Off The Lot: The Indie Filmmaking Podcast

You made your first feature film. Now what?
According to research by film industry analyst Stephen Follows, only about 1 in 4 first-time feature directors makes a second film within five years.
So why do so many filmmakers struggle to get their second movie made?
In Episode 70 of Off The Lot, Anthony Epp breaks down the numbers behind filmmaking careers and explores why getting your film SEEN might be more important than getting it made.
Because the reality is that a great film nobody watches may do less for your career than a good film that finds an audience.
In this episode, we cover:
Why so few first-time directors make a second feature
The relationship between audience visibility and career longevity
Why film festivals and distribution deals aren't enough
How to build your first 1,000 engaged viewers
Why marketing should begin before production
Lessons from indie successes like Hundreds of Beavers and RocketJump
Practical, low-budget strategies for getting your film in front of audiences

We also look at what Canadian independent filmmakers can do differently to build audiences and create sustainable careers outside the studio system.
THE BIG QUESTION: If you've made a feature film, how many ratings or reviews does it have? And what's actually worked to get people watching?
Tell us in the comments. We'd love to hear your experience.
Off The Lot is the podcast for filmmakers building careers outside the studio system.
Hosted by Ken Kabatoff and Anthony Epp.
For questions, stories, or inquiries: podcast.offthelot@gmail.com

What do you do when the traditional path to making your movie keeps saying no?
This week on Off The Lot, Anthony sits down with actor, writer and producer Jovanna Burke to talk about what she’s learned after more than 20 years working in film and television — and why rejection may actually be one of the most important parts of building a sustainable filmmaking career.
Jovanna opens up about transitioning from actor to producer, learning the business and financing side of filmmaking, building trust with investors, and the idea of pursuing “1,000 rejections” instead of being afraid of hearing no.
They also dig into the realities of making films in Canada: the limitations of relying entirely on public funding, why international co-productions could create new opportunities for Canadian filmmakers, and how we can build more Canadian-owned companies, IP and talent instead of relying exclusively on the service-production industry.
Jovanna also discusses her psychological supernatural horror feature Nuesta, currently being developed through the Whistler Film Festival Producers Lab, and her plans to build a production company connecting Canada with Latin America.
In this episode:
• Why filmmakers quit too early after rejection
• The “1,000 rejections” approach
• Going from actor to producer
• Building trust with film investors
• Why every producer needs to understand financing
• The limitations of Canada’s traditional funding model
• How international co-productions actually work
• Building Canadian-owned film and television IP
• Why starting embarrassingly small can be an advantage
• The importance of running toward the things that scare you
Off The Lot is the podcast for filmmakers building careers outside the studio system.

Why do some indie films actually get made while others spend years stuck in development?
In this episode of Off The Lot, Anthony breaks down the stages an independent film goes through between having a screenplay and actually getting the movie greenlit.
We cover what you should be working on at each stage — and, just as importantly, what you probably shouldn't be doing yet.
You'll learn:
• Who you need around you before you start raising money
• When to spend your own development money
• How much financing you should have before approaching cast
• When a casting director actually becomes useful
• When to start talking to distributors and sales agents
• Why attachments can create leverage — or hurt you if you approach them too early
• The difference between momentum and actual progress
• Why you shouldn't build your finance plan around grants
• When a movie can realistically be considered greenlit
• What to do when your project has been stuck for months — or years
Film development isn't one giant leap from screenplay to production. It's a series of smaller steps, with each one creating enough leverage to unlock the next.
The key is knowing what stage your movie is actually in — and what needs to happen next.
If you're developing, financing or packaging an independent feature, this episode gives you a practical roadmap for getting it closer to production.

Making the movie is only half the battle.
Once your film is finished, you still have to figure out how to get people to actually see it. And if you're still trying to finance your movie, there may be another source of money most indie filmmakers completely overlook: brands.
In this episode of Off The Lot, we look at indie film marketing from both ends of the process.
Ken is finishing Remnant and now facing the next challenge: building enough awareness to actually get audiences into theatres. Anthony is developing Quiet Canadians and exploring how brand partnerships, sponsorships, product integration and social content can help finance a movie before production even begins.
We break down:
• Why indie filmmakers need dozens of pieces of marketing content — not one trailer
• Why audiences may need multiple touchpoints before your movie even registers
• How brands can contribute cash, wardrobe, props, vehicles, locations and production resources
• Why product placement is only one small part of a brand partnership
• How behind-the-scenes content can become valuable advertising for sponsors
• How to identify brands that already want access to your film’s audience
• Why smaller and emerging brands may be better partners than major corporations
• How sponsorship revenue can help de-risk your movie for investors
• Why filmmakers should start thinking about marketing before they ever start shooting
The bigger lesson: don't approach a brand asking them to help you make your movie.
Figure out what audience they're trying to reach — and show them how your movie can help them reach it.
Follow Ken's Indie Horror Feature Remnant here:
www.remnantmovie.com
Follow Ken Kabatoff's newsletter here:
The Film Founder
Follow Anthony Epp's newsletter here:
The Greenlight Report
Follow Ken & Anthony on Instagram here:
@ken_kabatoff
@epptri

How do you actually get started as a filmmaker when nobody is giving you money, grants, connections, or permission?
In Episode 66 of Off The Lot, Anthony answers questions from emerging filmmakers about what it really takes to start directing, finance your first projects, break into the industry, and eventually build a sustainable career.
We cover why grants should be treated as a bonus — not a plan, how to make films with the resources you already have, whether filmmakers still need traditional distributors, what micro-budget movies can realistically earn, and why your first feature may be more valuable as a career-building tool than as an immediate financial success.
Anthony also breaks down:
• How to start directing without waiting for someone to hire you
• The biggest mistakes that kill low-budget films
• Why your script, budget and schedule have to match
• Whether applying to Telefilm and other funding programs is worth it
• How filmmakers can build an audience through YouTube
• How to actually get your first job on a film set
• When film markets like TIFF are worth attending
• What filmmakers should realistically expect to earn from a micro-budget feature
• Why making the movie is sometimes only the beginning
The central idea is simple:
Start where you are. Use what you have. Make something. Then make the next thing bigger.
Off The Lot is the podcast for filmmakers building careers outside the studio system.
Subscribe for conversations about independent filmmaking, financing, producing, directing, distribution, and what it actually takes to get movies made.