaking. He also previously managed Niko Moon, whose single "GOOD TIME" hit number one on both Billboard Country charts.
Learn more at: https://neon-coast.com/ 
Find your next Gigg and join the #1 community for the live events industry: https://www.giggs.live/

Stay up to date:
Instagram: https://www.instagram.com/giggs.live
Youtube: https://youtube.com/@giggs-live
LinkedIn: https://www.linkedin.com/company/giggs-llc/
TikTok: https://www.tiktok.com/@giggs.live

Host: Nikki Sanz

The Rock-It Company has been the logistics engine behind the world's largest music tours for 47 years. Every stage you've ever stood in front of — odds are, they got it there. This summer, they're doing that and something else: serving as the official logistics partner for the FIFA World Cup 2026, the largest sporting event in world history, spanning three countries, 16 host cities, and 104 matches.
Giggs traveled to Los Angeles for an inside look at the people and systems making both happen at the same time.
What you'll learn:
What the control tower really means — and why 16 cities require a system, not just people
Why anyone can move cargo in ideal conditions — and what makes Rock-It different when they're not
How music touring expertise translates directly to the World Cup
What it looks like to run the world's biggest tours and the world's biggest sporting event simultaneously
Why "failure is not an option" is the operating principle behind every decision this team makes
The stories behind the motto: Manila customs prayers, a 747 emergency in Hawaii, Metallica in Antarctica
Learn more about Rock-It at https://rockitcompany.com/
Featured Voices:
Alex Becker — Senior Operations Manager, Worldwide Events
Alex Becker has spent 13 years at The Rock-It Company, working across compliance, music touring, and sports operations before rising to Senior Operations Manager for Worldwide Events. He's been inside the FIFA World Cup 2026 operation since day one and leads the Control Tower team — the system responsible for keeping 16 host cities, three countries, and a continent-wide web of shipments synchronized in real time.
Justin Carbone — EVP, Live Touring
Justin Carbone is the EVP of Live Touring at The Rock-It Company, where he's led the company's music touring business through some of the biggest years in the industry's history — including a 2026 Parnelli Award for Freight Forwarding Company of the Year. If your favorite artist has toured the world in the last six decades, there's a good chance Rock-It's team moved the gear that made it happen. He marks 20 years with the company this year.
Nancy Alvarado — Director, Live Events Special Projects Management
Nancy Alvarado is a 15-plus year veteran of live event logistics, operations, and project management — a CAPM-certified pro who has spent her career navigating high-pressure, high-stakes environments. She started at The Rock-It Company in 2008 as an entry-level operator, built her own book of business, spent time in Fortune 500 corporate events, and came back. She now works alongside Justin Carbone building the Next Gen program to develop emerging artists and the next generation of agents.
Stew Heathcote — President of Live Events
Stew Heathcote is the President of Live Events at The Rock-It Company, overseeing music, experiential, film, and television across Rock-It's entire family of brands. He came to Rock-It after two decades at AEG Presents, where he led global partnerships and helped launch the marketing campaign behind Taylor Swift's 1989 World Tour — including an Emmy-winning interactive experience. Billboard named him a Brand Power Player multiple times. Before that, he led marketing at the San Francisco 49ers.
Find your next Gigg and join the #1 community for the live events industry: https://www.giggs.live/

Stay up to date:
Instagram: https://www.instagram.com/giggs.live
Youtube: https://youtube.com/@giggs-live
LinkedIn: https://www.linkedin.com/company/giggs-llc/
TikTok: https://www.tiktok.com/@giggs.live

