Glow Journal

• Eleanor Pendleton | Founder of Haléau

  In episode 148 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Haléau Beauty, Eleanor Pendleton.Eleanor Pendleton knows beauty. She was the youngest Beauty Editor in Australia, taking the title at FAMOUS magazine when she was only 20 years old and has spent the better part of the last two decades in beauty publishing, largely at the helm of her own publication, Gritty Pretty. Eleanor is an unbelievable example of a journalist who has been able to not just adapt to but embrace the changing face of the media landscape of whatever we’re calling it, and to this day I really think nobody navigated that change better than Eleanor and her Gritty Pretty team- it was the gloss and the production value of a magazine, but it was digital and, most importantly, it was honest. That in mind, there are very few people I’d trust more than Eleanor to create their own beauty line. Haléau Beauty, a skin-first, Australian made cosmetics line, launches today, October 1st, and Eleanor so kindly gave me the exclusive. This is a brand that harnesses, quite literally, two decades worth of insider beauty knowledge and places it in our hands. In this conversation, Eleanor shares how she convinced advertisers to buy into Gritty Pretty when she had no product to show them, her advice for anyone wanting to break into the beauty media landscape in 2025, and why she’s chosen to document the entire Haléau launch process via Substack. Read more at glowjournal.comFollow Haléau on Instagram @haleaubeautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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• Georgie Gilbert & Camille Peressini | Founders of SOMA & Bronte

  Former Mecca execs Georgie Gilbert and Camille Peressini had access to just about every luxury body care brand on the market. They’re also both mums- realistically, are you buying and using a high end body wash in the shower with your husband and kids? No, you’re doing a supermarket run and picking up something there. Both Georgie and Camille knew, however, that the supermarket body care offering was uninspiring. The products didn’t look or feel luxe, the scents were generic, and it felt like the accessible options weren’t formulated or designed with beauty consumers in mind. Enter, SOMA. If the gap itself wasn’t compelling enough, consider that Georgie and Camille were given a 10 week launch timeline from Woolworths. That’s 10 weeks to strategise, formulate, package and market an entirely new brand, all while keeping that accessible price point in mind, and have it on the shelves of over 1000 Woolies stores nationwide in less than three months. In this conversation, Georgie and Camille share how they’re going about converting habitual supermarket shoppers who’ve been buying the same body wash for decades, the intricacies of creating body care packaging that’s fully and easily recyclable, and what happens when your product accidentally goes viral on TikTok before you’ve officially launched. Read more at glowjournal.comFollow Bronte Body Care on Instagram @brontebodycareFollow SOMA on Instagram @somapersonalcareStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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• Lucy Vincent | Founder of sans [ceuticals]

  In episode 146 of the Glow Journal podcast, host Gemma Dimond talks to the founder of sans [ceuticals], Lucy Vincent. We’re increasingly seeing brands bring new sustainability initiatives to the table, but the reality is that the most sustainable thing you can do is to stop producing more things. Now that’s never going to happen, is it, so the challenge here is for beauty brands to figure out how we as consumers can still experience beauty in the way we want, without compromise, but with as minimal a footprint as is possible. I use the word “challenge” but that doesn’t feel like it has anywhere near enough gravitas when talking about what Lucy Vincent has achieved at sans [ceuticals]. She founded the brand in around 2007 and has always been very much ahead of the curve, across formulation, design, and sustainability, but this week has seen the launch of Perpetual- a completely waterless haircare range, housed in canisters that are designed to be held onto forever that have been crafted from waste to take existing plastic out of circulation, with refill cartons made from discarded sugarcane leaves that can be returned to the earth via compost when you’re done. In seven years of this podcast, I’m not sure that I’ve ever spoken to someone who has considered every single step of the supply chain so thoroughly. In this conversation, Lucy shares the importance of knowing how to do a number of roles within your business, why every day presents an opportunity for learning, and why your “recyclable” beauty products may not be all they appear to be. Read more at glowjournal.comFollow sans [ceuticals] on Instagram @sansceuticalsStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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• Rachael Wilde | Founder of Bouf Haircare

  In episode 145 of the Glow Journal podcast, host Gemma Dimond talks once again to Rachael Wilde- the founder of both Bouf Haircare and tbh Skincare. Rach has been on the show before, back in April 2022, to talk about tbh, but this is the first time a founder has joined me for a second time to talk about an entirely new brand. I wanted to talk predominantly about Bouf today, so if you do want to hear about the tbh launch and Rach’s story as a founder, you can find that episode back in season 4.That said, we did have over three years of tbh catch up to do and, in Rach’s words, the last 3 years have really been where everything has happened- the brand launched into over 400 Priceline stores in March 2023 and Coles later that year, merged with Boost Lab the following month to create parent company York St Brands, and rebranded earlier this year ahead of global expansion. Bouf, Rachael’s newest venture and the third brand within the York St stable, was developed in a similar manner to tbh- Rachael was presented with patented hair growth tech called the FGF5 protein, she looked at the clinical, tried it herself over several months, and upon seeing results, decided to take that tech to market in the form of a shampoo, conditioner, leave in treatment, hair growth tonic and a digestible hair growth supplement. In this conversation, Rachael shares the reason behind that now infamous Bouf launch campaign that saw brand ambassador Indy Clinton wearing a wig, the detail behind 2023’s York St Brands merger and tbh skincare’s subsequent growth, and how she and her team survived an internet hate campaign that, quite literally, captured the attention of the world. Read more at glowjournal.comFollow Bouf on Instagram @boufhaircareStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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• Felicity Evans | Founder of Imbibe

  In episode 144 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Imbibe, Felicity Evans. Felicity’s founder story is really different to my usual guests in that she never really set out to create a “brand.” I thought this was a wonderful opportunity to show you how many different shapes the startup journey, so to speak, can take.The short version- Felicity wanted to overhaul her health, so she started making probiotic drinks in her kitchen. Her friends and family saw a change in her skin, her hair, her energy, and her health, so she started making up batches for them. Word spread, local retailers started asking if they could stock her products, and over a decade on Imbibe is a fully fledged beauty and wellness brand with SKUs spanning ingestible and topical skincare.There’s a lot you can take from this, but what I find the most interesting is the finding-the-right-manufacturer piece- if you set out specifically with the goal of becoming a “brand founder,” hearing the word “no” time and time again (a startup inevitability) would be really disheartening. In Felicity’s case, she didn’t necessarily want to start a brand, so hearing a “no” was kind of a straightforward “okay, well you’re not the right manufacturer.” Business wasn’t her primary motivator- her primary motivator was just getting a shelf stable version of her product to the people who wanted it.In this conversation, Felicity shares why the hotel space has become one of her most interesting and fruitful distribution channels, the many ways inflammation can show up in the body, and why she’s always used her customers as her biggest influencers. Read more at glowjournal.comFollow Imbibe on Instagram @imbibelivingStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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