The Agents of Change Digital Marketing Podcast

You've got a spreadsheet from a trade show three years ago, an email list, a CRM that half your team updates, and an e-commerce platform that knows more about your customers than you do. That's first-party data, and it's worth a lot more than most of us are getting out of it. This week I welcome back my old friend Tim Hayden, CEO of BrainTrust Partners, to talk about data sovereignty: getting off rented land, pulling your scattered customer data into one place, and putting AI to work on it without handing your business over to someone else's model. If your marketing decisions are running on guesswork and national averages, this one's for you. https://www.theagentsofchange.com/643 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

LinkedIn has been quietly turning into a video platform, and a lot of small businesses haven't noticed yet. That's an opening. This week I talked with LinkedIn strategist Louise Brogan, author of Raise Your Visibility on LinkedIn, about how to use LinkedIn Live, LinkedIn Events, and prerecorded video to get in front of the right people. We get into how to get your network to show up live, when a company page beats a personal profile, why your captions belong at the top of vertical video, and the easiest first video you can record this week. If you've been meaning to "do something with video" on LinkedIn, this one gives you a place to start. https://www.theagentsofchange.com/642 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

If you've ever searched for a local business and noticed the same three names in that little map box, you know how much those spots matter. If you run one of those businesses (or want to), you also know it can feel like a closed club. After nearly 30 years at flyte, I rebuilt our local SEO webinar from scratch because the ground had moved, and this episode is the short version of what I found. We'll walk through your Google Business Profile, reviews, your website, and the local links that push you toward the top three. Most of it costs time, not money, and none of it requires a decoder ring. https://www.theagentsofchange.com/641 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Some of the best content ideas in your company are probably stuck inside the heads of people who have absolutely no interest in writing a blog post. Jesse Harris shares how marketers can earn the trust of subject matter experts, draw out what they know, and turn highly technical expertise into clear, compelling content without watering it down. https://www.theagentsofchange.com/639 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact