Top Comment

BBC
Top Comment
Latest episode

82 episodes

  • Top Comment

    Sleuth wars, incels in STEM, and just want Harambe back

    29/05/2026 | 25 mins.
    An inquest is set to open on Friday into the deaths of three sisters whose bodies were recovered from the sea off the coast of Brighton. The case has led to rampant speculation online, particularly after it emerged that a widely shared image provided by family members appeared to be AI-generated. From unfounded conspiracies about serial killers, to a broader debate over the handling of cases involving black people, it has captivated TikTok sleuths, some of whom are even turning on each other.
    Also this week - a decade on from his death, Matt and Marianna remember Harambe, the gorilla who achieved internet immortality. Plus, an intriguing job ad from a virtual relationship site, and the Fox News interview being reposted over false claims that a featured contributor was wearing a prosthetic mask.
    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.
    If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.
  • Top Comment

    Why you're wrong about Palantir, and TL;DR Tolkien

    22/05/2026 | 27 mins.
    The US tech giant Palantir holds contracts with some of the most influential entities in the world, from government departments and pharmaceutical companies to military contractors and banking powerhouses. Funding links to the CIA, misconceptions about how it operates, and broader concerns surrounding the use of private data, have all led to a significant protest movement online at the firm's increasing integration into major institutions. On this episode, Matt and Marianna consider why a narrative framing Palantir as a malevolent force is flourishing on social media, and ask whether this stealthy reputation actually suits its business model.
    Also this week, after a former Meta AI researcher told the BBC that smart glasses are "an invasion of privacy", is being filmed covertly for content a new reality of everyday life?
    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was James Piper. The editor is Justine Lang. The senior news editor is Sam Bonham.
    If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.
  • Top Comment

    BONUS: Taylor Lorenz says "don't blame social media"

    19/05/2026 | 41 mins.
    On this bonus interview episode, Matt and Marianna are joined in the studio by leading social media journalist Taylor Lorenz. They discuss the evolution of meme culture, Clavicular's enduring virality, and why Elon Musk briefly kicked her off X. Plus, as the list of countries seeking stricter regulation of social media grows, why is Taylor so resistant to the legislation being proposed in the UK and US, and what are the alternatives?
    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.
    If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.
  • Top Comment

    Decline porn (part II), VPN patriotism, and Charli XCX's finsta drop

    15/05/2026 | 25 mins.
    Foreign-based social media accounts are masquerading as patriotic Brits lamenting the UK's 'decline'. These profiles, which use AI to amplify anti-immigrant rhetoric, are being viewed and shared by vast audiences who are often unaware of the content's origin. The BBC has seen evidence that dozens of those posting from Eastern Europe to South Asia are coordinating their activity through group chats, with some even claiming to be in communication with political actors inside the UK. Marianna and Matt discuss the ideological approach of these remote creators, and explain why their tactics are reminiscent of modern state-backed influence campaigns.
    Also this week, the TikTok users reclaiming fruit from AI, and why Charli XCX's latest promo campaign is splitting opinion.
    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.
    Listeners in the UK can see Marianna's full Panorama investigation here: https://www.bbc.co.uk/programmes/m002wwqx
    If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.
  • Top Comment

    Dare Market, hantavirus, and wtf is going on at JPMorgan?

    08/05/2026 | 33 mins.
    Launched last year, the website Dare Market describes itself as "the platform where you can dare anyone to do almost anything for real cash bounties". On this episode, Marianna speaks to Isla Rose Perfito, the founder of the site inviting comparisons to Black Mirror. From the individuals putting themselves at risk for financial gain, to brands sponsoring increasingly outlandish challenges, we ask whether her vision of a flourishing attention economy which rewards small entrepreneurial creators is realistic. And, why did the Church of Scientology send her a cease and desist letter?
    Also this week, a viral interview from SXSW has reignited online discourse surrounding music's so-called 'industry plants'. Revelations about fake influencer campaigns are calling into question the rapid rise of bands and artists like Geese and Oklou, who were once celebrated for growing loyal audiences independently. In an online ecosystem dominated by digital marketing, Matt considers whether the concept of discovering new music organically is now an illusion.
    Plus - panic over hantavirus, and the wild JPMorgan lawsuit sending meme production into overdrive.
    Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Jack Graysmark. The editor is Justine Lang. The senior news editor is Sam Bonham.
    If you want to get in touch about something that's popped up on your feed, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.
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About Top Comment
The story behind your social media feed, from BBC correspondent Marianna Spring and investigative journalist Matt Shea. Top Comment investigates what's blowing up online. From global events that go viral across social media, to bizarre moments that spill into real life, Marianna and Matt unpack the trends, theories and digital chaos shaping our world.If you want to get in touch about something you saw when scrolling, our email address is [email protected] or you can send us a WhatsApp on +44 330 123 9480.You can also hear Marianna's previous series for the BBC in this feed, including Marianna in Conspiracyland, Why Do You Hate Me?, Disaster Trolls, Death by Conspiracy? and War on Truth.
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