Horse riding has a cost problem the industry rarely addresses directly. Lessons most families can't afford. Schools closing at a rate that suggests something structural is breaking down. A sport quietly narrowing its own audience.
Chloe is doing something the industry says isn't viable: offering riding lessons for free, funded by a social media following and a community that believes access matters. This episode is about how she built it, what it actually costs to run, and whether a free lessons model can survive long term.
Anna Louise asks the questions that often get avoided: who is horse riding actually for? And if the traditional riding school model keeps failing, what comes next?
Chloe is honest about the financial reality, clear-eyed about the pressures of daily content creation, and not interested in making it sound simpler than it is.
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