Ladies Who Launch

This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth.

In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday.

We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about.

In this episode, we cover:
The £30,000 Meta Ads horror story every founder should hear
Why Gigi & Olive pivoted four times before finding its winning model
The operational reality of running a personalised product business
Why chasing revenue can be a dangerous growth strategy
How customer obsession became Gigi & Olive's biggest competitive advantage
The Gigi & Olive podcast is launching September 2026
Building a luxury brand through community, not just marketing
The mindset shifts every founder needs to scale with confidence

Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet Georgie Le Roux, founder of Gigi & Olive
01:57 Introducing Gigi & Olive
05:47 How to Track Trends in Products
07:31 First Big Pivot to Own Designs
09:25 Building Personalisation Operations
14:06 Scaling Without Chaos
19:46 Serving the Same Customer in Multiple Ways
26:49 Meta Ads Horror Story
28:43 Building Brand Through Word Of Mouth
30:40 Next Business Pivots & Mindset
33:15 Building Luxury in Crowded Market
40:30 Building a Strong Brand Intentionally
41:24 The Gigi & Olive Podcast
43:35 Rocket Round
46:01 Phone Habits And Sleep
47:30 Profit Over Top Line
53:56 Financial Priorities And AI
56:47 Founder Boundaries As A Mum
59:32 Niche Brand Power Move

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Gigi and Olive: https://www.instagram.com/gigiandolive_/

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In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know.

In this episode, we cover:

Frankie's founder journey from career uncertainty to building Ideas Fest
How to turn setbacks into strategic opportunities
Networking, rapport-building, and navigating the blurred lines between business and relationships
Gaining the confidence to be assertive in the business world
Financial support tools, top tips, and how to be a strong team player

If you’ve ever wanted to start a business but don’t know where to begin, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet Frankie James
02:33 Finding Your Path
12:44 Family Business Dynamics
15:31 An Intro To Ideas Fest
17:08 Pandemic Spark & First Festival Launch
21:53 Building A Founder Community
31:55 What’s Next For Ideas Fest
35:59 Rocket Round
36:11 Community Non Negotiables
39:31 Hiring For Vibe, Not Titles
43:45 Adopting The ‘Why Not Me’ Mindset
54:48 Frankie’s Top Tips

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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FOLLOW FRANKIE
Instagram: https://www.instagram.com/frankie_j4y/
Ideas Fest: https://www.instagram.com/ideas_fest/

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TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
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In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.

Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.

In this episode, we cover:
Building a world, not just a brand
Showing up consistently as the brand you've created
Ignoring outside noise and knowing when a trend is actually worth your energy
How to find your creative and visual direction through brand colour, fonts, and typography
Branding for the customer you want, not the one you already have

If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Branding Masterclass Intro
01:01 World Building Basics
03:41 Prioritising Feelings Before Design
04:34 Consistency Over Trends
09:00 Founder Storytelling
10:38 Colors, Fonts, and Copy
14:00 How To Design For Your Future Customer
16:14 Final Thoughts

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FOLLOW ROCHELLE
Instagram: https://www.instagram.com/rochellehumes/
TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB

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TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
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In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms.

From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language.
Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment.

In this episode, we cover:
Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinking
Unlearning old habits, over-explaining, filler words, and the tension between male vs female language
Reframing your written communication by stripping apologetic language from emails and finding authority
Navigating difficult conversations and managing the feelings that come with confrontation in both personal and professional life
Amira's six fundamentals of communication for finding and projecting your voice

If you’ve ever struggled to find your voice and speak your truth, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Amira
01:08 What is a Communication Expert?
06:01 Understanding your communication style
12:12 Unlearning Needs and Emotions
14:58 Why We Over Explain
19:50 Male vs Female communication stigmas
24:23 Filler Words and Rephrasing Your tone on email
31:57 Holding Your Own in a room
38:00 Handling Awkward Silences
40:43 Why We Avoid Conflict
44:23 How to approach Difficult Conversations
49:03 Assertive vs Defensive
52:09 Difficult Talk No Nos
57:03 Amira’s 6 Communication Fundamentals
01:03:48 Top Communication Tip
01:05:32 Wrap Up

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FOLLOW AMIRA
Instagram: https://www.instagram.com/the_communicationexpert/
TikTok: https://www.tiktok.com/@the_communicationexpert

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TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

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Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first.

This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team.

In this episode, we cover:

Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted from
Starting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investors
Generating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the start
Developing the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her grounded
The evolution of science for women's health and Jessica's financial advice for founders

If you've ever felt let down by the wellness industry, this one's for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introducing Jessica Sepel
01:32 Early Diet Struggles
07:22 Choosing Your Nutrition Path
12:34 Spotting The Supplements Gap
21:06 First 2000 Bottles Sold
24:09 Scaling Without Pressure
27:14 From Local To Global
29:45 Build Through Quality
33:30 Bootstrapped Scrappy Growth
39:31 Nighttime Switch Off Routine
44:17 Creating Mornings Without Chaos
47:34 Boundaries For Founders
49:57 Future Of Women’s Health
54:19 Rocket Round
01:01:17 Mentors And Box On
01:03:00 Confidence Around Money
01:10:37 Prioritising Customer Retention
01:19:17 Wrap Up

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FOLLOW JESSICA
Instagram: https://www.instagram.com/jshealth/reels/?hl=en
JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en
TikTok: https://www.tiktok.com/@jshealthvitamins
https://uk.jshealthvitamins.com/

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TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

Disclaimer: JSHealth Vitamins formulas vary by region
Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd
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