Host: Nikki Sanz

For the 20th annual CMA Touring Awards, Giggs went backstage at The Pinnacle in Nashville and talked to over 20 winners, nominees, and industry leaders across one night.
We open with outgoing CMA CEO Sarah Trahern — her 13th and final Touring Awards — and SVP of Industry Relations Tiffany Kerns, on peer recognition, what this event means to the touring community, and what they're building for the next generation.
Winners featured in this episode:
Meg Miller — Tour Manager of the Year | Lainey Wilson
Allison Noah — Stage Manager of the Year | Carly Pearce / Lainey Wilson
Ryan Dell — Front of House Engineer of the Year | Lainey Wilson
Curt Armstead — Monitor Engineer of the Year | Lainey Wilson
Caleb Garrett — Coach/Truck Driver of the Year | Luke Bryan 
Kerri Edwards — Manager of the Year | KP Entertainment (Luke Bryan, Cole Swindell)
Zac Coren — Lighting Director of the Year | Morgan Wallen
Jen Conger — Business Manager of the Year | FBM
Olivia Hanceri — Publicist of the Year | OH Creative
Catherine Powell — Videographer/Photographer of the Year | Kelsea Ballerini
Robert Bull — Support Services Company of the Year | Clair Global
Trent Allison & Mike DuCharme — Venue of the Year | The Pinnacle, Nashville
Diana "Lemonade" McBride — Unsung Hero of the Year | Grand Ole Opry
Also on the red carpet: Chris King, Sam "Sambo" Coats & William Coats (Eric Church), Chris Daniels (Luke Bryan), Brad Baisley (Blake Shelton), Josh Phillips (Hardy), Troy "Tracker" Johnson (Track Management), Evan Sander (ASCOT Travel Services), Aslan Freeman (Lainey Wilson), Megan Truesdell (Chris Stapleton), Margie (Chris Stapleton), Brittany Hitch (Bridgestone Arena), Dane & Lolo Kinser (Post Malone/Kane Brown).
What you'll learn:
Why Caleb Garrett bought Luke Bryan's CD before signing on — and what 17 years of believing in your artist looks like
What Kerri Edwards means when she says it was scarier not to take the leap
Why Allison Noah says stage management is a service role
How Meg Miller went from driving Lainey's van to Tour Manager of the Year twice
What managing 23 mixes at Stagecoach taught Curt Armstead about staying calm
Why Diana "Lemonade" McBride calls herself "whatever needs to be done" — and why that became an award
What outgoing CMA CEO Sarah Trahern wants the next generation to stop doing to themselves
Sponsor: MOC is looking for new volunteers to help share the joys of live music. Volunteer Guides are the friendly faces who host the programs as volunteer musicians perform hopeful songs to put a smile on the faces of hospital patients, families, and caregivers. To learn more about becoming a Musicians On Call volunteer, visit https://www.musiciansoncall.org.
Find your next Gigg and join the #1 community for the live events industry: https://www.giggs.live/

Stay up to date:
Instagram: https://www.instagram.com/giggs.live
Youtube: https://youtube.com/@giggs-live
LinkedIn: https://www.linkedin.com/company/giggs-llc/
TikTok: https://www.tiktok.com/@giggs.live

Host: Nikki Sanz

Alex McNamara is a technical director, welder, rigger, and Yale School of Drama graduate who installed the turntable for the original Hamilton production, led 600 workers on a $300 million Soundstorm build in Saudi Arabia, and built her career one job site at a time as one of the only women in the room. She's also the founder of Built Pretty — which she started a year ago on a forklift at an LA art fair and has since grown to 350k+ followers.
This episode covers the tools she keeps on her belt at every festival (including the Klein 11-in-1 and a tape measure trick most people don't know), the recovery story that led her to the trades, what it actually looks like to be a woman in carpentry and rigging, and why she left Juilliard and a one-bedroom on the Upper West Side to go back to freelance.
What you'll learn:
The tools worth having on your belt at any live event or job site
How recovery led Alex to the trades — and why working with her hands changed everything
What Hamilton taught her about building simple, effective sets
How she led 600 workers in Saudi Arabia on the $300M Soundstorm build — and learned construction Arabic to do it
The honest reality of being a woman in carpentry and rigging
How a forklift video turned into a 350k-person audience in under a year
Why the trades are dying in America — and what Built Pretty is doing about it
Built Pretty on Instagram: https://www.instagram.com/built.pretty/ 
Alex's full tool list: https://www.amazon.com/shop/influencer-81ff6575
Sponsor:
MOC is looking for new volunteers to help share the joys of live music. Volunteer Guides are the friendly faces who host the programs as volunteer musicians perform hopeful songs to put a smile on the faces of hospital patients, families, and caregivers. To learn more about becoming a Musicians On Call volunteer, visit https://www.musiciansoncall.org.
Alex McNamara bio:
Alex McNamara is a technical director, welder, rigger, and construction educator based in Nashville, Tennessee. She is a Yale School of Drama graduate and has worked across Broadway, large-scale music festivals, and live entertainment builds around the world.
She is also the founder of Built Pretty, where she teaches the language of the trades through construction storytelling, tool history, and jobsite education to a growing audience across social media.
Find your next Gigg and join the #1 community for the live events industry: https://www.giggs.live/

Stay up to date:
Instagram: https://www.instagram.com/giggs.live
Youtube: https://youtube.com/@giggs-live
LinkedIn: https://www.linkedin.com/company/giggs-llc/
TikTok: https://www.tiktok.com/@giggs.live

Host: Nikki Sanz