Glow Journal

In episode 157 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Sarah Chapman Skinesis, Sarah Chapman.

Having worked in skin for over 25 years and having sat at the helm of her namesake brand since its launch in 2008, Sarah Chapman has been dubbed “skincare’s quiet high priestess.” Sarah was one of the first, globally, to actually combine clinically effective skincare with a luxurious experience of use, she’s the go-to facialist for London’s biggest names, and the entire reason she opened her own clinic 12 years ago was because she had a waiting list of over 250 people.

What I really wanted to chat to Sarah about was how much the industry has changed over that time, particularly from a brand building perspective. Sarah’s approach to business has always been credibility over visibility- she favours a considered build over being everywhere, and everything to everyone, all at once. I wondered if she felt that approach would even be possible for a new brand in 2026, or if the saturation of the market today demands a louder strategy.

In this conversation, recorded at Soho’s Laughing Around Studios, Sarah shares if there are skin conditions and concerns that her clients are presenting with today that they weren’t a decade ago, if she feels our understanding of what “healthy skin” really means has changed with the rise of social media, and why she, perhaps controversially, doesn’t really believe in skin types.

Read more at glowjournal.com
Follow Sarah Chapman on Instagram @sarahchapmanlondon

Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com
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In episode 156 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Vyrao, Yasmin Sewell.

Very few people have had the impact on the fashion industry, and subsequently beauty, that Yasmin Sewell has had.

A 25 year long career in fashion saw Yasmin hold some of the industry’s most influential roles, globally, across the likes of Farfetch, Style.com, Browns, and Liberty, making her present for some of the largest historical shifts we’ve seen in the ways people discover, consume, and access fashion.

In 2021 Yasmin launched Vyrao, an energy-led fine fragrance house, the first globally to fuse energetic healing with master perfumery and neuroscience.

What fascinates me most about Yasmin’s career is that she’s always worked right at the intersection of taste and commerce. There are, sincerely, few people on earth as revered for their taste as Yasmin is (she’s built her career on it), and her strength really lies in creating worlds that consumers want to buy into, rather than simply moving product. In her words, “the fashion came second to the feeling.” That in mind, my big question for her today was how has she managed to preserve intuition when working at that scale?

In this conversation, recorded at Soho’s Laughing Around Studios, Yasmin shares why she feels joy is the ultimate luxury in 2026, how she’s infused sexual energy into Vyrao’s two most recent perfume launches, and what she thinks people are actually searching for when they buy a fragrance.

Read more at glowjournal.com
Follow Vyrao on Instagram @vyraoworld

Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com
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In episode 155 of the Glow Journal podcast, host Gemma Dimond talks to the founder and CEO of Bubble, Shai Eisenman.

Shai Eisenman approached building a beauty brand like a tech company.

Bubble, the Gen Z focused skincare brand which had clocked up over $100 million USD in sales by late last year, a mere 5 years post-launch, is built around a consumer driven feedback loop. Where most founders will start the development process with a small focus group, then go away to build the business, then touch back in with a cursory “Hope you like it!”, Shai essentially co-created the brand with her consumers.

One of Shai’s biggest challenges has been learning to trust data over intuition. This might seem pretty simple for someone with a background in tech and gaming, but it’s easier said than done when the data often contradicts your own ideas. As Shai tells me, “You can’t ever assume that you know best.”

Shai’s consumer-led, ego-absent approach is clearly working. Bubble is in over 19,000 retail locations globally, has scaled its product offering beyond 20 SKUs, and to this day remains driven by the feedback of their community- which has now grown considerably beyond that initial 5000.

In this conversation, Shai shares what the tech and gaming worlds taught her about user behaviour, why Leighton Meester was the perfect choice as the brand’s first global ambassador, and gives us a first look at the brand’s latest launch.

Read more at glowjournal.com
Follow Bubble on Instagram @bubble

Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com
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In episode 154 of the Glow Journal podcast, host Gemma Dimond talks to co-founders of Cheat Beauty, Rebecca Maddern and Rebecca Gregson.

Cheat Beauty launched in February of this year and completely sold out its first drop in less than a fortnight. The product is a dual ended lipstick and lip liner, in three nude shades with different undertones. It sounds so simple, and that’s the point- Cheat Beauty launched with a goal of making great makeup easier. There’s no guesswork, there’s no confusion, it’s just two ends of a product that work together.

Something both Bec Maddern and Bec Gregson mentioned in this conversation that stuck with me is that just about everyone who was advising them financially on this endeavour had pointed out that a double ended product would more or less cannibalise their earning potential- why launch a product that does two things, when you can launch two products and sell more units? But that’s not how we shop.

Yes, launching multiple SKUs might mean the potential for more sales- that might be a way to start a business, but it’s not a way to really appeal to your consumers in a meaningful way. As Bec Gregson told me when I asked her how she knows if an idea is actually strong enough to build a business around, “It’s great to have an idea, but it has to be rooted in problem solving.”

In this conversation, Bec Maddern and Bec Gregson share what happens when you have an idea that feels almost too obvious to not already exist, how they’ve balanced luxury with efficiency, and why Aussie consumers have a higher bullshit radar when it comes to new brands.

Read more at glowjournal.com
Follow Cheat Beauty on Instagram @cheatbeautyclub

Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com
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In episode 153 of the Glow Journal podcast, host Gemma Dimond talks to BORNTOSTANDOUT founder Jun Lim in another Australian podcast exclusive.

BORNTOSTANDOUT is unquestionably one of the most interesting, and in my opinion industry-defining, brands in not just the fragrance space, but the beauty sphere at large right now.

What’s so fascinating to me about BTSO is that it’s built on this idea of rebellion, but the brand is based in South Korea. Now you hear Korea and you think “Well, that makes sense, it’s the global capital of beauty innovation,” but as Jun puts it- “Korea is simultaneously one of the most innovative beauty markets in the world, but also the most conformist in terms of taste.” He explained to me that K Beauty is, at its core, built on the idea of perfecting a standard, not breaking one.

That in mind, I had a lot of questions for Jun about how he’s gone about launching into a relatively conservative market, given so much of the brand’s iconography is tied to sex, to excess, to gluttony- it’s super sexy, which to me feels really natural, but evidently this is a brand that was never formed with solely its local market in mind.

In this conversation, Jun shares how he’s managed to expand the brand to over 75 countries without diluting its DNA, why he believes specificity is what creates resonance, and how he keeps creating perfumes when he only has so many love stories to tell…

Read more at glowjournal.com
Follow BTSO on Instagram @borntostandout.official

Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com
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