The Agents of Change Digital Marketing Podcast

Let's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it to your team or your customers with total enthusiasm. And what do you get back? Crickets. Or worse, pushback. It's not because the idea is bad. It's because the human brain is hardwired to hate change. In this episode, behavioral economist Melina Palmer returns to explain why our brains cling to the status quo and exactly how you can use behavioral science to get the buy-in you need. https://www.theagentsofchange.com/610 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Let's be honest: social media can feel like a hamster wheel. You post on Instagram or LinkedIn, get a few likes, and 24 hours later, that content is dead and you're back to square one. But what if your content worked for you, building momentum over months and even years? That's the promise of YouTube. In this episode, I sit down with YouTube strategist Jerry Potter, who breaks down exactly how busy business owners can build a lead-generating channel in just 90 minutes a week—without becoming a full-time content creator. https://www.theagentsofchange.com/609 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-out marketing. And it's probably why your growth has stalled. James Hipkin has been building businesses with digital marketing since 2010, and he's here to flip the script. Today, we're talking about the shift from inside-out to outside-in marketing, why your website needs to engage visitors in six seconds or less, and how to stop wasting money on tactics that don't work. This is the conversation that might finally make your website work as hard as you do. https://www.theagentsofchange.com/608 Rich's AI Workshop on 12/11/2025: https://www.takeflyte.com/flyte-school-live Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI architect for solopreneurs, is going to show you how to create your first AI assistant—one that doesn't just spit out generic responses, but actually works the way you work. We're talking about AI that challenges your assumptions, asks clarifying questions, and handles those repetitive tasks you've been meaning to delegate for months. Whether you're a one-person show or running a small team, this episode gives you the blueprint for building AI teammates that free up your most valuable resource: time. https://www.theagentsofchange.com/607 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical and automatic brain is the difference between messages that get ignored and ones people can't unhear. She breaks down her ITBA framework (if, then, because, and) and shows us how to craft messages that create not just clicks, but lasting change. If you've been throwing marketing spaghetti at the wall hoping something sticks, this conversation will give you a better approach. https://www.theagentsofchange.com/606 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact