Mixcloud Presents: The Inside Track

This is a guest episode from a new podcast we've partnered with called "How Do I Music?" which we think Mixclouders might enjoy.

Xanthe Fuller joins us on the pod and this one's a masterclass in getting your music heard, not burning bridges and real community-building. The Mixcloud Senior Marketing Director has been sneaking into jungle raves since she was 13, produced shows for Pete Tong, Adam & Joe, and Pete Tong across BBC Radio 1, 6 Music and Radio 2. She knows better than most, the do's and don'ts in pitching music.

We dive into how to get a producers' attention, (without sending paragraphs that nobody reads), why online radio is the new pirate radio, and how building global communities around niche genres still works. Hope you enjoy!

Produced by Well Nice Music.
See more at www.wellnicemusic.com

In the final episode of the first season of The Inside Track, Nico is joined by Mat Dryhurst.

Mat is an artist, musician and technological researcher based in Germany. Alongside his partner Holly Herndon, he works on interdisciplinary audiovisual projects that explore the creative potential and ethics of creating content using technologies, such as AI, Web 3.0, and blockchain.

Dryhurst is the co-founder of Spawning, an organisation that gives artists the means to opt in or out of data sets used to train AI models for generative art.

They cover:

Mat’s early musical influences and experiences
The impact of streaming on music economics
The shift from physical to digital media
AI’s growing relationship with music and art
The inner workings of Spawning
The ethics of AI training and data usage

Upgrade your listening at  https://www.mixcloud.com/premium
Unlock the ultimate creator toolkit at  https://www.mixcloud.com/pro

Today, Nico is joined by DJ Tara.

Tara is a DJ with radio shows on The Lot Radio and Soho Radio, as well as an urban planner in her hometown of New York, where she advocates for nightlife as a vital cultural and community building tool for cities.

She helped found Donuts Are Forever, an annual fundraiser and tribute to Hip-Hop producer J. Dilla, and Makossa Brooklyn Cookout, a beloved Brooklyn summer party. 

They cover:

The conception of Donuts Are Forever and J Dilla’s impact on Hip-Hop
New York nightlife’s changing dynamics
Creating space for music discovery in the club
The systematic erasure of dance music’s originators
The intersection of nightlife and community
Finding music in the digital age

Upgrade your listening at  https://www.mixcloud.com/premium

Unlock the ultimate creator toolkit at  https://www.mixcloud.com/pro

In episode eight, Nico is joined by NIKS and DJ Westfa. NIKS is the Co-Founder of the Black Artist Database (B.A.D), a crowd-sourced list of Black artists, producers and labels, while DJ Westfa is the organisation’s Events Coordinator.

B.A.D was launched in 2020 in response to the murder of George Floyd and "to surface the richness of creative talent from the global Black diaspora, in pursuit of wage equity, transparency and stable employment for our extended creative communities.” It has since expanded to include events, a record label and workshops with the likes of Ableton.

They cover:

The origins of B.A.D as a Google spreadsheet
How Bandcamp aided B.A.D’s development
The B.A.D record label
If the music industry has changed for the better for Black people
The need for diverse club and festival lineups 

Upgrade your listening at https://www.mixcloud.com/premium

Unlock the ultimate creator toolkit at https://www.mixcloud.com/pro

This is a taster episode of a brand new podcast, How Do I Music? What does it take to get played on radio today? What are music supervisors really listening out for? How have bands like King Gizzard & The Lizard Wizard been rewriting the fan engagement rulebook?

Tyler Boudreaux of legendary LA radio station KCRW joins How Do I Music? to break down her career journey, the art of juggling multiple roles (DJ, host, supervisor, event-promoter and plate-spinner?!), and why the future of radio might just surprise you...

Produced by Well Nice Music.
See more at www.wellnicemusic.com