Ladies Who Launch

How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline.

They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.

In this episode, we cover:
How Matilda recognised the opportunity to build an online profile
The balance of sharing personal struggles while building an online profile and running a business
Launching Djerf Avenue with a small team during the pandemic
How to hire the right people who protect your culture
Knowing when to step away and hire for the role of CEO
The journey to launching Djerf Avenue in Selfridges

If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Matilda Djerf
06:49 Early Influences and Aspirations
13:59 Discovering Social Media
16:21 Building an Online Presence
20:58 Transitioning to a Full-Time Influencer
30:14 Founding a Business
30:47 The Birth of Djerf Avenue
34:46 The Big Idea: Starting Our Own Brand
44:35 Navigating a New Business in the Pandemic
48:28 Building a Strong Team
52:58 Hiring a CEO
58:03 Entering Retail: The Selfridges Launch
01:02:24 Balancing Personal and Professional Life
01:04:00 The Importance of Authenticity and Brand DNA
01:09:07 Future Plans and Exciting Collaborations
01:12:09 Rocket Round: Insights and Reflections

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW MATILDA
Instagram: https://www.instagram.com/matildadjerf/
TikTok: https://www.tiktok.com/@matildadjerf
DJerf Avenue: https://www.instagram.com/djerfavenue/

FOLLOW US
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TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.

Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.
In this episode, we cover:

The incredible journey from humble beginnings to industry icon.
Why showing up every day is the secret to building an empire.
Perrie’s secrets to connecting deeply with millions of people.
Finding the right Co-Founder in Adam Frisby
How Perrie achieved the "impossible" £1M revenue in 20 minutes.
How to turn self-doubt into fuel for your ambition.
Learning to accept compliments and enjoy the journey.

If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Perrie Sian
06:17 Career Beginnings and Retail Experience
09:23 Transition to Content Creation
12:40 Rise to Social Media Fame
16:24 Navigating Influencer Life
31:23 Overcoming Imposter Syndrome
33:02 The Journey to Founding a Brand
37:12 The Challenges of Launching a Fashion Brand
38:44 Running reasn with Adam Frisby
45:05 Reflecting on Personal and Professional Growth
59:07 Perrie Sian’s Primark Partnership
01:03:28 Redefining Success and Personal Growth
01:15:55 The Dream Collaboration and Future Plans
01:18:13 Mentorship and Inspiration from Taylor Swift
01:24:53 Perrie’s Lunch Hour and Daily Routine

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW PERRIE
Instagram: ​​https://www.instagram.com/perriesian/
TikTok: https://www.tiktok.com/@perriesian
reasn: https://www.instagram.com/reasn/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.

We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.

In this episode, we cover:
How Sasha’s formative years shaped the vision for ILIA
The beginning of clean beauty and what it took to stand out in a new category
The realities of scaling a beauty brand
Raising money as a female founder
Why Sasha decided to bring in a CEO, and how she knew it was time to step back
Navigating balance as a woman in business, leadership, and life

If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Sasha Plasik and ILIA Beauty
05:17 School Years and Early Career Aspirations
11:24 The Birth of ILIA Beauty
19:14 Early Business Challenges and Breakthroughs
26:10 Scaling Challenges and Operational Growth
32:49 Balancing Personal Life and Business
35:24 Selling ILIA Beauty
37:03 Bringing In a CEO
44:16 Future Plans and Product Development
46:31 Rapid Fire Questions
56:11 Final Thoughts and Advice for Entrepreneurs

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SASHA
Instagram:
https://www.instagram.com/sashaplavsic/
https://www.instagram.com/iliabeauty/
TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being.

Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps.

In this episode, we cover:
Why “self-care isn’t just a face mask” and what’s actually essential
Managing burnout and energy for founders & busy women
Setting boundaries (without the guilt) in business and life
Micro-habits and practical rituals to reset your mindset
Building a Positive Self-Concept and Protecting Your Energy
Book recommendations including “The Mountain Is You” and “Atomic Habits”
Morning and evening routines that really work

Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
01:05 The Importance of Self-Care for Founders
03:21 The Evolution of Self-Care and Modern Challenges
09:30 The Impact of Social Media on Self-Perception
12:02 Practical Tips for Maintaining Mental Health
16:54 Setting Boundaries and Digital Detox
33:21 Digital Boundaries and Dopamine Hits
34:04 Top Three Priorities for Women This Year
38:50 Practical Tips for Habit Formation
45:05 The Power of Books and Journaling
50:49 Manifesting and Positive Mindset
54:36 Nourishing Your Body and Morning Rituals
58:44 Small Changes for Big Impact

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW IZZY
Instagram:https://www.instagram.com/izzyutterson/
TikTok: https://www.tiktok.com/@izzyutterson

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners.

This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax.

In this episode, we cover:
The power of financial education
Why women feel uncomfortable talking about money and how to overcome it
Three key things to create your own ‘business dashboard’
Simple habits to track finances and avoid common tax pitfalls
How money is an amplifier of your values

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
01:12 Rachel Harris: Breaking Financial Stereotypes
02:54 The Emotional Side of Finances
04:49 Empowering Women to Talk About Money
14:57 Practical Financial Tips for Entrepreneurs
23:05 Delegation and Quality of Life
29:36 Creating Financial Processes
30:30 Common Financial Mistakes for Female Entrepreneurs
30:56 The Importance of Tax Planning
33:41 Monthly Financial Check-ins
37:57 HMRC and Self-Employment Tax Essentials
43:01 Actionable Financial Takeaways
55:21 Final Thoughts and Encouragement

Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RACHEL
Instagram: www.instagram.com/accountant_she/?hl=en
TikTok: www.tiktok.com/@accountant_she
Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.