Ladies Who Launch

In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online.

Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant.

What we cover:
The honest story of building SheerLuxe and becoming an entrepreneur
Discovering and navigating the world of e-commerce
Business investment and financing. Why access to capital looks very different for women in business
How to structure a strong team early and build a culture that scales
Juggling life, business, and motherhood. The real, unfiltered version

If you're a female founder navigating the chaos of building something bold, this one's for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introducing Georgie and SheerLuxe
01:14 The SheerLuxe Mission and Platform Evolution
09:16 Navigating Career Detours
14:55 The Start of Building SheerLuxe
21:56 Raising VC and Keeping Equity
28:23 The Hardest Part of Leadership
31:30 The SheerLuxe Team as the Brand
41:52 Staying Relevant Through Change
45:56 Editorial First, Monetise Later
46:47 The £40M Sell
53:09 Equity And Industry Stigma
55:17 The Work and Motherhood Reality
01:03:41 Life After the Acquisition
01:07:19 Rocket Round
01:15:22 Best Piece of Advice

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW GEORGIE
Instagram: https://www.instagram.com/gcoleridgecole/
SheerLuxe Instagram: https://www.instagram.com/sheerluxe/
SheerLuxe TikTok: https://www.tiktok.com/@sheerluxe

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.

In this episode, we cover:
The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever before
What self-belief actually looks like in practice
The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aesthetics
The behind-the-scenes of building Enoléh, the team, the challenges, and the dream

Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Bernicia
02:05 From makeup to wider mission
06:22 Gaining confidence
11:25 Building repeat customers and loyalty
13:56 Why wigs matter
20:45 Building a fashion forward brand
25:42 Launching with a business partner
31:51 The ‘Just Do It’ mission
40:13 Smart category strategy
41:22 Quality over ego
43:30 Bernicia’s 2 year vision
45:58 Dream retail partners
47:23 Business non-negotiables
49:30 Quickfire habits & lessons

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW BERNICIA
Instagram: https://www.instagram.com/berniciaboateng/
TikTok: https://www.tiktok.com/@realberniciaboateng
Enoléh: https://www.instagram.com/enoleh/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves.

I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night.

Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you.

In this episode, I cover:
Where the products are right now. Development, testing, and what the process has been along the way
The decisions around formulation that no one prepares you for
How I’m thinking about quantities and what that means for the brand at this stage
Selling into retailers and what it actually takes to get a brand onto shelves
The next Ladies Who Launch line up

Whether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.

Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.

What we cover:
How MERIT built a narrative that resonates far beyond the product
How new product development becomes a brand-building tool, not just a revenue play
What real brand loyalty looks like and how to cultivate it without gimmicks
How Aila stays focused in one of the most competitive industries
The messy, real, unglamorous side of scaling a team and a brand

Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
04:57 Designing Brand DNA
07:53 The Five Minute Morning
12:49 The No-Hero Product Strategy
18:26 Building Hype Around Brand & Product
24:26 Scaling Profitably To $200M
29:41 Multichannel Brand Building
32:25 Creative A North Star
38:31 Anti Advice And Comparison
41:53 Work Identity Boundaries
45:18 Mentors And Leadership Energy
47:00 One Tip For Founders

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW AILA
Instagram: ​​https://www.instagram.com/ailamorin/
MERIT Instagram: https://www.instagram.com/merit/
MERIT TikTok: https://www.tiktok.com/@merit

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.

From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.

We cover:
How Ru & Rocka started and the moment it became real
Being responsible with money and navigating small business finances
How to build a brand that's truly original in a crowded market
Building the Ru & Rocka team and knowing when to hire
Building a true brand identity & DNA
Launching in Selfridges

Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introducing Katherine Barlow
04:56 Instagram Side Hustle
07:16 Finance Lessons Learned
09:47 Building A Brand Solo
12:51 From The Studio to Ru & Rocka
30:11 Scaling Without Fear
32:37 Brand DNA Matters
33:41 When Big Brands Copy
38:32 Building Thick Skin In Business
40:52 Launching In Selfridges
46:57 Scrappy Startup Lessons
48:12 What’s Next For Ru & Rocka
58:09 Final Advice For Business Owners

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW KATHERINE
Instagram: ​​https://www.instagram.com/kb.barlow/
Ru & Rocka: https://www.instagram.com/ruandrocka/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.