Only Friends on a Pow Day

Season 2 of Only Friends on a Pow Day begins with a deep dive into how X Games performance sets the tone for Olympic success.
Austin & Lachy break down the athletes, events, and storylines shaping the road to the Winter Olympics — from Scotty James’ legacy run to the next generation of Aussie and Kiwi talent making waves across snowboarding and freestyle skiing.
This episode explores the real systems behind elite winter sport: funding, sponsorship, performance pathways, and the pressure of peaking when it matters most.
❄️ Winter Olympics Series — New episodes incoming
🎧 Stay frothy

#WinterOlympics #XGames #Snowboarding #FreestyleSkiing #SnowCulture #OnlyFriendsOnAPowDay
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This week we sit down with Imi Scott, the designer and founder behind Pimp My Poles — the custom ski-pole wrap brand changing the look, feel, and fun of the snow industry.
What started as a spontaneous leopard-print bike wrap has become a global side-hustle-turned-business, now seen on mountains across Australia, New Zealand, Japan, Canada and beyond. Imi joins Austin live from the trade show to talk creativity, building a brand with personality, and why ski poles deserve as much style as jackets and skis.
We get into:
 🎿 How Pimp My Poles started (by total accident)
 ✨ Sustainability + giving scratched poles a second life
 🔥 Wrapping poles at après parties (yes, really)
 👀 Disability-friendly cane wraps
 🤝 Collabs with Nobody’s Princess + future artist projects
 🌏 Going global: Whistler, NZ, Japan, Europe
 😂 Trade show chaos, TikTok fame, and the “Fairy Pole Mother” energy
It’s equal parts founder story, snow culture, and pure creativity — with plenty of laughs and ski-bum honesty along the way.
If you love skiing, design, or people building fun things from scratch… this one is an instant favourite.
#pimpmypoles #skiseason #australiansnow #snowpodcast #skiaustralia #customgear #sustainablegear #snowsportslife #womeninsnowsports #apresski #snowculture #fallscreek #hotham #perisher #queenstownnz #whistlerblackcomb #snowmachine #skiinglife #leopardprintlife #skiindustry #snowcommunity #mountainsarecalling #wintervibes #aussieskiers #snowvibes #snowcrew #skifashion #onlyfriendsonapowday #poldaddy #fairypolemother

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From a lost wallet in Hawaii to a global lifestyle brand — Thread Wallets joins Austin live from the Snow Sports Industry Tradeshow to share one of the best founder stories you’ve ever heard.
Austin chats with Trevor and Mark from Thread Wallets, diving into how a simple elastic wallet inspired by surf culture grew into a worldwide accessories brand stocked in surf, skate, snow, and boutique stores around the globe.
This episode covers:
 • The Hawaii moment that sparked the brand 🌊
 • Turning minimalism into expression through colour + design
 • Collabs with The North Face, Brixton & Cotopaxi
 • Entering the Australian market for the first time 🇦🇺
 • Why quality + intention + culture build the strongest brands
 • And… the great “fanny pack” vs “bum bag” cultural revelation 👀
A feel-good, high-energy conversation about creativity, business, and building something meaningful.
🎧 Listen now and meet Thread Wallets — the brand built on simplicity, expression and a whole lot of love.
#onlyfriendsonapowday #threadwallets #lifestylebrand #brandstory #surfskatesnow #australiansnow #skiindustry #snowindustryaustralia #wallets #outdoorstyle #brandbuilding #globalbrand #entrepreneurlife #australianpodcast #powdayvibes
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From rental shop to marketing boss — Lachy Keevers has done it all.
Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands.
🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into:
 • Lachy’s 20+ seasons and how he turned passion into a career
 • The evolution of the Aussie snow industry — and the comeback post-COVID
 • From Oakley goggles to Olympic glory — managing athletes like Scotty James
 • Why mateship and community keep this industry alive
 • Plus, concussions, golf simulators, and a lot of laughs
🎧 Listen now, leave a review, and back your local snow legends
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Thanks for listening, stay frothy and have fun!

Australian ski royalty meets pub-story gold. Steve Lee and Pete Forras join Austin and Matty for an unfiltered deep dive into World Cup glory, near-death powder days, and how XTM and ROJO shaped the snow scene from Falls Creek to Japan.
Recorded live at the SIA Australia Tradeshow, Episode 17 of Only Friends on a Pow Day celebrates the legacy of Australian skiing legends Steve Lee and Pete Forras — two mates whose friendship carved the path for generations of snow lovers.
From racing in Europe and jumping the infamous Camel Humps in Val Gardena, to launching ROJO, XTM, and mentoring the next wave of Aussie skiers, this is a masterclass in grit, guts, and good humour.
💥 Highlights include:
Steve’s wild World Cup memories — and the day he defied his coach and jumped the Camels.
Pete’s transition from Olympian to building one of Australia’s biggest snow brands
How ROJO and XTM became household names
Legendary Japan powder missions, darts in Verbier, and that one tow-surf gone wrong at Bells
An unforgettable yarn about courage, mateship, and the golden era of Aussie snow.
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#OnlyFriendsOnAPowDay #SteveLee #PeteForras #XTMPerformance #ROJOOuterwear #SkiAustralia #FallsCreek #HakubaJapan #SkiLegends #SnowIndustry #SIAAustralia #SkiCulture #PowDayPodcast
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Thanks for listening, stay frothy and have fun!