The Agents of Change Digital Marketing Podcast

You've probably heard the term "agentic AI" thrown around lately — and if your eyes glazed over a little, you're not alone. It sounds like something for engineers in hoodies, not the person trying to juggle content marketing, lead gen, and whatever fire broke out in the office this morning. But here's the thing: agentic AI isn't some far-off technology. It's already baked into tools you might already be paying for. And once you understand what it can actually do for your workflow — not in theory, but in practice — it changes how you think about getting work done. I sat down with Mike Kaput, Chief Content Officer at Marketing AI Institute, co-author of Marketing Artificial Intelligence, and co-host of the Artificial Intelligence Show, to cut through the noise. Mike explains what agentic AI actually means for marketers, how he's using it to automate real work, and — importantly — how not to let it delete everything you care about. https://www.theagentsofchange.com/618 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

With AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymore. If you want your business to show up—not just in search results, but in actual AI-generated answers—then it's time to rethink how your content works. Rebecca Emery breaks down what's changing, what still matters, and what you should be doing right now before your competitors figure it out first. https://www.theagentsofchange.com/617 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

AI used to be about prompts, now it's about delegation. Christopher Penn breaks down what agentic AI actually is, why it represents a leap forward for small businesses, and how tools like Claude Cowork are turning strategy into execution. If you've been curious about moving beyond copy-and-paste AI and into systems that actually get work done, this conversation is your starting point. https://www.theagentsofchange.com/616 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Description: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—whether they're reading your about page, talking to your receptionist, or bumping into your founder on a plane. Luna Battalia calls it a "brand world," and she's got a four-part messaging framework that's helped her clients hit conversion rates of 11–25% when the industry average sits at 3–4%. If you've ever poured money into a rebrand and still felt like something was off, this episode is going to explain exactly why. https://www.theagentsofchange.com/615 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Most cold outreach sucks. You know it, I know it, and definitely the people getting bombarded with "Quick question" emails know it. But here's the thing: done right, cold outreach is one of the most direct, cost-effective ways to reach your ideal customers without relying on algorithms, ad budgets, or social media luck. AJ Cassata built his business on outreach that actually works. From knocking on 10,000 doors to helping over 440 clients build consistent pipelines through cold email, LinkedIn, and strategic calling, he's learned what makes prospects respond versus hitting delete. And spoiler alert: it's not about volume. It's about being specific, providing value, and not treating people like numbers on a spreadsheet. If you've ever wondered whether cold outreach still works (it does) or how to stand out in a crowded inbox (we're covering that too), this episode is your field guide to reaching prospects without sounding like a bot.