PodcastsEducationShe's Taking Over - with Jenna Davies

She's Taking Over - with Jenna Davies

Jenna Davies
She's Taking Over - with Jenna Davies
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71 episodes

  • She's Taking Over - with Jenna Davies

    92-Hour Work Weeks to Raising Capital, How a Former Tradie is Now Disrupting Beauty Tech with GlamUare

    14/12/2025 | 48 mins.
    He worked 92-hour weeks in construction to fund his dream.
    DM’d 1,000 strangers and raised €60k in 7 days.
    Launched a beauty app with no tech background.
    Lost it all. Rebuilt. And now?
    He's raised again and GlamUare is live, funded, and shipping features every 2 weeks.

    Sean MacAdams is not your typical tech founder and GlamUare is not your typical beauty platform.
    In this episode, we go deep on Sean’s wild journey: from almost dropping out of high school to pitching investors in Saudi Arabia, managing a 30,000+ women’s community in Bondi, and building a beauty-tech platform that’s making real impact.

    He didn’t come from money.
    He didn’t have a cofounder.
    He didn’t even code.
    But what he did have was a relentless work ethic, a community-first vision, and the nerve to keep showing up.

    What You’ll Learn:
    How Sean raised €60k in a week by DMing strangers with no pitch deck
    What happened when his first launch fell apart 24 hours before go-live
    The painful lessons from giving away equity too early and how he bought it back
    How he worked 92-hour weeks in construction to keep the dream alive
    Why he turned down Saudi investment (and what misaligned money almost cost him)
    What makes GlamUare different from every other booking app in beauty
    How he’s scaling now: fresh funding, bi-weekly feature drops, and go-to-market underway
    The community monetisation playbook behind Bondi Beach Babes, no ads, 30K+ members

    This Episode Is For:
    Founders building from scratch with no fancy background
    Non-technical tech founders who’ve hit brick walls with dev teams
    Creators and coaches trying to monetise community the right way
    Anyone who's ready to hear what building really takes

    Follow Sean + Explore GlamUare:
    GlamUare App: glamuare.com
    Sean on Instagram: @sean_mac_adams

    If you believe in grit over degrees, vision over validation, and community over hype, this episode is for you.
    Share it. Tag @sean_mac_adams. Let people know what’s coming.
    Hosted on Acast. See acast.com/privacy for more information.
  • She's Taking Over - with Jenna Davies

    How Frank Greeff Built, Sold and Rebuilt: The Founder’s Marketing Playbook for Talent, Distribution and Team Performance

    07/12/2025 | 56 mins.
    What does it take to build a category-leading company, exit, and then choose to do it all again… but on a bigger stage?

    In this episode, I sit down with Frank Greeff, co-founder of Realbase (acquired by Domain) and now building Kinso, to unpack how he thinks, hires, communicates and builds momentum. This is a candid look at the systems, standards and decisions behind scaling companies, attracting exceptional talent and using personal brand as a genuine growth engine.

    We talk through:
    Why he interviewed 110 engineers to hire five
    How founder-led content generated 11,000+ waitlist sign-ups
    What actually creates culture (and what kills it instantly)
    How to attract A-players without diluting standards
    Why teams only perform when they’re energised, not micromanaged
    Designing a life that supports ambition: family, fitness and focus
    The skills his kids will need in an AI-dominant world

    Core ideas:
    Hiring is a benchmark game, not a box-ticking exercise
    Standards shape culture and they slip fast if you let them
    Personal brand multiplies distribution, trust and talent flow
    Presence matters more than pace
    Implementation beats information
    People stay when they feel they’re becoming someone better
    Documenting the build creates belief and momentum
    Human energy becomes the advantage as AI scales

    Key timestamps:
    3:00 Scaling Realbase to 400 staff
    4:06 Why Frank chose to build again
    5:28 The 110-interview hiring philosophy
    9:12 What actually builds culture
    28:33 The content engine behind Kinso
    31:52 Why Kinso hires people who want to be on camera
    40:35 Personal brand as leverage
    42:25 Documenting the build
    52:08 Skills the next generation will need

    I’m on a mission to bring that global, collaborative founder energy to Australia. If something in this episode hit home, pass it on to a founder who’ll appreciate it, and share it on your socials @jennadaviesmarketing.

    Connect with Frank:
    Instagram: https://www.instagram.com/frankgreeff_/
    Kinso Instagram: https://www.instagram.com/kinso.app/
    Kinso: kinso.ai
    Hosted on Acast. See acast.com/privacy for more information.
  • She's Taking Over - with Jenna Davies

    Serisha Barrat: From Losing Millions to Building Global Legal Tech

    07/10/2025 | 47 mins.
    She Built the App. It Failed. She Rebuilt It. Now She’s Scaling Globally.

    Serisha Barrat is the founder and CEO of Lawyered Up — an AI-powered legal tech platform making affordable legal support accessible to small businesses.
    She’s been recognised globally:
    → Top 50 Inspiring Women in Tech (2023)
    → Top 100 Most Influential Young Africans
    → Glamour Women of the Year: Technology Game Changer
    → Mail & Guardian 200 Young South Africans

    She’s leading a fast-growing, women-powered team, scaling Lawyered Up across four African countries, and speaking on some of the world’s biggest tech stages, including London Tech Week and the AI Summit.

    But what made me most excited to sit down with Serisha is the story behind the headlines. Because this platform? She built it twice.
    The first version failed. She lost everything, partnerships collapsed, capital dried up, and she had to start over. But she did. And now, she’s building one of Africa’s most promising tech startups with a clear mission: justice, made accessible.

