How I Write

Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite

Mark Forsyth has spent years studying how great writers piece words together. People like Shakespeare and Oscar Wilde, but also musicians like the Beatles and Taylor Swift. For him, it all comes down to figures of rhetoric: timeless tools you can use to make your writing more memorable and enjoyable.

I asked Mark to break them down for me one by one: What is the tool? How does it work? When do you use it? Why is it good to apply? You'll find that these tools will make you a better writer.

You'll have a lot more fun when you write because you'll be so much more playful when crafting words.

About the host
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

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Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite

Jack Carr is a master at writing thrillers. He's a former Navy SEAL turned author who loves books and storytelling.

When he walked in, I told him, "I want you to teach me how you write so visually. You're so good at visually taking the minutiae of combat and violence, writing about weapons in a way that comes to life on the page. How do you actually do that?"

And this is a guy whose method clearly works. He publishes a new novel every year, has built a successful writing business, and Amazon Prime adapted his book, The Terminal List, into an original series starring Chris Pratt.

About the host
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Follow me
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
YouTube: https://www.youtube.com/@DavidPerellChannel
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X: https://x.com/david_perell
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Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite

Scott Dikkers is the former editor-in-chief of The Onion, the site that brought news satire to the internet.

Before the episode, I went up to Scott and said, “I have one goal for this: I want to start writing funny. You know how to do it. Can you teach me everything you've learned?"

He’s been doing this for decades, so he was able to take me by the hand and show me what he learned, very concretely.

You're obviously not going to framework your way to becoming the next George Carlin, but there are universal principles of comedy that work in any kind of writing, whether it's for a group chat or when you are talking with friends on a Saturday night at the bar. And Scott is about to teach us how to do it.

About the host
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Follow me
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
YouTube: https://www.youtube.com/@DavidPerellChannel
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
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Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite

AI and creativity. I've asked dozens of writers for their take; some think it's a godsend, while others believe it's the literal scum of the earth.

Here are 12 of the best responses from literary award winners like Robert Macfarlane, builders like Sam Altman, and journalists like Ezra Klein. This is what people at the cutting edge are saying about how AI will impact writing, creativity, and culture.

00:00 Introduction

00:29 Ezra Klein

08:02 Maria Popova

09:55 Tyler Cowen

17:39 Tom Junod

22:30 Sam Altman

26:32 Steven Pinker

29:12 Jimmy Soni

40:14 Riva Tez

42:43 Yann Martel

46:01 Marc Andreessen

48:14 Robert Macfarlane

50:48 Jon Yaged

About the host
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Follow me
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
YouTube: https://www.youtube.com/@DavidPerellChannel
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
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Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite

David Baldacci, one of the most prolific writers in the world, joins us on the show today. He has written 53 novels and seven children’s books, publishes two novels every year, and has sold more than 200 million copies worldwide.

How does he craft great stories, develop compelling characters, and build tension? How does he approach the business of publishing? Drawing from his background as a lawyer and his time in boardrooms worldwide, what strategies does he employ to ensure his books sell and are read? This conversation explores those very questions.

About the host
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Follow me
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
YouTube: https://www.youtube.com/@DavidPerellChannel
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
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