    In this episode, we dive into:
    → What really happened when the first version of Lawyered Up failed
    → How she found the courage to rebuild
    → Why hiring the right team changed everything
    → What it takes to lead as a woman in tech and why representation matters
    → The biggest lessons from fundraising, partnerships, and scaling across borders

    This is a story about resilience, purpose, and what it really takes to build a mission-led company when the odds are stacked against you.

    🎧 Listen now
    💼 Connect with Serisha on LinkedIn: Serisha Barrat
    Hosted on Acast. See acast.com/privacy for more information.
  • She's Taking Over - with Jenna Davies

    Risk, Logic & Instinct: How to Make Faster, Smarter Business Decisions

    04/09/2025 | 23 mins.
    Risk, Logic & Instinct: How to Make Faster, Smarter Business Decisions.

    If you’re stuck in decision limbo, overthinking, second-guessing, or dragging your feet, this episode will hit hard. I’m breaking down how to use risk, logic, and instinct to move faster and lead smarter.

    You’ll learn how to tell the difference between fear and feedback, how to stop outsourcing your decisions, and how to make calls that align with your growth not your guilt.
    This isn’t mindset fluff. This is tactical, emotional leadership that gets results.

    🧠 KEY TAKEAWAYS
    The decision-making filter I use to know when to pivot, pause, or press on
    How to balance data with gut and stop gaslighting your intuition
    The real reason you’re stuck (and how to move even when you don’t feel “ready”)
    Why “killing your darlings” in business creates more energy and clarity
    The difference between risk tolerance and emotional avoidance
    What to do when logic and instinct are pulling you in two different directions

    💬 Timestamps
    03:07 – When to pivot, when to push, and why quitting isn't failure
    05:46 – Emotional well-being isn’t soft — it’s a business multiplier
    08:29 – How to stop outsourcing decisions and trust your instincts
    11:35 – Balancing risk, logic, and gut: the real CEO skillset
    14:21 – Getting bored vs. getting distracted — and staying in your lane
    17:29 – Full circle moment: why alignment beats ambition
    21:05 – You’re not behind, you’re building in real time
    23:30 – DM me on IG to join the private founder network 👉 @jennaannedavies

    💬 Send this to another founder who gets it!
    DM me on Instagram @jennaannedavies to join my private founder network.
    Hosted on Acast. See acast.com/privacy for more information.
  • She's Taking Over - with Jenna Davies

    He Spent 15 Years Building a Business the Traditional Way Then One Year of Content Changed Everything

    17/08/2025 | 59 mins.
    “I spent 15 years building the business... but it was the content that made it visible.” – Gareth Shears
    If you’re still relying on referrals, reputation, and word-of-mouth to grow, this is the episode that’ll make you rethink everything.

    For almost two decades, Gareth Shears built a successful financial planning firm the traditional way, loyal clients, steady referrals, zero public presence.
    Then in 2020, he tried what everyone was preaching: be everywhere. Podcasting, posting, YouTube, LinkedIn all at once. It didn’t work. He spread himself too thin, saw little return, and quietly pulled the plug.

    In 2023, he tried again, but differently. One platform. Two posts a day. No shortcuts. No skipping. Twelve months later, his content speaks for him. The consults are booked. The business runs around his life, not the other way around.

    This episode is for any service provider sitting on deep expertise, wondering if it’s too late to show up online. Gareth proves it’s not.

    You don’t need to start over. You just need a smarter way to be seen.

    💡 What You’ll Learn in This Episode

    Why most service providers burn out on content and how to reset your strategy so it actually works
    The mindset shift that will help you go from overlooked to in-demand
    How to create content that connects and converts, even in a regulated or “boring” industry
    The exact strategy that helped Gareth book 70 consults from a single post
    How to turn your audience’s real questions into your most valuable marketing tool
    The simple AI and automation systems Gareth uses to protect time without losing trust
    The money questions you should be asking (and how knowing them could change your business)
    Why content is no longer optional if you want leverage, lifestyle, or long-term brand equity

    ⏱️ Timestamps
    00:00 From police officer to financial planner: Gareth’s unexpected backstory
    03:10 What 240 podcast episodes taught him about burnout and reach
    07:30 The decision to post twice a day and how it changed everything
    10:20 Why focusing on one platform outperformed being everywhere
    13:00 How Gareth uses AI to automate admin while deepening client trust
    18:00 Why most founders mismanage their finances and what to do instead
    24:00 Making finance content scroll-worthy without dumbing it down
    29:00 One carousel, 70 consults and why it worked
    34:00 Personal branding as a service provider and how to do it with integrity
    42:00 The 12 money questions people always ask and how they drive his content
    48:00 Building a business that fits your life not the other way around

    📢 If you loved this episode
    Send it to the friend who keeps saying, “I should post more.”
    Tag @garethshearscoach and @jenanannedavies on Instagram and share your biggest takeaway.
    And if you’re building a business that’s bigger than your bio, hit follow. The next episode’s already waiting.
    Hosted on Acast. See acast.com/privacy for more information.

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About She's Taking Over - with Jenna Davies

She’s Taking Over is the go-to podcast for ambitious founders ready to scale smarter, lead better, and build a business that actually fits the life they want.Hosted by Jenna Davies, consultant, strategist, and founder of Big Uppetite. Each episode blends raw behind-the-scenes stories with tactical insights on brand, business, mindset and growth. From navigating her personal and professional life and pivoting with purpose to raising capital and rebuilding from scratch, this is where the real founder conversations happen.If you're evolving faster than your environment and ready to do the thing, this one's for you 🚀 Hosted on Acast. See acast.com/privacy for more information.
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